Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively
http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?
Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10
The Twitter application was created as part of the EPIC Channel’s ongoing campaign
http://www.mxmindia.com/2015/07/epic-channel-introduces-twitter-alarm-for-epicat10/

Employment in India's App Economy to leap manifold by 2016
The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016
http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India
As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 10th Jul '15

'Coz Kiranas Can...
Local Baniya or Kirana stores are stepping up faster home deliveries, customer engagement & retail technology where they can afford it
http://www.mxmindia.com/2015/07/coz-kiranas-can/

Ranjona Banerji: Imagine if the media had ignored the Vyapam scam in Madhya Pradesh completely?
This is a sad reality of life if you live it by the media. It can turn on you for not fulfilling you promises or potential as it did with the India Against Corruption and its metamorphosis into the Aam Aadmi Party. Or it can wait for you to trip up as it has done with the BJP, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-imagine-if-the-media-had-ignored-the-vyapam-scam-in-madhya-pradesh-completely/

Shailesh Kapoor: FTII Row: The Chauhan School of Delusions
In the merit list of probable FTII chairpersons, Gajendra Chauhan would struggle to make it to the first million, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-ftii-row-the-chauhan-school-of-delusions/

Rajesh Gola joins DDB Mudra Group as Senior Creative Director
Rajesh would be reporting to SambitMohanty, Creative Head, DDB Mudra North
http://www.mxmindia.com/2015/07/rajesh-gola-joins-ddb-mudra-group-as-senior-creative-director/

Razorfish India appointed online partners for Bengal Warriors
Kabaddi became the second most viewed tournament in the country (453 million) when it was launched last year
http://www.mxmindia.com/2015/07/razorfish-india-appointed-online-partners-for-bengal-warriors/

Discovery appoints Arthur Bastings as President & MD of APAC
Discovery Veteran Previously Led European Business and Has Extensive Experience in Asia
http://www.mxmindia.com/2015/07/discovery-appoints-arthur-bastings-as-president-md-of-apac/

JET, Etihad appoint Starcom as global media agency
Starcom was selected by EAP to deliver scaled benefits by aligning media spending power across key markets

http://www.mxmindia.com/2015/07/jet-etihad-appoint-starcom-as-global-media-agency/

Stories on 24th Mar '15

Soon Consumers will be Regulators...
... was the consensus at an ASCI seminar with John Hegarty, Marc Mathieu,Shantanu Khosla,Santosh Desai, Paritosh Joshi,Sanjeeb Chaudhari & Bobby Pawar in attendance
http://www.mxmindia.com/2015/03/soon-consumers-will-be-regulators/

Telling the truth in ads always works
Says BBH founder and creative whiz John Hegarty in an interview on the sidelines of the ASCI seminar last week
http://www.mxmindia.com/2015/03/telling-the-truth-in-ads-always-works/

Ranjona Banerji: When journos fried community believing cooked up claims
It was a rare journalist who questioned Ujjwal Nikam because in today’s India that can be akin to sedition, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-when-journos-fried-community-believing-cooked-up-claims/

GroupM India rules at the eMMies 2015
This year India shares 'Country of the Year' with GroupM Philippines
http://www.mxmindia.com/2015/03/groupm-india-rules-at-the-emmies-2015/

Zirca Digital offers advertising options on Skype in India
Engaged audiences and new ad formats open up new possibilities for brand advertisers on Skype
http://www.mxmindia.com/2015/03/zirca-digital-offers-advertising-options-on-skype-in-india/

Kasthuri TV unveils new logo as part of repositioning exercise
Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year
http://www.mxmindia.com/2015/03/kasthuri-tv-unveils-new-logo-as-part-of-repositioning-exercise/

Vishal Ahluwalia to head Bangalore office at GREY
He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India
http://www.mxmindia.com/2015/03/vishal-ahluwalia-to-head-bangalore-office-at-grey/

Deepak Mukarji appointed Group Advisor, Oil & Gas at Perfect Relations
In his role, he will provide sector expertise to all the Perfect Relations group companies
http://www.mxmindia.com/2015/03/deepak-mukarji-appointed-group-advisor-oil-gas-at-perfect-relations/

Viscomm wins RMAI Award
The event was held at Hotel Taj Vivanta in New Delhi on March 20, 2015. The Flame Awards is recognised as the Oscars for the Indian Rural Marketing business

http://www.mxmindia.com/2015/03/viscomm-wins-rmai-award/

Stories on 9th Jan '15

The Most Annoying Buzzwords of 2014
Eleven industry captains on the buzzwords they've hated so much. (Hint: Big Data & Viral top the list)
http://www.mxmindia.com/2015/01/the-most-annoying-buzzwords-of-2014/

Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face
Charlie Hebdo pushed the boundaries fearlessly. Most publications will not go so far for a number of reasons writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-uncomfortable-truths-the-charlie-hebdo-attack-makes-us-face/

Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm
Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-world-cup-2015-the-lull-before-the-marketing-storm/

TAM datafor Hindi and Regional GECs in Week 1
Presenting TAM numbers for Week 1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets
http://www.mxmindia.com/2015/01/tam-%E2%80%8Bdata-for-hindi-%E2%80%8Band-regional-%E2%80%8B%E2%80%8Bgec%E2%80%8Bs%E2%80%8B-in-week-%E2%80%8B1%E2%80%8B/

Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR
The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das
http://www.mxmindia.com/2015/01/orchard-gets-vinod-eshwer-neel-roy-cruz-as-ecds-in-blr/

Amagi announces deployment of Cloudport for MOC
Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs
http://www.mxmindia.com/2015/01/amagi-announces-deployment-of-cloudport-for-moc/

Grey appoints Shilpa Chitre as Head of Human Resources
Her mandate at GREY group is to grow its talent strength and accelerate its human processes
http://www.mxmindia.com/2015/01/grey-appoints-shilpa-chitre-as-head-of-human-resources/

Vserv appoints Shailesh Varudkar as VP - Global Business Operations
Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets
http://www.mxmindia.com/2015/01/vserv-appoints-shailesh-varudkar-as-vp-global-business-operations/

Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner
Metigon will help the company in strategic positioning and image building for its bus brands in the country
http://www.mxmindia.com/2015/01/metigon-to-handle-pr-mandate-of-jbm-auto-one-digital-and-jk-fenner/

Global Communication Conference focuses on new horizons
Communication professionals from across the world gathered for the conference with the theme of "Breaking Barriers - Creating new communication horizon

http://www.mxmindia.com/2015/01/global-communication-conference-focuses-on-new-horizons/

Stories on 26th Nov 14

More info, less entertainment on NGC
A Q&A with Keertan Adyanthaya, MD, NGC & Fox, on how the channel is doing with its new crop of programming
http://www.mxmindia.com/2014/11/more-info-less-entertainment-on-ngc/

Mobile Videos emerging a hot favourite among mobile internet users in emerging markets
67 per cent of respondents globally consider Mobile their primary entertainment viewing platform
http://www.mxmindia.com/2014/11/mobile-videos-emerging-a-hot-favourite-among-mobile-internet-users-in-emerging-markets/

Publicis wins a Gold & Silver at The Rx Club 2014 Awards
The team at Publicis also won six more Awards of Excellence
http://www.mxmindia.com/2014/11/publicis-wins-a-gold-silver-at-the-rx-club-2014-awards/

GREY group India holds exhibition to showcase employees' artworks
The exhibition is being called 'Project Gallery'
http://www.mxmindia.com/2014/11/grey-india-holds-exhibition-to-showcase-employees-artworks/

ZeeQ launches new fun-centric campaign
The TVC highlights the kids’ innocence and fun-filled moments
http://www.mxmindia.com/2014/11/zeeq-launches-new-fun-centric-campaign/

99acres.com urges consumers to get checklist right in new campaign
TVC speaks of the numerous options provided by the portal to help consumers find the right house to match their needs
http://www.mxmindia.com/2014/11/99acres-com-urges-consumers-to-get-checklist-right-in-new-campaign/

Finolex unveils new campaign that highlights joys of life using water
The commercial features water bursting forth from a pipe conveying the message of bursts of happiness
http://www.mxmindia.com/2014/11/finolex-unveils-new-campaign-that-highlights-joys-of-life-using-water/

Wonder Cement launches campaign showcasing brand philosophy
The TVC that has been conceptualized by Candid Creations

http://www.mxmindia.com/2014/11/wonder-cement-launches-campaign-showcasing-brand-philosophy/

Stories on 4th Nov 14

SRK, Ranbir only celebs in $100 mn Club
Bollywood A-listers Shah Rukh Khan & Ranbir Kapoor emerged as the only two Indian celebs with more than $100-million valuation in perhaps the first ever celebrity brand valuation study in India
http://www.mxmindia.com/2014/11/srk-ranbir-only-celebs-in-100-mn-club/

Ranjona Banerji: Are you serious, Mr Goswami?
The NewsHour on TimesNow had an interminable rant from Arnab Goswami about how the Congress party or sympathisers of the Congress party refused to come on his show discussing the Robert Vadra case, notes Ranjona Banerji
http://www.mxmindia.com/2014/11/are-you-serious-mr-goswami/

Vistara ropes in strategic partners for 'brand building' initiative
They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program
http://www.mxmindia.com/2014/11/vistara-ropes-in-strategic-partners-for-brand-building-initiative/

Grey India unveils new campaign to propagate Swach Bharat initiative
This is the first phase of the campaigning, demonstrated by a 60 second TV commercial, which will be aired in 10 languages across all major networks
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaign-to-propagate-swach-bharat-initiative/

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West’s Mumbai team will lead the account
http://www.mxmindia.com/2014/11/ddb-mudra-west-wins-creative-mandate-for-icici-lombard-general-insurance/

Al Jazeera unveils 'Hear the Human Story' global brand campaign
The brand film featured at the special event was about the Gulabi Gang, also known as "vigilantes in pink", who tackle issues such as violence against women and corruption in northern India
http://www.mxmindia.com/2014/11/al-jazeera-unveils-hear-the-human-story-global-brand-campaign/

Canon India's Dr. Alok Bharadwaj assigned senior role in Singapore
Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President
http://www.mxmindia.com/2014/11/canon-indias-dr-alok-bharadwaj-assigned-senior-role-in-singapore/

What Ticks for Indian Consumers/ Teens - Ashwani Singla and Aditya Swamy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ashwani Singla and Aditya Swamy

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-ashwani-singla-and-aditya-swamy/

Stories on 13th Aug 14

One Minute View: TRAI misplaced views on media ownership
While the regulator has done some great work with telecom and digitization, many of its views on broadcast are misplaced
http://www.mxmindia.com/2014/08/one-minute-view-trai-misplaced-views-on-media-ownership/

Proprietary planning tool 'Resolve' launched by Maxus
Delivering new insights for Indian brands to improve consumer marketing strategies. Read more
http://www.mxmindia.com/2014/08/proprietary-planning-tool-resolve-launched-by-maxus/

Akash Chawla appointed Business Head of Essel Vision Productions
ZEEL has appointed Akash Chawla, who has successfully been heading the Marketing Function for National Channels at ZEEL, to take charge as the Business Head - EVPL. Read more
http://www.mxmindia.com/2014/08/akash-chawla-appointed-business-head-of-essel-vision-productions/

Nusli Wadia wants Britannia to be Cookie King
India's second-largest biscuit maker Britannia Industries plans to to overtake Parle and become market leader, its chairman told shareholders at the company's AGM yesterday. Read more
http://www.mxmindia.com/2014/08/nusli-wadia-wants-britannia-to-be-cookie-king/

Sanjeev Kotnala: Nothing wrong if the Boss cooks
Why do we shy away and find fault at reflecting what really is happening in our society, Sanjeev Kotnala writes on the Airtel ad. Read more
http://www.mxmindia.com/2014/08/sanjeev-kotnala-nothing-wrong-if-the-boss-cooks/

FCB Ulka highlights 'Shake Feature' for Snapdeal
The new TVC created by FCB Ulka gets the message across, by highlighting the app cleverly. Read more
http://www.mxmindia.com/2014/08/fcb-ulka-highlights-shake-feature-for-snapdeal/

EMVIEs receives encouraging response this year
Two trophies will be presented to the agency and client each. Read more
http://www.mxmindia.com/2014/08/emvies-receives-encouraging-response-this-year/

Sony Six bags Champions Tennis League mandate
The league will witness national and international tennis talent with each team having top ATP and WTA players, captained by a Tennis legend. Read more
http://www.mxmindia.com/2014/08/sony-six-bags-champions-tennis-league-mandate/

What Ticks for Indian Consumers/Women: Vinay Bhatia and Mitrajit Bhattacharya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vinay Bhatia and Mitrajit Bhattacharya. Read more
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumerswomen-vinay-bhatia-and-mitrajit-bhattacharya/

Aimia forms JV with Fractal Analytics
The exclusive commercial agreement will deepen Aimia's analytics capabilities. Read more
http://www.mxmindia.com/2014/08/aimia-forms-jv-with-fractal-analytics/

Grey says 'Hello Life' for Fiat Punto
The challenge that GREY group faced was that the communication had to capture the famed solidity of the car and yet promote the stylish new looks and features. Read more
http://www.mxmindia.com/2014/08/grey-says-hello-life-for-fiat-punto/

Micromax unveils 'Roobaroo Micromax Unite Anthem'
The Anthem is an extension of the Unite 2 campaign

http://www.mxmindia.com/2014/08/micromax-unveils-roobaroo-micromax-unite-anthem/