Stories on 18th Dec '15

Key Trends in Digital and Analytics: PwC
From cashless transactions and analytics as a service to RFID and 4G... Presenting key trends in digital and analytics by PwC's Sudipta Ghosh
http://www.mxmindia.com/2015/12/key-trends-in-digital-and-analytics-pwc/

MEC is GoDaddy's Global Media AOR
After working with MEC in India and the UK from March 2014, GoDaddy expands its relationship to include all global markets
http://www.mxmindia.com/2015/12/mec-is-godaddys-global-media-aor/

Scarecrow renders a motivational anthem for U.P. Warriors
It is sung by noted singer Divya Kumar along with Jaspreet Singh Kohli
http://www.mxmindia.com/2015/12/scarecrow-renders-a-motivational-anthem-for-u-p-warriors/

Cut The Crap unveils radio campaign for Iba halal care products
Iba, India's first halal cosmetics, needed to communicate their point of difference from all the other cosmetic brands in the market
http://www.mxmindia.com/2015/12/cut-the-crap-unveils-radio-campaign-for-iba-halal-care-products/

Zumi Army arrives to popularise 'MyVodafone App'
It enables users to enjoy a holistic customer experience - seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers
http://www.mxmindia.com/2015/12/zumi-army-arrives-to-popularise-myvodafone-app/

United Mediaworks-K Sera Sera merger to fuel growth in in-cinema advertising
The two companies have set aside Rs 100 crore as investment and are eyeing 25% marketshare in the digital cinema technology segment over the next two years

http://www.mxmindia.com/2015/12/united-mediaworks-k-sera-sera-merger-to-fuel-growth-in-in-cinema-advertising/

Stories on 1st Aug

Time for BARC to take off, else...
With NDTV taking TAM and its principals to court, the government could well step in to policeTV measurement
http://www.mxmindia.com/2012/08/time-for-barc-to-take-off-else/

By Invitation | Atul Phadnis: Industry must not duck core issues on measurement
MxMIndia invited Atul Phadnis, CEO, Whats-On-India to write a Guest Column given the issues the litigation has thrown up. Mr Phadnis has been associated with all aspects of the measurement process - as a media planner, employee of TAM, a broadcaster and now a technocrat
http://www.mxmindia.com/2012/08/by-invitation-atul-phadnis-industry-must-not-duck-core-issues/

Trade shocked as NDTV sues Nielsen, Kantar, TAM & others
NDTV has filed a suit in the New York State Supreme Court seeking damages of around $1.4 billion for negligence and fraud and hundreds of millions more for interference and breach of fiduciary duty
http://www.mxmindia.com/2012/08/trade-shocked-as-ndtv-sues-nielsen-kantar-tam-others/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra [from our archives]
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey
http://www.mxmindia.com/2011/12/tam-is-inadequate/

Arvind Sharma elected AAAI President for 2012-13
MG Parameswaran has been elected as the Vice President. Nagesh Alai, the outgoing President will be the ex-officio member of the new Executive Committee
http://www.mxmindia.com/2012/08/arvind-sharma-elected-aaai-president-for-2012-13/

Timmy Kandhari quits PwC India, Smita Jha to take over
After a 15-year association with PwCIndia, executive director and leader, Hospitality and Leisure, Timmy S Kandhari has decided to move on
http://www.mxmindia.com/2012/08/timmy-kandhari-quits-pwc-india-smita-jha-to-take-over/

Arvind eyes Debenhams, Next's businesses; to take over brand rights, stores from Planet Retail
Arvind's wholly owned subsidiary Arvind Lifestyle Brands is holding advanced talks to buy a large portfolio of retail assets, including Nautica stores, from Planet Retail
http://www.mxmindia.com/2012/08/arvind-eyes-debenhams-nexts-businesses-to-take-over-brand-rights-stores-from-planet-retail/

GullakMaster to launch in August
The venture is being spearheaded by Abhishek Dadoo who explained it as 'intelligence on SMS'
http://www.mxmindia.com/2012/08/gullakmaster-to-launch-in-august/

Lowe Lintas bags Amrutanjan mandate
This development is the result of a multi-agency pitch that was initiated in Chennai around the first week of April
http://www.mxmindia.com/2012/08/lowe-lintas-bags-amrutanjan-mandate/

InMobi acquires Metaflow Solutions
To expand its portfolio of offerings for mobile app developers
http://www.mxmindia.com/2012/08/inmobi-acquires-metaflow-solutions/

After 1.5lakh+ views, Agnee's 'reveal yourself' video is unmuted for launch of B'lue!
Team Scarecrow jammed with Agnee to draft the lyrics and roped in a technology partner to design this one-of-its-kind app
http://www.mxmindia.com/2012/08/after-1-5lakh-views-agnees-reveal-yourself-video-is-unmuted-for-launch-of-blue/

The Anchor: 5 reasons why mobile advtg has a gr8 future
Mobile advertising in current scenario remains a part of overall digital mix, rather than a standalone platform and therefore advertising spend is limited by overall media budget mix, says Sunny Nagpal
http://www.mxmindia.com/2012/08/the-anchor-5-reasons-why-mobile-advtg-has-a-bright-future/

Anil Thakraney: Crime instigating journos need to be punished
Loss of broadcast license for the channel. Jail term for the staff members found guilty. There is no other option
http://www.mxmindia.com/2012/08/anil-thakraney-crime-instigating-journos-need-to-be-punished/