Stories on 18th Dec '15

Key Trends in Digital and Analytics: PwC
From cashless transactions and analytics as a service to RFID and 4G... Presenting key trends in digital and analytics by PwC's Sudipta Ghosh
http://www.mxmindia.com/2015/12/key-trends-in-digital-and-analytics-pwc/

MEC is GoDaddy's Global Media AOR
After working with MEC in India and the UK from March 2014, GoDaddy expands its relationship to include all global markets
http://www.mxmindia.com/2015/12/mec-is-godaddys-global-media-aor/

Scarecrow renders a motivational anthem for U.P. Warriors
It is sung by noted singer Divya Kumar along with Jaspreet Singh Kohli
http://www.mxmindia.com/2015/12/scarecrow-renders-a-motivational-anthem-for-u-p-warriors/

Cut The Crap unveils radio campaign for Iba halal care products
Iba, India's first halal cosmetics, needed to communicate their point of difference from all the other cosmetic brands in the market
http://www.mxmindia.com/2015/12/cut-the-crap-unveils-radio-campaign-for-iba-halal-care-products/

Zumi Army arrives to popularise 'MyVodafone App'
It enables users to enjoy a holistic customer experience - seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers
http://www.mxmindia.com/2015/12/zumi-army-arrives-to-popularise-myvodafone-app/

United Mediaworks-K Sera Sera merger to fuel growth in in-cinema advertising
The two companies have set aside Rs 100 crore as investment and are eyeing 25% marketshare in the digital cinema technology segment over the next two years

http://www.mxmindia.com/2015/12/united-mediaworks-k-sera-sera-merger-to-fuel-growth-in-in-cinema-advertising/

Stories on 16th Dec '15

5 trends to watch in Telecom in 2016: PwC
Given the way mobiles and the internet are going to shape the way A&M will go, we present PwC's trends report
http://www.mxmindia.com/2015/12/5-trends-to-watch-in-telecom-in-2016-pwc/

Sanjeev Kotnala: Can You Blame Corporates To Equate Pregnancy With Unproductiveness?
When the recent Myntra ad was commented upon in a positively-inclined diverse set of people in a Whatsapp group that primed itself for being open, transparent and seeking diversity in opinion, all hell broke loose, notes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-can-you-blame-corporates-to-equate-pregnancy-with-unproductiveness/

Senthil Kumar is JWT Chief Creative Officer
He will lead overall creative mandate for J Walter Thompson India, across its six offices in the country
http://www.mxmindia.com/2015/12/senthil-kumar-is-jwt-chief-creative-officer/

D Shivakumar to Chair MMA India Board
Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd
http://www.mxmindia.com/2015/12/d-shivakumar-to-chair-mma-india-board/

Viacom18 adopts 'Daughters of Mother India' documentary
The documentary will air across the entire Viacom18 Network on 27th December to mark the death anniversary of Nirbhaya
http://www.mxmindia.com/2015/12/viacom18-adopts-daughters-of-mother-india-documentary/

IAA Mentorship Webinar Series to be held in Mumbai
Anish Shah, Group President (Strategy) for Mahindra Group in conversation with Charulata Ravi Kumar, CEO, Razorfish

http://www.mxmindia.com/2015/12/iaa-mentorship-webinar-series-to-be-held-in-mumbai/