Stories on 5th Oct '17

Digital infra will boost OTT: KPMG

On-demand content has reached a tipping point on the back of a successful 4G roll-out. Read more

Siddhartha Mukherjee: Pay for News Publishing? Nail the Coffin!

Having an official paid mechanism to get news published will mark the beginning of a speedy death of the PR industry and journalism, writes Siddhartha Mukherjee. Read more

BBC bullish on India with 4 language services

The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia. Read more

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ALTBalaji appoints Lodestar UM as media agency

This mandate includes media investment and strategic partnership. Read more

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Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

Geetanjali will work closely in association with Vikram Tanna. Read more

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India TV announces key editorial appointments

Piyush Padmakar, Anita Sharma and Amrendra Pratap Singh have been elevated as Managing Editors. Read more

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Aircel partners with Unlockd for mobile loyalty programme

This is Unlockd’s eighth market launch and its first in India. Read more

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Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally. Read more

Stories on 4th Oct '17

Dentsu Aegis Network rejigs top deck

Kartik Iyer to head media biz. Rajni Menon to helm Carat, Joydeep Raha is CEO Carat Context & Himanka Das as CEO, Vizeum as Shripad Kulkarni moves on. Read more

BiggBoss Season 11: Watch it for your advanced learning & entertainment

Looking from the managerial point of view, BiggBoss is a great learning workshop, writes Sanjeev Kotnala. Read more

Royal Enfield hands over upcoming creative project to DDB Mudra

The relationship will be run by DDB Mudra's Delhi office. Read more

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Alia Bhatt romances Caprese bags in new film

The campaign will witness a 360 degree marketing approach across all mediums of print, radio, television and social media. Read more

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SPN unveils coverage plans of FIFA U-17 World Cup 2017 India

The tournament will be live telecast with three language feeds - English, Hindi and Bengali. Read more

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Adidas unveils campaign around the FIFA U-17 World Cup

The campaign showcases how football has caught the imagination of young India both on and off the pitch. Read more

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India TV to hold election conclave in Ahmedabad

India TV Chairman & Editor-in-Chief Rajat Sharma will lead the charge to set the agenda of the Conclave to be held on October 15. Read more

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Red FM enters Jammu & Kashmir

RED FM started its test transmission in Jammu on 25th Sept. Read more

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&pictures announces rollout of 'Fusion Flicks'

The two-week film festival will kick off on October 9. Read more

Stories on 7th Feb '17

It's 10 years for OMD in India
The Omnicom Media Group-owned agency has over 550 staffers in India with a billing of over USD 650 million
http://www.mxmindia.com/?p=99294

Ranjona Banerji: Those shameless American journalists doubting Trump's credentials...
I would have expected by now some very angry tweets and columns from Indian journalists about how terrible the American media has behaved with Trump, writes Ranjona Banerji
http://www.mxmindia.com/?p=99292

Supreme Court recognises role of ASCI
The SC agrees that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India
http://www.mxmindia.com/?p=99286

Now, Discovery steps foot in sports arena with DSPORT
It elevates Discovery's 20-year history in India, ensuring a new generation have access to the best in live sports content
http://www.mxmindia.com/?p=99290

R K Swamy Media unveils Media Market Pocketbook 2017
The compact design and precise content makes it a ready reckoner for the Media, Marketing and Advertising community
http://www.mxmindia.com/?p=99283

India TV conducts 2nd edition of Chunav Manch UP
The highlights of the event was Chairman & Editor-in-Chief Rajat Sharma grilling Akhilesh Yadav and Amit Shah in the 'Aap Ki Adalat' courtroom
http://www.mxmindia.com/?p=99321

Radio City launches eleventh Maharashtra station in Kolhapur
Bollywood heartthrob HrithikRoshan andMarathi diva Sai Tamhankar launch Radio City 95 FM in Kolhapur
http://www.mxmindia.com/?p=99282

Fourth Dimension Media celebrates 6th anniv
The media sales specialists celebrate six years today
http://www.mxmindia.com/?p=99293

McDonald's introduces new features in the McDelivery app
The interface gets smoother facilitating easy and quick ordering
http://www.mxmindia.com/?p=99287

Stories on 13rd Jul '15

Ready to be dissed by all and sundry!
Says writer-journalist Anil Thakraney as his first book, a crime thriller - An Invitation to Death - released on Friday
http://www.mxmindia.com/2015/07/ready-to-be-dissed-by-all-and-sundry/

Viacom18 sets up Viacom18 Digital Ventures with Gaurav Gandhi as COO
The effort of the new venture will be to develop a convergent digital media platform for evolved consumers and marketers
http://www.mxmindia.com/2015/07/viacom18-sets-up-viacom18-digital-ventures-with-gaurav-gandhi-as-coo/

10 takeaways from Henry Jenkins' Masterclass on Culture and Convergence in the Digital Era
The 'Convergence Culture Guru' discussed what participatory culture, media convergence, transmedia storytelling etc mean for us in India
http://www.mxmindia.com/2015/07/10-takeaways-from-henry-jenkins-masterclass-on-culture-and-convergence-in-the-digital-era/

TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story
Aaj Tak garnered maximum ROI for the Lalit Modi story, followed by India TV within the Hindi news genre (HSM, CS 15+). Times Now secured ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB), as per analysis conducted by the S Group, the analytical research arm of TAM Media Research
http://www.mxmindia.com/2015/07/tamwatch-aaj-tak-times-now-gain-much-on-lalit-modi-story/

Amitabh Bachchan lends his voice to Kabaddi league
To ensure that the country at large is given a grand invitation for the second season, Star Sports has roped in superstar Amitabh Bachchan
http://www.mxmindia.com/2015/07/amitabh-bachchan-lends-his-voice-to-star-sports-pro-kabaddi/

TAM fortifies its mobile App with Version 2.0
Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets - Assam & Orissa
http://www.mxmindia.com/2015/07/tam-fortifies-its-mobile-app-with-version-2-0/

MSM distribution co is a 'great places to work'
MSM Media Distribution Pvt. Ltd, the wholly owned subsidiary of Multi Screen Media, has been ranked 31st amongst Top 50 India’s best companies to work for in 2015 by the Great Place to Work Institute India
http://www.mxmindia.com/2015/07/msm-media-distribution-features-in-great-places-to-work-survey/

Amith Prabhu: New age brands that have built themselves using smart Public Relations
When you think of Public Relations and are seeking ideas, think of what these twelve brands have done uniquely to stay in the news or make news, notes Amith Prabhu

http://www.mxmindia.com/2015/07/amith-prabhu-new-age-brands-that-have-built-themselves-using-smart-public-relations/

Stories on 14th Jul '15

Ready to be dissed by all and sundry!
Says writer-journalist Anil Thakraney as his first book, a crime thriller - An Invitation to Death - released on Friday
http://www.mxmindia.com/2015/07/ready-to-be-dissed-by-all-and-sundry/

Viacom18 sets up Viacom18 Digital Ventures with Gaurav Gandhi as COO
The effort of the new venture will be to develop a convergent digital media platform for evolved consumers and marketers
http://www.mxmindia.com/2015/07/viacom18-sets-up-viacom18-digital-ventures-with-gaurav-gandhi-as-coo/

10 takeaways from Henry Jenkins' Masterclass on Culture and Convergence in the Digital Era
The 'Convergence Culture Guru' discussed what participatory culture, media convergence, transmedia storytelling etc mean for us in India
http://www.mxmindia.com/2015/07/10-takeaways-from-henry-jenkins-masterclass-on-culture-and-convergence-in-the-digital-era/

TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story
Aaj Tak garnered maximum ROI for the Lalit Modi story, followed by India TV within the Hindi news genre (HSM, CS 15+). Times Now secured ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB), as per analysis conducted by the S Group, the analytical research arm of TAM Media Research
http://www.mxmindia.com/2015/07/tamwatch-aaj-tak-times-now-gain-much-on-lalit-modi-story/

Amitabh Bachchan lends his voice to Kabaddi league
To ensure that the country at large is given a grand invitation for the second season, Star Sports has roped in superstar Amitabh Bachchan
http://www.mxmindia.com/2015/07/amitabh-bachchan-lends-his-voice-to-star-sports-pro-kabaddi/

TAM fortifies its mobile App with Version 2.0
Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets - Assam & Orissa
http://www.mxmindia.com/2015/07/tam-fortifies-its-mobile-app-with-version-2-0/

MSM distribution co is a 'great places to work'
MSM Media Distribution Pvt. Ltd, the wholly owned subsidiary of Multi Screen Media, has been ranked 31st amongst Top 50 India’s best companies to work for in 2015 by the Great Place to Work Institute India
http://www.mxmindia.com/2015/07/msm-media-distribution-features-in-great-places-to-work-survey/

Amith Prabhu: New age brands that have built themselves using smart Public Relations
When you think of Public Relations and are seeking ideas, think of what these twelve brands have done uniquely to stay in the news or make news, notes Amith Prabhu

http://www.mxmindia.com/2015/07/amith-prabhu-new-age-brands-that-have-built-themselves-using-smart-public-relations/

Stories on 27th Nov 14

The World is Flat, but Culture isn't History
Consumers' need for cultural identity offers opportunities for brands, notes VML Qais' Generation Asia 2014 research
http://www.mxmindia.com/2014/11/the-world-is-flat-but-culture-isnt-history/

MxM is hiring. And you needn't have been a journalist to be an Editor or Reporter
MxMIndia is looking for bright, smart, confident individuals (gender no bar) in Mumbai and New Delhi who have excellent English writing and speaking skills. Email us a link to your LinkedIn profile and your coordinates at editor [at] mxmindia.com.
http://www.mxmindia.com/2014/11/mxm-is-hiring-and-you-neednt-have-been-a-journalist-to-be-an-editor-or-reporter/

India TV to celebrate 21 years of 'Aap Ki Adalat'
In the last two decades, this show has enviably featured almost all top names from India
http://www.mxmindia.com/2014/11/india-tv-to-celebrate-21-years-of-aap-ki-adalat/

Discovery Turbo targets 'Men' as new TG
The channel is expanding its content offering to reflect the new and emerging passions, desires and interests of the aspirational male audience
http://www.mxmindia.com/2014/11/discovery-turbo-targets-men-as-new-tg/

Sanjeev Kotnala: Will the average Indian dad be cool with his daughter taking off to Lonavala without intimating?
Or should we happy that she was shown to have gone to Lonavala and not Khandala of 'Aati kya Khandala' fame?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-will-the-average-indian-dad-be-cool-with-his-daughter-taking-off-to-lonavala-without-intimating/

Grey India unveils new campaigns for Britannia Rusk
The campaigns titled 'Confessions' and 'Pehle Aap' stars Bollywood personalities Neena Gupta and Konkana Sen
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaigns-for-britannia-rusk/

IAA Debate in Mumbai to delve on Metro Markets
Industry captains to debate on Friday, November 28, 5-7pm, Mumbai
http://www.mxmindia.com/2014/11/iaa-debate-in-mumbai-to-delve-on-metro-markets/

Qatar Airways comes on board as Presenting Sponsor of IPTL
The alliance with the Tennis League reiterates the airline’s strong commitment towards sponsoring key sporting events worldwide

http://www.mxmindia.com/2014/11/qatar-airways-comes-on-board-as-presenting-sponsor-of-iptl/

Stories on 14th Aug 14

I-Day Eve Feel-Good: Meet the Flipkart Crorepatis
Flipkart's growing valuation helps staff create enormous wealth in less than a decade
http://www.mxmindia.com/2014/08/i-day-eve-feel-good-meet-the-flipkart-crorepatis/

Big Magic Bihar and Jharkhand to be called 'Big Magic Ganga'
Big Magic Bihar and Jharkhand, the flagship entertainment channel from RBNL will be called 'Big Magic Ganga' from tomorrow
http://www.mxmindia.com/2014/08/big-magic-bihar-and-jharkhand-to-be-called-big-magic-ganga/

Jai Hind and Happy Independence Day! Since you're closed, we too are!!!
Since you are taking a day off (except if you are working in the electronic and digital media or other essential services), we are doing that too. We aren't happy about it, but there's no point producing editorial content for very few readers
http://www.mxmindia.com/2014/08/jai-hind-and-happy-independence-day-since-youre-closed-we-too-are/

Ajit Anjum appointed Managing Editor at India TV
A veteran of 25 years, Anjum has joined India TV's newsroom as Managing Editor
http://www.mxmindia.com/2014/08/ajit-anjum-appointed-md-at-india-tv/

O&M unveils latest campaign for Fevistik
The campaign shows a fake hero trying hard to impress the shopkeeper by somersaulting his way into a stationery shop but ends up banging his head on the wall
http://www.mxmindia.com/2014/08/om-unveils-latest-campaign-for-fevistik/

Ranjona Banerji: No checks, no balance on News TV
It is truly a wondrous aspect of the human condition that we are able to manage so much anger over so little on primetime TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-no-checks-no-balance-on-news-tv/

Kellogg's Special K takes 'No More Excuses' positioning in latest TVC
The campaign aims to instill confidence in women for everyday weight management
http://www.mxmindia.com/2014/08/kelloggs-special-k-takes-no-more-excuses-positioning-in-latest-tvc/

What Ticks for Indian Consumers/Teens: Anupriya Acharya and Lavneesh Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Anupriya Acharya and Lavneesh Gupta
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumersteens-anupriya-acharya-and-lavneesh-gupta/

Realty Check | Day 7 | Adhil Shetty: Real Estate Sector is Buzzing with Positivity
The lack of a real estate watchdog remains a primary concern for both domestic and NRI investors, writes Adhil Shetty, CEO, BankBazaar.com
http://www.mxmindia.com/2014/08/realty-check-day-7-adhil-shetty-real-estate-sector-is-buzzing-with-positivity/

Stories on 13th May 14

We'll look hard at strategy, what the ad is trying to do: Neil Dawson, Kyoorius Awards
A quick Q&A with the celebrated British adman who is Foreman of the three-day awards judging that starts today
http://www.mxmindia.com/2014/05/well-look-hard-at-strategy-what-the-ad-is-trying-to-do-neil-dawson-foreman-kyoorius-ad-awards/

MxMIndia is hiring journos in Mumbai & Delhi. Only those with high energy, enthusiasm & integrity need apply
MxMIndia is now looking at Senior Reporters in Delhi and Mumbai and a junior reporter in Mumbai
http://www.mxmindia.com/2014/05/mxmindia-is-hiring-journos-in-mumbai-delhi-only-those-with-high-energy-enthusiasm-integrity-need-apply/

Maxus wins media mandate for Paytm
Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform
http://www.mxmindia.com/2014/05/maxus-wins-media-mandate-for-paytm/

RB appoints new creative agencies to global roster
Droga5, Wieden+Kennedy and McCann have been shortlisted to lead creative development for the company
http://www.mxmindia.com/2014/05/rb-appoints-new-creative-agencies-to-global-roster/

Lloyd Mathias joins HP as CMO
He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group
http://www.mxmindia.com/2014/05/lloyd-mathias-joins-hp-as-cmo/

Alok Agrawal quits @ZeeNews to join @RIL
After issuing a denial last week, Zee News CEO Alok Agrawal announced his move from Zee New to RIL via a tweet
http://www.mxmindia.com/2014/05/alok-agrawal-quits-zeenews-to-join-ril/

Ranjona Banerji: Media - new low or new dawn?
The country has run out of steam, forget the media and television takes the brunt of the tedium if only because it is the first frontier, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-new-low-or-new-dawn/

Dentsu assigned creative duties of Panasonic Fans
The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic
http://www.mxmindia.com/2014/05/dentsu-assigned-creative-duties-of-panasonic-fans/

Nivea Soft assigns digital ideation mandate to TenTenTen
This is a rare instance where an Indian digital outfit has been signed on by a global entity for a project targeted at an international audience
http://www.mxmindia.com/2014/05/nivea-soft-assigns-digital-ideation-mandate-to-tententen/

Delhi HC asks India News to run scroll saying its not associated with India TV
The decision follows a case filed by India TV against India News for using a deceptively similar channel name
http://www.mxmindia.com/2014/05/delhi-hc-asks-india-news-to-run-scroll-saying-its-not-associated-with-india-tv/

Cheil Worldwide appoints Avinash Joshi as Head of Social Media
Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology
http://www.mxmindia.com/2014/05/cheil-worldwide-appoints-avinash-joshi-as-head-of-social-media/

TOI unveils Femina Believe academy for women
The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women
http://www.mxmindia.com/2014/05/toi-unveils-femina-believe-academy-for-women/

Yahoo News Digest now available in India
App delivers an easy-to-navigate summary of the top International news stories twice a day
http://www.mxmindia.com/2014/05/yahoo-news-digest-now-available-in-india/

92.7 Big FM pays tribute to mothers with feature film on radio
The two hour movie titled 'Maa Ke Aanchal Mein' has been written by Neelesh Misra

http://www.mxmindia.com/2014/05/92-7-big-fm-pays-tribute-to-mothers-with-feature-film-on-radio/

Stories on 16th Dec '13

A Moment of Silence
Spare a thought for all those who have suffered sexual assaults - in the last year and before. Let us resolve to fight the ills of society
http://www.mxmindia.com/2013/12/a-moment-of-silence/

India TV refreshes look. New studio, mike ids greet viewers
The US-based Renderon Broadcast Design has rendered the new look with a special twin-level set with special attention on lighting and an all-new mike ID too. The logo has been designed by DY Works
http://www.mxmindia.com/2013/12/india-tv-refreshes-look-new-studio-mike-ids-greet-viewers/

Nitin Kukreja: Role of broadcast in growing sports in India
Excerpts from the keynote address by Nitin Kukreja, President - Sports, STAR India at the India Pro Leagues Forum 2013
http://www.mxmindia.com/2013/12/nitin-kukreja-role-of-broadcast-in-growing-sports-in-india/

NDTV turns 25 at Rashtrapati Bhavan, recognises 25 legends
The news network acknowledges the contribution of 25 Indian legends at an event
http://www.mxmindia.com/2013/12/ndtv-turns-25-at-rashtrapati-bhavan-recognises-25-legends/

Amith Prabhu: Reminiscences of the Global PR summit
Key takeaways from Global PR Summit organized by the Holmes Report in Miami last month from Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-reminiscences-of-the-global-pr-summit/

RAPP India appoints Kapil Bhatia as AVP
RAPP India has roped in Kapil Bhatia as Associate Vice President for the agency’s growing clientele in Mumbai.

http://www.mxmindia.com/2013/12/rapp-india-appoints-kapil-bhatia-as-avp/

Stories on 13th Dec '13

Down with Meenakshi Lekhi!
The BJP rep's accusation that Arnab Goswami has taken money from lobbies in a discussion on Sec 377 is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/down-with-meenakshi-lekhi/

Can Gopal Vittal be the CEO Bharti has been looking for?
Gopal Vittal 45, formerly of HUL, appointed by Sunil Mittal in March 2013, may be the CEO Bharti has been looking for - a leader who trims a bloated management structure but is also able to take big and successful bets on telecom's future
http://www.mxmindia.com/2013/12/can-gopal-vittal-be-the-ceo-bharti-has-been-looking-for/

India TV gets sent for polls, refreshes new top deck for newsroom
After a gab of over four years, Editor-in-chief Rajat Sharma will now be on primetime with 'Aaj Ki Baat - Rajat Sharma Ke Saath'
http://www.mxmindia.com/2013/12/india-tv-gets-sent-for-polls-refreshes-new-top-deck-for-newsroom/

Vital Stats: Status of Permitted Private Satellite TV Channels in India as on Dec 2
Status of Permitted Private Satellite TV Channels in India as on December 2, 2013 as per the Ministry of Information and Broadcasting, Government of India
http://www.mxmindia.com/2013/12/vital-stats-status-of-permitted-private-satellite-tv-channels-in-india-as-on-dec-2/

TRAI express concern over 'tardy' digitization in Chennai
The TRAI has asked broadcasters, MSOs and LCOs to to take immediate action or face consequences

http://www.mxmindia.com/2013/12/trai-express-concern-over-tardy-digitization-in-chennai/

Stories on 1st Oct '13

He came, He Conquered

Even though the IAA Global Marketing Summit saw many gurus as speakers, it was BJP’s PM candidate Narendra Modi who stole the show
http://www.mxmindia.com/?p=54557

Where is the authenticity, asks Wally Olins @ IAAGMS
The Saffron Brand Consultants CEO and co-founder was speaking at the IAA India Chapter's Global Marketing Summit. He spoke to MxMIndia on the sidelines of the Summit
http://www.mxmindia.com/?p=54545

ISA to host Global CEO conf with Unilever big boss Paul Polman
Top Indian captains to speak at global CEO conference organized by the Indian Society of Advertisers (ISA)
http://www.mxmindia.com/?p=54543

Tata Chemicals offers ‘namak’ to Draftfcb+Ulka, retains I-Shakti for Leo Burnett
Tata Chemicals appoints Draftfcb+Ulka for Tata Salt and retains Leo Burnett for Tata I-Shakti foods
http://www.mxmindia.com/?p=54551

India TV honours bravehearts with Salaam India Awards
India TV institutes 'Officer's Choice Salaam India Awards' including awards in memory of the victim of the gruesome Delhi gangrape
http://www.mxmindia.com/?p=54553

Ranjona Banerji: Sexist media goes ballistic over 'dehati aurat' remark
The fact that being a village woman or more properly an unsophisticated female is a legitimate insult is something which the media needs to reflect on, writes Ranjona Banerji
http://www.mxmindia.com/?p=54550

Stories on 2nd Sep '13

What Goafest must learn from Kyoorius Designyatra
There was hardly anyone in the corridors or at the bar when the Designyatra sessions were on. Comments on what the Goafest organisers must do to improve
 http://www.mxmindia.com/?p=53556

TDSAT stays ad cap on broadcasters till November 11
The TDSAT has stayed the implementation of the ad cap regulation, which will make it compulsory for broadcasters to limit total advertising in a clock hour to 12 minutes, till the next date of hearing on November 11, 2013
http://www.mxmindia.com/?p=53540

India TV announces Salaam India awards
India TV has announced Officer's Choice Salaam India Awards to recognize exemplary acts of bravery and valour
 http://www.mxmindia.com/?p=53552

Radio One takes Delhi & Mumbai international music stations online
Radio One begins 'webcast' of its existing international radio stations on the internet
http://www.mxmindia.com/?p=53532

Time Out turns 9 with national edition
For its 9th anniversary, the fortnightly, three-city publication Time Out turned into a features-led national monthly’s format
http://www.mxmindia.com/?p=53533

Amith Prabhu: Bring back the Credible into Incredible India!
India needs to run a campaign that can bring back people's belief in governance, writes Amith Prabhu
http://www.mxmindia.com/?p=53544

Reviewing the Reviews: Serious critics give 'Satyagraha' 1-2.5 stars, rah-rahs upto 4.5
Audiences confused again by the mixed ratings of the Prakash Jha film will either check out the film themselves on opening weekend or wait till it's shown on TV
http://www.mxmindia.com/?p=53539

Nominations open for Yahoo! award for use of internet for charity and community engagement
In its second year, the award is conducted in partnership between Yahoo! and Public Affairs Asia
 http://www.mxmindia.com/?p=53534

Stories on 18th Jun '13

Poised for a content-led assault: M K Anand
The Managing Director - Media Networks @ Disney-UTV talks about life after integration, his focus on content and staying ahead in the numbers game
 http://www.mxmindia.com/?p=49886

Mixed Day 2 for India@Cannes2013: 3 PR wins, 1 Direct; 82 shortlists
In the PR category, there were 1 Silvers and 2 Bronzes and in Direct a Bronze. Among the shortlists: 43 in Outdoor, 37 in Print and 2 in Media
The Cannes Lions 2013 India Tally (updated Tuesday, June 18, 9am)
http://www.mxmindia.com/?p=49885

Multi Screen Media forays into film production with MSM Motion Pictures
Bajaate Raho is first of four films to be released this year by Multi Screen Media's all-new film production venture
http://www.mxmindia.com/?p=49827

Bloomberg, India TV join Star, Zee, 5 others in TAM boycott. DD to stay
As India TV and Bloomberg TV India unsubscribed from TAM ratings service, public broadcaster Prasar Bharati said it will not discontinue its subscription
 http://www.mxmindia.com/?p=49828

Hathway to carry NatGeo other Fox Int Channels in HD
Premier cable co will pipe National Geographic Channel, Fox Traveller, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music & Baby TV in HD initially in Bengaluru & Hyderabad.
 http://www.mxmindia.com/?p=49824

Sandeep Dahiya quits Viacom18
The Viacom 18 Senior Vice President - Consumer Products and Communications has put in his paper
 http://www.mxmindia.com/?p=49835

Ranjona Banerji: No Sunday R&R for journalists
Stalwarts who fight through battling panellist on weeknights have had to repeat the exercise on Sat and Sun afternoons, rues Ranjona Banerji
 http://www.mxmindia.com/?p=49861

Debrief: Axe Blast: The chick scorecard
Even an otherwise confident brand like Axe has fallen for the Indian celebrity circus. However, the cool thing they have done is that Ranbir gets beaten by a non-celeb
http://www.mxmindia.com/?p=49825

Stories on 5th Jun '13

The truth about awards
Lowe Lintas shone at the True Show - an anti-awards show that nevertheless celebrates good work.
http://www.mxmindia.com/2013/06/the-truth-about-awards/

Jaldi 5 with Ritu Dhawan: Hindi news is for both masses and the classes
A candid Q&A with Ritu Dhawani, Managing Director and CEO of India TV
http://www.mxmindia.com/2013/06/jaldi-5-with-ritu-dhawan-hindi-news-is-for-both-masses-and-the-classes/

Sameer Aasht joins Taproot India as Head, Strategy and Business
Sameer Aasht joing Taproot India after 12 years of work spanning Strategy, Design & Communication agencies.
http://www.mxmindia.com/2013/06/sameer-aasht-joins-taproot-india-as-head-strategy-and-business/

ZeeQ ties up with BBC Worldwide, offers CBeebies to preschoolers
Edutainment channel ZeeQ has tied up with BBC Worldwide to bring programmes from BBC's preschool brand, CBeebies, to audiences in India, starting July 1
http://www.mxmindia.com/2013/06/zeeq-ties-up-with-bbc-worldwide-offers-cbeebies-to-preschoolers/

Sony Six wins broadcasting rights to Euro qualifiers, FIFA World Cup
Over the next 4 years, Sony Six will telecast up to 546 international football games
http://www.mxmindia.com/2013/06/sony-six-wins-broadcasting-rights-to-euro-qualifiers-fifa-world-cup/

HT to focus on digital business
HT has integrated Shine.com, the job portal, to Facebook as the first step. The TVC conceived by Dentsu India will go live today
http://www.mxmindia.com/2013/06/ht-to-focus-on-digital-business/

Anil Thakraney: Mrs Dhoni should have invested in Rhiti
Mahi was at least transparent in his dealings. Maybe this wasn't about honesty, maybe it was about financial naiivete. Either way, the truth is, he put his own name on record. The media must acknowledge this
http://www.mxmindia.com/2013/06/anil-thakraney-mrs-dhoni-should-have-invested-in-rhiti/

First edition of NDTV Property Awards conclude
Jury results were confidentially tabulated and audited by Ernst & Young with PropEquity as the Knowledge Partner

http://www.mxmindia.com/2013/06/first-edition-of-ndtv-property-awards-conclude/

Stories on 20th Feb '13

Prime, Love and Talking Business with Anand Chakravarthy
The Big CBS business head talks about the Hindi feed gambit and his plans for English entertainment
http://www.mxmindia.com/?p=41932

Great Guns @ Equinox optimistic about India
Production firms Great Guns and Equinox announced a joint venture in India recently, uniting the strengths of both production houses in their respective territories
http://www.mxmindia.com/?p=41927

SRK gets KKR CEO Venky Mysore to also helm 'Red Chillies'
Shahrukh Khan's 'Red Chillies' appoints Venky Mysore as CEO
http://www.mxmindia.com/?p=41960

Madison Media Group wins Ruchi Soya AOR
Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 30 crores
http://www.mxmindia.com/?p=41986

Digital is changing the publishing game: IMC panel
No longer an option, going digital for publications is now a question of how, and how best, to reach and satisfy consumers
http://www.mxmindia.com/?p=41926

India TV Yuva Awards honour the rising stars
The winners were decided on the basis of a stringent process of nominations through a nationwide research by a well known research agency followed by audience votes
http://www.mxmindia.com/?p=41972

IMC 2013: E-commerce, the way to meet digital challenge
Every brand is faced with tackling the digital conundrum. Some tips on how India can keep pace globally, from Gruner + Jahr's Stefan Gneuss
http://www.mxmindia.com/?p=41933

Changes in Creative Abby for 2013
This year the Abby Entry Form that has been uploaded has many new changes and additions. Some sub-categories have been added and a brand new vertical has been added
http://www.mxmindia.com/?p=41924

Big Magic International strengthens reach in Canada
RBNL's Big Magic has announced a strategic distribution tie-up with Telus and Cogeco
http://www.mxmindia.com/?p=41925

Nutrela launches ad campaign to tap Bengali market
With an intent to reach the Bengali consumers, the company is also planning to launch a 35-second TVC and a 25-second radio jingle
http://www.mxmindia.com/?p=41931

Times Internet and HDFC launch Times Card
The co-branded credit card offers rewards and discounts on dining and movies
http://www.mxmindia.com/?p=41930

Scholastic India launches 'Nova' to target young adults
The new category of books will be launched through a series of bookstore promotions across the country in February and March
http://www.mxmindia.com/?p=41929

ANCHOR | One Big Idea by B Surendar
Need a RAB-like initiative to evangelize radio
http://www.mxmindia.com/?p=41921


ANCHOR | One Big Idea by Saurav Ghosh
Need to make organised data procurement a reality

http://www.mxmindia.com/?p=41923

Stories on 3rd Jan '13

New year, new job scene?
What makes some people get bigger offers, better pay packages and a meaty role in the job market
http://www.mxmindia.com/2013/01/new-year-new-job-scene/

Piyush, Balki to present Ad Review as Ad Club revives popular event
Piyush Pandey and R Balki are set to present the Advertising Club's Ad Review
http://www.mxmindia.com/2013/01/piyush-balki-to-present-ad-review-as-ad-club-revives-popular-event/

Srikant Sastri launches online campaign asking tainted MPs/MLAs to resign
'Resign before Jan 26' is a campaign on Facebook and Twitter that the Vivaki India chairperson has kicked off
http://www.mxmindia.com/2013/01/srikant-sastri-launches-online-campaign-asking-tainted-mpsmlas-to-resign/

Debrief: Snickers: Rekha ki vaat lagaa di!
What a wasted opportunity! The makers of Snickers did two commendable things. And then they went ahead and blew it nice and proper
http://www.mxmindia.com/2013/01/debrief-snickers-rekha-ki-vaat-lagaa-di/

Hindi GEC yo-yo continues. Star leads in Week 52
Colors is the new #2 and SAB 47 gallops ahead of Life OK
http://www.mxmindia.com/2013/01/hindi-gec-yo-yo-continues-star-leads-in-week-52/

Shailesh Kapoor: Misogyny or just entertainment?
To divert a serious, purposeful discussion on rape and sexual assault to item numbers, vulgar lyrics and portrayal of women in serials, is simply a case of misplaced priorities, writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-misogyny-or-just-entertainment/

India TV appoints Sudipto Chowdhuri to head sales
Mr Chowdhuri was recently with TV9 Kannada as National Head
http://www.mxmindia.com/2013/01/india-tv-appoints-sudipto-chowdhuri-to-head-sales/

Vodafone, Idea, Philips and others bring TV commercials to life to double impact
Popular commercials go on-ground as large advertisers bring TV ads to life to double impact
http://www.mxmindia.com/2013/01/vodafone-idea-philips-and-others-bring-tv-commercials-to-life-to-double-impact/

The Anchor: 6 reasons why Arnab Goswami should be given the Bharat Ratna
A N Chorrea list six reasons why Arnab Goswami should be given the Bharat Ratna
http://www.mxmindia.com/2013/01/the-anchor-6-reasons-why-arnab-goswami-should-be-given-the-bharat-ratna/

CRY to host corporate responsibility summit
John Elkington, the defining voice on corporate responsibility globally, and several heads of Indian industry to discuss CSR at the forum on Jan 11
http://www.mxmindia.com/2013/01/cry-to-host-corporate-responsibility-summit/

O&M mingles with Center Fruit
A quirky campaign supports the launch of PVMI's dual-flavoured chewing gum
http://www.mxmindia.com/2013/01/om-mingles-with-center-fruit/

Stories on 24th Dec '12

Santa TAM is coming to town today!
It's Christmas Eve and festivities are in the air. In tellyland, with more reason: Santa TAM is coming with all the data... okay, most of it
http://www.mxmindia.com/2012/12/santa-tam-is-coming-to-town-today/


MxM Monday: Expectations from Phase III FM radio licensing
Even as advertisers are yet to take this medium seriously, the industry players are waiting for Phase III with anticipation. MxMIndia finds out what their expectations are
http://www.mxmindia.com/2012/12/mxm-monday-expectations-from-phase-iii-fm-radio-licensing/


Chitralekha upbeat on social media
The group recently reached two lakh fans on its Facebook page, and hopes to build a stranger presence online
http://www.mxmindia.com/2012/12/chitralekha-upbeat-on-social-media/


Will Sachin Tendulkar's ODI retirement diminish his brand value?
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value? Or will it set stage for a new phase in the life cyle of one India’s most iconic celeb brand?
http://www.mxmindia.com/2012/12/will-sachin-tendulkars-odi-retirement-diminish-his-brand-value/


Anil Thakraney: Brand Modi versus Brand Rahul
So if the battle of 2014 is going to be fought between these two brands, simple marketing logic tells us who's the favourite one to win
http://www.mxmindia.com/2012/12/anil-thakraney-brand-modi-versus-brand-rahul/


FM Radio: Facing challenges, embracing growth
CII organised the CEOs Roundtable on Radio in New Delhi last week, to discuss and chart the growth of the radio industry with the Phase III auction of the FM spectrum coming up
http://www.mxmindia.com/2012/12/fm-radio-facing-challenges-embracing-growth/


India TV conducts campaign countering Crime against Women
The channels launches a multi-city signature campaign under the aegis of 'Mission Damini'
http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/


AdStrat: Fastrack makes hell cooler
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-fastrack-makes-hell-cooler/


Reviewing the Reviews: Dabangg 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-dabangg-2/


MxM wishes you a very Merry Xmas. No edition on Dec 25
MxMIndia wishes all its readers a very Merry Christmas!
http://www.mxmindia.com/2012/12/mxm-wishes-you-a-very-merry-xmas-no-edition-on-dec-25/


The Anchor: Harish Bijoor on 6 reasons brands need good consultants
Great team, cool concepts... not enough if you don't have a good brand consultant on board, says Harish Bijoor
http://www.mxmindia.com/2012/12/the-anchor-harish-bijoor-on-6-reasons-brands-need-good-consultants/


Gutenberg wins PR mandate for Ad:tech New Delhi again
This is the third time that Gutenberg Communications has won the PR mandate for Ad:Tech
http://www.mxmindia.com/2012/12/gutenberg-wins-pr-mandate-for-adtech-new-delhi-again/