Stories on 8th Jan '16

Top 5 Channels that made the Maximum Impact in 2015
Shailesh Kapoor picks his Top 5, standing out in a crowd of 500+ channels as true success stories
http://www.mxmindia.com/2016/01/top-5-channels-that-made-the-maximum-impact-in-2015/

Ranjona Banerji: Hyper-nationalism UnLtd
What India needs very urgently is TV programmes which analyse the way news is presented, writes Ranjona Banerji
http://www.mxmindia.com/2016/01/ranjona-banerji-hyper-nationalism-unltd/

Indian luxury market to cross $18.3 billion by 2016: Assocham
Indian luxury market is expected to cross $18.3 billion by 2016 from the current $14.7 billion growing at a compounded annual growth rate (CAGR) of about 25%
http://www.mxmindia.com/2016/01/indian-luxury-market-to-cross-18-3-billion-by-2016-assocham/

BARC's watermarking technology achieves new milestone
Of the other key TV markets in India, 18 channels are of West Bengal and 17 of Maharashtra & Goa
http://www.mxmindia.com/2016/01/barcs-watermarking-technology-achieves-new-milestone/

Colors ends year on a high in BARC ratings
Here are BARC's urban + rural ratings for Week 52 of 2015 (Dec 26-Jan 1)
http://www.mxmindia.com/2016/01/colors-ends-year-on-a-high-in-barc-ratings/

PNB Housing Finance unveils multimedia brand campaignThe high-intensity campaign is aimed at consolidating its brand image and position itself as a Contemporary New Age Housing Finance Company
http://www.mxmindia.com/2016/01/pnb-housing-finance-unveils-multimedia-brand-campaign/

The Granny has her way in new communication for Tata Coffee Grand
TGBL launches a campaign poised to disrupt the category for the launch of Tata Coffee Grand

http://www.mxmindia.com/2016/01/the-granny-has-her-way-in-new-communication-for-tata-coffee-grand/

Stories on 6th Feb '15

Very Premium. Very Alok Nanda
A Q&A with the adman, designer, experience design enthusiast and branding expert who is happy to not get into the mass space
http://www.mxmindia.com/2015/02/very-premium-very-alok-nanda/

Oh, Dilliwallon! Please go out and vote!!!
Yes, it's a holiday and the weather is just right to take that weekend off beyond the dry zone, but do that only after you've cast your vote!
http://www.mxmindia.com/2015/02/oh-dilliwallon-please-go-out-and-vote/

Weekend blues: Less than 10 days to go & Star Sports doesn't have lead sponsor for the World Cup!
India's dismal performance in the recently concluded tri-nation series Down Under has left advertisers uncertain
http://www.mxmindia.com/2015/02/weekend-blues-less-than-10-days-to-go-star-sports-doesnt-have-lead-sponsor-for-the-world-cup/

Twitter India eyes bigger ad revenues as WCup fever peaks
Twitter India is planning to capitalise on the upcoming Cricket World Cup, luring in users and brands to boost its ad revenue
http://www.mxmindia.com/2015/02/twitter-india-eyes-bigger-advertisement-revenues-as-cricket-world-cup-fever-peaks/

Shailesh Kapoor: The AIB & MSG controversies: Symptoms of a Larger Malice?
It's going to be a chaotic year for entertainment content regulation and censorship, notes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-the-aib-msg-controversies-symptoms-of-a-larger-malice/

Ranjona Banerji: Anyone cares about Freedom of Speech?
The idea of freedom of speech has to be absolute. But in India, we are constantly alert to various sentiments being upset, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-anyone-cares-about-freedom-of-speech/

Madison Media Omega bags slew of accounts in Bangalore
All the accounts put together are estimated to spend about 100 crores
http://www.mxmindia.com/2015/02/madison-media-omega-bags-slew-of-accounts-in-bangalore/

R3 ranks Carat the No. 1 media agency in 2014 India Business League
Carat has also been named as the No 1 media agency across the Asia Pacific region
http://www.mxmindia.com/2015/02/r3-ranks-carat-the-no-1-media-agency-in-2014-india-business-league/

Rediffusion Y & R announces leadership changes
Kavita Kailas also is promoted to Chief Strategy Officer and will continue to be the lighthouse resource for clients and brands
http://www.mxmindia.com/2015/02/rediffusion-y-r-announces-leadership-changes/

Chennai's Fourth Dimension celebrates fourth anniv
Chennai-headquartered media outsourcing firm Fourth Dimension Media Solutions will celebrate its fourth anniversary tomorrow
http://www.mxmindia.com/2015/02/chennais-fourth-dimension-celebrates-fourth-anniv/

Mash tasked with creative duties of Grohe India
MASH will be responsible for creating communications programmes for the new product launches that the company plans in the domestic market
http://www.mxmindia.com/2015/02/mash-tasked-with-creative-duties-of-grohe-india/

Lowe Lintas Chennai unveils inspirational film for MRF Tyres
In the back drop of cricket World Cup, MRF has unveiled a new TVC that has been conceptualised by Lowe Lintas Chennai

http://www.mxmindia.com/2015/02/lowe-lintas-chennai-unveils-inspirational-film-for-mrf-tyres/