Stories on 3rd Jun 14

Looking beyond Creative at the Abby: Pratap Bose
The President of the Advertising Club and Chair of the Awards Governing Council on the Abby Awards and how they have evolved over the years
http://www.mxmindia.com/2014/06/looking-beyond-creative-at-the-abby-pratap-bose/

Ranjona Banerji: Much idiocy at primetime (+ Shekhar Gupta exits Express)
Even if you suffer from extreme adjectivitis, you need perhaps to choose your victims more carefully, writes Ranjona Banerji on the coverage on the death of Minister Gopinath Munde in a road accident
http://www.mxmindia.com/2014/06/ranjona-banerji-much-idiocy-at-primetime-shekhar-gupta-exits-express/

Contract hires Senior CDs, beefs up Tata Docomo team
Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and Senior Creative Directors on the Tata Docomo business
http://www.mxmindia.com/2014/06/contract-hires-senior-cds-beefs-up-tata-docomo-team/

MSM unveils sports entertainment offering - LIVSports.in
The digital destination will present one-point access to the right mix of sports and entertainment
http://www.mxmindia.com/2014/06/msm-unveils-sports-entertainment-offering-livsports-in/

Miami Ad School cadets bag Silver Pencil nomination at D&AD New Blood 2014
Miami Ad School is the only international ad school in India with courses in Copy Writing, Art Direction and Digital Design
http://www.mxmindia.com/2014/06/miami-ad-school-cadets-bag-silver-pencil-nomination-at-dad-new-blood-2014/

Thoughtblurb unveils summer campaign for Baskin Robins
With a new focus and strategic roadmap in place, Baskin Robbins is looking at deepening its reach across the Indian market
http://www.mxmindia.com/2014/06/thoughtblurb-unveils-summer-campaign-for-baskin-robins/

V-Guard hands over digital biz mandate to RAPP India
The account will be handled by RAPP India's Gurgaon office
http://www.mxmindia.com/2014/06/v-guard-hands-over-digital-biz-mandate-to-rapp-india/

Satyajit Sen joins Samsung India
ZenithOptimedia CEO Satyajit Sen has joined Samsung India as Head of Media

http://www.mxmindia.com/2014/06/satyajit-sen-joins-samsung-india/

Stories on 14th Apr '14

Meet Gautam Adani, the man who Rahul Gandhi & Arvind Kejriwal are gunning for
The Bajaj scooter-to-BMWs story of the Gujarat industrialist who is close to Narendra Modi
http://www.mxmindia.com/2014/04/meet-gautam-adani-the-man-who-rahul-gandhi-arvind-kejriwal-are-gunning-for/

Contract wins Amira Pure Foods account
The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts
http://www.mxmindia.com/2014/04/contract-wins-amira-pure-foods-account/

Amazon, Flipkart investing heavily on TV ads during IPL
The e-commerce firms are investing heavily in the current edition of the Indian Premier League (IPL) for buying onair advertising space
http://www.mxmindia.com/2014/04/amazon-flipkart-investing-heavily-on-tv-ads-during-ipl/

Havas wins integrated digital duties of Xolo
Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International
http://www.mxmindia.com/2014/04/havas-wins-integrated-digital-duties-of-xolo/

Anand Chandrasekaran joins Bharti Airtel as Chief Product Officer
Anand will lead product conceptualization, design and development across the B2C segment of the company
http://www.mxmindia.com/2014/04/anand-chandrasekaran-joins-bharti-airtel-as-chief-product-officer/

Rahul Johri now with expanded role in Discovery APAC
Mr Johri will continue to spearhead the operations and overall growth strategy of DNAP's portfolio in the South Asian region
http://www.mxmindia.com/2014/04/rahul-johri-now-with-expanded-role-in-discovery-apac/

Blippar recreates Bhootnath Returns magic on cellphones
Blippar has powered over 200 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences
http://www.mxmindia.com/2014/04/blippar-recreates-bhootnath-returns-magic-on-cellphones/

Amith Prabhu: On the campaign trail - so much PR to learn
Public Relations is paramount in election campaigning as there are multiple internal and external stakeholders to engage with, notes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-on-the-campaign-trail-so-much-pr-to-learn/

Reviewing the Reviews: Overall appreciation for Bhootnath Returns
The idea of a ghost standing for elections against  Dharavi goon has delicious possibilities, which, most critics felt, degenerated into preachiness, notes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-overall-appreciation-for-bhootnath-returns/

Starsports.com shatters online cricket viewing record
The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video
http://www.mxmindia.com/2014/04/starsports-com-shatters-online-cricket-viewing-record/

IAA discussion on whether opinion polls and media reports influence voters?
Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities
http://www.mxmindia.com/2014/04/iaa-discussion-on-whether-opinion-polls-and-media-reports-influence-voters/

Times Now, Twitter partner for Election 2014
The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation
http://www.mxmindia.com/2014/04/times-now-twitter-partner-for-election-2014/

Sachin, Saurav, Salman other biggies to star in football league
The Indian Sports League aims to ignite a revolution and enable Indian football to thrive and perform at the highest level on the international stage

http://www.mxmindia.com/2014/04/sachin-saurav-salman-other-biggies-to-star-in-football-league/

Stories on 19th Dec '13

Impact of tech & techcos on consumer & advertiser behaviour: GroupM report
Extracts from GroupM's observationson how technology and technology companies will impact our business
http://www.mxmindia.com/2013/12/impact-of-tech-techcos-on-consumer-advertiser-behaviour-groupm-report/

In Week 50, Colors is No 2 Hindi GEC
While Star Plus continues to be numero uno, Colors gets ahead of Zee for the #2 slot in Week 50 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-50-colors-is-no-2-hindi-gec/

LiveTweets of Maurice Levy presser from 3.50pm @mxmindia
MxMIndia will bring you livetweets of the all-important Maurice Levy press conference from 3.50pm (1550 HRS India)
http://www.mxmindia.com/2013/12/livetweets-of-maurice-levy-presser-from-3-50pm-mxmindia/

IBS continues winning spree with Tata Docomo, wins Yahoo Big Idea Chair 2013
The Yahoo Big Idea Chair 2013 awards saw 137 brands represented through 426 entries from 61 agencies
http://www.mxmindia.com/2013/12/ibs-continues-winning-spree-with-tata-docomo-wins-yahoo-big-idea-chair-2013/

Is it Goodbye Abby given internal & international awards?
With agencies going in for their internal awards, that's the question many seem to be asking in adland

http://www.mxmindia.com/2013/12/ibs-continues-winning-spree-with-tata-docomo-wins-yahoo-big-idea-chair-2013/

Stories on 18th Nov '13

Sachin's second innings starts in style.
A superb speech, tributes from all over and the Bharat Ratna see a glorious beginning to Sachin Tendulkar's new innings in life
http://www.mxmindia.com/2013/11/sachins-second-innings-starts-in-style/

4 Indian entries win at 2013 Digital Asia Fest
New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6. India and the Philippines shared fifth slot with four metals each
http://www.mxmindia.com/2013/11/4-indian-entries-win-at-2013-digital-asia-fest/

Zee unveils all-new corporate brand film crafted by Scarecrow
The film is based on the Zee group's positioning of 'Vasudhaiva Kutumbakam - The World is My Family'
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Guest Column by Hemant Jain: Opportunity knocks in mobile internet
Without doubt, India is one of the most exciting markets for mobile adverting, and pushing it forward is the buoyant and increasing base of active mobile internet users, writes Hemant Jain
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Amith Prabhu: Public Relations and Bad Publicity
PR is not the same as publicity. PR can lead to publicity but publicity is never PR, writes Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-public-relations-and-bad-publicity/

Reviewing the Reviews: Critics praise quality & performances in Ram-Leela, pan over-the-topness
Most critics praised the visual quality and performances, but also panned the excessive 'over-the-topness' of everything in Goliyon Ki Rasleela Ram-Leela, notes Deepa Gahlot

http://www.mxmindia.com/2013/11/reviewing-the-reviews-critics-praise-quality-performances-in-ram-leela-pan-over-the-topness/

Stories on 10th April

Why Cag has stopped awarding seniors
They used to be among the most coveted honours for creative talent but at 63rd Cag awards last Saturday, only young talent & a veteran were recognised
http://www.mxmindia.com/2012/04/why-cag-has-stopped-awarding-seniors/

9 Days to Go-Goafest | Shashi Sinha on the judging process
Sinha is upbeat on crossing the first hurdle of judging and promises that this year the work showcased at the Fest will be high quality
http://www.mxmindia.com/2012/04/9-days-to-go-goafest-2012-shashi-sinha-on-the-judging-process/

TV Today scrip rises on rumours of AV Birla group picking up stake in Living Media
TV Today scrip rises on rumours of AV Birla Group picking up stake in Living Media
http://www.mxmindia.com/2012/04/tv-today-scrip-rises-on-rumours-of-av-birla-group-picking-up-stake/

Fm y'day: Deepak Lamba quits Bloomberg UTV
Bloomberg UTV business head Deepak Lamba is moving on. Destination and his replacement are not known
http://www.mxmindia.com/2012/04/deepak-lamba-to-move-on-from-bloomberg-utv/

RAMcheck: No change in #1 stations across RAM markets
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/04/ramcheck-no-change-in-number-one-stations-across-ram-markets/

MY FM launches Mobile App for android phone users
The mobile app has unique integrated features designed keeping the brand engagement in mind
http://www.mxmindia.com/2012/04/my-fm-launches-mobile-app-for-android-phone-users/

The Anchor: Anita Nayyar on 6 things she has learnt from being in the media business
One learns from every profession but it’s a different learning if one has had a dramatic shift in professions, says Nayyar
http://www.mxmindia.com/2012/04/anchor-anita-nayyar-on-6-things-she-has-learnt-from-being-in-the-media-biz/

Debrief: Tata Docomo: Entertaining and effective
Good approach. By demonstrating the scheme laterally, they have made the Docomo offer get wings
http://www.mxmindia.com/2012/04/debrief-tata-docomo-entertaining-and-effective/

For the 100th edition of Freaking News, some TV awards
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/2012/04/mjr-for-the-100th-edition-of-freaking-news-some-tv-awards/

Stories on 15th December

Cadbury is COY, while AoR O&M is AOY @ Effies 2011
With a tally of 7 Golds, 6 Silvers and 6 Bronzes, Ogilvy stole the show at Effies 2011. JWT was 2nd while DDB Mudra and Lowe Lintas were tied for the 3rd spot.
http://www.mxmindia.com/2011/12/cadbury-is-coy-while-aor-om-is-aoy-effies-2011/

It's pitch time for Unilever media spends in India (and elsewhere in the world)
The global media spends account is up for review @ Unilever.
http://www.mxmindia.com/2011/12/its-pitch-time-for-unilever-media-spends-in-india-and-elsewhere-in-the-world-2/

Middle India market for FMCGs will exceed US $ 20 bn by 2018 : Nielsen
Middle India market for FMCGs will exceed US $ 20 billion by 2018, says Nielsen study.
http://www.mxmindia.com/2011/12/middle-india-market-for-fmcgs-will-exceed-us-20-bn-by-2018-nielsen/

What journalists want: The 10 commandments for PR folks
Ashraf Engineer has been there (journalism) and is now on the 'other side' (PR). Who better than to tell it like it is?.
http://www.mxmindia.com/2011/12/pr-channel-what-journalists-want-the-10-commandments-for-pr-folks/

(Re)Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print.
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

CNN-IBN's Indian of the Year on Friday
CNN-IBN is all set to host Indian of the Year 2011 in New Delhi on December 16, 2011. The award recognizes and honours those Indians whose endeavours have set an example and done the country proud.
http://www.mxmindia.com/2011/12/cnn-ibns-indian-of-the-year-on-friday/

Gearing up (ahem) for NDTV's Car and Bike Awards
NDTV Car and Bike Awards 2012 to recognize the best products & people in the Indian Automotive Industry.
http://www.mxmindia.com/2011/12/gearing-up-ahem-for-ndtvs-car-and-bike-awards/

Parle join Aircel Chennai Open as official partners
Preethi Kitchen Appliances continues to be the 'Official Kitchen Appliances Partner' for the third consecutive year.
http://www.mxmindia.com/2011/12/parle-join-aircel-chennai-open-as-official-partners/

Kat and Bebo in race for the Best Actress in romantic role
Kareena Kapoor and Katrina Kaif are hot contenders for the spot for the BIG Star Entertainment Awards.
http://www.mxmindia.com/2011/12/kat-and-bebo-in-race-for-the-best-actress-in-romantic-role/

The Anchor: 5 skills you need to be a successful entrepreneur
Raj Gopal Iyer's tips for setting up shop - and excelling at it.
http://www.mxmindia.com/2011/12/the-anchor-5-skills-you-need-to-be-a-successful-entrepreneur/

Tata Docomo: Old idea, fresh play
Anil Thakraney finds the new Tata Docomo ad peppy, alive and full of masti.
http://www.mxmindia.com/2011/12/tata-docomo-old-idea-fresh-play/

It's the economy, stupid
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/its-the-economy-stupid/

Stories on 19th September

Spikes Sidelights | No random networking

http://www.mxmindia.com/2011/09/no-random-networking/

My Way: Shashi Sinha on his priorities as President of Ad Club Bombay

The new prez lists his priorities as he takes charge of the Ad Club

http://www.mxmindia.com/2011/09/my-way-shashi-sinha-on-his-priorities-as-president-of-ad-club-bombay/

Corporate sector to fuel GDP growth in coming years: Singh

With the economy heading for a take-off, the government is preparing to join hands with corporate

http://www.mxmindia.com/2011/09/corporate-sector-to-fuel-gdp-growth-in-coming-years-singh/

9X Tashan debuts with a century

104 GRPs in C&S 15-24 PHCHP; TAM Week 37, 2011; emerges a clear leader across all age groups in the PHCHP region

http://www.mxmindia.com/2011/09/9x-tashan-debuts-with-a-century/

Anchor: K Vaitheeswaran on 6 reasons why this is the time for e-commerce in India

http://www.mxmindia.com/2011/09/anchork-vaitheeswaran-on-6-reasons-why-this-is-the-time-for-e-commerce-in-india/

Anil Thakraney's Hard Knocks: No country for funny men

Anil Thakraney loved the Tata Docomo ‘No Getting Away’ as it’s tongue-in-cheek, wicked communication

http://www.mxmindia.com/2011/09/no-country-for-funny-men/

Reviewing the Reviews: Vanity Unfair

The weekly column by Deepa Gahlot casts a critical eye over media reviews of Bollywood releases.

http://www.mxmindia.com/2011/09/reviewing-the-reviews-by-deepa-gahlot/

A whole new world to discover: Rahul Johri

Discovery South Asia’s Rahul Johri speaks at length – and with passion – about the network’s programming ethos

http://www.mxmindia.com/2011/09/a-whole-new-world-to-discover-rahul-johri-2/

Educational publication sector will see more ads

A growing and aspirational middle class spells good news for sectors relating directly and indirectly to education

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads-2/

Marico son Rishabh takes the soapy way

Marico founder Harsh Mariwala’s son Rishabh Mariwala opts out of family business to start Soap Opera N More

http://www.mxmindia.com/2011/09/marico-son-rishabh-takes-the-soapy-way/

For Airtel, Docomo, Vodafone & Pepsi, har friendship zaroori hai!

Brands like Airtel, DoCoMo, Vodafone, Pepsi etc use 'friendship' for youth connect

http://www.mxmindia.com/2011/09/for-airtel-docomo-vodafone-pepsi-har-friendship-zaroori-hai/

Activists upset with new Flying Machine ad

Activists upset with Flying Machine's new advertisement, others say it’s cool

http://www.mxmindia.com/2011/09/what-an-ass-er-ad-activists-upset-with-new-flying-machine-ad/

Ayaz Memon in Newswatch: A series that wasn’t

Veteran journalist and cricketwatcher Ayaz Memon on the media coverage of the recent India-England series

http://www.mxmindia.com/2011/09/a-series-that-wasn%E2%80%99t/

Day 2 of Spikes Asia gets underway

http://www.mxmindia.com/2011/09/day-2-of-spikes-asia-gets-underway/

Stories on 6th September

Breaking news now fresh on mobiles with Tata Docomo

Desperate to know the news? Video News Alert can bring it to mobile phones

http://www.mxmindia.com/2011/09/breaking-news-now-fresh-on-mobiles-with-tata-docomo/

GQ solves dress codes in 2011 manual

GQ India unveils its Style Manual 2011 for men

http://www.mxmindia.com/2011/09/gq-solves-dress-codes-in-2011-manual/

Keeping pace with technology is the huge challenge: Jwalant Swaroop

"Innovations by the regional press are not showcased properly. We do everything that delivers desired impact to the brand communication"

http://www.mxmindia.com/2011/09/jwalant-swaroop/

We have broken the shackles: Josy Paul

"The unique point of view that comes from your own gut, from your own perspective of the world, is what makes it fresh. Freshness is a must in a creative person"

http://www.mxmindia.com/2011/09/%E2%80%98we-have-broken-the-shackles%E2%80%99/

The Future is on the Shelves: Devendra Chawla

"Last mile marketing is about engaging the consumer and most decision by the consumers are taken at the final consumer touch point, the store"

http://www.mxmindia.com/2011/09/the-future-is-on-the-shelves/

The top of the consumer pyramid is growing: Sam Balsara

"Indians, by nature, are changing. Earlier one wanted to use the brands that their parents used. Now one can't, even if the brand is very good"

http://www.mxmindia.com/2011/09/savvy-sam-on-gdp-growth-neuro-marketing-and-the-monkeys-peanuts-connection/