Stories on 3rd Jun 14

Looking beyond Creative at the Abby: Pratap Bose
The President of the Advertising Club and Chair of the Awards Governing Council on the Abby Awards and how they have evolved over the years
http://www.mxmindia.com/2014/06/looking-beyond-creative-at-the-abby-pratap-bose/

Ranjona Banerji: Much idiocy at primetime (+ Shekhar Gupta exits Express)
Even if you suffer from extreme adjectivitis, you need perhaps to choose your victims more carefully, writes Ranjona Banerji on the coverage on the death of Minister Gopinath Munde in a road accident
http://www.mxmindia.com/2014/06/ranjona-banerji-much-idiocy-at-primetime-shekhar-gupta-exits-express/

Contract hires Senior CDs, beefs up Tata Docomo team
Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and Senior Creative Directors on the Tata Docomo business
http://www.mxmindia.com/2014/06/contract-hires-senior-cds-beefs-up-tata-docomo-team/

MSM unveils sports entertainment offering - LIVSports.in
The digital destination will present one-point access to the right mix of sports and entertainment
http://www.mxmindia.com/2014/06/msm-unveils-sports-entertainment-offering-livsports-in/

Miami Ad School cadets bag Silver Pencil nomination at D&AD New Blood 2014
Miami Ad School is the only international ad school in India with courses in Copy Writing, Art Direction and Digital Design
http://www.mxmindia.com/2014/06/miami-ad-school-cadets-bag-silver-pencil-nomination-at-dad-new-blood-2014/

Thoughtblurb unveils summer campaign for Baskin Robins
With a new focus and strategic roadmap in place, Baskin Robbins is looking at deepening its reach across the Indian market
http://www.mxmindia.com/2014/06/thoughtblurb-unveils-summer-campaign-for-baskin-robins/

V-Guard hands over digital biz mandate to RAPP India
The account will be handled by RAPP India's Gurgaon office
http://www.mxmindia.com/2014/06/v-guard-hands-over-digital-biz-mandate-to-rapp-india/

Satyajit Sen joins Samsung India
ZenithOptimedia CEO Satyajit Sen has joined Samsung India as Head of Media

http://www.mxmindia.com/2014/06/satyajit-sen-joins-samsung-india/

Stories on 21st May 14

Sam Balsara on the BJP's Media Magic
Madison World CMD Sam Balsara on masterminding the BJP's media campaign and how mass media is not expensive as it's made out to be
http://www.mxmindia.com/2014/05/sam-balsara-on-the-bjps-media-magic/

PwC study highlights insights on consumer attitudes
The report is part of a series examining insights on consumer attitudes and behaviours in the rapidly changing media and technology landscape
http://www.mxmindia.com/2014/05/pwc-study-highlights-insights-on-consumer-attitudes/

RAPP India's McDElections campaign initiative scores big
The #McDElections campaign is for the launch of two premium burgers - the Grilled Chicken Royale and the McPaneer Royale
http://www.mxmindia.com/2014/05/rapp-indias-mcdelections-campaign-initiative-scores-big/

Tangerine Digital launches analytics-driven content solution
Tangerine Digital has expanded its existing range of services across the content marketing spectrum
http://www.mxmindia.com/2014/05/tangerine-digital-launches-analytics-driven-content-solution/

Genesis Burson-Marsteller announces new leadership developments
India Practice Chairs appointed for Health & Wellness and Brand & Consumer Practices

http://www.mxmindia.com/2014/05/genesis-burson-marsteller-announces-new-leadership-developments/