Complexity presents opportunity @INMA 2012
Day 1 discusses key issues of the business of newspapers including getting upclose with how the post-90s generation views the morningers
http://www.mxmindia.com/?p=27859
INMA 2012: 'News is not static but dynamic'
The panel discussed how the technological innovations and the resultant empowerment of individuals have significantly changed the way people consume news today
http://www.mxmindia.com/?p=27860
INMA 2012: 'Print must engage audiences effectively'
A power-packed discussion with two top marketers and a media agency CEO discussing advertising in newspapers
http://www.mxmindia.com/?p=27861
AAAI, ISA to meet TAM on Aug 16 as MIB, Prasar Bharti mull probe
Prasar Bharati, which believes that the TAM data under-represents terrestrial and rural reach of Doordarshan, is holding consultation with the ministry and contemplating appropriate action against TAM
http://www.mxmindia.com/?p=27887
Resultrix is now a Publicis Groupe company
This acquisition strengthens the Publicis Groupe's presence in India as well as its digital dominance
http://www.mxmindia.com/?p=27856
Digitas India appoints Nirmal Dayani as its COO
Mr Dayani will be directly reporting to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/?p=27849
Study reveals only 21% MBAs employable!
The students representing over 100 B-Schools beyond the Top25, were tested by MeritTrac on standardised tests in verbal ability, quantitative ability and reasoning on behalf of recruiting companies
http://www.mxmindia.com/?p=27852
Dish TV launches India's first SD Recorder with unlimited capacity
Dish+ is positioned at a consumer-friendly and competitive price of Rs1,690 (against all other SD boxes at Rs 1590) with a free 4 GB pen drive as promotional offer
http://www.mxmindia.com/?p=27850
Everest wins Borosil's creative mandate
Hot on the heels of bagging the Aditya Birla Retail "More." business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch
http://www.mxmindia.com/?p=27851
Orchard Advertising gets Kishore Karumbaiah as Creative Director
Mr Karumbaiah will partner Sagar Prajapati in steering the creative ship for the agency in Bangalore
http://www.mxmindia.com/?p=27854
Zee Cinema partners with Ethnic Channels Group in Canada
The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms
http://www.mxmindia.com/?p=27854
Moe's Art adds 3 more clients to its roster
Moe's Art has bagged Reliance Entertainment Digital, Infiniti Mall and upcoming Hollywood flick Expendables 2 in Q1 2012-13
http://www.mxmindia.com/?p=27853
Times Internet to conduct e-auction for spectrum
This will be for the e-auction of spectrum in 1800 MHz and 800 MHz bands
http://www.mxmindia.com/?p=27857
Red FM partners with Chevrolet GiMA Awards 2012
The awards are a pioneering effort to recognize Indian music, transcending genres in the country giving the music industry a unified platform to celebrate its talent
http://www.mxmindia.com/?p=27855
The Anchor: Sumanto Chattopadhyay on 5 ways how creativity can change the image of a brand
A brand is a sum total of the creative elements that go into designing the product, its packaging and its communication, says Sumanto Chattopadhyay
http://www.mxmindia.com/?p=27847
Anil Thakraney: Ad agencies can help with hate crime control
I think ad agencies should devise a powerful communication package, to be run across the media, with the objective of imparting Americans with basic knowledge on various religions and cultures, writes Anil Thakraney
http://www.mxmindia.com/?p=27848
