Stories on 16th Dec '15

5 trends to watch in Telecom in 2016: PwC
Given the way mobiles and the internet are going to shape the way A&M will go, we present PwC's trends report
http://www.mxmindia.com/2015/12/5-trends-to-watch-in-telecom-in-2016-pwc/

Sanjeev Kotnala: Can You Blame Corporates To Equate Pregnancy With Unproductiveness?
When the recent Myntra ad was commented upon in a positively-inclined diverse set of people in a Whatsapp group that primed itself for being open, transparent and seeking diversity in opinion, all hell broke loose, notes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-can-you-blame-corporates-to-equate-pregnancy-with-unproductiveness/

Senthil Kumar is JWT Chief Creative Officer
He will lead overall creative mandate for J Walter Thompson India, across its six offices in the country
http://www.mxmindia.com/2015/12/senthil-kumar-is-jwt-chief-creative-officer/

D Shivakumar to Chair MMA India Board
Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd
http://www.mxmindia.com/2015/12/d-shivakumar-to-chair-mma-india-board/

Viacom18 adopts 'Daughters of Mother India' documentary
The documentary will air across the entire Viacom18 Network on 27th December to mark the death anniversary of Nirbhaya
http://www.mxmindia.com/2015/12/viacom18-adopts-daughters-of-mother-india-documentary/

IAA Mentorship Webinar Series to be held in Mumbai
Anish Shah, Group President (Strategy) for Mahindra Group in conversation with Charulata Ravi Kumar, CEO, Razorfish

http://www.mxmindia.com/2015/12/iaa-mentorship-webinar-series-to-be-held-in-mumbai/

Stories on 15th Oct 14

A request from MxMIndia: Please go out and Vote!
It's voting day for the Maharashtra and Haryana state assemblies with bypolls in some constituences. So, no lazing around. Go out and use the finger
http://www.mxmindia.com/2014/10/a-request-from-mxmindia-please-go-out-and-vote-2/

Creativeland Asia, Parle Agro likely to part ways?
According to a senior advertising executive with a rival agency, agencies have been invited to pitch for the Appy Fizz account, which was with Grey before Parle Agro shifted it to CLA
http://www.mxmindia.com/2014/10/creativeland-asia-parle-agro-likely-to-part-ways/

FCB Ulka conceptualises new campaign for Hero ISL
Hero aims to strike a chord with football fans and harp on the unbiased unity which the sport brings to the table
http://www.mxmindia.com/2014/10/fcb-ulka-conceptualises-new-campaign-for-hero-isl/

Maarten L Albarda to speak on 'World Goes Digital' at IAA webinar series
The IAA Webinar will be held tomorrow (Thursday, October 16) at 4pm
http://www.mxmindia.com/2014/10/maarten-l-albarda-to-speak-on-world-goes-digital-at-iaa-webinar-series/

Sanjeev Kotnala: Dear Election Commission: Who Is The Candidate From My Area
Some media are benefiting from the EC's low spending limit and really addressing the vote bank. Radio is on an overdrive with the Congress, BJP, Shiv Sena and others are busy finding their voice in multiple languages, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-dear-election-commission-who-is-the-candidate-from-my-area/

ITV's new course will see newsrooms act as classrooms
Students will get a chance to learn from professionals and will get the unique opportunities to work in professional channels
http://www.mxmindia.com/2014/10/itvs-new-course-will-see-newsrooms-act-as-classrooms/

Gionee unveils 'Hello India' festive brand campaign
Gionee is welcoming users from all walks of life with the launch of its Festive Campaign - 'Hello India'
http://www.mxmindia.com/2014/10/gionee-unveils-hello-india-festive-brand-campaign/

What Ticks for Indian Consumers/ Family - Ambika Srivastava and Ajit Thakur
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ambika Srivastava and Ajit Thakur
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-ambika-srivastava-and-ajit-thakur/

Stories on 27th Feb '14

Festivals legitimise consumption: Ambi Parameswaran
A Q&A with the veteran adman and writer of 'For God's Sake'. Plus extracts from the book
http://www.mxmindia.com/2014/02/festivals-legitimise-consumption-ambi-parameswaran/


Grey's Goral Ajmera to judge at NY Festivals 2014
Goral Ajmera will be part of the Grand Jury judging that will take place in two stages during March and April
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Everest unveils new commercial for Catch
The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Neeraj Roy to chair IAA's webinar series on March 5
The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain
http://www.mxmindia.com/2014/02/neeraj-roy-to-chair-iaas-webinar-series-on-march-5/

Bambi Diventry appointed Head--New Business Initiatives at Draft
Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions
http://www.mxmindia.com/2014/02/bambi-diventry-appointed-head-new-business-initiatives-at-draft/

Max Life extends brand promise of 'Aapke Sachche Advisor' further
The TVCs are an extension of the company's brand campaign 'Aapke Sachche Advisors', which aims to highlight Max Life's commitment to superior post sales service
http://www.mxmindia.com/2014/02/max-life-extends-brand-promise-of-aapke-sachche-advisor-further/

BW inducts Rakesh Gopal as Director, Sales & Marketing
Delhi-based Gopal will lead all sales and marketing activities at Businessworld nationally
http://www.mxmindia.com/2014/02/bw-inducts-rakesh-gopal-as-director-sales-marketing/

Stories on 28th Nov '13

Tooning Tarun Tejpal's Toxic Tale
Much has been spoken and written about the Tehelka founder's misdeeds. We reproduce here one of India's foremost editorial cartoonist Hemant Morparia's take in Mumbai Mirror + Jaldi 5 Q and A with Hemant Morparia: The seedy is not necessarily as Sleazy as the Mainstream can be.
http://www.mxmindia.com/2013/11/tooning-tarun-tejpals-toxic-tale/

Sony still at #6 among Hindi GECs. Star Plus #1, Colors #2, Zee #3
The TAM data for Week 47 came in today: Star Plus is the #1, Colors #2 and Zee #3. Life OK is #4, Sab at #5 and Sony at #6.
http://www.mxmindia.com/2013/11/sony-still-at-6-among-hindi-gecs-star-plus-1-colors-2-zee-3/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM at 5 pm today
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Martin Sorrell to a do a monthly show for CNBC-TV18
The WPP CEO will be a part of a new monthly show titled '30 Minutes with Martin Sorrell' on CNBC-TV18
http://www.mxmindia.com/2013/11/martin-sorrell-to-a-do-a-monthly-show-for-cnbc-tv18/

Gender sensitivity workshop on ad & media frat on Nov 29
Population First and Social Access will host the day-long workshop in Mumbai

http://www.mxmindia.com/2013/11/gender-sensitivity-workshop-on-ad-media-frat-on-nov-29/

Stories on 26th Nov '13

News channels maxed with Mumbai terror attack coverage: TAM data
According to TAM data, the highest genre share of news channels in the period 2001 to 2012 was in 2008 for Mumbai terror attacks coverage
http://www.mxmindia.com/2013/11/news-channel-genre-share-maxed-with-mumbai-terror-attack-coverage-since-2001-tam-data/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM on Nov 28
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Japanese firms advertise on cartoon shows to convey that its brands stand for high quality
The Japanese government has announced the launch of a new project to aid global promotion of the country's culture, including its anime, video games and cuisine
http://www.mxmindia.com/2013/11/japanese-firms-advertise-on-cartoon-shows-to-convey-that-its-brands-stand-for-high-quality/

Birla Sun Life MF gets Indigo to develop jaanotohmaano.com
Leo Burnett's Indigo Consulting blended latest trends in design and technology for simplified, jargon-free content

http://www.mxmindia.com/2013/11/birla-sun-life-mf-gets-indigo-to-develop-jaanotohmaano-com/

Stories on 8th Oct '13

It's Dentsu, Taproot & JWT for Congress
The party gets the old JWT gang (and some new) to rework the 2009 magic and outwit the NaMo blitzkrieg
http://www.mxmindia.com/2013/10/its-dentsu-taproot-jwt-for-congress/

Will Big Bazaar Direct hurt mother brand 'Future Group'?
Big Bazaar Direct marries the reach of the neighbourhood store with the weight of the Big Bazaar brand and the convenience of technology to home-deliver goods and discounts
http://www.mxmindia.com/2013/10/will-big-bazaar-direct-hurt-mother-brand-future-group/

After More, Everest bags Pantaloons Fashion Retail of AV Birla group
The Aditiya Birla Group's Pantaloon Fashion Retail has retained Everest Advertising for its creative and strategic duties
http://www.mxmindia.com/2013/10/after-more-everest-bags-pantaloons-fashion-retail-of-av-birla-group/

Ranjona Banerji: Kunal Vijayakar - very funny, very right!
It appears that the TV18 group, after all the churning that has happened staff-wise, has become right wing, writes Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-kunal-vijayakar-very-funny-very-right/

Esha Media appoints Kashmira Khan as head of operations
Ms Khan, who will look at customized services for TV channels at Esha Media, has worked with TV Today and Hathway Cable and Datacom in the past
http://www.mxmindia.com/2013/10/esha-media-appoints-kashmira-khan-as-head-of-operations/

Chitralekha group's Watch World awards timekeeping excellence
Awards were also presented in the marketing and merchandising category at the premier awards in horology in India
http://www.mxmindia.com/2013/10/chitralekha-groups-watch-world-awards-timekeeping-excellence/

Free Press Journal conducts Spell Champ in Indore
The Free Press Journal group conducted a 'Spell Bee' championship for school students in Indore

http://www.mxmindia.com/2013/10/free-press-journal-conducts-spell-champ-in-indore/

Stories on 30th May '13

Video's the way to go: Ajit Balakrishan @ IAA Webinar
The second edition of the IAA Webinar held last Thursday had the Rediff.com founder and CEO addressing questions
http://www.mxmindia.com/2013/05/videos-the-way-to-go-ajit-balakrishan-iaa-webinar/

Piyush Pandey, others celebrate Cannes Lions' 60 yrs of game-changing ads
The Cannes Lions festival is celebrating its 60th anniversary with the launch of 'Game Changer', a commemorative book and exhibition
http://www.mxmindia.com/2013/05/piyush-pandey-others-celebrate-cannes-lions-60-yrs-of-game-changing-ads/

Mindshare facilitates Closeup's 'Yeh Jawaani...' packs
The lead pair of the movie also announced the launch of a unique 'closeup with stars' augmented reality application
http://www.mxmindia.com/2013/05/mindshare-facilitates-closeups-yeh-jawaani-packs/

RCB emerges as Twitter war winner: Asterii
A study by Asterii Analytics analyses over 3.5 million tweets on IPL hashtags
http://www.mxmindia.com/2013/05/rcb-emerges-as-twitter-war-winner-asterii/

Star Sports 2, Star Cricket gear up for ICC Champions Trophy 2013
The channels will broadcast the tournament in Hindi and English with cutting-edge production and programming initiatives
http://www.mxmindia.com/2013/05/star-sports-2-star-cricket-gear-up-for-icc-champions-trophy-2013/

Isobar India appoints Nilesh Pathak as CTO
The full-service digital agency under the Aegis Media umbrella hires a CTO to grow by offering tech solutions
http://www.mxmindia.com/2013/05/isobar-india-appoints-nilesh-pathak-as-cto/

Ritu Midha: Thriving on controversies
In Week 2 of her new column called Loud & Clear, Ritu Midha writes on three controversies that have been discussed much in the media over the last few weeks
http://www.mxmindia.com/2013/05/ritu-midha-thriving-on-controversies/

Debrief | Quikr.com: 'Spot' on!
It is a realistic situation (this is what Sreesanth must be going through right now), and the cop speaking in Haryanvi dialect is too funny

http://www.mxmindia.com/2013/05/debrief-quikr-com-spot-on/

Stories on 28th May '13

10 Things about the IPL we never want to see (or hear) again
The sixth edition of IPL saw more interest in matters off the field than on it. Presenting IPL 6's most forgettables by Ranjona Banerji
http://www.mxmindia.com/2013/05/10-things-about-the-ipl-we-never-want-to-see-or-hear-again/

Havas Media bags Neo Milk Products
Havas Media continues its account winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds
http://www.mxmindia.com/2013/05/havas-media-bags-neo-milk-products/

Navratna Cool Talc becomes Emami's first Rs-100cr 'hero' sub-brand
Navratna Cool Talc has become the first Emami brand extension to join its Rs-100-cr brands club. Targeting a 25% volume growth Y-o-Yin FY 2013, it plans to roll out campaigns on 'Bina bijli ka Chota AC' connecting with power-cut afflicted consumers as a category expansion initiative from June onwards
http://www.mxmindia.com/2013/05/navratna-cool-talc-becomes-emamis-first-rs-100cr-hero-sub-brand/

Marco Paracciani is CMO, Apollo Tyres
Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London
http://www.mxmindia.com/2013/05/marco-paracciani-is-cmo-apollo-tyres/

FPJ celebrates 30 years in Indore
As part of the celebrations, the newspaper has started the first leg of a campaign in the city
http://www.mxmindia.com/2013/05/fpj-celebrates-30-years-in-indore/

92.7 Big FM hikes ad rates by 20-30%
Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country
http://www.mxmindia.com/2013/05/92-7-big-fm-hikes-ad-rates-by-20-30/

Debrief: Cadbury Gems: Weak animation
The creative team had the right idea. And yet, there was something missing, the ads failed to shine. After a few exposures, boredom set in
http://www.mxmindia.com/2013/05/debrief-cadbury-gems-weak-animation/

Ranjona Banerji: The BCCI prez's trial by media
Ranjona Banerji on the how everyone other than Sunil Gavaskar has responded to BCCI president N Srinivasan's doings

http://www.mxmindia.com/2013/05/ranjona-banerji-the-bcci-prezs-trial-by-media/