Stories on 27th Feb '17

Is your company ready for Social CRM?
The country’s biggest brands need to do a better job of their Social CRM, writes Prabhakar Mundkur
http://www.mxmindia.com/?p=100094

Fountainhead | MKTG unifies digital and activations verticals to create integrated experiential marketing offering
With this development, the agency will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling
http://www.mxmindia.com/?p=100066

Star Plus launches new campaign starring Aamir Khan
In pursuit of its mission to spark social change through its 'NayiSoch' campaign, Star Plus has released a special Women's Day communication featuring superstar Aamir Khan
http://www.mxmindia.com/?p=100060

VideoTap to unveil interactive smart video platform at MWC, Barcelona
Platform will deliver dynamic, personalized, interactive videos on demand to consumers
http://www.mxmindia.com/?p=100068

Rediffusion-Y&R unveils Brand Asset Valuator 2017
The Brand Asset Valuator is a diagnostic tool for building and managing brands
http://www.mxmindia.com/?p=100067

​Lokmat ​appoint​s Paperboat Brandworks as Creative AOR
The agency would be responsible for developing through-the-line creative communication solutions for the ​flagship brand
http://www.mxmindia.com/?p=100125

Sony Pictures acquires broadcast rights for Nexa P1 Powerboat
Unique second screen experience for fans for the first time in India across any sport
http://www.mxmindia.com/?p=100061

Puma signs Virat Kohli as brand ambassador
The partnership between Virat and PUMA is for eight years, which will see PUMA and ViratKohli work towards transforming the sports and fitness ecosystem in India
http://www.mxmindia.com/?p=100062

Small Big Idea presents #IndutryInsultsto promte PromaxBDA Awards
The Small Big Idea comes up with #IndustryInsults to introduce the key note speaker at PromaxBDA Awards
http://www.mxmindia.com/?p=100059

My FM goes live in Solapur
The launch campaign 'Abharkaankhush' has been rolled out in the cities through print ads, outdoor, human banner
http://www.mxmindia.com/?p=100064

Stories on 8th Dec '15

Indian adspends to grow 18.4% next year: Magna Global
The IPG research arm says India will be 7th biggest ad market by 2020 + interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2015/12/indian-adspends-to-grow-18-4-next-year-magna-global/

Ranjona Banerji: How PIB made a fool of itself but also made the PM the butt of jokes on social media
Members and supporters of political parties and the general public are well-known for "using the technique of merging pictures", notes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-pib-made-a-fool-of-itself-but-also-made-the-pm-the-butt-of-jokes-on-social-media/

Indian adspend to grow 15%: GroupM
Digital advertising acceleration slows but remains strong, notes GroupM's 'This Year, Next Year' report
http://www.mxmindia.com/2015/12/indian-adspend-to-grow-15-groupm/

DDB Mudra North and Patanjali create a campaign for Patanjali Ghee
The thought provoking background narrative of the ad draws a close relevance between home cooked food and success of a person, very rightly represented by Sushil Kumar
http://www.mxmindia.com/2015/12/ddb-mudra-north-and-patanjali-create-a-campaign-for-patanjali-ghee/

LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter
LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India
http://www.mxmindia.com/2015/12/linteractive-bags-digital-mandate-of-stuffcool-unveils-brand-campaign-titled-lilthingsmatter/

Mayank Khattar is Milestone Brandcom NCD
He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few
http://www.mxmindia.com/2015/12/mayank-khattar-is-milestone-brandcom-ncd/

Visual strategy & content distribution company VNR MediaWorx launched
To drive the emerging trend of increased Visual Communication Consumption
http://www.mxmindia.com/2015/12/visual-strategy-content-distribution-company-vnr-mediaworx-launched/

Amagi expands network to other continents
Indian advertiserscan reachmore than 200 million viewers worldwide on B4U Network and Zee Bangla

Stories on 2nd Sep '15

No usual suspects at IAA Silver Jubilee Summit
IAA India President Srinivasan K Swamy speaks on the industry association and the Summit starting tomorrow
http://www.mxmindia.com/2015/09/no-usual-suspects-at-iaa-silver-jubilee-summit/

Adspend on TV grows sharply by 21%: Pitch Madison revised forecast
Pitch-Madison Media Advertising Outlook revises its 2015 forecast upwards
http://www.mxmindia.com/2015/09/adspend-on-tv-grows-sharply-by-21-pitch-madison-revised-forecast/

Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage
Harsh began his career with Tata Infomedia about two decades ago
http://www.mxmindia.com/2015/09/mullen-lowe-lintas-group-hires-sriharsh-grandhe-to-head-linengage/

Sanjeev Kotnala: Smudged Industry Awards!
If the Ink Awards have to really grow and make an impact, it will need huge support, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-smudged-industry-awards/

NetworkPlay wins Airtel Digital TV's monetization mandate
In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers
http://www.mxmindia.com/2015/09/networkplay-wins-airtel-digital-tvs-monetization-mandate/

Coca-Cola announces senior leadership changes
Deepak Jolly, currently Vice President Public Affairs &Communication to take up a new General Management assignment

http://www.mxmindia.com/2015/09/coca-cola-announces-senior-leadership-changes/

Stories on 13th Oct 14

Product fails when commercial imperatives get in way of editorial integrity: Proctor
Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital
http://www.mxmindia.com/2014/10/where-commercial-imperatives-get-in-way-of-editorial-integrity-the-product-fails-dominic-proctor/

Star bags ICC broadcast for 2015-23 for India, Mid-East
According to an International Cricket Council (ICC) communiqué, this is international cricket's biggest-ever global broadcast agreement
http://www.mxmindia.com/2014/10/star-bags-icc-broadcast-rights-for-2015-23-for-india-mid-east/

OgilvyOne is India's smartest digital agency: WARC100
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers
http://www.mxmindia.com/2014/10/ogilvyone-declared-indias-smartest-digital-agency-by-warc100/

LinTeractive to manage Woodland's digital mandate
Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience
http://www.mxmindia.com/2014/10/linteractive-to-manage-woodlands-digital-mandate/

Myntra stocks Mandira & KJO lines, Jabong gets Alia Bhatt
In a bid to attract more young customers, online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebs to launch exclusive lines
http://www.mxmindia.com/2014/10/myntra-stocks-mandira-bedi-and-karan-johars-line-up-jabong-ties-up-with-alia-bhatt/

ACK enters merchandise biz with launch of figurines
To bring their legendary characters Suppandi, Shikari Shambhu and Billy to life
http://www.mxmindia.com/2014/10/ack-enters-merchandise-business-with-the-launch-of-figurines/

Amith Prabhu: We need to showcase our PR Icons
The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-we-do-have-icons-but-we-need-to-showcase-them/

What Ticks for Indian Consumers/ Women - William S Pinckney and N S Rajan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by William S Pinckney and N S Rajan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-william-s-pinckney-and-n-s-rajan/

Federal Bank launches campaign focussing on Elections
The film exhorts people to exercise their franchise in pursuance of a cause - no matter what it is

http://www.mxmindia.com/2014/10/federal-bank-launches-campaign-focussing-on-elections/

Stories on 26th Aug 14

Kuch Chocolate Ho Jaaye!
The story of Cadbury Dairy Milk's advertising from 'The Real Taste of Life' to 'Kuch Meetha Ho Jaaye'
http://www.mxmindia.com/2014/08/kuch-chocolate-ho-jaaye/

REALTY CHECK: Day 14 | Shashi Kumar: Real Estate needs a regulator
There are regulators keeping a check on the prices in other sectors like telecom and insurance but not so in the real estate sector, rues Shashi Kumar, President, Wholesale Lending, DHFL
http://www.mxmindia.com/2014/08/realty-check-day-14-shashi-kumar-real-estate-needs-a-regulator/

Flipkart to weave magic for Modi govt
Narendra Modi government joins hands with Flipkart to boost handloom sector and provide online platform for weavers
http://www.mxmindia.com/2014/08/flipkart-to-weave-magic-for-modi-govt/

Ranjona Banerji: When Cyrus Broacha excelled at playing Arnab
Meanwhile, BCCL has instituted an odd social media policy for its employees according to a story in quartz.com where personal Facebook and Twitter accounts can be used by the company, notes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-when-cyrus-broacha-excelled-at-playing-arnab/

Tech glitch sees MxMIndia down for a few hours The boss was tinkering with the DNS records of our
The boss was tinkering with the DNS records of our website as were migrating to another mail server. Rather than depend on the pros to do the job, he chose to do it himself. The result: the website was down for some eight hours
http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

FCB Ulka campaign for MakeMyTrip's mobile app
The commercial aims at empowering the consumers to make instant flights and hotel bookings from anywhere, anytime and redeem themselves when stuck in an awkward situation
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-family-punit-goenka-and-pradeep-gupta/

Absolut receives positive response for design contest
The company has received over 2,000 design entries from various artists and creative minds across the country
http://www.mxmindia.com/2014/08/absolut-receives-positive-response-for-design-contest/

What Ticks for Indian Consumers/ Family - Punit Goenka and Pradeep Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Punit Goenka and Pradeep Gupta

http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

Stories on 15th May 14

It's Raining Revenues on Results Day
As the world gets set for the outcome of the General Elections, news channels are making hay + What to expect on MxM tomorrow
http://www.mxmindia.com/2014/05/its-raining-revenue-on-results-day/

Lowe Lintas & Partners' digital division - LinTeractive, relaunched
LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies
http://www.mxmindia.com/2014/05/lowe-lintas-partners-digital-division-linteractive-relaunched/

As UTV Stars goes Bindass, 80+ staff laid off
Around 80 employees are currently serving a month's notice and will be given salaries for three months' towards their full-and-final settlement
http://www.mxmindia.com/2014/05/as-utv-stars-goes-bindass-80-staff-laid-off/

Now, Life OK inks pact with Reliance Broadcast for film & TV awards
To be held every month, Life OK Now Awards will recognize and honour talent from the previous month in a glitzy awards ceremony
http://www.mxmindia.com/2014/05/life-ok-now-awards-to-celebrate-excellence-in-films-television/

IAMAI unveils digital agenda for new government
IAMAI has prepared a 100-day Internet agenda for the new government, given the importance of this medium to India's future and efforts to ensure good governance
http://www.mxmindia.com/2014/05/iamai-unveils-digital-agenda-for-new-government/

Stories on 4th Dec '13

Slow and Steady in Year #1
Cyrus Mistry spent much of his first year as head of the Tata empire creating a fresh foundation and now plans to fix what isn't working
http://www.mxmindia.com/2013/12/slow-and-steady-in-year-1/

A request from MxMIndia: Please go out and Vote!
It's Wednesday, December 4, 2013 and Polling Day in Delhi and Mizoram. If you really want to a clean administration and the right candidate to win, go out and Vote!
http://www.mxmindia.com/2013/12/a-request-from-mxmindia-please-go-out-and-vote/

Pharma giant GSK's sign-on bonus demand leaves adland divided
GlaxoSmith-Kline's demand for sign-on bonus from advertising firms to do business with it seems to have divided the Indian advertising and marketing fraternity into two camps on the social media.
http://www.mxmindia.com/2013/12/pharma-giant-gsks-sign-on-bonus-demand-leaves-adland-divided/

40% preferred COD  in their online Diwali shopping: IAMAI
The IAMAI survey also indicated that Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong

http://www.mxmindia.com/2013/12/40-preferred-cod-in-their-online-diwali-shopping-iamai/

Stories on 28th Jun '13

Comment: News media must black out netas at Uttarakhand
Take the spotlight away from politicians and they won't disturb rescue & relief operations, writes Anil Thakraney
http://www.mxmindia.com/2013/06/comment-media-must-black-out-netas-at-uttarakhand/

Measurement impasse to end with stakeholders set for a compromise
While broadcasters have been adamant and have aired their grievances in the media, it is learnt that the representatives of the advertisers and media agencies too have adopted a tough stand on the issue.
http://www.mxmindia.com/2013/06/measurement-impasse-to-end-with-stakeholders-set-for-a-compromise/

Lowe Lintas appoints Vikas Mehta as CMO
This is a newly created role and is part of the Lowe Lintas and Partners management team.
http://www.mxmindia.com/2013/06/lowe-lintas-appoints-vikas-mehta-as-cmo/

Shailesh Kapoor: What's Infecting Our TV Industry? Laptops!
Laptops on while crucial meetings are on is a malaise afflicting 80% broadcasters today in varying degrees, rues Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-whats-infecting-our-tv-industry-laptops/

Ranjona Banerji: Inexplicable Times
It's one thing to be all things to all people. But it is quite another to lose all sense of coordination and contradict yourself in public, writes Ranjona Banerji
http://www.mxmindia.com/2013/06/ranjona-banerji-inexplicable-times/

SRK returns to push relaunched Emami Fair and Handsome
Emami Ltd has relaunched its fairness cream for men, Fair and Handsome, in a bid to expand further on its market position in the personal care segment, riding on the brand equity of its endorser Shahrukh Khan.
http://www.mxmindia.com/2013/06/srk-returns-to-push-relaunched-emami-fair-and-handsome/

DNA launches Augmented Reality application
English daily DNA has launched an augmented reality application ('DNA It') to further enhance the reader experience. Most of the important stories are supported with multimedia features including video playback, audio transcripts, image galleries, related web articles, etc.
http://www.mxmindia.com/2013/06/dna-launches-augmented-reality-application/

Speaking of Which | Break Time
In which the column goes on holiday for a while.
http://www.mxmindia.com/2013/06/speaking-of-which-break-time/

Rajasthan Royals launches new media asset for enhanced content
Along with Engage Sports Media, the media partnership deal will offer Rajasthan royals fans a compilation of team-based content across all media platforms worldwide.
http://www.mxmindia.com/2013/06/rajasthan-royals-launches-new-media-asset-for-enhanced-content/

World Industrial Design Day being marked tomorrow in Pune
The Pune chapter of Association of Designers of India will hold a seminar on 'Design Flavours' on the occasion of World Industrial Design Day on June 29.
http://www.mxmindia.com/2013/06/world-industrial-design-day-being-marked-tomorrow-in-pune/

Mu Sigma algorithms help companies accelerate Big Data analysis
Mu Sigma's new offering, the first packaged MapReduce algorithms for Hadoop, is helping to accelerate Big Data analysis projects.
http://www.mxmindia.com/2013/06/mu-sigma-algorithms-help-companies-accelerate-big-data-analysis/

Eureka Forbes kicks off  'Sehat Ki Awaaz' campaign for Aquaguard
In an integrated ad campaign unveiling the new positioning of Aquaguard as the 'Healthiest Water on Earth', Sehat Ki Awaaz aims to educate consumers about the nutrition and health aspects of drinking water
http://www.mxmindia.com/2013/06/eureka-forbes-kicks-off-sehat-ki-awaaz-campaign-for-aquaguard/