Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 24th Dec '12

Santa TAM is coming to town today!
It's Christmas Eve and festivities are in the air. In tellyland, with more reason: Santa TAM is coming with all the data... okay, most of it
http://www.mxmindia.com/2012/12/santa-tam-is-coming-to-town-today/


MxM Monday: Expectations from Phase III FM radio licensing
Even as advertisers are yet to take this medium seriously, the industry players are waiting for Phase III with anticipation. MxMIndia finds out what their expectations are
http://www.mxmindia.com/2012/12/mxm-monday-expectations-from-phase-iii-fm-radio-licensing/


Chitralekha upbeat on social media
The group recently reached two lakh fans on its Facebook page, and hopes to build a stranger presence online
http://www.mxmindia.com/2012/12/chitralekha-upbeat-on-social-media/


Will Sachin Tendulkar's ODI retirement diminish his brand value?
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value? Or will it set stage for a new phase in the life cyle of one India’s most iconic celeb brand?
http://www.mxmindia.com/2012/12/will-sachin-tendulkars-odi-retirement-diminish-his-brand-value/


Anil Thakraney: Brand Modi versus Brand Rahul
So if the battle of 2014 is going to be fought between these two brands, simple marketing logic tells us who's the favourite one to win
http://www.mxmindia.com/2012/12/anil-thakraney-brand-modi-versus-brand-rahul/


FM Radio: Facing challenges, embracing growth
CII organised the CEOs Roundtable on Radio in New Delhi last week, to discuss and chart the growth of the radio industry with the Phase III auction of the FM spectrum coming up
http://www.mxmindia.com/2012/12/fm-radio-facing-challenges-embracing-growth/


India TV conducts campaign countering Crime against Women
The channels launches a multi-city signature campaign under the aegis of 'Mission Damini'
http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/


AdStrat: Fastrack makes hell cooler
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-fastrack-makes-hell-cooler/


Reviewing the Reviews: Dabangg 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-dabangg-2/


MxM wishes you a very Merry Xmas. No edition on Dec 25
MxMIndia wishes all its readers a very Merry Christmas!
http://www.mxmindia.com/2012/12/mxm-wishes-you-a-very-merry-xmas-no-edition-on-dec-25/


The Anchor: Harish Bijoor on 6 reasons brands need good consultants
Great team, cool concepts... not enough if you don't have a good brand consultant on board, says Harish Bijoor
http://www.mxmindia.com/2012/12/the-anchor-harish-bijoor-on-6-reasons-brands-need-good-consultants/


Gutenberg wins PR mandate for Ad:tech New Delhi again
This is the third time that Gutenberg Communications has won the PR mandate for Ad:Tech
http://www.mxmindia.com/2012/12/gutenberg-wins-pr-mandate-for-adtech-new-delhi-again/

Stories on 30th Nov '12

Stakeholder view of one month of digitization
MxMIndia spoke to the heads of the broadcast, MSO and cable associations on the first phase of mandatory digitization in the 3 metros
http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/

Zippo to expand offerings in India
In just four years, India has emerged as third-largest market for the lighter giant
http://www.mxmindia.com/2012/11/zippo-to-expand-offerings-in-india/

Tiger partners with Elephant Design
A new identity and packaging for Britannia's Tiger Glucose and Creams by Elephant Design reinforces the brand's growth promise
http://www.mxmindia.com/2012/11/tiger-partners-with-elephant-design/


Reliance Ent consolidates gaming biz under 'Zapak'
Reliance Entertainment Digital has created a unified brand identity for its gaming operations with three verticals: Zapak Solutions, Zapak Online and WAP portal and Zapak Mobile
http://www.mxmindia.com/2012/11/reliance-ent-consolidates-gaming-biz-under-zapak/


Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix
Multi Screen Media's Hollywood movie channel Pix has appointed Saurabh Yagnik as its Business Head
http://www.mxmindia.com/2012/11/saurabh-yagnik-exits-star-to-enter-sony-as-biz-head-pix/


Ranjona Banejri: Media ethics questioned in India and the UK
The arrest of Sudhir Chaudhury and Samir Ahluwalia of Zee and the publishing of the Leveson Inquiry report offer fresh reason to worry about ethics in the media
http://www.mxmindia.com/2012/11/ranjona-banerji-media-ethics-questioned-in-india-and-the-uk/


Anil Thakraney: Law needs to be tougher on journalists
If the media turns corrupt, there's very little hope for the nation, writes Anil Thakraney, dismayed by all the scandals being reported
http://www.mxmindia.com/2012/11/anil-thakraney-law-needs-to-be-tougher-on-journalists/


Jaldi 5 with Sandeep Dahiya: Kids' merchandise market still at start line
Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon
http://www.mxmindia.com/2012/11/jaldi-5-with-sandeep-dahiya-kids-merchandise-market-still-at-start-line/

Edelman India forays into experiential marketing
Acquires Cream Events to boost channel integration
http://www.mxmindia.com/2012/11/edelman-india-forays-into-experiential-marketing/

Star World to showcase Packed to the Rafters digitally ahead of TV launch next week
The Australian series will be seen across TV, Internet and Mobile platforms
http://www.mxmindia.com/2012/11/star-world-to-showcase-packed-to-the-rafters-digitally-ahead-of-tv-launch-next-week/

The Anchor: 6 reasons why the government must subsidise weddings
Since weddings are such a boon for the economy, A N Chorrea believes the government must subsidise wedding services
http://www.mxmindia.com/2012/11/the-anchor-6-reasons-why-the-government-must-subsidise-weddings/

Stories on 5th Oct '12

Is Apple still the 'hot' company Steve Jobs left behind a year back?
He passed away on October 5, 2011. An assessment on how the company is doing a year after
http://www.mxmindia.com/2012/10/is-apple-still-the-hot-company-steve-jobs-left-behind-a-year-back/

Abdul Khan returns to Reliance Industries
Abdul Khan was associated with Tata Teleservices since January 2009 in the capacity of Senior VP.
http://www.mxmindia.com/2012/10/abdul-khan-returns-to-reliance-industries/

50 years on, brands that featured in James Bond films
As the world celebrates 50 years of the iconic film character, we look at the global brands that have been associated with his films... a franchise that grosses $4 billion in revenues
http://www.mxmindia.com/2012/10/50-years-on-brands-that-featured-in-james-bond-films/

Jaldi 5 with Mishal Husain: Need for care on using 'breaking news' tag
BBC World News presenter Mishal Husain on the 'breaking news' phenomenon, news channels in the subcontinent, and why she would like to interview Aamir Khan
http://www.mxmindia.com/2012/10/jaldi-5-with-mishal-husain-need-for-care-on-using-breaking-news-tag/

MxM Buzzer # 12 | Radio
Presenting the 12th edition of MxM Buzzer where the focus is on Radio Ga Ga
http://www.mxmindia.com/2012/10/mxm-buzzer-12-radio/

Relative Values | Brothers in Business: Samir and Chetan Asher
MxMIndia spoke to two brothers who are different in many ways but pooled in their strengths to start a digital agency - TonicMedia
http://www.mxmindia.com/2012/10/relative-values-brothers-in-business-samir-and-chetan-asher/

Big FM and Total Oil India announce 'total quartz safety month'
Big FM and Total Oil have announced the launch of 'Total Quartz Safety Month', a campaign that is spread across 21 cities, promoting safe driving habits
http://www.mxmindia.com/2012/10/big-fm-and-total-oil-india-announce-total-quartz-safety-month/

The Anchor: Renu Aggarwal on 5 reasons M&E is under-leveraged in India
The Indian M&E industry is still in its nascent stages and hampered by issues such as rampant piracy and strong regulatory restrictions
http://www.mxmindia.com/2012/10/the-anchor-renu-aggarwal-on-5-reasons-me-is-under-leveraged-in-india/

Anil Thakraney: Barfi! is jacked!
Barfi!'s pages are screaming with links on plagiarism stories and articles. There is no way the jurors will vote for a copycat flick, even if it's an excellent piece of work. Barfi!'s chances are as good as finished. They may as well withdraw the entry
http://www.mxmindia.com/2012/10/anil-thakraney-barfi-is-jacked/

Ranjona Banerji: Reforms rant rules nightly news
The news channels were full of discussions on the new policy measures announced by the government, observes Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-reforms-rant-rules-nightly-news/

Signposts... October 5
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-5/

Stories on 26th Sep '12

For PR, with love... in Jaipur & Pondicherry
It's passion for the profession and a desire to grow it that will see two PR conferences happen in the next quarter
http://www.mxmindia.com/2012/09/for-pr-with-love-in-jaipur-pondicherry/

Abby to drop Bbay as Shashi Sinha to get 2nd term as Prez
After its Annual General Meeting (AGM) it is learnt that the Ad Club Bombay will be formally named The Advertising Club. Shashi Sinha, CEO, Lodestar Universal India will continue as its President
http://www.mxmindia.com/2012/09/abby-to-drop-bbay-as-shashi-sinha-to-get-2nd-term-as-prez/

Jaldi 5 with Yogesh Radhakrishnan: I&B min has done its best on digitization deadline
Thanks to all the propaganda and advertisements done by the I&B Ministry, people are now aware that there is a deadline to digitization
http://www.mxmindia.com/2012/09/jaldi-5-with-yogesh-radhakrishnan-ib-min-has-done-its-best-on-digitization-deadline/

Mediascope's custom pub div is now Publicitas Publishing
The Custom Media division of Mediascope Publicitas has assumed a new brand identity on its 15th birthday, Publicitas Publishing
http://www.mxmindia.com/2012/09/mediascopes-custom-pub-div-is-now-publicitas-publishing/

Dilip Venkatraman now also CEO of IBN7
Dilip Venkatraman will now be CEO of CNN-IBN and IBN7 news channels. Mr Venkatraman takes charge of IBN7 from Piyush Jain who will now focus on the group's regional news forays
http://www.mxmindia.com/2012/09/dilip-venkatraman-now-also-ceo-of-ibn7/

Is there a market for radio plays and other non-Bollywood radio content?
While content on FM radio has been evolving ever since it came into existence, the question is whether the listener is listening
http://www.mxmindia.com/2012/09/is-there-a-market-for-radio-plays-and-other-non-bollywood-radio-content/

Cartoon Network to launch Ben 10 magazine on Sept 30
Cartoon Network and Sterling Publishers are launching the first ever, bi-monthly, Ben 10 magazine in India on September 30, 2012
http://www.mxmindia.com/2012/09/cartoon-network-to-launch-ben-10-magazine-on-sept-30/

Zee TV wins gold for DID mobile app at Smarties 2012
The Smarties India 2012 Awards is a global awards programme dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest
http://www.mxmindia.com/2012/09/zee-tv-wins-gold-for-did-mobile-app-at-smarties-2012/

The Anchor: 5 trends to watch for in the ad network space
Kiran Gopinath sees the shape of things to come in the ad network arena
http://www.mxmindia.com/2012/09/the-anchor-5-trends-to-watch-for-in-the-ad-network-space/

Anil Thakraney: An evening with Vogue and Brunch
Paranoid about social events, Anil Thakraney trekked it to the Vogue and Brunch bashes
http://www.mxmindia.com/2012/09/anil-thakraney-an-evening-with-vogue-and-brunch/

Signposts… September 26
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
 http://www.mxmindia.com/2012/09/signposts-september-26/

Stories on 14th Sep '12

Because print is magic...
Exclusive pre-release extracts from the book 'The Magic of Print' published by HT Media. The book is to be launched this evening in Mumbai
http://www.mxmindia.com/2012/09/because-print-is-magic/

TVs in 4 metros to go blank for 2 mins to stress need for viewers to go digital
Broadcasters to observe half-a-minute switch-offs to get viewers to switch to digital transmission with set-top devices
http://www.mxmindia.com/2012/09/tvs-in-4-metros-to-go-blank-for-2-mins-to-get-viewers-to-go-digital/

Apollo prefers to 'Go The Distance'
Apollo tyres has repositioned its brand with a new commercial and identity
http://www.mxmindia.com/2012/09/apollo-prefers-to-go-the-distance/

Arvind Sharma appointed ASCI Chairman
The Advertising Standards Council of India (ASCI) has appointed Arvind Sharma, Chairman of India Sub Continent, Leo Burnett, as Chairman of the Board
http://www.mxmindia.com/2012/09/arvind-sharma-appointed-asci-chairman/

Anurradha Prasad re-elected AROI president for 2nd term
The AROI (Associations of Radio Operators for India) has re-elected Ms Anurradha Prasad as its President for the second consecutive term. Ms Prasad was re-elected unopposed at the Governing Body Meeting of the AROI held earlier this week
http://www.mxmindia.com/2012/09/anurradha-prasad-re-elected-aroi-president-for-second-term/

MxM Buzzer # 9 | Quiz on Media Innovation
Presenting the ninth edition of MxM Buzzer where the focus is on Media Innovation
http://www.mxmindia.com/2012/09/mxm-buzzer-9-quiz-on-media-innovation/

Speaking of Which: Confounding Confusions
Infer or imply? Discreet or discrete? Evoke or evince? Common misunderstandings can lead to confusing writing... Vidya Heble in 'Speaking of Which'
http://www.mxmindia.com/2012/09/confounding-confusions/

My First Sale... with Indranil Roy, President, Outlook Group
Our Thursday series of Relative Values, My First... etc now shifts to Fridays, beefing up our weekend package that kicks off next week. Last month we had Bhaskar Das, and this time we spoke with Indranil Roy, President, Outlook Group
http://www.mxmindia.com/2012/09/my-first-sale-with-indranil-roy-president-outlook-group/

Signposts...  Friday, September 14
Tweet of the day, Must-read of the day, Joke of the day, etc etc in our new daily 'department'
http://www.mxmindia.com/2012/09/signposts-friday-september-14/

PIX goes all out for Tintin premiere
Tintin - Sony Pix has planned a 360-degree - marketing and advertising - campaign around The Secret of the Unicorn on the 16th of this month
http://www.mxmindia.com/2012/09/pix-goes-all-out-for-tintin-premiere/

The Anchor: 5 things clients should keep in mind when engaging a digital agency
The days of treating digital as a postscript are far behind. Here's how to play it in the new age, writes Kushal Sanghvi
http://www.mxmindia.com/2012/09/the-anchor-5-things-clients-should-keep-in-mind-when-engaging-a-digital-agency/

Anil Thakraney: Flat buyer ki VAT lag gayi!
To begin with, it is the developers who went to court, it is they who should be paying the penalties on late VAT payment. Why are the developers being allowed to pass this burden on to flat owners?
http://www.mxmindia.com/2012/09/anil-thakraney-flat-buyer-ki-vat-lag-gayi/

Ranjona Banerji: News on TV is not necessarily news in the papers
And on this Friday, the 14th, Ranjona Banerji wonders why are guests better behaved with Karan Thapar and how no one calls Arnab Rajdeep these days
http://www.mxmindia.com/2012/09/ranjona-banerji-news-on-tv-is-not-necessarily-news-in-the-papers/

Stories on 12th Sep '12

Innovation or Gimmick?
Will the 'shivering newspaper' innovation by Volkswagen in some of the newspapers yesterday be able to pull people to test-drive and buy the cars?
http://www.mxmindia.com/2012/09/innovation-or-gimmick/

Despite Mamata, Cal is where the action is for big retailers
Kolkata is highest revenue-grossing market nationally for Future Group, Spencer's, KFC, Pantaloons and others
http://www.mxmindia.com/2012/09/despite-mamata-cal-is-where-the-action-is-for-big-retailers/

Radio stations (except AIR & BIG FM) can’t commercially exploit T20 World Cup: ICC
ICC to take legal action against radio stations and brand resorting to ambush marketing in T20 World Cup
http://www.mxmindia.com/2012/09/icc-clamps-down-on-radio-stations-commercially-exploiting-t20-world-cup/

Zee is #1 again as KBC propels Sony to a close #3
Week 36 of the TAM weekly ratings put Zee at #1 yet again with 251 points and Star Plus a close second. But the real star has been Sony at 244 on the back on KBC
http://www.mxmindia.com/2012/09/zee-is-1-again-as-kbc-propels-sony-to-a-close-3/

Online video entertainment service Box TV launched
BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device
http://www.mxmindia.com/2012/09/online-video-entertainment-service-box-tv-launched/

Gaurav Mishra now VP Insights,Innovation & Social for Asia @ MSL in Shanghai
MSLGROUP Asia has promotes social media thought leader Gaurav Mishra to VP of Insights, Innovation and Social
http://www.mxmindia.com/2012/09/gaurav-mishra-now-vp-insightsinnovation-social-for-asia-msl-in-shanghai/

Vizeum enters Coimbatore, bagging CRI Pumps
CRI Pumps, established in 1961 and associated with water lifting pumps, has roped in Vizeum India to handle its mandate
http://www.mxmindia.com/2012/09/vizeum-enters-coimbatore-bagging-cri-pumps/

Suvarna announces 1st Edition of Parivaar Awards
Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15
http://www.mxmindia.com/2012/09/suvarna-announces-1st-edition-of-parivaar-awards/

Good Times with Arnab Goswami
The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed
http://www.mxmindia.com/2012/09/good-times-with-arnab-goswami/

Big FM to give Big Kannada Music Awards on October 13
Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity
http://www.mxmindia.com/2012/09/big-fm-to-give-big-kannada-music-awards-on-october-13/

Avian Media wins PR mandate for Jabong.com
Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency
http://www.mxmindia.com/2012/09/avian-media-wins-pr-mandate-for-jabong-com/

Salman bhai sends Bigg Boss 6 ad rates soaring
Bigg Boss presenter Salman Khan sends advertising rates roaring 20% in Season 6
http://www.mxmindia.com/2012/09/salman-bhai-sends-bigg-boss-6-ad-rates-soaring/

The Anchor: 4 reasons why digital media's mergers and acquisitions are a good sign
Rammohan Sundaram, CEO and MD of NetworkPlay on why the M&As seen in digital media recently is good news
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-digital-medias-mergers-and-acquisitions-are-a-good-sign/

Anil Thakraney: Criticise. Don't piss
While I agree that charges of sedition are misplaced in this case, it is equally true that Trivedi needs to face the music
http://www.mxmindia.com/2012/09/anil-thakraney-criticise-dont-piss/

SIGNPOSTS
Day Two of our new daily feature which, as the name suggests, will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts/

Stories on 20th Jun

India@Cannes: Day 3: 1 Gold, 2 Silvers, 1 Bronze
McCann's campaign for Western Union bagged India's first Gold as Leo Burnett and Cheil win Silvers and BBDO a Bronze
http://www.mxmindia.com/2012/06/indiacannes-day-3-1-gold-2-silvers-1-bronze/


Balki & Shekhar Kapur talk of how to do business in India
The Lowe+Partners session titled Global India with R Balki and Shekhar Kapur saw the two film-makers share their mantras on how marketers can succeed in India
http://www.mxmindia.com/2012/06/indiacannes-balki-shekhar-kapur-talk-of-how-to-do-business-in-india/


Radio bags just two shortlists
India had sent 55 entries this year compared to 78 entries last year. Last year India had won just 1 metal in this category
http://www.mxmindia.com/2012/06/indiacannes-radio-bags-just-two-shortlists/


DDB Mudra steals limelight with 6 Design shortlists
Last year India had won a total of 5 awards in this category, its best showing so far
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-steals-limelight-with-6-design-shortlists/


It's zilch again for Cyber
With zero shortlists, it will be the fourth straight year that India will go without any metals in this category
http://www.mxmindia.com/2012/06/indiacannes-its-zilch-again-for-cyber/


The Anchor: 7 reasons why Cannes Lions is a must-attend!
Yes, for media and marketing professionals of all hues, the Cannes Lions is a must-attend. Start saving up for next year, writes A N Chorrea
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-cannes-lions-is-a-must-attend/


Stagnancy stages a comeback yet again
The IRS 2012 Q1 readership results released by MRUC and Hansa has nothing new to tell but the obvious tale of the apparent rise in numbers of a few publications and the decline in readership of a majority of players
http://www.mxmindia.com/2012/06/irs-2012q1-stagnancy-stages-a-comeback-yet-again/


Mindshare launches CORE
It is a user-centric and open source data driven marketing intelligence platform that revolutionises marketing decision making
http://www.mxmindia.com/2012/06/mindshare-launches-core/


Advertisers crib as TRPs fall for Satyamev Jayate
They say that ratings should decide the ad rates of reality shows instead of the channels charging advertisers fixed rates even before the show goes live
http://www.mxmindia.com/2012/06/advertisers-crib-as-trps-fall-for-satyamev-jayate/


MSLGroup India releases e-com report
The report details how the industry's growth on the back of a fast-multiplying internet population is changing the way many Indians are shopping and impacting how businesses function
http://www.mxmindia.com/2012/06/mslgroup-india-releases-e-com-report/


Singles spend more time on matrimonial than social networking sites: Shaadi.com survey
The survey was conducted to gauge the growing popularity of the social networking sites and its impact on the matrimonial sector
http://www.mxmindia.com/2012/06/singles-spend-more-time-on-matrimonial-than-social-networking-sites-shaadi-com-survey/


Penn Schoen Berland & Via Media Health form strategic alliance
This alliance will bring together the research based strategy, planning and campaign management expertise of PSB and the knowledge of healthcare sector and a national footprint of implementation of VIA Media Health
http://www.mxmindia.com/2012/06/penn-schoen-berland-via-media-health-form-strategic-alliance/


Milestone Brandcom executes campaign for Jhalak Dikhhla Jaa
Milestone Brandcom brings the glitz and glamour from Jhalak Dikhhla Jaa out on the streets
http://www.mxmindia.com/2012/06/milestone-brandcom-executes-campaign-for-jhalak-dikhhla-jaa/


Anil Thakraney: The ten commandments of social behaviour
Some have paid a huge price for being Twitter-happy. Relationships have broken down. Posts have been used as evidence in courts. People have lost their jobs
http://www.mxmindia.com/2012/06/anil-thakraney-the-ten-commandments-of-social-behaviour/

IRS 2012Q1: Downward is the way for Language publications
Maybe it's the shortage of ideas or lack of opportunities but language readership is certainly not seeing the best of times in India
http://www.mxmindia.com/2012/06/irs-2012q1-downward-is-the-way-for-language-publications/

IRS 2012Q1: Hindi readership sways its way towards +ve growth
As a large population of this country continue to swear by the usage of the national language - Hindi, it is no surprise that newspapers and magazines in this language have seen moderate growth in IRS 2012Q1
http://www.mxmindia.com/2012/06/irs-2012q1-hindi-readership-sways-its-way-towards-ve-growth/

IRS 2012Q1: English readership throws up usual pattern
A favourite with the urban zones and also with the advertisers, English dailies and magazines have shown an average readership trend in 2012Q1
http://www.mxmindia.com/2012/06/irs-2012q1-english-readership-throws-up-usual-pattern/

Stories on 14th May

1000 episodes, and counting!
A simple story and real emotions propelled Balika Vadhu (and Colors) to the top. The show completes a thousand episodes of airing tonight
http://www.mxmindia.com/2012/05/1000-episodes-and-counting/

RAM releases the second Radio Listenership sweeps for 9 cities
First sweeps released in October 2011; Comparison shows interesting growth & changes in Radio Consumption for advertisers
http://www.mxmindia.com/2012/05/ram-releases-the-second-radio-listenership-sweeps-for-9-cities/

DDB MudraMax bags duties for Ashok Leyland
The heavy vehicles business, said to be in the range of Rs25 crores, will be handled out of DDB MudraMax's Chennai office
http://www.mxmindia.com/2012/05/ddb-mudramax-bags-media-duties-for-ashok-leyland/

Can a Satyamev-like show be created for radio? Yes, say broadcasters
The next step forward for the industry should be attempts to create differentiation in content in order to create more appointment listeners
http://www.mxmindia.com/2012/05/can-a-satyamev-like-show-be-created-for-radio-yes-say-broadcasters/

TAM releases mid-week TVRs for SMJ
TAM released its mid-week ratings for the six metros with the show garnering a TVR of 3.79 on Star Plus and 0.43 for DD
http://www.mxmindia.com/2012/05/tam-releases-mid-week-ratings-for-satyamev-jayate/

Bindass to host 'Generation Einstein' on May 14
Bindass will launch the Indian edition of the very successful book ‘Generation Einstein’ this evening with well-known international author and speaker Jeroen Boschma in attendance
http://www.mxmindia.com/2012/05/bindass-to-host-generation-einstein-on-may-14/

Reviewing the Reviews: Ishaqzaade
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-ishaqzaade/

Sera Bangali honours 13 progressive Bengalis who said no to negativity
This biggest, and most credible, award function felicitates eminent personalities who have not only achieved excellence in their respective fields but have also helped to bring Bengalin the national as well as international limelight
http://www.mxmindia.com/2012/05/sera-bangali-honours-13-progressive-bengalis-who-said-no-to-negativity/

Mehmet Akay takes over as GM, Southern & Western India, Turkish Airlines
Mr Akay will be responsible for driving growth and expansion of the company's market share in India
http://www.mxmindia.com/2012/05/mehmet-akay-takes-over-as-gm-southern-western-india-turkish-airlines/

Tata Nano partners with MTV India for India's first Social Road Trip
Tata Nano will leverage the online medium to treat travel enthusiasts to a 20-day, over 2000 km drive
http://www.mxmindia.com/2012/05/tata-nano-partners-with-mtv-india-for-indias-first-social-road-trip/

Tuborg now in an exciting new avatar
Breakthrough bottle innovation with the introduction of an all new packaging and visual identity
http://www.mxmindia.com/2012/05/tuborg-now-in-an-exciting-new-avatar/

BIG RTL Thrill gears for launch and unveils logo
Logo unveils across Reliance Broadcast Network’s television bouquet on May 10
http://www.mxmindia.com/2012/05/big-rtl-thrill-gears-for-launch-and-unveils-logo/

The Anchor: 5 Reasons why Brands get it wrong with the Youth
Work on an intelligent, creative and smart campaign without reading too much into youth behaviour because reality is that one will never ever be able to understand how these mindsets function, says Samyak Chakrabarty
http://www.mxmindia.com/2012/05/the-anchor-5-reasons-why-brands-get-it-wrong-with-the-youth/

Anil Thakraney: Is Satyamev benefiting advertisers?
Because Satyamev’s content is highly sensational and extremely disturbing, audiences are unlikely to be receptive to the idea of pure commerce in that moment
http://www.mxmindia.com/2012/05/anil-thakraney-is-satyamev-benefiting-advertisers/

[MJR] Pity the Poor Politician!
At a time when the Indian media is grappling with all sorts of issues and allegations, the Murdoch saga presents an interesting contrast
http://www.mxmindia.com/2012/05/mjr-pity-the-poor-politician/

Stories on 11th May

Marketers may hay in Rural India
Bharat is keeping pace with India as consumption of fast moving consumer goods and durables rises in rural markets.
http://www.mxmindia.com/2012/05/marketers-may-hay-in-rural-india/

Ogilvy CEO Miles Young to be new chairman
Long time Ogilvy & Mather Chairman Shelly Lazarus decides to step down and move into the role of chairman emeritus.
http://www.mxmindia.com/2012/05/ogilvy-ceo-miles-young-to-be-new-chairman/

Bindass to host 'Generation Einstein' on May 14; book release and CMO discussion
Mission Bush Fire' is an employee-led market execution and customer interaction exercise to get the home & personal care giant to connect with the market place.
http://www.mxmindia.com/2012/05/bindass-to-host-generation-einstein-on-may-14/

Lokmat aiming for, and racing towards growth
Lokmat Media Ltd has renamed its advertisement and circulation departments as AIM and RACE.
http://www.mxmindia.com/2012/05/lokmat-aiming-for-and-racing-towards-growth/

Differentiation & Innovation key to success, says Harshad Jain
The Business Head - Radio and Entertainment, HT Media Ltd speaks about on the consistency of his station's leadership status in Delhi, Phase III plans, radio play Gandhi and more.
http://www.mxmindia.com/2012/05/harshad-jain-fever-fm-interview/

By Invitation: Sundeep Nagpal | Will Satyamev Jayate work for advertisers?
The Aamir Khan mega-show is not about ratings alone - it's about an opportunity to build brand equity, which can be invaluable.
http://www.mxmindia.com/2012/05/by-invitation-sundeep-nagpal-will-satyamev-jayate-work-for-advertisers/

BIG RTL Thrill gears for launch and unveils logo
Logo unveils across Reliance Broadcast Network’s television bouquet on May 10.
http://www.mxmindia.com/2012/05/big-rtl-thrill-gears-for-launch-and-unveils-logo/

Dutch retailer Spar to end ties with Max
The two decided to part ways in India by the end of this year after they developed differences over expansion strategy.
http://www.mxmindia.com/2012/05/dutch-retailer-spar-to-end-ties-with-max/

Divya Bhaskar celebrates spirit of Gujarat enterprise with 'Young Turks'
Young Turks showcases 24 young entrepreneurs who have made a mark in the society with their innovative thinking and entrepreneurial spirit.
http://www.mxmindia.com/2012/05/divya-bhaskar-releases-young-turks/

The Anchor: Raman Kalra on 5 reasons how tech is going to drive media and entertainment
With consumers of all ages embracing digital, the threat to traditional media is real, says Raman Kalra.
http://www.mxmindia.com/2012/05/the-anchor-raman-kalra-on-5-reasons-how-tech-is-going-to-drive-media-and-entertainment/

Anil Thakraney: Aamir, hope this isn't social tourism
Aamir scores far higher on parameters of good journalism. He's anchoring the show the way it should be anchored on the news channels.
http://www.mxmindia.com/2012/05/anil-thakraney-aamir-hope-this-isnt-social-tourism/

(MJR) Holier than thou Hindu takes on the Times
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web.
http://www.mxmindia.com/2012/05/mjr-holier-than-thou-hindu-takes-on-the-times/

Stories on 13th April

So why did Turner stop Imagine(ing)?
It was Terrible Thursday for the team as Turner Broadcasting announced closure of Imagine's business operations
http://www.mxmindia.com/2012/04/so-why-did-turner-stop-imagineing/

This is a carefully considered business decision: Siddharth Jain
Turner remains fully committed to future investments and long-term participation in Indiaand will continue to explore expansion opportunities in this key priority market for Turner, Mr Jain added
http://www.mxmindia.com/2012/04/this-is-a-carefully-considered-business-decision-siddharth-jain/

I am shocked and disappointed: Sameer Nair
GEC is a very difficult segment and it needs deep pockets and a determination to go the long haul, Sameer Nair told Anil Thakraney
http://www.mxmindia.com/2012/04/i-am-shocked-and-disappointed-sameer-nair/

Analysis: Ashish Pherwani on when it's right for a channel to pull the plug
Channels which operate without a robust management team, a unique market position, and a defined target audience, won't be able to garner sustained and loyal viewership feels Ashish Pherwani of Ernst & Young
http://www.mxmindia.com/2012/04/analysis-ashish-pherwani-on-when-its-right-for-a-channel-to-pull-the-plug/

Analysis 2: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution
Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives
http://www.mxmindia.com/2012/04/analysis-2-pankaj-krishna-on-how-imagine-lost-due-to-consumer-pull-not-distribution/

Mediaah! What did Turner imagine a GEC wud do?
Pradyuman Maheshwari believes that Turner should've shut the channel the moment Sameer Nair exited last year
http://www.mxmindia.com/2012/04/mediaah-what-did-turner-imagine-a-gec-wud-do/

The Anchor: 5 ways in which Imagine could've trumped Star Plus (and survived)
It's not a fun thing that's happened, but AN Chorrea chose to add his two-bit on what could be (and what should've been) done for the Imagine announcement to not happen.
http://www.mxmindia.com/2012/04/the-anchor-5-ways-in-which-imagine-couldve-trumped-star-plus-and-survived/

India Inc prepares for earnings season, expectations muted: CNBC-TV18
CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc
http://www.mxmindia.com/2012/04/india-inc-prepares-for-earnings-season-expectations-muted-cnbc-tv18/

Simmi Karna appointed as Business Head for BIG Productions
As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs
http://www.mxmindia.com/2012/04/simmi-karna-appointed-as-business-head-for-big-productions/

Six Inches Communications develops unique OOH innovation for Kingston
The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate 'storage and space', the USP of the brand
http://www.mxmindia.com/2012/04/six-inches-communications-develops-unique-ooh-innovation-forkingston/

Fever is Official Radio Partner of Delhi & Mumbai IPL teams
Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row
http://www.mxmindia.com/2012/04/fever-fm-is-the-official-radio-partner-of-delhi-daredevils-and-mumbai-indian/

Switzerland Tourism builds extended recall in Mumbai yet again
Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai
http://www.mxmindia.com/2012/04/switzerlandtourism-builds-extended-recall-in-mumbai-yet-again/

IPL 2012 first week online viewership registers a 56% increase
New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent
http://www.mxmindia.com/2012/04/ipl-2012-first-week-online-viewership-registers-a-56-increase/

3rd edition of Indigo n Blues Festival promises treat for music-lovers
Co-writer of Eric Clapton's 'Layla'- Bobby Whitlock - to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band
http://www.mxmindia.com/2012/04/the-3rd-edition-of-indigo-n-blues-festival-promises-a-treat-for-music-aficionados/

Dear MxM:
MxMIndia is beyond industry news, views, analyses and 'gupshup'. We want our readers – especially those without any access to advice, mentors and godfathers – to have a forum where they can get all their questions answered. And to address these questions is Jaisurya Das, veteran mediaperson, counsellor and now COO, Sakal Media Group..
http://www.mxmindia.com/dear-mxm/

Hard Knocks by Anil Thakraney: What lessons have we learnt from Aarushi?
This has been a trial by the media, the channels have been playing the cops, the lawyers and the judges all rolled into one. And all this only to give a 'fresh slant' to the story
http://www.mxmindia.com/2012/04/anil-thakraney-what-lessons-have-we-learnt-from-aarushi/

Katju rides to the rescue of the press!
In Freaking News, which now appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-katju-rides-to-the-rescue-of-the-press/

Stories on 12th April

Why IPLs are no fun without this man
He talks too much and purists hate him, but IPLs will be unwatchable without the irrepressible Navjot Singh Sidhu
http://www.mxmindia.com/2012/04/why-ipls-are-no-fun-without-this-man/

Bindass goes Rest Less, for good
Bindass will present itself in a new and refined avatar to the world with a focus that’ll be even more skewed towards the youth of today. The new change would read: Bindass - Rest Less
http://www.mxmindia.com/2012/04/bindass-goes-rest-less-for-good/

IPL5 Week 1 TVRs touch new low, media planners say it's still early days
According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons
http://www.mxmindia.com/2012/04/ipl5-week-1-tvrs-touch-new-low-media-planners-say-its-still-early-days/

7 Days to Go-Goafest: Rajan Narayan on why Goafest is a hub of creativity
Where else are the essentials of a brief: the product, the TG and the market in one place says Rajan Narayan
http://www.mxmindia.com/2012/04/7-days-to-go-goafest-rajan-narayan-on-why-goafest-is-a-hub-of-creativity/

DY Works appoints Ashita Sarin as Senior GM-Marketing
Based in Mumbai, Ms Sarin will work closely with the client servicing and creative teams to manage key clients in India,Singapore, Africa and the Middle East
http://www.mxmindia.com/2012/04/dy-works-appoints-ashita-sarin-as-senior-gm-marketing/

Radio One is a station with a difference: Anil Machado
Anil Machado, National Programming Head, Radio One shares his view on the reasons for going retro in Kolkata, how the station is different in other markets and the response received
http://www.mxmindia.com/2012/04/radio-one-is-a-station-with-a-difference-anil-machado/

Kamal Haasan finally says 'yes' to endorsing brands
Signs up exclusively with Alliance Media & Entertainment
http://www.mxmindia.com/2012/04/kamal-haasan-finally-says-yes-to-endorsing-brands/

HT innovates to increase ad engagement
The contest is simple and effective! Readers have to find a mnemonic dot that appears in two advertisements in the Hindustan Times every day
http://www.mxmindia.com/2012/04/ht-spot-the-dot/

Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi
Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi
http://www.mxmindia.com/2012/04/meanwhile-ht-diptakirti-chaudhuri-head-strategy-new-biz-digital-parveen-gupta-to-head-mktg-in-delhi/

WordsWork bags PR mandate for PHD Chamber of Commerce & Industry
This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states
http://www.mxmindia.com/2012/04/wordswork-bags-pr-mandate-for-phd-chamber-of-commerce-industry/

Jury meets to select winners of the 9th Mirchi KAAN Awards
There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies
http://www.mxmindia.com/2012/04/jury-meets-to-select-winners-of-the-9th-mirchi-kaan-awards/

LinkedIn Strengthens Follower Ecosystem
Introduces LinkedIn Targeted Updates and Follower Statistics for Hyper-Customization of Messages to Brands' Target Audiences
http://www.mxmindia.com/2012/04/linkedin-strengthens-follower-ecosystem/

Khullja Sim Sim returns on BIG Magic to entrall audiences
It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling
http://www.mxmindia.com/2012/04/khullja-sim-sim-returns-on-big-magic-to-entrall-audiences/

IG CBS Spark now on Dish TV
Three channel bouquet of BIG CBS now available to viewers of Dish TV
http://www.mxmindia.com/2012/04/big-cbs-spark-now-on-dish-tv/

The Anchor: Tarun Goyal on 4 things that should change in the radio industry today
News, Copyright issues and a more gorceful role by AROI are some changes that Tarun Goyal wants in the radio industry
http://www.mxmindia.com/2012/04/the-anchor-tarun-goyal-on-4-things-that-should-change-in-the-radio-industry-today/

Debrief: Yatra.com: Dangerous strategy
Must say, quite a risky move from Yatra.com. People will either recall Salman and his antics, and forget all about the brand, or the star will become synonymous with the brand and that will help in recall
http://www.mxmindia.com/2012/04/debrief-yatra-com-dangerous-strategy/

[MJR] A tsunami of hot air and hysteria on Indian TV
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek

http://www.mxmindia.com/2012/04/mjr-a-tsunami-of-hot-air-and-hysteria-on-indian-tv/

Stories on 3rd April

With Nai Dunia in the bag, Jagran is #1 print group
Jagran Prakashan makes giant entry to Madhya Pradesh & Chhattisgarh with Nai Dunia buy
http://www.mxmindia.com/2012/04/with-nai-dunia-in-the-bag-jagran-is-1-print-group/

Mediaah! Sad that one more small giant got gobbled up
While he's happy to see Jagran grow, Pradyuman Maheshwari is upset to see yet another regional big get gobbled up by a biggie
http://www.mxmindia.com/2012/04/mediaah-sad-to-see-one-more-small-giant-getting-gobbled-up/

[MJR] The big wound in Indian newsgathering covered with Kareena Kapoor's bandaid
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-big-wound-in-indian-newsgathering-covered-with-kareena-kapoors-bandaid/

We plan to expand to newer markets: Radio GupShup
Come FM radio phase III, Radio GupShup hopes to further expand to newer markets. Besides, the FM station which has only recently re-launched its website hopes to reach not only the online community, but also the media agencies.
http://www.mxmindia.com/2012/04/we-do-plan-to-expand-to-newer-markets-in-phase-iii-radio-gupshup/

Starry starry rights from BCCI
Star India's winning the rights to broadcast Indian cricket for six years is a significant development in the Indian sports arena. Star will also have the rights for internet and mobile, besides TV.
http://www.mxmindia.com/2012/04/starry-starry-rights-from-bcci/

Single biggest role is accountability: Ali Velshi, CNN
CNN's Ali Velshi shares his sentiments around the political and business scenario bracing several economies and suggests patterns that would emerge as countries try and lift themselves out of the slowdown dilemma.
http://www.mxmindia.com/2012/04/the-single-biggest-role-that-we-can-play-is-that-of-accountability/

Debrief: eBay: Simplicity works
Because the promise isn't really earth shattering, the execution has to play a very important role. And must say the ads are done nicely.
http://www.mxmindia.com/2012/04/debrief-ebay-simplicity-works/

Cheil appoints Vivek Dutta as VP-Planning
Dutta will report to Alok Agrawal, Cheil Worldwide SW Asia.
http://www.mxmindia.com/2012/04/cheil-worldwide-sw-asia-appoints-vivek-dutta-as-vice-president-planning/

The Anchor: 5 IPL players brands can ride on this season
Some names are enough to get brands instant recognition. Listed are 5 players whose's brand equity brands can benefit from
http://www.mxmindia.com/2012/04/the-anchor-5-ipl-players-that-brands-can-ride-on-this-season/

Stories on 27th March

The New Boss Gets Set
Set to take charge in December 2012, Cyrus Mistry has carved his territory in the Tata Empire, completing a smooth induction
http://www.mxmindia.com/2012/03/the-new-boss-gets-set/

Continuing the WorldSpace legacy @ Timbre
Timbre Media was formed in 2010 by the erstwhile employees of WorldSpace India, to continue its radio programming legacy. Co-founder and CEO M Sebastian speaks to MxMIndia about Timbre's plans.
http://www.mxmindia.com/2012/03/continuing-the-worldspace-legacy-timbre/

Kannadada Kotyadhipathi betters KBC in first week
KBC’s Tamil counterpart has declined, however, so it remains to be seen whether the Kannada offering will be able to retain its ratings.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-betters-kbc-in-first-week/

[PR Channel] Sports PR: A new wave of specialization
The key in sports PR is to strike the right balance between meeting media’s expectations of receiving quality material on the sport and sportspersons, and to ensure the corporate involvement is sustained, feels Neha Mathur Rastogi.
http://www.mxmindia.com/2012/03/pr-channel-sports-pr-a-new-wave-of-specialization/

Maruti Suzuki will not shut down car production at Gurgaon
The company will reduce the number of cars produced at the Gurgaon plant and make available space for expanding the engine manufacturing capacity, including a new diesel engine plant.
http://www.mxmindia.com/2012/03/maruti-suzuki-will-not-shut-down-car-production-at-gurgaon/

The Anchor: 6 must-have traits for entrepreneurs
Not everyone has the mental toughness required to face up the uncertainties and challenges of a start-up; Vijay Singh lists the traits that get one there.
http://www.mxmindia.com/2012/03/the-anchor-vijay-singh-on-6-must-have-traits-for-entrepreneurs/

Debrief: IPL: Chalta hai
There is a little humour, a little emotion, a little slice of life, but on the whole the campaign stays in the average zone.
http://www.mxmindia.com/2012/03/debrief-ipl-chalta-hai/

[MJR] In which Justice Katju tells it like it is. Again
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/03/freaking-news-in-which-justice-katju-tells-it-like-it-is-again/

Stories on 21st March

MIB diktat: Digitize or get punished!
At the CASBAA India Forum, the I&B joint secy said those who don't digitize will be punished
http://www.mxmindia.com/2012/03/digitze-or-else/

MxMIndia Comment: Let market forces decide ad duration
Pradyuman Maheshwari on why the TRAI proposal on ad duration and display need to be rubbished and how market forces must decide on what’s right
http://www.mxmindia.com/2012/03/mxmindia-comment-let-market-forces-decide-ad-duration/

Levi's WaterLess initiative for World Water Day
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
http://www.mxmindia.com/2012/03/levis-waterless-initiative-for-world-water-day/

PlanetRadiocity launches new genre on web radio
Rachna Kanwar, the brain behind PlanetRadiocity.com, talks to MxMIndia about trends in radio - online, mobile and emerging media - and plans for its revamp.
http://www.mxmindia.com/2012/03/planet-radiocity-launches-new-genre-on-web-radio/

The road ahead for Excluzen.com
The world of luxury has a new entrant in the Indian market, Excluzen.com, a luxury goods website.
http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

UTV Indiagames launches cricket games on iPhone, iPad
UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.
http://www.mxmindia.com/2012/03/utv-indiagames-launches-cricket-games-on-iphone-ipad/

Rockstar triumphs at FICCI Frames Excellence Awards
Rockstar won a total of 4 awards making it the most prolific winner at the FICCI Frames Excellence Awards 2012, held at FICCI Frames 2012.
http://www.mxmindia.com/2012/03/rockstar-triumphs-at-ficci-frames-excellence-awards/

Varun Kohli joins Mogae Media as Chief Monetisation Officer
Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.
http://www.mxmindia.com/2012/03/varun-kohli-joins-mogae-media-as-chief-monetisation-officer/

The Anchor: 4 reasons why radio needs content innovation
From social media to internet radio – everywhere one looks, there is need for content innovation. Amitabh Srivastava explains why it can’t be neglected.
http://www.mxmindia.com/2012/03/the-anchor-4-reasons-why-radio-needs-content-innovation/

Anil Thakraney: Don't kill Kohli
We have finally found a real match-winner in the cricket team, a player who doesn't get intimidated by huge targets, and it's in the nation's interest that we carefully nurture this rare talent. Hold the mega praises and the fat endorsement contracts for a bit, people. Let's not kill the golden goose.
http://www.mxmindia.com/2012/03/anil-thakraney-dont-kill-kohli/

[MxM Journalism Review] When media got taken for a ride
In her weekly 'grouse', Ranjona Banerji writes on how the news media took on an issue when none existed.
http://www.mxmindia.com/2012/03/mxm-journalism-review-when-media-got-taken-for-a-ride/

Stories on 20th March

Counting on digital to be M&E's trailblazer
Discussions on digitization (& how it could impact the sector) dominated the three-day FICCI-Frames 2012 last week
http://www.mxmindia.com/wp-content/themes/mxm/scripts/timthumb.php?src=wp-content/uploads/2012/03/ficci-day2-012.jpg&a=t&w=318&h=151&&zc=0&q=75

@FF12: Day 1: Digital attracts ‘desirable’ status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/2012/03/ficci-frames-2012-digital-attracts-desirable-status-on-opening-day/

@FF12: Day 2: Seamless blending with traditional mediums - a big want!
On Day 2 of FICCI Frames 2012, delegates felt that innovations need to keep pace with technology changes.
http://www.mxmindia.com/2012/03/ff12-seamless-blending-with-traditional-mediums-a-big-want/

@FF12: Day 3: Industry expects thoughts to lead to pertinent actions
The general feedback from delegates was that Frames 2012 had pertinent topics discussed.
http://www.mxmindia.com/2012/03/ff12-industry-expects-thoughts-to-lead-to-pertinent-actions/

@FF12 Takeaways: Digitization rules the roost @FICCI Frames 2012
MxM India caught up with delegates @FICCI Frames 2012 to know their respective takeaways from the three day convention
http://www.mxmindia.com/2012/03/ff12-digitization-rules-the-roost-ficci-frames-2012/

We are a silent partner in DNA: Girish Agarwal (on Video)
Girish Agarwal, Director, Dainik Bhaskar Group spoke to MxM about the readership wars and the perceived threat of Internet
http://www.mxmindia.com/2012/03/ff12-we-are-a-silent-partner-in-dna-girish-agarwal/

Denizen explores social media to create buzz
Denizen, the youth brand from Levi Strauss & Co, has been using social media effectively to connect with its consumers, the most recent example of this being its ‘We are Explorers’ initiative.
http://www.mxmindia.com/2012/03/denizen-explores-social-media-to-create-buzz/

Sriram Kilambi quits Radio Mirchi, GG Jayanta is new national marketing head
Sriram Kilambi has put in his papers as National Marketing Head and is presently serving his notice period at Radio Mirchi. GG Jayanta, business head of Andhra Pradesh and Regional Marketing Head- South, Radio Mirchi will be the new National Marketing Head.
http://www.mxmindia.com/2012/03/sriram-kilambi-quits-radio-mirchi-gg-jayanta-to-replace-him/

Rakesh Gopal joins Mogae Media from India Today group
Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.
http://www.mxmindia.com/2012/03/rakesh-gopal-joins-mogae-media-from-india-today-group/

LinkedIn announces B2B Connect for Ind marketers
LinkedIn has announced a marquee event to define the opportunity for B2B brands in the digital age.
http://www.mxmindia.com/2012/03/linkedin-announces-first-ever-b2b-connect-for-indian-marketers/

Sony Max hits a chauka with IPL mauka
Sony Max has unveiled a new marketing campaign for IPL season 5. The theme 'Aisa Mauka Aur Kahan Milega' uses various relations, making the case that IPL brings people together.
http://www.mxmindia.com/2012/03/sony-max-hits-a-chauka-with-ipl-mauka/

Face the 'Moments of Truth' with Mindshare-Brand Equity Compass 2012
Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit in Mumbai on March 27.
http://www.mxmindia.com/2012/03/face-the-moments-of-truth-with-mindshare-brand-equity-compass-2012/


Ipsos Marketing reorganizes globally, sets up four practices
As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation - the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.
http://www.mxmindia.com/2012/03/ipsos-marketing-reorganizes-globally-sets-up-four-practices/

12 'must-do's when engaging a celeb for your brand
So many things to get right - the face, the space, and the place(ment). Anujita Jain makes a list.
http://www.mxmindia.com/2012/03/the-anchor-12-points-to-remember-when-getting-a-celeb-to-endorse-your-brand/

Debrief: Mid Day: Maximum City. Minimum TVC
I find this commercial pretty worrying. This creative suggests to me that Mid Day doesn’t really understand Mumbai. That they have a superficial view of this great city. And that’s much more disappointing than one sad ad
http://www.mxmindia.com/2012/03/debrief-mid-day-maximum-city-minimum-tvc/

[MJR - Noosemakers] Will typists and babblers leave Sachin alone?
Ranjona Banerji isn't surprised on how those who damned the master blaster not long ago are now singing praises.
http://www.mxmindia.com/2012/03/mjr-noosemakers-will-typists-and-babblers-leave-sachin-alone/