Stories on 8th Dec '15

Indian adspends to grow 18.4% next year: Magna Global
The IPG research arm says India will be 7th biggest ad market by 2020 + interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2015/12/indian-adspends-to-grow-18-4-next-year-magna-global/

Ranjona Banerji: How PIB made a fool of itself but also made the PM the butt of jokes on social media
Members and supporters of political parties and the general public are well-known for "using the technique of merging pictures", notes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-pib-made-a-fool-of-itself-but-also-made-the-pm-the-butt-of-jokes-on-social-media/

Indian adspend to grow 15%: GroupM
Digital advertising acceleration slows but remains strong, notes GroupM's 'This Year, Next Year' report
http://www.mxmindia.com/2015/12/indian-adspend-to-grow-15-groupm/

DDB Mudra North and Patanjali create a campaign for Patanjali Ghee
The thought provoking background narrative of the ad draws a close relevance between home cooked food and success of a person, very rightly represented by Sushil Kumar
http://www.mxmindia.com/2015/12/ddb-mudra-north-and-patanjali-create-a-campaign-for-patanjali-ghee/

LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter
LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India
http://www.mxmindia.com/2015/12/linteractive-bags-digital-mandate-of-stuffcool-unveils-brand-campaign-titled-lilthingsmatter/

Mayank Khattar is Milestone Brandcom NCD
He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few
http://www.mxmindia.com/2015/12/mayank-khattar-is-milestone-brandcom-ncd/

Visual strategy & content distribution company VNR MediaWorx launched
To drive the emerging trend of increased Visual Communication Consumption
http://www.mxmindia.com/2015/12/visual-strategy-content-distribution-company-vnr-mediaworx-launched/

Amagi expands network to other continents
Indian advertiserscan reachmore than 200 million viewers worldwide on B4U Network and Zee Bangla

Stories on 17th Nov 14

Is there a way to retain Top Talent
In just one month, we've had two top execs quiting to do their own. We asked Abha Kapoor for solutions
http://www.mxmindia.com/2014/11/is-there-a-way-to-retain-top-talent/

DD National to be relaunched as 'Desh Ka Apna Channel'
Apart from a slew of new programmes, the channel will be repackaged in new colours - purple and pink.
http://www.mxmindia.com/2014/11/dd-national-to-be-relaunched-as-desh-ka-apna-channel/

Week 44 RAM Ratings for Radio Stations in 4 cities
Presenting RAM Ratings for Radio Stations in 4 cities for Week 44 (October 26 to November 1, 2014)
http://www.mxmindia.com/2014/11/week-44-ram-ratings-for-radio-stations-in-4-cities%E2%80%8B/

Press Council celebrates National Press Day
The print media has been a great enabler of citizen’s rights, said Minister of State of I&B Colonel Rajyavardhan Singh Rathore
http://www.mxmindia.com/2014/11/press-council-celebrates-national-press-day/

Amith Prabhu: How about a dedicated school for Reputation Management?
There is no school for reputation management - one of the few subjects that is both a science and an art, rues Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-how-about-a-dedicated-school-for-reputation-management/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy/

Milestone Brandcom unveils Outdoor campaign for Goodyear India
This revolutionary tyre engineering allows tyres to hold the car for up to 80 km with no air pressure
http://www.mxmindia.com/2014/11/milestone-brandcom-unveils-outdoor-campaign-for-goodyear-india/

93.5 Red FM launches a unique initiative
The anonymous caller chose RJ Raunac because of his bond and rapport with people in Delhi
http://www.mxmindia.com/2014/11/93-5-red-fm-launches-a-unique-initiative/

Stories on 13th Jun 14

Ogilvy wins big at Kyoorius Awards
4 Black & 37 Blue Elephants awarded to advertising and digital agencies
http://www.mxmindia.com/2014/06/ogilvy-wins-big-at-kyoorius-awards/

'Brilliant show, but media wrote about absence of agencies at Goafest, not Kyoorius'
It was a big thumbs up for the Kyoorius Advertising and Digital Awards held on Thursday evening in Mumbai. Select members of the frat offer their view
http://www.mxmindia.com/2014/06/brilliant-show-but-media-wrote-about-absence-of-agencies-at-goafest-not-kyoorius/

List of Black Elephant Winners
http://www.mxmindia.com/2014/06/list-of-black-elephant-winners/

List of Blue Elephant Winners – Advertising
http://www.mxmindia.com/2014/06/list-of-blue-elephant-winners-advertising/

List of In-Book - Digital
http://www.mxmindia.com/2014/06/list-of-in-book-digital/

List of Blue Elephant Winners - Digital
http://www.mxmindia.com/2014/06/list-of-blue-elephant-winners-digital/

List of In-Book - Advertising
http://www.mxmindia.com/2014/06/list-of-in-book-advertising/

Jaldi 5 with Ajit Thakur: Loads to fix & learn before we set our eyes on #1
A quick Q&A with Ajit Thakur, Star India General Manager and Business Head of Life OK, on the channel being the #3 Hindi GEC as per TAM numbers
http://www.mxmindia.com/2014/06/jaldi-5-with-ajit-thakur-loads-to-fix-learn-before-we-set-our-eyes-on-1/

Milestone Brandcom launches Milestone Optimizer
Introduces an audience measurement matrix Gross Impression Points
http://www.mxmindia.com/2014/06/milestone-brandcom-launches-milestone-optimizer/

Shailesh Kapoor: FIFA World Cup: Patriotism With A Twist
How does an Indian, who has virtually no interest in nation-vs.-nation football for four years, become an ardent fan of a soccer-playing national team, wonders Shailesh Kapoor

http://www.mxmindia.com/2014/06/shailesh-kapoor-fifa-world-cup-patriotism-with-a-twist/

Stories on 2nd Jan '13

2013 - 365 days of engagement
Tough times call for tough measures, and 2012 was a year that saw both. Kartik Iyer looks forward to better times in 2013
http://www.mxmindia.com/2013/01/2013-365-days-of-engagement/

Anil Thakraney: Badly mangta in 2013 - TV reporters who report, not incite. Freshness in papers. Fewer celebs in ads....
Here's what Anil Thakraney would like to see happen in the New Year
http://www.mxmindia.com/2013/01/anil-thakraney-badly-mangta-in-2013/

LOOK-IN 2013: An exciting year ahead for Pepsi and Coke
The year 2013 looks exciting for the colas as Pepsi is title sponsor of IPL, Coke celebrates two decades in India and Thums Up now backed by Salman Khan
http://www.mxmindia.com/2013/01/look-in-2013-an-exciting-year-ahead-for-pepsi-and-coke/

The Anchor: 13 Faces to watch out for Twenty-thirteen
The Mediaah! forecast for people to look out for in the new year... from among the biggies
http://www.mxmindia.com/2013/01/the-anchor-13-faces-to-watch-out-for-twenty-thirteen/

Milestone Brandcom rolls out OOH for Binani
The campaign was executed for four weeks in 400+ towns across a wide array of 1200+ large format touch points like billboards, gantries, wall wraps, mall facades and unipoles
http://www.mxmindia.com/2013/01/milestone-brandcom-rolls-out-ooh-for-binani/

Students impress Coke in Draftfcb Ulka Comstrat 2012
Final of communication strategy contest draws talent, ideas
http://www.mxmindia.com/2013/01/students-impress-coke-in-draftfcb-ulka-comstrat-2012/