Stories on 20th Jun

India@Cannes: Day 3: 1 Gold, 2 Silvers, 1 Bronze
McCann's campaign for Western Union bagged India's first Gold as Leo Burnett and Cheil win Silvers and BBDO a Bronze
http://www.mxmindia.com/2012/06/indiacannes-day-3-1-gold-2-silvers-1-bronze/


Balki & Shekhar Kapur talk of how to do business in India
The Lowe+Partners session titled Global India with R Balki and Shekhar Kapur saw the two film-makers share their mantras on how marketers can succeed in India
http://www.mxmindia.com/2012/06/indiacannes-balki-shekhar-kapur-talk-of-how-to-do-business-in-india/


Radio bags just two shortlists
India had sent 55 entries this year compared to 78 entries last year. Last year India had won just 1 metal in this category
http://www.mxmindia.com/2012/06/indiacannes-radio-bags-just-two-shortlists/


DDB Mudra steals limelight with 6 Design shortlists
Last year India had won a total of 5 awards in this category, its best showing so far
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-steals-limelight-with-6-design-shortlists/


It's zilch again for Cyber
With zero shortlists, it will be the fourth straight year that India will go without any metals in this category
http://www.mxmindia.com/2012/06/indiacannes-its-zilch-again-for-cyber/


The Anchor: 7 reasons why Cannes Lions is a must-attend!
Yes, for media and marketing professionals of all hues, the Cannes Lions is a must-attend. Start saving up for next year, writes A N Chorrea
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-cannes-lions-is-a-must-attend/


Stagnancy stages a comeback yet again
The IRS 2012 Q1 readership results released by MRUC and Hansa has nothing new to tell but the obvious tale of the apparent rise in numbers of a few publications and the decline in readership of a majority of players
http://www.mxmindia.com/2012/06/irs-2012q1-stagnancy-stages-a-comeback-yet-again/


Mindshare launches CORE
It is a user-centric and open source data driven marketing intelligence platform that revolutionises marketing decision making
http://www.mxmindia.com/2012/06/mindshare-launches-core/


Advertisers crib as TRPs fall for Satyamev Jayate
They say that ratings should decide the ad rates of reality shows instead of the channels charging advertisers fixed rates even before the show goes live
http://www.mxmindia.com/2012/06/advertisers-crib-as-trps-fall-for-satyamev-jayate/


MSLGroup India releases e-com report
The report details how the industry's growth on the back of a fast-multiplying internet population is changing the way many Indians are shopping and impacting how businesses function
http://www.mxmindia.com/2012/06/mslgroup-india-releases-e-com-report/


Singles spend more time on matrimonial than social networking sites: Shaadi.com survey
The survey was conducted to gauge the growing popularity of the social networking sites and its impact on the matrimonial sector
http://www.mxmindia.com/2012/06/singles-spend-more-time-on-matrimonial-than-social-networking-sites-shaadi-com-survey/


Penn Schoen Berland & Via Media Health form strategic alliance
This alliance will bring together the research based strategy, planning and campaign management expertise of PSB and the knowledge of healthcare sector and a national footprint of implementation of VIA Media Health
http://www.mxmindia.com/2012/06/penn-schoen-berland-via-media-health-form-strategic-alliance/


Milestone Brandcom executes campaign for Jhalak Dikhhla Jaa
Milestone Brandcom brings the glitz and glamour from Jhalak Dikhhla Jaa out on the streets
http://www.mxmindia.com/2012/06/milestone-brandcom-executes-campaign-for-jhalak-dikhhla-jaa/


Anil Thakraney: The ten commandments of social behaviour
Some have paid a huge price for being Twitter-happy. Relationships have broken down. Posts have been used as evidence in courts. People have lost their jobs
http://www.mxmindia.com/2012/06/anil-thakraney-the-ten-commandments-of-social-behaviour/

IRS 2012Q1: Downward is the way for Language publications
Maybe it's the shortage of ideas or lack of opportunities but language readership is certainly not seeing the best of times in India
http://www.mxmindia.com/2012/06/irs-2012q1-downward-is-the-way-for-language-publications/

IRS 2012Q1: Hindi readership sways its way towards +ve growth
As a large population of this country continue to swear by the usage of the national language - Hindi, it is no surprise that newspapers and magazines in this language have seen moderate growth in IRS 2012Q1
http://www.mxmindia.com/2012/06/irs-2012q1-hindi-readership-sways-its-way-towards-ve-growth/

IRS 2012Q1: English readership throws up usual pattern
A favourite with the urban zones and also with the advertisers, English dailies and magazines have shown an average readership trend in 2012Q1
http://www.mxmindia.com/2012/06/irs-2012q1-english-readership-throws-up-usual-pattern/

Stories on 19th Jun

Wow! Ogilvy Mumbai is Most Effective Agency Office globally as per Effie Index
The agency tops one of various the rankings in the Effectiveness Index of agencies, clients & brands
http://www.mxmindia.com/2012/06/wow-ogilvy-mumbai-is-most-effective-agency-office-globally/


Vodafone 'Saving Paper' wins Direct Bronze for Ogilvy
While Indian entries drew a blank in PR & Promo & Activation, the iFold ad won a Bronze in Direct
2 in Radio, 8 in Design & 0 in Cyber

India@Cannes: Shortlists announced today: 2 in Radio, 8 in Design & 0 in Cyber
Of the various shortlists announced today, the tally was 2 in Radio, 8 in Design and 0 in Cyber
http://www.mxmindia.com/2012/06/indiacannes-shortlists-announced-today-2-in-radio-8-in-design-0-in-cyber/


DDB Mudra with 10 & Leo Burnett with 8 shortlists raise India's hopes for Press Lions
Over the years, India's winning tally from 2007-2011 in Press Lions read thus: 4, 7, 2, 6, and 4
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-with-10-leo-burnett-with-8-shortlists-raise-indias-hopes-for-press-lions/


Creativeland looks to repeat 2011 story in effectiveness
The awards will honour creativity which has shown a measurable and proven impact on a client’s business - creativity that affects consumer behaviour, brand equity, sales, and so on
http://www.mxmindia.com/2012/06/indiacannes-creativeland-looks-to-repeat-2011-story-in-effectiveness/


Leo Burnett, Cheil lead race for Media Lions
India managed to line up an unprecedented 130 entries in Media Lions 2012 compared to 103 entries that it had sent last year
http://www.mxmindia.com/2012/06/indiacannes-leo-burnett-cheil-lead-race-for-media-lions/


Shortlist tally in Outdoor at its lowest
It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year
http://www.mxmindia.com/2012/06/indiacannes-shortlist-tally-in-outdoor-at-its-lowest/


Zero shortlists in Mobile Lions
India hasn't received a single shortlist nomination having submitted only 5 entries in the category
http://www.mxmindia.com/2012/06/indiacannes-zero-shortlists-in-mobile-lions/


Sudha Natrajan & Raghav Subramanian to launch 'The Media Cafe'
Lintas Initiative Media CEO Sudha Natrajan and COO Raghav Subramanian join hands to launch TMC
http://www.mxmindia.com/2012/06/sudha-natrajan-raghav-subramanian-to-launch-the-media-cafe/


Manas Mishra joins Lintas Initiative as President
Manas Mishra will be President of Initiative as CEO Sudha Natarajan moves on
http://www.mxmindia.com/2012/06/manas-mishra-joins-as-initiative-as-prez-sudha-natarajan-quits/


Satyan Gajwani is Times Internet CEO as Rishi Khiani moves on
Times Internet Limited has announced that Satyan Gajwani will be its CEO with immediate effect. Rishi Khiani, currently CEO, has stepped down to pursue opportunities outside of the company
http://www.mxmindia.com/2012/06/satyan-gajwani-is-times-internet-ceo-as-rishi-khiani-moves-on/


Renaissance Hotels launches first global advertising campaign
Marriott International's signature lifestyle brand inspires guests to "live life to discover"
http://www.mxmindia.com/2012/06/renaissance-hotels-launches-first-global-advertising-campaign/


Dainik Bhaskar group ties up with Time & HBR
The three media giants have come together to leverage their specific content strengths and collectively provide rich and relevant world class content to the readers
http://www.mxmindia.com/2012/06/dainik-bhaskar-group-ties-up-with-time-hbr/


Sanika Jahagirdar is Wedding Photog of the Year
She is the first female to win the Title in wedding photography
http://www.mxmindia.com/2012/06/sanika-jahagirdar-is-wedding-photog-of-the-year/


Complete Wellbeing bags Medscape award
Award constituted by MedscapeIndia, India's largest community of doctors and healthcare professionals
http://www.mxmindia.com/2012/06/complete-wellbeing-bags-medscape-award/


The Anchor: Indranil Das Blah on 5 essentials in talent mgmt
To gain the maximum out of the pointers, a proper road map needs to be charted out that will help build the talent's brand persona, says Indranil Das Blah
http://www.mxmindia.com/2012/06/the-anchor-indranil-das-blah-on-5-essentials-in-talent-mgmt/


Debrief: Cadbury Gems: Not really a gem
There's a basic problem with this creative treatment: It's kiddish. Cadbury has failed to replicate the magic they create with their chocolates
http://www.mxmindia.com/2012/06/debrief-cadbury-gems-not-really-a-gem/


Ranjona Banerji: Media double faults in Paes-Bhupathi match
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-media-double-faults-in-paes-bhupathi-match/

Stories on 15th Jun

Cannes 2012 SPECIAL: Heading high towards Cannes 2012
It's time for the 59th Cannes Lions, the true festival of creativity. Presenting a curtain-raiser and a kickstart of MxMIndia's coverage
http://www.mxmindia.com/2012/06/heading-high-towards-cannes-2012/


Cannes 2012 SPECIAL: Being on Cannes jury is no mean task
Industry veterans share their experiences - the good, the bad and the interesting - of being a part of the jury at Cannes
http://www.mxmindia.com/2012/06/being-on-cannes-jury-is-no-mean-task/


Cannes 2012 SPECIAL: How India fared @ Cannes in 2009-2011
There are 34,301 entries from 87 countries for Cannes Lions, of which 1,182 pieces have been entered from India, slightly more than the last year's figure of 1,177
http://www.mxmindia.com/2012/06/how-india-fared-cannes-in-2009-2011/


Cannes 2012 SPECIAL: By Invitation | Rahul Kishore: In Cannes you can!
There's loads to do at Cannes, if you want to look beyond the festival, writes Rahul Kishore
http://www.mxmindia.com/2012/06/by-invitation-rahul-kishore-in-cannes-you-can/


Cannes 2012 SPECIAL: The Anchor: Sneha Iype Varma on 5 things to do when at Cannes
Cheer loud and clear for your country. Make lots of noise and have lots of fun. You are in the Mecca of advertising and this is your time, says Sneha Iype Varma
http://www.mxmindia.com/2012/06/the-anchor-sneha-iype-varma-on-5-things-to-do-when-at-cannes/


Sony's stake hike allows MSM flexibility: Man Jit Singh. Regional/niche channels on anvil
With Sony Pictures Television announcing its decision to buy 32 per cent stake from minority shareholders in a phased manner, its equity in Multi Screen Media (or MSM which runs the channels Sony, Sab, Max etc) will go up to 94 percent. This, says CEO Man Jit Singh, reflects Sony commitment in MSM and will allow the Indian enterprise to grow faster
http://www.mxmindia.com/2012/06/sonys-stake-hike-allows-msm-flexibility-man-jit-singh/


Mindshare expands global social media footprint with senior hires
Amsterdam-based SocialMedia8's founder Igor Beuker will be Mindshare's first Global Chief Social Officer, whilst M80’s managing director, Mark Evans will be Mindshare North America’s new social lead
http://www.mxmindia.com/2012/06/mindshare-expands-global-social-media-footprint-with-senior-hires/


Gangs of Wasseypur to raise the thriller quotient of Channel V's Gumrah
Anurag Kashyap, along with Manoj Bajpai and Richa Chadda, to enact pivotal roles in the special episode of the teenage crime series
http://www.mxmindia.com/2012/06/gangs-of-wasseypur-to-raise-the-thriller-quotient-of-channel-vs-gumrah/


Bang in the Middle to handle Knoxx Global's communications
Bang in the Middle will manage the entire spectrum of its impending launches of security and management devices for Knoxx Global
http://www.mxmindia.com/2012/06/bang-in-the-middle-to-handle-knoxx-globals-communications/

I&B pussyfoots on digitization. Decision on deadline to be announced this week
The taskforce convened by I&B secretary Uday Kumar Varma failed to announce whether the June 30 digitization is going to be delayed as has been demanded by many stakeholders.
http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/


Anil Thakraney: Need more Amul girls
Yes, it's costly to build a brand mnemonic and it takes many years to make it a powerful brand associator. But the long term benefits justify all that expense
http://www.mxmindia.com/2012/06/anil-thakraney-need-more-amul-girls/


Ranjona Banerji: Is the media fickle, or just having fun
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-is-the-media-fickle-or-just-having-fun/