Stories on 13th Jan '14

We can't be without a measurement system: Hemant Bakshi
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/

Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/

Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/

Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/

Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/

SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/

AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/

92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week

http://www.mxmindia.com/2014/01/92-7-big-fm-awarded-best-radio-station-by-lions-club-in-mumbai/

Stories on 1st Oct '13

He came, He Conquered

Even though the IAA Global Marketing Summit saw many gurus as speakers, it was BJP’s PM candidate Narendra Modi who stole the show
http://www.mxmindia.com/?p=54557

Where is the authenticity, asks Wally Olins @ IAAGMS
The Saffron Brand Consultants CEO and co-founder was speaking at the IAA India Chapter's Global Marketing Summit. He spoke to MxMIndia on the sidelines of the Summit
http://www.mxmindia.com/?p=54545

ISA to host Global CEO conf with Unilever big boss Paul Polman
Top Indian captains to speak at global CEO conference organized by the Indian Society of Advertisers (ISA)
http://www.mxmindia.com/?p=54543

Tata Chemicals offers ‘namak’ to Draftfcb+Ulka, retains I-Shakti for Leo Burnett
Tata Chemicals appoints Draftfcb+Ulka for Tata Salt and retains Leo Burnett for Tata I-Shakti foods
http://www.mxmindia.com/?p=54551

India TV honours bravehearts with Salaam India Awards
India TV institutes 'Officer's Choice Salaam India Awards' including awards in memory of the victim of the gruesome Delhi gangrape
http://www.mxmindia.com/?p=54553

Ranjona Banerji: Sexist media goes ballistic over 'dehati aurat' remark
The fact that being a village woman or more properly an unsophisticated female is a legitimate insult is something which the media needs to reflect on, writes Ranjona Banerji
http://www.mxmindia.com/?p=54550

Stories on 19th Dec '12

Is our TV measurement future-ready?
Is the Peoplemeter the right way to study viewership in a technologically advancing country? Extracts from the book 'The Advertising Mess' by Bipin Mundhwa and Amit Nevrekar
http://www.mxmindia.com/2012/12/is-our-tv-measurement-future-ready/

Hot Wheels takes 'Don't Drink & Drive' message to pub door
O&M Mumbai creates CSR initiative for Mattel Toys India along with a pub and a driver service
http://www.mxmindia.com/2012/12/hot-wheels-takes-dont-drink-drive-message-to-pub-door/

MIB bows to news TV pressure, pushes TAM to delay ratings data release
The government forces TAM to withhold release of news channels data by two or three days
http://www.mxmindia.com/2012/12/mib-bows-to-news-tv-pressure-pushes-tam-to-delay-ratings-data-release/

Kolkata digitization: Tug-of-war between State and Centre
While the Centre wants the analogue signals switched off from Dec 27, the State wants to act according to the ground realities
http://www.mxmindia.com/2012/12/kolkata-digitization-tug-of-war-between-state-and-centre/

Bigg Boss, Wanted top Whats-On-India rankings in Week 50
Bigg Boss continued to be on top in the Whats-On-India rankings for Hindi GECS in Week 50. Wanted topped the Hindi Film genre
http://www.mxmindia.com/2012/12/bigg-boss-wanted-top-whats-on-india-rankings-in-week-50/

Ranjona Banerji: Tedious TV discussions
The formula of "one BJP, one Congress, two lawyers" for every single subject of discussion is getting tedious, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tedious-tv-discussions/

Anil Thakraney: Feeding frenzy over rape
This is what usually happens after crimes of rape. Another juicy story will grab the imagination, the trial of the accused will go on for years, and the nation will move on. The debates will re-start when the next attack happens. In short, a whole lot of sound, but of little value
http://www.mxmindia.com/2012/12/anil-thakraney-feeding-frenzy-over-rape/

The Anchor: 5 ways a mobile app can change the Chennai Open
Five reasons why the newly introduced mobile application for Aircel Chennai Open could be a game-changer for the tournament, from Ashu Jindal
http://www.mxmindia.com/2012/12/the-anchor-5-ways-a-mobile-app-can-change-the-chennai-open/

94.3 My FM wins three awards
The station won 'Radio Station of the Year' at the Asian Leadership Awards, Global Awards for Brand Excellence - Brand Excellence in Media & Entertainment, and Mobbys Awards for Best Mobile Application
http://www.mxmindia.com/2012/12/94-3-my-fm-wins-three-awards/


Karisma Kapoor debuts as RJ on 92.7 Big FM's show
On December 24, 2012 Ms Kapoor will debut as an RJ with FM radio network 92.7 Big FM for a women-centric radio show called Big Memsaab, through a specially conceptualized segment, 'Big on Style'
http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-show/

Designers showcased on TLC's Project Runway
Lifestyle channel TLC is showing new episodes of Project Runway All Stars at 8pm on Sundays, with designers Isaac Mizrahi and Georgina Chapman as judges and model Angela Lindvall as series host

http://www.mxmindia.com/2012/12/designers-showcased-on-tlcs-project-runway/

Stories on 8th Aug

Complexity presents opportunity @INMA 2012
Day 1 discusses key issues of the business of newspapers including getting upclose with how the post-90s generation views the morningers
http://www.mxmindia.com/?p=27859

INMA 2012: 'News is not static but dynamic'
The panel discussed how the technological innovations and the resultant empowerment of individuals have significantly changed the way people consume news today
http://www.mxmindia.com/?p=27860

INMA 2012: 'Print must engage audiences effectively'
A power-packed discussion with two top marketers and a media agency CEO discussing advertising in newspapers
http://www.mxmindia.com/?p=27861

AAAI, ISA to meet TAM on Aug 16 as MIB, Prasar Bharti mull probe
Prasar Bharati, which believes that the TAM data under-represents terrestrial and rural reach of Doordarshan, is holding consultation with the ministry and contemplating appropriate action against TAM
http://www.mxmindia.com/?p=27887

Resultrix is now a Publicis Groupe company
This acquisition strengthens the Publicis Groupe's presence in India as well as its digital dominance
http://www.mxmindia.com/?p=27856

Digitas India appoints Nirmal Dayani as its COO
Mr Dayani will be directly reporting to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/?p=27849

Study reveals only 21% MBAs employable!
The students representing over 100 B-Schools beyond the Top25, were tested by MeritTrac on standardised tests in verbal ability, quantitative ability and reasoning on behalf of recruiting companies
http://www.mxmindia.com/?p=27852

Dish TV launches India's first SD Recorder with unlimited capacity
Dish+ is positioned at a consumer-friendly and competitive price of Rs1,690 (against all other SD boxes at Rs 1590) with a free 4 GB pen drive as promotional offer
http://www.mxmindia.com/?p=27850

Everest wins Borosil's creative mandate
Hot on the heels of bagging the Aditya Birla Retail "More." business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch
http://www.mxmindia.com/?p=27851

Orchard Advertising gets Kishore Karumbaiah as Creative Director
Mr Karumbaiah will partner Sagar Prajapati in steering the creative ship for the agency in Bangalore
http://www.mxmindia.com/?p=27854

Zee Cinema partners with Ethnic Channels Group in Canada
The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms
http://www.mxmindia.com/?p=27854

Moe's Art adds 3 more clients to its roster
Moe's Art has bagged Reliance Entertainment Digital, Infiniti Mall and upcoming Hollywood flick Expendables 2 in Q1 2012-13
http://www.mxmindia.com/?p=27853

Times Internet to conduct e-auction for spectrum
This will be for the e-auction of spectrum in 1800 MHz and 800 MHz bands
http://www.mxmindia.com/?p=27857

Red FM partners with Chevrolet GiMA Awards 2012
The awards are a pioneering effort to recognize Indian music, transcending genres in the country giving the music industry a unified platform to celebrate its talent
http://www.mxmindia.com/?p=27855

The Anchor: Sumanto Chattopadhyay on 5 ways how creativity can change the image of a brand
A brand is a sum total of the creative elements that go into designing the product, its packaging and its communication, says Sumanto Chattopadhyay
http://www.mxmindia.com/?p=27847

Anil Thakraney: Ad agencies can help with hate crime control
I think ad agencies should devise a powerful communication package, to be run across the media, with the objective of imparting Americans with basic knowledge on various religions and cultures, writes Anil Thakraney
http://www.mxmindia.com/?p=27848

Stories on 3rd Aug

It's incorrect to blame us on BARC delay, say ISA & AAAI
The apex bodies of advertisers and agencies assert they are not delaying the setting up of BARC
http://www.mxmindia.com/2012/08/incorrect-to-blame-us-on-barc-say-isa-aaai/

Week 3 Announcement: Starting Aug 8: New channel on Content  & Column by Shailesh Kapoor
In Week 3 of our Friday announcements: an all-new channel on television content. A new weekly column by Shailesh Kapoor, founder and CEO of Ormax Media. Also, the second of our MxM Mondays will be on what ails media education (and not on TAM)
http://www.mxmindia.com/2012/08/week-3-announcement-starting-aug-8-new-channel-on-content-column-by-shailesh-kapoor/

HUL asked to erase 'Ice Cream' from Kwality Walls ads
Kwality Walls is frozen dessert, which looks and tastes like ice cream but is made with vegetable fat and not milk fat. Hence, under Indian laws, it does not qualify as ice cream
http://www.mxmindia.com/2012/08/hul-asked-to-erase-ice-cream-word-from-kwality-walls-ads/

EEMA-E&Y report predicts 25% growth for Event & Activations in 2 years
57 per cent of the surveyed respondents feel that the share of the total marketing spends attributed to BTL activities is expected to grow around 10 per cent
http://www.mxmindia.com/2012/08/eema-ey-report-predicts-25-growth-for-event-activations-in-2-years/

IAMAI Internet Economy Watch: E-com continues to surge
The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds
http://www.mxmindia.com/2012/08/iamai-internet-economy-watch-e-commerce-continues-to-surge/

Walt Disney India sets up DisneyUTV Digital
The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India
http://www.mxmindia.com/2012/08/walt-disney-india-sets-up-disneyutv-digital/

MxM Buzzer # 3 | Quiz on Social Media
All questions in MxM Buzzer #3 are on social media... Ritika Misra and Mayank Jain win MxM Buzzer #2
http://www.mxmindia.com/2012/08/buzzer-3-social-media/

MTunes HD launches 'MTunes Trending20'
MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms
http://www.mxmindia.com/2012/08/mtunes-hd-launches-mtunes-trending20/

Times TV appoints Rohit Kishore Chopra as legal head
He will be responsible for all Legal and Regulatory affairs of TTN and Prime Connect, as well as support the team on Box TV
http://www.mxmindia.com/2012/08/times-tv-appoints-rohit-kishore-chopra-as-legal-head/

Top news anchors & producers to conduct anchoring workshop from tomorrow
Leading news anchors and producers will conduct the Studio Talk anchoring workshop for Studio Talk from tomorrow
http://www.mxmindia.com/2012/08/top-news-anchors-producers-to-conduct-anchoring-workshop-from-tomorrow/

Tourism Australia launches Facebook app
The app provides users with a location-specific snapshot of where all of their Facebook friends have previously 'checked in'
http://www.mxmindia.com/2012/08/tourism-australia-launches-facebook-app/

Vogue India awards best in beauty
Cover star of August issue Kajol is awarded 'Timeless Beauty'
http://www.mxmindia.com/2012/08/vogue-india-awards-best-in-beauty/

Red FM launches Crime Ki Keh Ke Lenge
This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime
http://www.mxmindia.com/2012/08/red-fm-launches-crime-ki-keh-ke-lenge/

The Anchor: 5 things to keep in mind while running a production house
"Idea" is the constant factor which keeps production house smiling, says Hemal Thakkar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-keep-in-mind-while-running-a-production-house/

Anil Thakraney: TV research needs BARC. And bite
Clients, agencies, media houses... everyone needs to contribute generously. Carping from the sidelines is going to be of no use
http://www.mxmindia.com/2012/08/anil-thakraney-tv-research-needs-barc-and-bite/

Ranjona Banerji: Anna movement reaches its predictable end
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-anna-movement-reaches-its-predictable-end/

Stories on 15th Mar '12

@FF12: Digital attracts 'desirable' status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/?p=14870

@FF12: Inaugural session weighs pros & cons of digitization
The move to digitisation and ensuring a smooth transition, the benefits, the bottlenecks, curbing piracy were some of the topics discussed in the augural session
http://www.mxmindia.com/?p=14876

@FF12: IBF, ISA and AAAI announce launch of BARC, finally
The nationwide audience research joint body, the Broadcast Audience Research Council, will not conduct audience measurement directly but commission independent specialist research vendors.
http://www.mxmindia.com/?p=14871

@FF12: Digitization - ball is in industry's court, says I&B secy
The government has done its job, now it is up to the industry to make digitization work, said Uday Varma at the FICCI Frames 2012 session on Addressable Digitization.
http://www.mxmindia.com/?p=14859

@FF12: Financing, a cause for concern in media and entertainment
In a session titled "Financing the Media and Entertainment Business", industry personalities discussed the lack of private equity and venture capital funds.
http://www.mxmindia.com/?p=14867

@FF12: TV influences life: IBF study
The Indian Broadcasting Foundation has released an in-depth report on the Socio-Economic Impact of Television at FICCI Frames 2012 which shows how television helps viewers live better lives.
http://www.mxmindia.com/?p=14882

@FF12: Entertainment has become a revolution
Mark Hollinger, Puneet Goenka and Carolyn Everson discussed the challenges and opportunities for media
http://www.mxmindia.com/?p=14878

@FF12: Discovery to launch kids' channel in India
Discovery Networks chief Mark Hollinger announced the launch of its new network for children in India, ‘Discovery Kids’. The channel will be available in three languages.
http://www.mxmindia.com/?p=14874

@FF12: Text of Star India CEO Uday Shankar's keynote
Text of keynote address by Mr Uday Shankar, CEO, Star India and Chairman, FICCI Broadcast Forum
http://www.mxmindia.com/?p=14884

Special for MxMIndia: Budget Wishlist for Media
Rakesh Jariwala, partner and tax expert, Ernst & Young and one of the finest minds in determining the taxing truths for the Indian media and entertainment sector, presents his wishlist.
http://www.mxmindia.com/?p=14775

[MJR] A little respect for readers, please
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/?p=14866

AbsolutData expands Senior Management team in India
Global analytics firm AbsolutData Research & Analytics has recently expanded its top management team in India. The new additions to the team will operate out of the Gurgaon, India office of AbsolutData.
http://www.mxmindia.com/?p=14946

Amir Kassaei, Prof John Philip Jones & Rishad Tobaccowala to speak @ Goafest
The Goafest Committee has announced the names of three renowned speakers for Goafest 2012 Knowledge Seminars.
http://www.mxmindia.com/?p=14948

LinkedIn survey shows luck helps career, Indians believe
New LinkedIn research reveals seventy-nine percent of Indian professionals believe in career luck.
http://www.mxmindia.com/?p=14950

The Day After Cricket - Ormax survey of viewer recall
Ormax Media has announced the launch of the 3rd edition of its Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5.
http://www.mxmindia.com/?p=14952

Tang introduces mango flavour
Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India.
http://www.mxmindia.com/?p=14954

Femina, L'Oreal announce Women Awards 2012
The awards will commemorate women achievers' across all spheres, with a panel of well-known names to select winners.
http://www.mxmindia.com/?p=14957

4 reasons why IPL ratings & revenue won't be better this year
Slowing excitement levels, consumer fatigue, and Indian players' performances... some of the reasons IPL needs to look sharp, feels Ashish Bhasin.
http://www.mxmindia.com/?p=14860

Debrief: No Fizz, only Ewwwwww!
To say the commercial is so-not-funny would be a mild statement. The exchange between the various characters didn't just bore me, it made me squirm.
http://www.mxmindia.com/?p=14864