Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 4th Oct '16

Announcing: The MxMIndia Mediaperson of the Year 2016

Work on the 2016 award has commenced. It will be announced on Friday, December 9, 2016. Read more

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Ranjona Banerji: The Invented Absurd of News Television

It is evident that their war hysteria is carefully calibrated and aimed at increasing viewership... their pain is bogus, writes Ranjona Banerji. Read more

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Reuters and BTVi ink exclusive partnership for global financial & biz news in India

The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. Read more

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Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai. Read more

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The Ad Club's Media Review back on Oct 13

Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement".Read more

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Jaideep Shergill: Big Fish!

We still have some firms which are independent and can go out and conquer the world, writes Jaideep Shergill.Read more

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Vidyadhar Wabgaonkar appointed President of FCB Cogito

Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata. Read more

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Mindshare adds three more titles in recent days

Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016. Read more

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DYWorks opens first office in Shanghai

It is providing marketing consulting and advisory services to Indian and Chinese companies. Read more

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MSLGroup named APAC Consultancy of the Year by Holmes Report

Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. Read more

Stories on 29th Sep '16

It's Kyoorius Designyatra. It's where the crowds & colours are...

The three-day design fest took off in Jaipur. Read more

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Jaisurya Das: Some people in my agency consume marijuana. If I complain, I'll be nailed...

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

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Maxus retains Pernod Ricard AOR in India

The account will continue to be handled out of Delhi office led by Navin Khemka. Read more

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Nitin Karkara appointed Head of Digital at Havas Media

His key responsibility will be to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients. Read more

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John Thankamony to head programmatic at Mindshare

In his new role, John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. Read more

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Sachin Batra takes on CMO mantle at ZTE India

Batra has previously worked with major corporations such as Ingram and HT Media at lead roles. Read more

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Siddhartha Mukherjee: Ad Agency business needs to showcase Value & Variety!

Building up internal value adds like PR consultancy and implementation skillsets renders advertising this benefit, Siddhartha Mukherjee. Read more

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Winners of the inaugural D&AD Impact Awards announced

D&AD + Advertising Week collaboration celebrates a new era for businesses that prioritise purpose and profit. Read more

Stories on 26th Sep '16

Mindshare, Maxus win big at Ad Club Bangalore's Big Bang Awards

The programme hosted some of the leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector. Read more

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Bruce Duckworth announced as D&AD President

New appointments to the Board of Trustees. Read more

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Anushka to promote latest range of Acer products

The actress will be the new face of Acer's various marketing campaigns and will endorse Acer's range of products. Read more

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Big B dons seven new avatars in latest campaign for Tata Sky

'Family Jingalala', the campaign tells the story of a regular family where each member has vastly different entertainment and content needs. Read more

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Karbonn Mobiles launches new ad campaign for K9 Viraat

In line with Karbonn's strong affinity for sports, the TVC went on air on Sep 22 during the India-New Zealand Test series. Read more

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Suresh Raina appointed brand ambassador for Intex Speakers

Swashbuckler Suresh Raina roped in for one year; will endorse the new range of Intex Speakers under the IT Peripheral business. Read more

Stories on 6th Nov '15

Fasten your Seatbelts for The Big Bihar Sunday
Nov 8 is Results Day on News TV, but EVMs have changed the rules, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/fasten-your-seatbelts-for-the-big-bihar-sunday/

Mindshare chooses Crayon Data to unveil FAST
Singapore based Crayon Data joins Mindshare and industry leaders GroupM, Kantar, WPP Data Alliance and Jivox to create revolutionary, real-time marketing solutions
http://www.mxmindia.com/2015/11/mindshare-chooses-crayon-data-to-unveil-fast/

LinTeractive appoints Parag Shahane as Unit Creative Director
He would oversee creative strategy and design for brands
http://www.mxmindia.com/2015/11/linteractive-appoints-parag-shahane-as-unit-creative-director/

Ranjona Banerji: The media's tizzy between the farce of exit polls, glorification of a gangster and a new wave of protests for a more tolerant India
In the fight against intolerance, the  most dangerous of all are those journalists who have sat on the fence, waiting it seems to see which side prevails. Almost no one, and I include myself here, has managed to be a dispassionate observer. Perhaps that will be a loss later: this is one of those clichéd wait and watch situations writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-the-medias-tizzy-between-the-farce-of-exit-polls-glorification-of-a-gangster-and-a-new-wave-of-protests-for-a-more-tolerant-india/

Rediffusion Y&R bags creative duties of KIFF 2015
The account was won following a multi agency pitch
http://www.mxmindia.com/2015/11/rediffusion-yr-bags-creative-duties-of-kiff-2015/

Tata Sampann Spices rolls out its first TV campaign
Features India’s most celebrated Chef and Tata Sampann Brand Ambassador, Chef Sanjeev Kapoor
http://www.mxmindia.com/2015/11/tata-sampann-spices-rolls-out-its-first-tv-campaign/

ShopClues appoints Varun Jha as Senior Director, Marketing
Varun will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships
http://www.mxmindia.com/2015/11/shopclues-appoints-varun-jha-as-senior-director-marketing/

'We are family', says Bajaj in new brand campaign
The takeway from this film is how Bajaj Electrical products are an integral part of our the day to day life and of the Indian family
http://www.mxmindia.com/2015/11/we-are-family-says-bajaj-in-new-brand-campaign/

Havas Media awarded integrated media mandate of Clovia
Clovia recently raised a round of funding from IvyCap Ventures
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-clovia/

Mindshare chooses Crayon Data to unveil FAST
Singapore based Crayon Data joins Mindshare and industry leaders GroupM, Kantar, WPP Data Alliance and Jivox to create revolutionary, real-time marketing solutions
http://www.mxmindia.com/2015/11/mindshare-rolls-out-shop/

India Infoline unveils new campaign - IIFL Markets
The objective of the communication was to bring out the completeness of the IIFL Markets App for a trader/stock markets enthusiast
http://www.mxmindia.com/2015/11/india-infoline-unveils-new-campaign-iifl-markets/

BC Web Wise appoints Alabhya Vaibhav as Creative Director
He will be bringing in fresh perspectives for the agency in areas such as content, social, experiential, and overall creative output

http://www.mxmindia.com/2015/11/bc-web-wise-appoints-alabhya-vaibhav-as-creative-director/

Stories on 4th Nov '15

Tata Motors, Refreshed and Responsive
In our series of interviews with CMOs, Delna Avari tells us how the auto major is now much connected to consumers
http://www.mxmindia.com/2015/11/tata-motors-refreshed-and-responsive/

Sagar Mahabaleshwarkar to join Cheil as creative head
His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India
http://www.mxmindia.com/2015/11/sagar-mahabaleshwarkar-to-join-cheil-as-creative-head/

Sanjeev Kotnala: Simple ways to find out if a brand is developing Positive Immunity
The consumer can develop Brand Message Immunity (BMI) where The efforts are wasted with no impact and the consumer is neutral to them, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-simple-ways-to-find-out-if-a-brand-is-developing-positive-immunity/

MSM rebrands itself as Sony Pictures Networks
Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN)
http://www.mxmindia.com/2015/11/msm-rebrands-itself-as-sony-pictures-networks/

Mashable announces India launch
The new online destination will bring together Mashable's mission of inspiring, informing and entertaining its global community
http://www.mxmindia.com/2015/11/mashable-announces-india-launch/

Mindshare bags the media mandate for Byju's Classes
Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly
http://www.mxmindia.com/2015/11/mindshare-bags-the-media-mandate-for-byjus-classes/

Center Fresh takes new communication stance in latest campaign
PVM and Ogilvy & Mather have together developed a new campaign for the brand that communicates the product improvement in an interesting manner
http://www.mxmindia.com/2015/11/center-fresh-takes-new-communication-stance-in-latest-campaign/

HolidayIQ appoints Happy Creative its creative partner
HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content
http://www.mxmindia.com/2015/11/holidayiq-appoints-happy-creative-its-creative-partner/

CNN is leading network in Asia Pacific, notes Ipsos study
Ipsos results show continued growth in TV and strong growth in digital audiences

http://www.mxmindia.com/2015/11/cnn-is-leading-network-in-asia-pacific-notes-ipsos-study/

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/

Stories on 25th Aug '15

4 ways to turn great strategy into effective execution
Anita Kotwani on how the book 'Four Disciplines of Execution' inspired Mindshare West to success
http://www.mxmindia.com/2015/08/4-ways-to-turn-great-strategy-into-effective-execution/

MEC wins media mandate for ParentCircle
The account will be led from MEC's Chennai branch
http://www.mxmindia.com/2015/08/mec-wins-media-mandate-for-parentcircle/

DDB MudraMax makes three senior appointments
The move will strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax
http://www.mxmindia.com/2015/08/ddb-mudramax-makes-three-senior-appointments/

Ranjona Banerji: Gobbledygook on our business news channels
There could be six running scrolls, five pop-ups, white and light blue colour schemes with several talking heads and info moving vertically and horizontally on our business channels, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-gobbledygook-on-our-business-news-channels/

Grey wins creative duties of Parakh Agro
The company is famous for being the creators of India's highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007
http://www.mxmindia.com/2015/08/grey-wins-creative-duties-of-parakh-agro/

Jury & awards shortlist announced for The Smarties
An all-Brand Jury recognizes innovation and creativity in mobile marketing
http://www.mxmindia.com/2015/08/jury-awards-shortlist-announced-for-the-smarties/

Jumboking unveils campaign to popularise 'vada pav'
The brand commissions Culture Machine to launch a video on vada pav day
http://www.mxmindia.com/2015/08/jumboking-unveils-campaign-to-popularise-vada-pav/

IAMAI toughens stand on Zero Rated Services
The association has also reiterated that it does not support any plans that violate principles of net neutrality "especially paid or unpaid prioritization or other discriminatory practices"

http://www.mxmindia.com/2015/08/iamai-toughens-stand-on-zero-rated-services/

Stories on 24th Jul '15

The Science of Choice. By Mathew Willcox
An extract from The Business of Choice: Marketing to Consumers' Instincts by FCB's EVP & global planning director and founder & exec dir of FCB's Institute of Decision Making
http://www.mxmindia.com/2015/07/the-science-of-choice-by-mathew-willcox/

Mindshare expands emerging markets group under Ashutosh Srivastava
The change comes as Helen McRae is appointed Mindshare UK CEO
http://www.mxmindia.com/2015/07/mindshare-expands-emerging-markets-group-under-ashutosh-srivastava/

Sriram Sharma to head South @ Mindshare
In his new role, Sriram will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region
http://www.mxmindia.com/2015/07/mindshare-appoints-sriram-sharma-as-leader-south-mindshare/

Madison OOH innovates to launch 'Dailycious'
The brand has the tag line "A Spoon Full of Magic"
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/

Shailesh Kapoor: Hindi Fiction: Getting Younger, But Not Young Enough
Most channels are not leaders with a big loyal base, and average shelf life of new shows is determined largely by flop shows than by hit shows, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-hindi-fiction-getting-younger-but-not-young-enough/

Ranjona Banerji: Teesta Setalvad & Yakub Memon cases expose lack of institutional memory in newsrooms & laziness of today's journos
Of course media gossip is a thriving institution and it is a feeding trough that we all contribute to and eat from. But sharing media gossip is not the same as exercising professional judgment. And in Setalvad’s case there are too many unprofessional people running wild with their allegations, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-the-teesta-setalvad-and-yakub-memon-cases-expose-the-lack-of-institutional-memory-in-newsrooms-and-the-laziness-of-todays-journalists/

Sanjeev Kotnala: 'A' Content In Radio. Should there be programme grading?
May be in preparation of Phase III, some of the networks are trying to test the boundaries and their strategies, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-a-content-in-radio-should-there-be-programme-grading/

Dear MxM by Jaisurya Das: There is no committee for sexual harassment complaints in my organisation...
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-there-is-no-committee-for-sexual-harassment-complaints-in-my-organisation/

120 Media Collective appoints Sandeep Naug as VP, Business Development
He will be responsible for driving revenue and integrated new business including branded content and other properties
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/

Eveready unveils new TVC for LED bulb
This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights
http://www.mxmindia.com/2015/07/eveready-unveils-new-tvc-for-led-bulb/

ISDI WPP School of Communication launched in Mumbai
India's first professional three-year undergraduate program based on a work-study model
http://www.mxmindia.com/2015/07/isdi-wpp-school-of-communication-launched-in-mumbai/

Percept Live to host Tomorrowland in India
Tomorrowland has always been a bridge to connect fans across the globe

http://www.mxmindia.com/2015/07/percept-live-to-host-tomorrowland-in-india/

Stories on 8th Jul '15

Vi-John lathers up on shaving shares
The  little-known desi brand emerges as a leader in the world of shaving creams in India
http://www.mxmindia.com/2015/07/vi-john-lathers-up-on-shaving-shares/

Lodestar UM wins Media AoR of Century Ply
The account moves out from Mindshare who have been handling it for more than a decade
http://www.mxmindia.com/2015/07/lodestar-um-wins-media-aor-of-century-ply/

It's back to back to back primetime for Colors Infinity
This means three continuous episodes shown one after the other after the other every day of the week
http://www.mxmindia.com/2015/07/its-back-to-back-to-back-primetime-for-colors-infinity/

Jaldi 5 with Shripad Kulkarni: Entrepeneurial spirit of Percept promoters gives a different kind of high
A quick chat with the veteran media agency professional who quit Percept Media after a 12 years of association with the promoters
http://www.mxmindia.com/2015/07/jaldi-5-with-shripad-kulkarni-entrepeneurial-spirit-of-percept-promoters-gives-a-different-kind-of-high/

Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch
The venture plans to go live with Arré later this calendar year
http://www.mxmindia.com/2015/07/arre-wah-ronnie-screwvala-b-saikumar-ajay-chacko-enterprise-gears-up-for-launch/

Sanjeev Kotnala: Media needs a makeover in the visual digial world
Maybe it is time that we do an 'egosurf' for the category, brand and associated consumers imagery and take some steps to correct as much as possible, writesSanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-media-needs-a-makeover-in-the-visual-digial-world/

Research firm Rentrak ties up with WPP’s Interactive Television to collect box-office data
Rentrak hopes its association with ITV, which buys space for ads in theatre screens on behalf of companies, will help it overcome the hurdle of PVR and Inox not sharing data
http://www.mxmindia.com/2015/07/research-firm-rentrak-ties-up-with-wpp%e2%80%99s-interactive-television-to-collect-box-office-data/

Sony Six bags broadcast rights to India-SL Test tour
The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy
http://www.mxmindia.com/2015/07/sony-six-bags-broadcast-rights-to-india-sl-test-tour/

RK Swamy unveils new campaign for Camlin
The new TVC  has been developed to communicate the product concept of Camel Oil Pastel

http://www.mxmindia.com/2015/07/rk-swamy-unveils-new-campaign-for-camlin/

Stories on 25th May '15

DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius
Mudra picks up lone Black Elephant for the Zydus Wellness campaign. Ogilvy gets 15 Blues. Contract next with 5 Blues
http://www.mxmindia.com/2015/05/ddb-mudra-ogilvy-win-the-big-elephants-kyoorius/

Mindshare on a roll, nets new biz of over Rs 700cr
Agency wins Snapdeal digital mandate, PayU, Practo among others
http://www.mxmindia.com/2015/05/mindshare-on-a-roll-nets-new-biz-of-over-rs-700cr/

Headlines Today is rechristened India Today Television
The English news channel of the TV Today Network adopts the name of the parent media group's flagship magazine. Aaj Tak's name is unchanged
http://www.mxmindia.com/2015/05/headlines-today-is-rechristened-india-today-television/

#ZeeMelt15: Multiple screens, many needs
Consumers wants cutting-edge content on many screens, in many forms and they want it to reach the wherever they are. So what are marketers to do? Sessions at the Zee Mindspace discussed how brands can keep up with rapidly changing trends and tastes, and still resonate with customers
http://www.mxmindia.com/2015/05/multiple-screens-many-needs/

#ZeeMelt15: Future-gazing, unlimited!
Zee Melt 2015 discussed what customer needs and desires would be like, several years down the line, and how brands and agencies could cater to them. Besides an A-list of speakers from across the globe, the two-day event also had some fun, virtual reality experiences culminating in a high-profile awards night
http://www.mxmindia.com/2015/05/zeemelt15-future-gazing-unlimited/

HT Media and North Base Media launch Mediahack.in
Mediahack.in will identify and support entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India
http://www.mxmindia.com/2015/05/ht-media-and-north-base-media-launch-mediahack-in/

Google unveils #TogetherOnline for first-time women users
#TogetherOnline is an effort to empower women in India with the knowledge of Internet
http://www.mxmindia.com/2015/05/google-unveils-togetheronline-for-first-time-women-users/

Woodland revisits proposition with 'Urban' ad film
Bringing adventure to city life, Woodland taps into urban customers with its new ad film
http://www.mxmindia.com/2015/05/woodland-revisits-proposition-with-urban-ad-film/

Turner India names Rohit Khetarpal as Director, Network and Content Distribution
Khetarpal is responsible for content syndication, and driving mobile and interactive platforms
http://www.mxmindia.com/2015/05/turner-india-names-rohit-khetarpal-as-director-network-and-content-distribution/

Amith Prabhu: If Public Relations cannot be measured, then what can be?
While PR cannot be measured but specific activities within the ambit of can be and each activity has its own set of measurement parameters and differs from brief to brief, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-if-public-relations-cannot-be-measured-then-what-can-be/

Stories on 6th Apr '15

Top 10 trends of IPL Season 8
It's that time of the year when the country's getting set for IPL fever. Here'a a trendwatch from GroupM ESP
http://www.mxmindia.com/2015/04/top-10-trends-of-ipl-season-8/

Varun Channa is MD, Mindshare Malaysia
He was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients
http://www.mxmindia.com/2015/04/varun-channa-is-md-mindshare-malaysia/

With World Cup viewership worse than 2011 edition, Star misses Rs 850-crore ad target
Much like the national cricket team, Star India's World Cup performance doesn’t seem to have reached the same level that it did in the 2011 outing
http://www.mxmindia.com/2015/04/with-world-cup-viewership-worse-than-2011-edition-star-misses-rs-850-crore-ad-target/

Divya Uttam joins Razorfish as Director Strategy
Razorfish India strengthens its brand and digital strategy team with the appointment
http://www.mxmindia.com/2015/04/divya-uttam-joins-razorfish-as-director-strategy/

After Six, Sony out with second sports channel - KIX
One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu
http://www.mxmindia.com/2015/04/after-six-sony-out-with-second-sports-channel-kix/

FCB unveils 'Uncancel' for MakeMyTrip
Enables customers cancelling a trip, to reschedule it instead, at no extra cost
http://www.mxmindia.com/2015/04/fcb-unveils-uncancel-for-makemytrip/

Jabong takes 'Be You' philosophy further with new TVCs
The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society
http://www.mxmindia.com/2015/04/jabong-takes-be-you-philosophy-further-with-new-tvcs/

Amith Prabhu: The Aam Aadmi Party just did business
The core AAP voter base does not care about intra-party fights as long as the party they voted for delivers on its promises which the governments has got down to do, notes Amith Prabhu

http://www.mxmindia.com/2015/04/amith-prabhu-the-aam-aadmi-party-just-did-business/

Stories on 27th Oct 14

Raja of Retail reinvents himself
How Kishore Biyani is remodelling Future Group's portfolio to take on digital-savvy rivals.
http://www.mxmindia.com/2014/10/raja-of-retail-reinvents-himself/

Mindshare inks strategic partnership with Footmarks
The partnership will empower MindShare Singapore clients to deliver all new value-added content and personalized experiences throughout malls, retail stores, and venues across the region
http://www.mxmindia.com/2014/10/mindshare-inks-strategic-partnership-with-footmarks/

dna unveils brand campaign highlighting new positioning
The new dna strives to be proactive and agile with many firsts being offered to its readers
http://www.mxmindia.com/2014/10/dna-unveils-brand-campaign-highlighting-new-positioning/

Amith Prabhu: The Public Relations Campaign brief
The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.
http://www.mxmindia.com/2014/10/amith-prabhu-the-public-relations-campaign-brief/

AdStrat: Ezone urges consumers to grow closer with new festive campaign
The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer
http://www.mxmindia.com/2014/10/adstrat-ezone-urges-consumers-to-grow-closer-with-new-festive-campaign/

ABP News' Saas Bahu aur Saazish reveals new identity at star-studded event
With the new identity launch, the programme will aim to become more sharper in its reporting and reach to the SBS Family
http://www.mxmindia.com/2014/10/abp-news-saas-bahu-aur-saazish-reveals-new-identity-at-star-studded-event/

Internet can cause distraction at work, notes survey
The survey was released by Webtrate.com on the day it launched its internet blocking and productivity application in India
http://www.mxmindia.com/2014/10/internet-can-cause-distraction-at-work-notes-survey/

ET Edge hosts 'The ET Best Brands 2014'
The platform is an endeavour to recognize the efforts of the most admired brands that are redefining the Indian marketplace
http://www.mxmindia.com/2014/10/et-edge-hosts-the-et-best-brands-2014/

VIP unveils sequel to 'Life Leke Chal' campaign
VIP announces a 360 degree campaign across digital, radio and cinema to engage customers
http://www.mxmindia.com/2014/10/vip-unveils-sequel-to-life-leke-chal-campaign/

What Ticks for Indian Consumers/ Teens - Dr Subho Ray and Sanjay Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dr Subho Ray and Sanjay Shah
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-dr-subho-ray-and-sanjay-shah/

Stories on 5th Aug 14

Global, going local

How Starbucks is localizing to crack the Indian coffee chain market

http://www.mxmindia.com/2014/08/global-going-local/

Harsha Joshi joins Dentsu as VP-Group Trading

Dentsu Aegis Network has announced the appointment of Harsha Joshi as Executive Vice President - Group Trading

http://www.mxmindia.com/2014/08/harsha-joshi-joins-dentsu-as-vp-group-trading/

Mindshare partners Crayon Data to build on adaptive strengths

Mindshare has entered into an exclusive partnership with Big Data firm Crayon Data to power its planning, insights and consultancy offering

http://www.mxmindia.com/2014/08/mindshare-partners-crayon-data-to-build-on-adaptive-strengths/

Ranjona Banerji: Twitter hysterics get twisted in political faultines

Surely the Meerut gangrape case is about more than the rightwing versus leftists, asks Ranjona Banerji

http://www.mxmindia.com/2014/08/ranjona-banerji-twitter-hysterics-get-twisted-in-political-faultines/

Romil Ramgarhia joins BARC as Chief Business Officer

The former commercial head at Zee Entertainment and Colors has moved to Broadcast Audience Research Council as Chief Business Officer

http://www.mxmindia.com/2014/08/romil-ramgarhia-joins-barc-as-chief-business-officer/

Ashok Vidyasagar joins Endemol as Senior VP

He will be responsible for focusing on scripted business opportunities and exploiting the non-scripted catalogue of Endemol in the four southern languages of Tamil, Telugu, Kannada and Malayalam

http://www.mxmindia.com/2014/08/ashok-vidyasagar-joins-endemol-as-senior-vp/

VIP hands over Communications mandate to LinOpinion GH

The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese

http://www.mxmindia.com/2014/08/vip-hands-over-communications-mandate-to-linopinion-gh/

JWT unveils first campaign for CommonFloor.com

CommonFloor.com strives to remove all fear associated with property decision making

http://www.mxmindia.com/2014/08/jwt-unveils-first-campaign-for-commonfloor-com/

Stories on 26th May 14

How advertising helped Modi get on road to PM
Quick views from ad captains Piyush Pandey, Sam Balsara, Prasoon Joshi, Anuraag Khandelwal and brand gurus Jagdeep Kapoor & Harish Bijoor
http://www.mxmindia.com/2014/05/how-advertising-helped-modi-get-on-road-to-pm/

Top FMCG brands gain market share during economic slump
Market leaders like Gillette, Colgate, Dabur Real and Chyawanprash, Godrej's Good Knight and Jyothy Laboratories' Ujala have improved their market share in their core categories over the past one year
http://www.mxmindia.com/2014/05/top-fmcg-brands-gain-market-share-during-economic-slump/

Mindshare bags media mandate of Adlabs Imagica
The WPP agency will be responsible for the media planning and buying for India's first and only international standard theme park that was launched early last year
http://www.mxmindia.com/2014/05/mindshare-bags-media-mandate-of-adlabs-imagica/

Orchard wins mandate to promote 'Meelo Evaru Koteeshwaru' on MAA TV
The agency wins mandate to promote the Telugu version of popular game show format Kaun Banega Crorepati
http://www.mxmindia.com/2014/05/orchard-wins-mandate-to-promote-meelo-evaru-koteeshwaru-on-maa-tv/

Amith Prabhu: The year flew by and we have a brand new government
On the first anniversary of this column, Amith Prabhu lists his three wishes from the government in the sphere of communications
http://www.mxmindia.com/2014/05/amith-prabhu-the-year-flew-by-and-we-have-a-brand-new-government/

Reviewing the Reviews: Scathing 1 to 2.5 stars for Heropanti
Tiger Shroff has been the target of some rather nasty online mauling, notes Deepa Gahlot

http://www.mxmindia.com/2014/05/reviewing-the-reviews-scathing-1-to-2-5-stars-for-heropanti/

Stories on 7th May 14

Achche din aagaye hain, Consumer confidence rises in India: Nielsen study
The index for India has risen 6 points to 121 in Q1 2014, the highest optimism level since Q4 2012
http://www.mxmindia.com/2014/05/achche-din-aagaye-hain-consumer-confidence-rises-in-india-nielsen-study/

What's New on Google Adwords
The changes announced may not be revolutionary, but continue the evolutionary path, writes Eldad Sotnick-Yogev in Mindshare's Original Thinker Series
http://www.mxmindia.com/2014/05/whats-new-on-google-adwords/

Lifebuoy's 'Jump Pump' activity casts positive impact on schoolkids
The simple act has the potential to save millions of lives
http://www.mxmindia.com/2014/05/lifebuoys-jump-pump-activity-casts-positive-impact-on-schoolkids/

INS appoints Shamik Talukder as Head of Revenue Management
Shamik Talukder appointed as Vice President and Head of Revenue Management & Business Development
http://www.mxmindia.com/2014/05/ins-appoints-shamik-talukder-as-head-of-revenue-management/

Jabong to power NBAstore.in in India
Through this partnership, the widest assortment of NBA merchandise will be available in India including the first-ever NBA products for women in the country
http://www.mxmindia.com/2014/05/jabong-to-power-nbastore-in-in-india/

Tata Capital wins big at The Communicator Awards 2014
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications

http://www.mxmindia.com/2014/05/tata-capital-wins-big-at-the-communicator-awards-2014/

Stories on 13th Mar'14

#FF14 Day 1: Frames: Fifteen years of being the biggest M&E event in India
... that sadly doesn't mean that it discusses all of media in detail + extracts from the FICC-KPMG report
http://www.mxmindia.com/2014/03/frames-fifteen-years-of-being-the-biggest-me-event-in-india/

#FF14 Day 1: Seamless content delivery across multiple platforms the way forward
The session on 'Television 3.1' on day 1 of FICCI Frames saw the panelists assess the future of the broadcast industry
http://www.mxmindia.com/2014/03/ff14-day-1-seamless-content-delivery-across-multiple-platforms-the-way-forward/

#FF14 Day 1: Issues abound but collective stand will help boost industry morale
The session focused on how the government could play an integral role in allaying the fears of all the stakeholders concerned
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Frames takes transformational route in 15th year
The event began with an inaugural session that saw the big guns from the media and allied sectors including the I&B Ministry delve on the theme of the conclave - Transforming Lives
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Text of Uday Shankar's speech
Opening Remarks by Uday Shankar, Chairman, FICCI Media and Entertainment Committee, and CEO, Star India, on Day 1 (March 12) of FICCI Frames 2014
http://www.mxmindia.com/2014/03/ff14-day-1-text-of-uday-shankars-speech/

Why machines (& the good old Optimiser) will never get the media planner out of a job
A cross-section of industryperson on whether media planners are a slave to proprietary tools or their masters
http://www.mxmindia.com/2014/03/why-machines-the-good-old-optimiser-will-never-get-the-media-planner-out-of-a-job/

Media Owners rise, professionals fall in Indian Express powerful Indians ranking
In the list of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5

http://www.mxmindia.com/2014/03/media-owners-rise-professionals-fall-in-indian-express-powerful-indians-ranking/

Stories on 10th Mar'14

Leveraging films by top guns on MTV
It's a win-win for all: six top directors try their hands at films inspired by HUL products on MTV, a project engineered by Mindshare
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/

'For HUL, the films are beyond passive integration... more of active integration'
Q&A with Aditya Swamy, EVP and Business Head, MTV and Ravi Rao, Leader, Mindshare South Asia
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/

BJP ads to go on air soon, with Prasoon Joshi songs
The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in the coming weeks
http://www.mxmindia.com/2014/03/bjp-ads-to-go-on-air-soon-with-prasoon-joshi-songs/

Brands and retailers team up to offer 0% EMI schemes
With customers staying away, retailers are entering into business arrangements with brands to draw them back to showrooms, bypassing the banks
http://www.mxmindia.com/2014/03/brands-and-retailers-team-up-to-offer-0-emi-schemes/

McCann wins 11 awards at Adfest 2014
Dentsu Inc wins Agency of the Year, Agency Network of the Year and Interactive Agency of the Year
http://www.mxmindia.com/2014/03/mccann-wins-11-awards-at-adfest-2014/

Yahoo launches new homepage in India
The new homepage attempts to power one's daily habits offering the most accessed features upfront
http://www.mxmindia.com/2014/03/yahoo-launches-new-homepage-in-india/

Amith Prabhu: The media gift conundrum
It has become a best practice for some brands but does anyone care to understand if a gift is an ethical thing to do, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-media-gift-conundrum/

Reviewing the Reviews: Barely two stars for Gulaab Gang
The week's other release Queen opened to universal acclaim but Gulaab Gang could barely manage two star ratings

http://www.mxmindia.com/2014/03/reviewing-the-reviews-barely-two-stars-for-gulaab-gang/

Stories on 19th Sep '13

Tweet, tweet hota hai!
Twitter is hogging mentions in timelines with its new-found aggression. A view from Mindshare's Original Thinker series by Ollie Killick, Elizabeth Barry and Jed Hallam
http://www.mxmindia.com/?p=54194

AAAI lifetime achievement award for Anil Kapoor, Emeritus Chairman, Draftfcb+ Ulka Group
The Advertising Agencies Association of India will present Mr Kapoor the AAAI Lifetime Achievement Award on Friday, September 27
http://www.mxmindia.com/?p=54174

Last date for Designomics Awards 2013 is Sept 30
The Designomics Awards will be presented on October 23, 2013 in Mumbai
http://www.mxmindia.com/?p=54170

VivaConnect takes Narendra Modi live on phones
'LiveTalk' platform allows live access of events over a call made from a mobile or landline phone
http://www.mxmindia.com/?p=54168

Tata Sky gets Mohanlal for Onam
Posters of the superstar dotted Kerala to promote the DTH service offering 19 Malayalam channels along with a special offer for the festive season

http://www.mxmindia.com/?p=54169

Stories on 30th May '13

Video's the way to go: Ajit Balakrishan @ IAA Webinar
The second edition of the IAA Webinar held last Thursday had the Rediff.com founder and CEO addressing questions
http://www.mxmindia.com/2013/05/videos-the-way-to-go-ajit-balakrishan-iaa-webinar/

Piyush Pandey, others celebrate Cannes Lions' 60 yrs of game-changing ads
The Cannes Lions festival is celebrating its 60th anniversary with the launch of 'Game Changer', a commemorative book and exhibition
http://www.mxmindia.com/2013/05/piyush-pandey-others-celebrate-cannes-lions-60-yrs-of-game-changing-ads/

Mindshare facilitates Closeup's 'Yeh Jawaani...' packs
The lead pair of the movie also announced the launch of a unique 'closeup with stars' augmented reality application
http://www.mxmindia.com/2013/05/mindshare-facilitates-closeups-yeh-jawaani-packs/

RCB emerges as Twitter war winner: Asterii
A study by Asterii Analytics analyses over 3.5 million tweets on IPL hashtags
http://www.mxmindia.com/2013/05/rcb-emerges-as-twitter-war-winner-asterii/

Star Sports 2, Star Cricket gear up for ICC Champions Trophy 2013
The channels will broadcast the tournament in Hindi and English with cutting-edge production and programming initiatives
http://www.mxmindia.com/2013/05/star-sports-2-star-cricket-gear-up-for-icc-champions-trophy-2013/

Isobar India appoints Nilesh Pathak as CTO
The full-service digital agency under the Aegis Media umbrella hires a CTO to grow by offering tech solutions
http://www.mxmindia.com/2013/05/isobar-india-appoints-nilesh-pathak-as-cto/

Ritu Midha: Thriving on controversies
In Week 2 of her new column called Loud & Clear, Ritu Midha writes on three controversies that have been discussed much in the media over the last few weeks
http://www.mxmindia.com/2013/05/ritu-midha-thriving-on-controversies/

Debrief | Quikr.com: 'Spot' on!
It is a realistic situation (this is what Sreesanth must be going through right now), and the cop speaking in Haryanvi dialect is too funny

http://www.mxmindia.com/2013/05/debrief-quikr-com-spot-on/