Stories on 13rd Jul '15

Ready to be dissed by all and sundry!
Says writer-journalist Anil Thakraney as his first book, a crime thriller - An Invitation to Death - released on Friday
http://www.mxmindia.com/2015/07/ready-to-be-dissed-by-all-and-sundry/

Viacom18 sets up Viacom18 Digital Ventures with Gaurav Gandhi as COO
The effort of the new venture will be to develop a convergent digital media platform for evolved consumers and marketers
http://www.mxmindia.com/2015/07/viacom18-sets-up-viacom18-digital-ventures-with-gaurav-gandhi-as-coo/

10 takeaways from Henry Jenkins' Masterclass on Culture and Convergence in the Digital Era
The 'Convergence Culture Guru' discussed what participatory culture, media convergence, transmedia storytelling etc mean for us in India
http://www.mxmindia.com/2015/07/10-takeaways-from-henry-jenkins-masterclass-on-culture-and-convergence-in-the-digital-era/

TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story
Aaj Tak garnered maximum ROI for the Lalit Modi story, followed by India TV within the Hindi news genre (HSM, CS 15+). Times Now secured ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB), as per analysis conducted by the S Group, the analytical research arm of TAM Media Research
http://www.mxmindia.com/2015/07/tamwatch-aaj-tak-times-now-gain-much-on-lalit-modi-story/

Amitabh Bachchan lends his voice to Kabaddi league
To ensure that the country at large is given a grand invitation for the second season, Star Sports has roped in superstar Amitabh Bachchan
http://www.mxmindia.com/2015/07/amitabh-bachchan-lends-his-voice-to-star-sports-pro-kabaddi/

TAM fortifies its mobile App with Version 2.0
Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets - Assam & Orissa
http://www.mxmindia.com/2015/07/tam-fortifies-its-mobile-app-with-version-2-0/

MSM distribution co is a 'great places to work'
MSM Media Distribution Pvt. Ltd, the wholly owned subsidiary of Multi Screen Media, has been ranked 31st amongst Top 50 India’s best companies to work for in 2015 by the Great Place to Work Institute India
http://www.mxmindia.com/2015/07/msm-media-distribution-features-in-great-places-to-work-survey/

Amith Prabhu: New age brands that have built themselves using smart Public Relations
When you think of Public Relations and are seeking ideas, think of what these twelve brands have done uniquely to stay in the news or make news, notes Amith Prabhu

http://www.mxmindia.com/2015/07/amith-prabhu-new-age-brands-that-have-built-themselves-using-smart-public-relations/

Stories on 10th Jul '15

'Coz Kiranas Can...
Local Baniya or Kirana stores are stepping up faster home deliveries, customer engagement & retail technology where they can afford it
http://www.mxmindia.com/2015/07/coz-kiranas-can/

Ranjona Banerji: Imagine if the media had ignored the Vyapam scam in Madhya Pradesh completely?
This is a sad reality of life if you live it by the media. It can turn on you for not fulfilling you promises or potential as it did with the India Against Corruption and its metamorphosis into the Aam Aadmi Party. Or it can wait for you to trip up as it has done with the BJP, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-imagine-if-the-media-had-ignored-the-vyapam-scam-in-madhya-pradesh-completely/

Shailesh Kapoor: FTII Row: The Chauhan School of Delusions
In the merit list of probable FTII chairpersons, Gajendra Chauhan would struggle to make it to the first million, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-ftii-row-the-chauhan-school-of-delusions/

Rajesh Gola joins DDB Mudra Group as Senior Creative Director
Rajesh would be reporting to SambitMohanty, Creative Head, DDB Mudra North
http://www.mxmindia.com/2015/07/rajesh-gola-joins-ddb-mudra-group-as-senior-creative-director/

Razorfish India appointed online partners for Bengal Warriors
Kabaddi became the second most viewed tournament in the country (453 million) when it was launched last year
http://www.mxmindia.com/2015/07/razorfish-india-appointed-online-partners-for-bengal-warriors/

Discovery appoints Arthur Bastings as President & MD of APAC
Discovery Veteran Previously Led European Business and Has Extensive Experience in Asia
http://www.mxmindia.com/2015/07/discovery-appoints-arthur-bastings-as-president-md-of-apac/

JET, Etihad appoint Starcom as global media agency
Starcom was selected by EAP to deliver scaled benefits by aligning media spending power across key markets

http://www.mxmindia.com/2015/07/jet-etihad-appoint-starcom-as-global-media-agency/