Friday, 8 January 2016

Stories on 8th Jan '16

Top 5 Channels that made the Maximum Impact in 2015
Shailesh Kapoor picks his Top 5, standing out in a crowd of 500+ channels as true success stories
http://www.mxmindia.com/2016/01/top-5-channels-that-made-the-maximum-impact-in-2015/

Ranjona Banerji: Hyper-nationalism UnLtd
What India needs very urgently is TV programmes which analyse the way news is presented, writes Ranjona Banerji
http://www.mxmindia.com/2016/01/ranjona-banerji-hyper-nationalism-unltd/

Indian luxury market to cross $18.3 billion by 2016: Assocham
Indian luxury market is expected to cross $18.3 billion by 2016 from the current $14.7 billion growing at a compounded annual growth rate (CAGR) of about 25%
http://www.mxmindia.com/2016/01/indian-luxury-market-to-cross-18-3-billion-by-2016-assocham/

BARC's watermarking technology achieves new milestone
Of the other key TV markets in India, 18 channels are of West Bengal and 17 of Maharashtra & Goa
http://www.mxmindia.com/2016/01/barcs-watermarking-technology-achieves-new-milestone/

Colors ends year on a high in BARC ratings
Here are BARC's urban + rural ratings for Week 52 of 2015 (Dec 26-Jan 1)
http://www.mxmindia.com/2016/01/colors-ends-year-on-a-high-in-barc-ratings/

PNB Housing Finance unveils multimedia brand campaignThe high-intensity campaign is aimed at consolidating its brand image and position itself as a Contemporary New Age Housing Finance Company
http://www.mxmindia.com/2016/01/pnb-housing-finance-unveils-multimedia-brand-campaign/

The Granny has her way in new communication for Tata Coffee Grand
TGBL launches a campaign poised to disrupt the category for the launch of Tata Coffee Grand