Stories on 8th Jan '16

Top 5 Channels that made the Maximum Impact in 2015
Shailesh Kapoor picks his Top 5, standing out in a crowd of 500+ channels as true success stories
http://www.mxmindia.com/2016/01/top-5-channels-that-made-the-maximum-impact-in-2015/

Ranjona Banerji: Hyper-nationalism UnLtd
What India needs very urgently is TV programmes which analyse the way news is presented, writes Ranjona Banerji
http://www.mxmindia.com/2016/01/ranjona-banerji-hyper-nationalism-unltd/

Indian luxury market to cross $18.3 billion by 2016: Assocham
Indian luxury market is expected to cross $18.3 billion by 2016 from the current $14.7 billion growing at a compounded annual growth rate (CAGR) of about 25%
http://www.mxmindia.com/2016/01/indian-luxury-market-to-cross-18-3-billion-by-2016-assocham/

BARC's watermarking technology achieves new milestone
Of the other key TV markets in India, 18 channels are of West Bengal and 17 of Maharashtra & Goa
http://www.mxmindia.com/2016/01/barcs-watermarking-technology-achieves-new-milestone/

Colors ends year on a high in BARC ratings
Here are BARC's urban + rural ratings for Week 52 of 2015 (Dec 26-Jan 1)
http://www.mxmindia.com/2016/01/colors-ends-year-on-a-high-in-barc-ratings/

PNB Housing Finance unveils multimedia brand campaignThe high-intensity campaign is aimed at consolidating its brand image and position itself as a Contemporary New Age Housing Finance Company
http://www.mxmindia.com/2016/01/pnb-housing-finance-unveils-multimedia-brand-campaign/

The Granny has her way in new communication for Tata Coffee Grand
TGBL launches a campaign poised to disrupt the category for the launch of Tata Coffee Grand

http://www.mxmindia.com/2016/01/the-granny-has-her-way-in-new-communication-for-tata-coffee-grand/

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/