Stories on 3rd Jun 14

Looking beyond Creative at the Abby: Pratap Bose
The President of the Advertising Club and Chair of the Awards Governing Council on the Abby Awards and how they have evolved over the years
http://www.mxmindia.com/2014/06/looking-beyond-creative-at-the-abby-pratap-bose/

Ranjona Banerji: Much idiocy at primetime (+ Shekhar Gupta exits Express)
Even if you suffer from extreme adjectivitis, you need perhaps to choose your victims more carefully, writes Ranjona Banerji on the coverage on the death of Minister Gopinath Munde in a road accident
http://www.mxmindia.com/2014/06/ranjona-banerji-much-idiocy-at-primetime-shekhar-gupta-exits-express/

Contract hires Senior CDs, beefs up Tata Docomo team
Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and Senior Creative Directors on the Tata Docomo business
http://www.mxmindia.com/2014/06/contract-hires-senior-cds-beefs-up-tata-docomo-team/

MSM unveils sports entertainment offering - LIVSports.in
The digital destination will present one-point access to the right mix of sports and entertainment
http://www.mxmindia.com/2014/06/msm-unveils-sports-entertainment-offering-livsports-in/

Miami Ad School cadets bag Silver Pencil nomination at D&AD New Blood 2014
Miami Ad School is the only international ad school in India with courses in Copy Writing, Art Direction and Digital Design
http://www.mxmindia.com/2014/06/miami-ad-school-cadets-bag-silver-pencil-nomination-at-dad-new-blood-2014/

Thoughtblurb unveils summer campaign for Baskin Robins
With a new focus and strategic roadmap in place, Baskin Robbins is looking at deepening its reach across the Indian market
http://www.mxmindia.com/2014/06/thoughtblurb-unveils-summer-campaign-for-baskin-robins/

V-Guard hands over digital biz mandate to RAPP India
The account will be handled by RAPP India's Gurgaon office
http://www.mxmindia.com/2014/06/v-guard-hands-over-digital-biz-mandate-to-rapp-india/

Satyajit Sen joins Samsung India
ZenithOptimedia CEO Satyajit Sen has joined Samsung India as Head of Media

http://www.mxmindia.com/2014/06/satyajit-sen-joins-samsung-india/

Stories on 2nd Jun 14

Other agencies should've participated in the Abby: Colvyn Harris
A quick chat with the JWT South Asia CEO whose agency won the maximum number of metals at Goafest 2014 including a Grand Prix for Direct
http://www.mxmindia.com/2014/06/other-agencies-shouldve-participated-in-the-abby-colvyn-harris/

MxM @ Goafest 2014: Wrap-up report
Around 1700 delegates participated at the 2014 edition of Goafest which was mostly held indoors
http://www.mxmindia.com/2014/06/mxm-goafest-2014-wrap-up-report/

Key changes in ZenithOptimedia top deck: Exit: Satyajit Sen & Navin Khemka In: Dnyanada Chaudhari & Prasanna Kulkarni
ZenithOptimedia has announced the quitting of CEO Satyajit Sen and Navin Khemka. Meanwhile, Dnyanada Chaudhari joins today as Managing Partner and Prasanna Kulkarni as Chief Creative Officer
http://www.mxmindia.com/2014/06/key-changes-in-zenithoptimedia-top-deck-exit-satyajit-sen-navin-khemka-in-dnyanada-chaudhari-prasanna-kulkarni/

Amith Prabhu: The exclusivity of exclusives
Can we coin a better term to kill the ambiguity the 'exclusivity' term has brought about, asks Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-exclusivity-of-exclusives/

Reviewing the Reviews: Most 3 stars for Citylights
Rajkummar Rao and Manav Kaul carry the film on their able shoulders, and fetch the film mostly 3 star ratings, even by critics who expressed some disappointment, notes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-most-3-stars-for-citylights/

Stories on 11th Dec '13

Digitization will help broadcast economics: ZenithOptimedia forecast
Adspends will increase 11.5% in 2014, forecasts ZenithOptimedia
http://www.mxmindia.com/2013/12/digitization-will-help-broadcast-economics-zenithoptimedia-forecast/

Media is corrupt... govt will rein in if media doesn't self-regulate, says PMO minister V Narayanasamy
The Minister of state in the Prime Minister's Office, V Narayanasamy, on Tuesday said the country "is going down" because of the ballyhoo about corruption created by media "which itself is corrupt"
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Zee TV's Jodha is most popular fiction character on telly: Ormax
According to the latest findings of the Ormax Characters India Loves research, Jodha from Zee TV's daily fiction show Jodha-Akbar has emerged as the most popular fiction character on Indian television
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Amitabh Bachchan is 'Shahenshah' of Twitterverse
Digital services network 'To The New' releases Bollywood Twitter Index where @SrBachchan is numero uno followed by @IAmSRK
http://www.mxmindia.com/2013/12/amitabh-bachchan-is-shahenshah-of-twitterverse/

FoodFood adopts new lifestyle positioning of 'It's Sizzling...' with 11 new shows
Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of  'It's Sizzling...' focusing on young urban audiences while continuing to serve its broader traditional audience base
http://www.mxmindia.com/2013/12/foodfood-adopts-new-lifestyle-positioning-of-its-sizzling-with-11-new-shows/

Global Advertisers appoints Sudhendu Ram as National Head Marketing
Mr Ram will head Global Advertisers' pan-India marketing initiatives
http://www.mxmindia.com/2013/12/global-advertisers-appoints-sudhendu-ram-as-national-head-marketing/

Stories on 26th Nov '13

News channels maxed with Mumbai terror attack coverage: TAM data
According to TAM data, the highest genre share of news channels in the period 2001 to 2012 was in 2008 for Mumbai terror attacks coverage
http://www.mxmindia.com/2013/11/news-channel-genre-share-maxed-with-mumbai-terror-attack-coverage-since-2001-tam-data/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM on Nov 28
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Japanese firms advertise on cartoon shows to convey that its brands stand for high quality
The Japanese government has announced the launch of a new project to aid global promotion of the country's culture, including its anime, video games and cuisine
http://www.mxmindia.com/2013/11/japanese-firms-advertise-on-cartoon-shows-to-convey-that-its-brands-stand-for-high-quality/

Birla Sun Life MF gets Indigo to develop jaanotohmaano.com
Leo Burnett's Indigo Consulting blended latest trends in design and technology for simplified, jargon-free content

http://www.mxmindia.com/2013/11/birla-sun-life-mf-gets-indigo-to-develop-jaanotohmaano-com/