Friday, 23 October 2015

Stories on 23rd Oct '15

Zee Anmol is the new #3 Hindi GEC as BARC goes rural
Week 41 had data for rural television audiences included for the first time in Indian television history
http://www.mxmindia.com/2015/10/zee-anmol-ranks-higher-than-zee-tv-as-barc-releases-rural-ratings/

Tatas say Hello to wooing Consumers
In a big consumer push, the Tata group is shaking up its organisational culture to woo consumers
http://www.mxmindia.com/2015/10/tatas-say-hello-to-wooing-consumers/

Siddhartha Mukherjee: Humility & Quality wins over 'Dude' Culture
Why 2015 Dassera marks a new beginning for PR industry professionals
http://www.mxmindia.com/2015/10/siddhartha-mukherjee-humility-quality-wins-over-dude-culture/

Ranjona Banerji: Did the North Indian media underplay a Hindutva activist’s death in Karnataka? (+ Winds of change @ CNN-IBN)
If they felt so strongly about this murder, as they should have, what stopped them from carrying them in their own newspapers and journals, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-did-the-north-indian-media-underplay-a-hindutva-activist%e2%80%99s-death-in-karnataka-winds-of-change-cnn-ibn/

NMDC comes on board as Principal Partner for HHWL
This year the Indian men's team along with Argentina, Great Britain, Canada, Belgium, Australia, Germany and Netherlands will vie for top honours at this global event
http://www.mxmindia.com/2015/10/nmdc-comes-on-board-as-principal-partner-for-hhwl/

Leo Burnett wins HPCL business in a multi-agency pitch
Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner
http://www.mxmindia.com/2015/10/leo-burnett-wins-hpcl-business-in-a-multi-agency-pitch/

Marico introduces new campaign for Parachute Advansed Body Lotion
Parachute Advansed Body Lotion through its new ad campaign intends to bring back the lost spark in relationships
http://www.mxmindia.com/2015/10/marico-introduces-new-campaign-for-parachute-advansed-body-lotion/

Active8Digital flags off new entity ABCDE
Using the services of Active8Digital an event can reach out to audience across social media platforms and keep them updated on the developments at the actual event
http://www.mxmindia.com/2015/10/active8digital-flags-off-new-entity-abcde/

SCoRe to host Mark Schaefer in New Delhi
Mark Schaefer is a 'Top 50 Social Media Power Influencer of the World'
http://www.mxmindia.com/2015/10/score-to-host-mark-schaefer-in-new-delhi/

MTR Foods unveils new ad campaign
The campaign draws attention to the fact that great taste in everyday food made with MTR Masalas is a mood lifter at the dining table which in turn paves way for stronger family relationships
http://www.mxmindia.com/2015/10/mtr-foods-unveils-new-ad-campaign/

Fork Media acquires equity in wi-fi ad network Spid
Aims to leverage Spid’s existing technology to offer advertisers & publishers with one of the largest audience platforms
http://www.mxmindia.com/2015/10/fork-media-acquires-equity-in-wi-fi-ad-network-spid/

CMRSL receives GCPP accreditation
CyberMedia has handled more than 200 clients across various verticals, pushing traffic of more than 350 million page-views and over 1.2 billion ad impressions per month