Panel-based measurement is better: LV Krishnan
An interview with the TAM CEO on the TeleWeb measurement service announced jointly with IMRB
http://www.mxmindia.com/2015/10/panel-based-measurement-is-better-lv-krishnan/
Ranjona Banerji: Is every journalist asking probing questions anti-national?
We live in bad times as far as the media in India is concerned, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-is-every-journalist-asking-probing-questions-anti-national/
Sanjeev Kotnala: Is the Consumer developing an Immunity to your Brand Messages
In addition to repeated consumer insight study, also study consumer immunity. It’s time to do a reality check, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/10/sanjeev-kotnala-is-the-consumer-developing-an-immunity-to-your-brand-messages/
Dear MxM by Jaisurya Das: My boss was sacked on his birthday. What does it speak about an organisation's culture?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/10/dear-mxm-by-jaisurya-das-my-boss-was-sacked-on-his-birthday-what-does-it-speak-about-an-organisations-culture/
Dentsu announces launch of new agency MKTG
Following 2014 Acquisition of US-Based MKTG INC, Network Framing Up Sports and Entertainment, Experiential and Lifestyle Capability Worldwide
http://www.mxmindia.com/2015/10/dentsu-announces-launch-of-new-agency-mktg/
Hachette India hands over digital mandate to Isobar
The agency won the account following a multi-agency pitch
http://www.mxmindia.com/2015/10/hachette-india-hands-over-digital-mandate-to-isobar/
Havas wins integrated media mandate of BlueStone.com
Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved
http://www.mxmindia.com/2015/10/havas-wins-integrated-media-mandate-of-bluestone-com/
Dassera Greetings. No update/ newsletter tomorrow
We are closed tomorrow on account of Dassera. There will be no updates or newsletter tomorrow
MRF signs AB de Villiers as brand ambassador
Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently
http://www.mxmindia.com/2015/10/mrf-signs-ab-de-villiers-as-brand-ambassador/
Sony SIX extends partnership with NBA in India
Sony SIX to televise up to 14 live NBA games per week
http://www.mxmindia.com/2015/10/sony-six-extends-partnership-with-nba-in-india/
Philips and BBH make every breath matter
The TVC will be surrounded by digital, outdoor and print across the country
http://www.mxmindia.com/2015/10/philips-and-bbh-make-every-breath-matter/
FCB Ulka crafts a new TVC for Santoor Body Lotion
The commercial carries forward the core Santoor brand promise of younger looking skin
http://www.mxmindia.com/2015/10/fcb-ulka-crafts-a-new-tvc-for-santoor-body-lotion/
Phillip questions 'When is the right time' in new TVC
With this new TVC, Phillip Capital aims to inspire investors to time their investments with Phillip Capital
http://www.mxmindia.com/2015/10/phillip-questions-when-is-the-right-time-in-new-tvc/
Appie to empower retailers fight e-commerce festive sale war
This mobile application is the only chance for real world retail shops to win back customers lost to e-commerce sites
An interview with the TAM CEO on the TeleWeb measurement service announced jointly with IMRB
http://www.mxmindia.com/2015/10/panel-based-measurement-is-better-lv-krishnan/
Ranjona Banerji: Is every journalist asking probing questions anti-national?
We live in bad times as far as the media in India is concerned, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-is-every-journalist-asking-probing-questions-anti-national/
Sanjeev Kotnala: Is the Consumer developing an Immunity to your Brand Messages
In addition to repeated consumer insight study, also study consumer immunity. It’s time to do a reality check, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/10/sanjeev-kotnala-is-the-consumer-developing-an-immunity-to-your-brand-messages/
Dear MxM by Jaisurya Das: My boss was sacked on his birthday. What does it speak about an organisation's culture?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/10/dear-mxm-by-jaisurya-das-my-boss-was-sacked-on-his-birthday-what-does-it-speak-about-an-organisations-culture/
Dentsu announces launch of new agency MKTG
Following 2014 Acquisition of US-Based MKTG INC, Network Framing Up Sports and Entertainment, Experiential and Lifestyle Capability Worldwide
http://www.mxmindia.com/2015/10/dentsu-announces-launch-of-new-agency-mktg/
Hachette India hands over digital mandate to Isobar
The agency won the account following a multi-agency pitch
http://www.mxmindia.com/2015/10/hachette-india-hands-over-digital-mandate-to-isobar/
Havas wins integrated media mandate of BlueStone.com
Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved
http://www.mxmindia.com/2015/10/havas-wins-integrated-media-mandate-of-bluestone-com/
Dassera Greetings. No update/ newsletter tomorrow
We are closed tomorrow on account of Dassera. There will be no updates or newsletter tomorrow
MRF signs AB de Villiers as brand ambassador
Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently
http://www.mxmindia.com/2015/10/mrf-signs-ab-de-villiers-as-brand-ambassador/
Sony SIX extends partnership with NBA in India
Sony SIX to televise up to 14 live NBA games per week
http://www.mxmindia.com/2015/10/sony-six-extends-partnership-with-nba-in-india/
Philips and BBH make every breath matter
The TVC will be surrounded by digital, outdoor and print across the country
http://www.mxmindia.com/2015/10/philips-and-bbh-make-every-breath-matter/
FCB Ulka crafts a new TVC for Santoor Body Lotion
The commercial carries forward the core Santoor brand promise of younger looking skin
http://www.mxmindia.com/2015/10/fcb-ulka-crafts-a-new-tvc-for-santoor-body-lotion/
Phillip questions 'When is the right time' in new TVC
With this new TVC, Phillip Capital aims to inspire investors to time their investments with Phillip Capital
http://www.mxmindia.com/2015/10/phillip-questions-when-is-the-right-time-in-new-tvc/
Appie to empower retailers fight e-commerce festive sale war
This mobile application is the only chance for real world retail shops to win back customers lost to e-commerce sites
