Stories on 10th Aug

Another win-win digital equation
Aegis' acquisition of Communicate 2 is part of a series of M&As in the Indian digital media space
http://www.mxmindia.com/2012/08/another-win-win-digital-equation/

Protect identity of children, MIB tells broadcasters
National Commission for Protection of Child Rights (NCPCR) was set up in March, 2007 under the Commission for Protection of Child Rights Act, 2005
http://www.mxmindia.com/2012/08/protect-identity-of-children-mib-tells-broadcasters/

Audiences have given MTunes the best birthday present: Sunil Sahjwani
MTunes, the 24/7 music channel, celebrated its first anniversary yesterday (Augt 9) and boasts of a 200+ GRP
http://www.mxmindia.com/2012/08/audiences-have-given-mtunes-the-best-birthday-present-sunil-sahjwani/

Initiative announces two senior appointments
Initiative India has announced the appointments of 'R Venkatasubramanian and Vishnu Sharma as Senior Vice Presidents in the company
http://www.mxmindia.com/2012/08/initiative-announces-two-senior-appointments/

ESS, ESPN Intnl sign cricket distribution pact for Latin Am
This will be the first time that these events will be presented in the region
http://www.mxmindia.com/2012/08/ess-espn-intnl-sign-cricket-distribution-pact-for-latin-am/

BMB wins 2 Hamilton brands - Treo And Milton
BMB India is the advertising unit of Madison World, a diversified communication group
http://www.mxmindia.com/2012/08/bmb-wins-2-hamilton-brands-treo-and-milton/

Buzzer # 4 | Quiz on News Channels
Presenting the fourth edition of MxM Buzzer where the focus is on news channels
http://www.mxmindia.com/2012/08/buzzer-4-quiz-on-news-channels/

Now, a YouTube 'Content Creators Network' for India
The Nirvana Digital YouTube Content Creators Network eyes a market share of the 800 million unique user visits to YouTube each month
http://www.mxmindia.com/2012/08/now-a-youtube-content-creators-network-for-india/

Bindass to unveil Season 9 of Beg Borrow Steal
bindass®, India's leading youth brand, is all set to introduce the 9th season of Beg Borrow Steal
http://www.mxmindia.com/2012/08/bindass-to-unveil-season-9-of-beg-borrow-steal/

NDTV Profit to spotlight social & environmental issues
Docs+ is a new weekly series on the channel which will showcase powerful documentaries on global issues
http://www.mxmindia.com/2012/08/ndtv-profit-to-spotlight-social-environmental-issues/

Tamil GEC Vijay TV inks carriage deal in France
The launch will make the channel's first IPTV carriage deal inFranceand also strengthens Free's current offering of Indian content
http://www.mxmindia.com/2012/08/tamil-gec-vijay-tv-inks-carriage-deal-in-france/

The Anchor: Albert Almeida on 5 things he would like to see happen in Mobile Advertising
Videos, app-based ads and interactive ads are just a few forms of advertising that we would like to see in mobile advertising, says Albert Almeida
http://www.mxmindia.com/2012/08/the-anchor-albert-almeida-on-5-things-he-would-like-to-see-happen-in-mobile-advertising/

Anil Thakraney: Indian media wins Gold @ Olympics 2012
And the best news is that star athletes like Mary, Saina, Vijay and others will inspire a whole lot of young Indians to take up athletics very seriously
http://www.mxmindia.com/2012/08/anil-thakraney-indian-media-wins-gold-olympics-2012/

Ranjona Banerji: The shame of the PR influence on the media
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-shame-of-the-pr-influence-on-the-media/

Stories on 8th Aug

Complexity presents opportunity @INMA 2012
Day 1 discusses key issues of the business of newspapers including getting upclose with how the post-90s generation views the morningers
http://www.mxmindia.com/?p=27859

INMA 2012: 'News is not static but dynamic'
The panel discussed how the technological innovations and the resultant empowerment of individuals have significantly changed the way people consume news today
http://www.mxmindia.com/?p=27860

INMA 2012: 'Print must engage audiences effectively'
A power-packed discussion with two top marketers and a media agency CEO discussing advertising in newspapers
http://www.mxmindia.com/?p=27861

AAAI, ISA to meet TAM on Aug 16 as MIB, Prasar Bharti mull probe
Prasar Bharati, which believes that the TAM data under-represents terrestrial and rural reach of Doordarshan, is holding consultation with the ministry and contemplating appropriate action against TAM
http://www.mxmindia.com/?p=27887

Resultrix is now a Publicis Groupe company
This acquisition strengthens the Publicis Groupe's presence in India as well as its digital dominance
http://www.mxmindia.com/?p=27856

Digitas India appoints Nirmal Dayani as its COO
Mr Dayani will be directly reporting to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/?p=27849

Study reveals only 21% MBAs employable!
The students representing over 100 B-Schools beyond the Top25, were tested by MeritTrac on standardised tests in verbal ability, quantitative ability and reasoning on behalf of recruiting companies
http://www.mxmindia.com/?p=27852

Dish TV launches India's first SD Recorder with unlimited capacity
Dish+ is positioned at a consumer-friendly and competitive price of Rs1,690 (against all other SD boxes at Rs 1590) with a free 4 GB pen drive as promotional offer
http://www.mxmindia.com/?p=27850

Everest wins Borosil's creative mandate
Hot on the heels of bagging the Aditya Birla Retail "More." business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch
http://www.mxmindia.com/?p=27851

Orchard Advertising gets Kishore Karumbaiah as Creative Director
Mr Karumbaiah will partner Sagar Prajapati in steering the creative ship for the agency in Bangalore
http://www.mxmindia.com/?p=27854

Zee Cinema partners with Ethnic Channels Group in Canada
The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms
http://www.mxmindia.com/?p=27854

Moe's Art adds 3 more clients to its roster
Moe's Art has bagged Reliance Entertainment Digital, Infiniti Mall and upcoming Hollywood flick Expendables 2 in Q1 2012-13
http://www.mxmindia.com/?p=27853

Times Internet to conduct e-auction for spectrum
This will be for the e-auction of spectrum in 1800 MHz and 800 MHz bands
http://www.mxmindia.com/?p=27857

Red FM partners with Chevrolet GiMA Awards 2012
The awards are a pioneering effort to recognize Indian music, transcending genres in the country giving the music industry a unified platform to celebrate its talent
http://www.mxmindia.com/?p=27855

The Anchor: Sumanto Chattopadhyay on 5 ways how creativity can change the image of a brand
A brand is a sum total of the creative elements that go into designing the product, its packaging and its communication, says Sumanto Chattopadhyay
http://www.mxmindia.com/?p=27847

Anil Thakraney: Ad agencies can help with hate crime control
I think ad agencies should devise a powerful communication package, to be run across the media, with the objective of imparting Americans with basic knowledge on various religions and cultures, writes Anil Thakraney
http://www.mxmindia.com/?p=27848