Can these three save the MRUC (and print)?
Key officebearers I Venkat, N P Sathyamurthy & Radhesh Uchil have a task cut out for them: Save print measurement, the sector and MRUC itself
http://www.mxmindia.com/2015/10/can-these-three-save-the-mruc-and-print/
BTL Baatein: Revant Bhate, Faaso's... Powered by VISCOMM
BTL provides us with 'touch points' to engage with consumer and create an impact which will help us influence their attitude towards the brand, says Revant Bhate, CMO, Faaso's
http://www.mxmindia.com/2015/10/btl-baatein-revant-bhate-cmo-faasos-powered-by-viscomm/
Sagnik Ghosh likely to head marketing at Star Plus
Sagnik Ghosh, Senior VP and Head of Marketing at Axis Bank, has quit and is all set to join Star India as head of marketing at Star Plus, a position left vacant after Nikhil Madhok moved to be Business Head of Life OK
http://www.mxmindia.com/2015/10/sagnik-ghosh-likely-to-head-marketing-at-star-plus/
Ranjona Banerji: The reaction from the BJP to writers returning their awards has been weak and petulant
Maya Krishna Rao has returned her Sahitya Natak Award and made some powerful arguments on Karan Thapar’s show on India Today TV, debunking the accusation that she was politically motivated by pointing out that all art makes political statements, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-the-reaction-from-the-bjp-to-writers-returning-their-awards-has-been-weak-and-petulant/
Shailesh Kapoor: Prime Time News Is Facing Spokesperson Crisis
We see a degeneration of the quality of spokespersons on news television with their need to speak more, interrupting others and talking over them, rues Shailesh Kapoor
http://www.mxmindia.com/2015/10/shailesh-kapoor-prime-time-news-is-facing-spokesperson-crisis/
TVS Jupiter ropes in Amitabh Bachchan
It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space
http://www.mxmindia.com/2015/10/amitabh-bachchan-to-endorse-brand-philosophy-for-tvs-jupiter/
Lowe Lintas Blr wins mandate of TVS Sport
The agency was appointed after a multi-agency pitch that was held in Bangalore recently
http://www.mxmindia.com/2015/10/lowe-lintas-bangalore-wins-creative-mandate-of-tvs-sport/
Hakuhodo Percept bags Sleepwell mandate
The incumbent agency was Equus Redcell
http://www.mxmindia.com/2015/10/hakuhodo-percept-bags-sleepwell-mandate/
BARC Data for Week 40 (Oct 3-9, 2015)
Here's BARC data for Week 40 (Oct 3-9, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-40-oct-3-9-2015/
Eros partners Bagpiper Soda for Marathi movie 'Guru'
The film along with its entertainment quotient aims to project a message of inspiring positive change in the society
http://www.mxmindia.com/2015/10/eros-partners-bagpiper-soda-for-marathi-movie-guru/
PubMatic appoints Sudipto Das as Country Manager for India
He will be based in New Delhi and report in to Jason Barnes, vice president of Asia Pacific at PubMatic
http://www.mxmindia.com/2015/10/pubmatic-appoints-sudipto-das-as-country-manager-for-india/
Talentedge and MICA to offer Course in Marketing & Brand Management
The unique PG Certificate Programme will entail exposure to eminent faculty in India
Key officebearers I Venkat, N P Sathyamurthy & Radhesh Uchil have a task cut out for them: Save print measurement, the sector and MRUC itself
http://www.mxmindia.com/2015/10/can-these-three-save-the-mruc-and-print/
BTL Baatein: Revant Bhate, Faaso's... Powered by VISCOMM
BTL provides us with 'touch points' to engage with consumer and create an impact which will help us influence their attitude towards the brand, says Revant Bhate, CMO, Faaso's
http://www.mxmindia.com/2015/10/btl-baatein-revant-bhate-cmo-faasos-powered-by-viscomm/
Sagnik Ghosh likely to head marketing at Star Plus
Sagnik Ghosh, Senior VP and Head of Marketing at Axis Bank, has quit and is all set to join Star India as head of marketing at Star Plus, a position left vacant after Nikhil Madhok moved to be Business Head of Life OK
http://www.mxmindia.com/2015/10/sagnik-ghosh-likely-to-head-marketing-at-star-plus/
Ranjona Banerji: The reaction from the BJP to writers returning their awards has been weak and petulant
Maya Krishna Rao has returned her Sahitya Natak Award and made some powerful arguments on Karan Thapar’s show on India Today TV, debunking the accusation that she was politically motivated by pointing out that all art makes political statements, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-the-reaction-from-the-bjp-to-writers-returning-their-awards-has-been-weak-and-petulant/
Shailesh Kapoor: Prime Time News Is Facing Spokesperson Crisis
We see a degeneration of the quality of spokespersons on news television with their need to speak more, interrupting others and talking over them, rues Shailesh Kapoor
http://www.mxmindia.com/2015/10/shailesh-kapoor-prime-time-news-is-facing-spokesperson-crisis/
TVS Jupiter ropes in Amitabh Bachchan
It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space
http://www.mxmindia.com/2015/10/amitabh-bachchan-to-endorse-brand-philosophy-for-tvs-jupiter/
Lowe Lintas Blr wins mandate of TVS Sport
The agency was appointed after a multi-agency pitch that was held in Bangalore recently
http://www.mxmindia.com/2015/10/lowe-lintas-bangalore-wins-creative-mandate-of-tvs-sport/
Hakuhodo Percept bags Sleepwell mandate
The incumbent agency was Equus Redcell
http://www.mxmindia.com/2015/10/hakuhodo-percept-bags-sleepwell-mandate/
BARC Data for Week 40 (Oct 3-9, 2015)
Here's BARC data for Week 40 (Oct 3-9, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-40-oct-3-9-2015/
Eros partners Bagpiper Soda for Marathi movie 'Guru'
The film along with its entertainment quotient aims to project a message of inspiring positive change in the society
http://www.mxmindia.com/2015/10/eros-partners-bagpiper-soda-for-marathi-movie-guru/
PubMatic appoints Sudipto Das as Country Manager for India
He will be based in New Delhi and report in to Jason Barnes, vice president of Asia Pacific at PubMatic
http://www.mxmindia.com/2015/10/pubmatic-appoints-sudipto-das-as-country-manager-for-india/
Talentedge and MICA to offer Course in Marketing & Brand Management
The unique PG Certificate Programme will entail exposure to eminent faculty in India
