Stories on 8th May '16

So which ads are most gender-sensitive?

The number of ads depicting women in a positive light are increasing, but which ones are the best? Meenakshi Menon & AL Sharada discuss...

http://www.mxmindia.com/?p=87338

Ranjona Banerji: Kanhaiya Kumar proved in TV interviews the high worth of a PhD from JNU!

"Kanhaiya got the better of seasoned TV journalists. He kept calm, sounded reasonable and put forward his views without decibel fluctuation and with a smile on his face. To put it simply, he layed them. A good interview has to be carefully crafted and organised. You have to create a format and a flow. It can be linear or circular. If you are very good at your craft, it can even be progressive where one answer leads to the next question. But when an interview is false, stilted and staccato, it loses its essence," writes Ranjona Banerji

http://www.mxmindia.com/?p=87376

Rage Communications awarded digital mandate of Unilever Food Solutions

Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group

http://www.mxmindia.com/?p=87354

Goafest announces Jury chairs for Film, Digital and Publisher Verticals

The Jury Chairs for other Creative Abby verticals will be announced shortly

http://www.mxmindia.com/?p=87357

Ad Club Madras felicitates SK Swamy with top honour

The citation presented talked of various contributions made by Mr Swamy to the various institutions he touched and the indelible mark he left behind while he was in their helm

http://www.mxmindia.com/?p=87358

Red Polka unveils 'The Chosen One' campaign

Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram

http://www.mxmindia.com/?p=87353

Skoda takes 'Best-in-Next-Class' positioning with Publicis

Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign

http://www.mxmindia.com/?p=87355

Hotstar partners T20 World Cup as Associate Sponsor

Country's leading online video streaming platform for premium content also holds the exclusive digital rights to LIVE broadcast of ICC World Twenty20 2016

http://www.mxmindia.com/?p=87356

Stories on 21st Sep '15

Channel, Context, Content & Connect
Highlights of the The Four Cs of Mobile Advertising study published by Omnicom Media Group in and Epinion
http://www.mxmindia.com/2015/09/channel-context-content-connect/

Raj Nayak, mancom take charge at Ad Club
The AAAI and IAA India Presidents welcome the new Ad Club prez and offer support and cooperation
http://www.mxmindia.com/2015/09/raj-nayak-mancom-take-charge-at-ad-club/

BARC Data for Week 36 (Sept 5-11, 2015)
Here's BARC data for Week 36 (Sept 5-11, 2015)... for the GECs and more!
http://www.mxmindia.com/2015/09/barc-data-for-week-36-sept-5-11-2015%e2%80%8b/

RAM Ratings for Week 36 Aug 30-Sept 5, 2015
Presenting RAM Ratings for Week 36 of 2015... that's August 30 to September 5, 2015
http://www.mxmindia.com/2015/09/ram-ratings-for-week-36-aug-30-sept-5-2015/

Amith Prabhu: What the new PRCAI President ought to do?
An open letter to Nitin Mantra on ten things he can do during the remainder of his term that are innovative and refreshing
http://www.mxmindia.com/2015/09/amith-prabhu-what-the-new-prcai-president-ought-to-do/

Miami Ad School Mumbai bags Clio Silver
McCann, DDB Mudra and Miami Ad School Mumbai bagged a total of seven metals at Clio Awards 2015
http://www.mxmindia.com/2015/09/miami-ad-school-mumbai-bags-clio-silver/

Dell unveils #ShareTheJoy campaign for the festive season
This festive season, Dell's television commercial inspires the sentiment of goodness which prevails through festivities, seeing Indians reach out and share the joy of celebration in order to spread the festive cheer
http://www.mxmindia.com/2015/09/dell-unveils-sharethejoy-campaign-for-the-festive-season/

Jack in the Box Worldwide bags digital account of TUI India
JITB's mandate includes buying digital media space for the experiential travel company

http://www.mxmindia.com/2015/09/jack-in-the-box-worldwide-bags-digital-account-of-tui-india/

Stories on 3rd Aug '15

Commonsense was my only qualification: Bobby Sista
This year's recipient of the AAAI Lifetime Achievement Award calls for an Abby for gender sensitivity
http://www.mxmindia.com/2015/08/commonsense-was-my-only-qualification-bobby-sista/

Pepperfry appoints Motivator as Media AOR
The account the online furniture brand is estimated to be Rs 80-100 crore
http://www.mxmindia.com/2015/08/pepperfry-appoints-motivator-as-media-aor/

M G Parameswaran re-elected President of AAAI
Nakul Chopra, CEO-South Asia, Publicis Communications Pvt Ltd, was re-elected Vice-President of the Association
http://www.mxmindia.com/2015/08/m-g-parameswaran-re-elected-president-of-aaai/

McCann bags creative biz of Incredible India
The account was earlier handled by Ogilvy
http://www.mxmindia.com/2015/08/mccann-bags-creative-biz-of-incredible-india/

The Social Street announces launch of retail unit
The newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for our clients
http://www.mxmindia.com/2015/08/the-social-street-announces-launch-of-retail-unit/

Viacom acquires stake in Indian regional networks
With this acquisition, Viacom Inc. will hold 50 per cent of Prism TV and the remaining 50 per cent interest will continue to be owned by the Network18 Group
http://www.mxmindia.com/2015/08/viacom-acquires-stake-in-indian-regional-networks/

Amith Prabhu: The Public Relations person par excellence
The late APJ Abdul Kalam was a man of integrity and this is something we all must learn from. Integrity is not an attribute found easily in today’s time and age, writes Amith Prabhu

http://www.mxmindia.com/2015/08/amith-prabhu-the-public-relations-person-par-excellence/

Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 21st Nov 14

Why do Indian agencies turn a blind idea to Idea Thiefs?
While creatives elsewhere will create a furore, Indian counterparts seem to grin and bear it
http://www.mxmindia.com/2014/11/why-do-indian-agencies-turn-a-blind-idea-to-idea-thiefs/

Google Forrester Report predicts online shopper base to reach 100 million by 2016
The report revealed that India's e-tailing market is at an inflection point and will see rapid growth
http://www.mxmindia.com/2014/11/google-forrester-report-predicts-online-shopper-base-to-reach-100-million-by-2016/

Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India
While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-in-support-of-an-all-vegetarian-masterchef-india/

Ranjona Banerji: Arnab Goswami, the King of Outrage!
The race for the coverage of #WarzoneHisar was between Times Now and Headlines Today and the winner was Arnab Goswami. No one, absolutely no one, can do TV outrage like him, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-arnab-goswami-the-king-of-outrage/

TAM data for Hindi GECs and Regional GECs in select markets for Week 46
Presenting TAM data for Week 46 (November 9-15) for Hindi GECs various regional channels in select India markets
http://www.mxmindia.com/2014/11/tam-data-for-hindi-gecs-and-regional-gecs-in-select-markets-for-week-46/

Big Magic announces induction of senior talent across functions
Sahil and Shalini will report to Lavneesh Gupta, COO, Reliance Broadcast Network Ltd
http://www.mxmindia.com/2014/11/big-magic-announces-induction-of-senior-talent-across-functions/

Anup Vishwanathan joins TTN as Head - Marketing
Times Television Network further strengthens the senior management team to fuel growth
http://www.mxmindia.com/2014/11/anup-vishwanathan-joins-ttn-as-head-marketing/

Impressive Jury list make Designomics Awards special
The awards were presented to business houses for the successful design execution under an array of categories

http://www.mxmindia.com/2014/11/impressive-jury-list-make-designomics-awards-special/

Stories on 28th Jul 14

Q&A with Ramesh Narayan, the Do-gooder Adman
Doing good is what the recipient of the AAAI lifetime achievement award wants the industry to do
http://www.mxmindia.com/2014/07/qa-with-ramesh-narayan-the-do-gooder-adman/

Dentsu OOH firm Milestone Brandcom
Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom
http://www.mxmindia.com/2014/07/dentsu-ooh-firm-milestone-brandcom/

DDB Mudra Group announces Group Executive, Creative and Strategic Planning Council
The DDB Mudra Group, with its 10 agencies and operating units is in a unique position to meet these demands
http://www.mxmindia.com/2014/07/ddb-mudra-group-announces-group-executive-creative-and-strategic-planning-council/

M G Parameswaran is new AAAI president
Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday
http://www.mxmindia.com/2014/07/m-g-parameswaran-is-new-aaai-president/

Jaldi 5 with Gurbir Singh, newly elected Chairman of the Press Club Mumbai: We will engage with those who have expressed grievances
A quick Q&A with Gurbir Singh, the newly elected Chairman of the Mumbai Press Club whose panel (except for two members) were elected to the Club managing committee and as office bearers for the year 2014-15
http://www.mxmindia.com/2014/07/jaldi-5-with-gurbir-singh-newly-elected-chairman-of-the-press-club-mumbai-we-will-engage-with-those-who-have-expressed-grievances/

Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?
Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor
http://www.mxmindia.com/2014/07/shailesh-kapoor-pro-kabaddi-a-giant-leap-for-a-dying-sport/

Ogilvy & Mather to do branding campaign for Diu & Daman tourism
The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore
http://www.mxmindia.com/2014/07/ogilvy-mather-to-do-branding-campaign-for-diu-daman-tourism/

Airtel unveils 'The Smartphone Network' ad campaign
Introduces new design unit as part of its brand identity
http://www.mxmindia.com/2014/07/airtel-unveils-the-smartphone-network-ad-campaign/

Amith Prabhu: Positioning, Participating and Packaging and a night to remember
The day we collectively stop saying PR agency we will be better off in just bringing back the self-esteem that some clients, ad agencies and media have helped to erode, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-positioning-participating-and-packaging-and-a-night-to-remember/

Reviewing the Reviews: Critics mustered up 2-2.5 stars for 'unjheleble' Kick
Critics just had to lower their standards and acknowledge that Salman Khan is beyond analysis, notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-critics-mustered-up-2-2-5-stars-for-unjheleble-kick/

94.3 MY FM rolls out the 'The Shekhar Suman Show'
The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday

http://www.mxmindia.com/2014/07/94-3-my-fm-rolls-out-the-the-shekhar-suman-show/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 14th Jul 14

11 Learnings from the World Cup
Senior marketer and corporate analyst Sanjeev Kotnala lists the 11 takeaways from the FIFA extravaganza that ended this morning
http://www.mxmindia.com/2014/07/11-learnings-from-the-world-cup/

AAAI to felicitate Ramesh Narayan with Lifetime Achievement Award
The Advertising Agencies Association of India will felicitate veteran adman Ramesh Narayan with the Lifetime Achievement Award on July 24 in Mumbai
http://www.mxmindia.com/2014/07/aaai-to-felicitate-ramesh-narayan-with-lifetime-achievement-award/

Digital the way forward for Realtors, urge experts
IAA (India) Seminar on 'Real Estate in a Digitized World' held at the Nashik Engineering Cluster
http://www.mxmindia.com/2014/07/digital-the-way-forward-for-realtors-urge-experts/

'Har Baar More' says Tata Docomo's new campaign
From extra validity to more data and talk time, the campaign offers something attractive for its customers
http://www.mxmindia.com/2014/07/har-baar-more-says-tata-docomos-new-campaign/

Thoughtshop unveils campaign for Quick Heal
With this campaign, Quick heal aims to educate the consumers on how precisely they can avail the benefits promised by the product and can be worry free
http://www.mxmindia.com/2014/07/thoughtshop-unveils-campaign-for-quick-heal/

Yellow Retail unveils Digiflip Pro for Flipkart
Dutch agency's design on Flipkart’s Private Label wins rave reviews
http://www.mxmindia.com/2014/07/yellow-retail-unveils-digiflip-pro-for-flipkart/

Amith Prabhu: Praxis 2014 is slicker, smarter and super
This year's Praxis is divided into two parts, writes Amith Prabhu: the conference on afternoon of Day 1 and morning of Day 2 which is the main event and a workshop segment on the evening of Day 2 and morning of Day 3
http://www.mxmindia.com/2014/07/amith-prabhu-praxis-2014-is-slicker-smarter-and-super/

Reviewing the Reviews: Humpty Sharma Ki Dulhania succeeds as teen date movie
Varun Dhawan and Alia Bhatt crisped up a rather soggy plot, notes Deepa Gahlot

http://www.mxmindia.com/2014/07/reviewing-the-reviews-humpty-sharma-ki-dulhania-succeeds-as-teen-date-movie/

Stories on 4th Jun 14

Rebuilding Leo Burnett India
CEO Saurabh Varma on how he hopes to transform the agency into a contemporary powerhouse
http://www.mxmindia.com/2014/06/rebuilding-leo-burnett-india/

MG 'Ambi' Parameswaran to be AAAI president
FCB Ulka Advertising chief M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. A formal announcement of this is to be made soon
http://www.mxmindia.com/2014/06/mg-ambi-parameswaran-to-be-aaai-president/

Shekhar Gupta to join India Today as Vice Chairman and Editor-in-Chief
The outgoing Indian Express editor-in-chief will Vice Chairman and Editor-in-Chief of all of the India Today group's news, business publications and news TV, digital brands. He will report to Mr Purie
http://www.mxmindia.com/2014/06/shekhar-gupta-to-join-india-today-as-vice-chairman-and-editor-in-chief/

Metal wins mandate of Medimix Soap
The account will be handled by the agency's Mumbai branch
http://www.mxmindia.com/2014/06/metal-wins-mandate-of-medimix-soap/

BARC appoints Prime Focus Technologies for Play-out Monitoring Service
PFT's Play-out Monitoring Service will input reliable data in to BARC's Audience Measurement System for monitoring content, promos and TVCs across channels
http://www.mxmindia.com/2014/06/barc-appoints-prime-focus-technologies-for-play-out-monitoring-service/

ASCI upholds complaints against 68 erring ads
Advertisements in Personal and Healthcare sector category again emerged as the category which accounted for a majority of Advertisements (44 out of 68) against which complaints were upheld
http://www.mxmindia.com/2014/06/asci-uphelds-complaints-against-68-erring-ads-across-categories/

Grey pockets Fenesta; Mark Flory appointed as Art Head and Senior CD
The account will be handled from the agency's Delhi office
http://www.mxmindia.com/2014/06/grey-pockets-fenesta-mark-flory-appointed-as-art-head-and-senior-cd/

Saugata Bagchi joins Quasar as Reg Head, West & South
Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai
http://www.mxmindia.com/2014/06/saugata-bagchi-joins-quasar-as-regional-head-west-south/

Talenthouse India partners with Max for video contest
The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

http://www.mxmindia.com/2014/06/talenthouse-india-partners-with-max-for-video-contest/

Stories on 13th Jan '14

We can't be without a measurement system: Hemant Bakshi
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/

Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/

Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/

Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/

Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/

SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/

AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/

92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week

http://www.mxmindia.com/2014/01/92-7-big-fm-awarded-best-radio-station-by-lions-club-in-mumbai/

Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 27th Sep '13

Anil Kapoor: An 'Outsider' who was more than an 'Equal'
Shashi Sinha and M G 'Ambi' Parameswaran pay tribute to Anil Kapoor who will be presented the Life Achievement Award by the AAAI
http://www.mxmindia.com/2013/09/anil-kapoor-an-outsider-who-was-more-than-an-equal/

8 of 18 Warc Asian Strategy prizes from India
Two Indian entries amongst the $1,000 Special Awards winners
http://www.mxmindia.com/2013/09/8-of-18-warc-asian-strategy-prizes-from-india/

Crowd-funding, crowdsourcing and cinema in the age of the social media
Rohan Sippy, Guneet Monga and Pragya Tiwari discuss the areas of filmmaking in India that have been impacted by the social media
http://www.mxmindia.com/2013/09/crowd-funding-crowdsourcing-and-cinema-in-the-age-of-the-social-media/

Srinivasan Swamy re-elected President of IAA India Chapter
Neeraj Roy was elected Vice President. Jaideep Gandhi and Monica Tata were re-elected as Treasurer and Secretary respectively for the year 2013-14
http://www.mxmindia.com/2013/09/srinivasan-swamy-re-elected-president-of-iaa-india-chapter/

dna to evangelise governance with 500+ multi-lingual social platforms
Zee Media to launch 500+ hyper-local multi-lingual social platforms evangelising need for better citizen governance
http://www.mxmindia.com/2013/09/dna-to-evangelise-governance-with-500-multi-lingual-social-platforms/

Ranjona Banerji: Must-see interview and discussion
There were two very illuminating and fascinating discussions on BBC World Service and CNN this week, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-must-see-interview-and-discussion/

Shailesh Kapoor: Mahabharat at home, Grand Masti outside home!
Shailesh Kapoor is intrigued by the phenomenon of a young boy laughing his heart out at every joke of 'Grand Masti' with his friends and then watching Mahabharat with his parents at home
http://www.mxmindia.com/2013/09/shailesh-kapoor-mahabharat-at-home-grand-masti-outside-home/

Stories on 19th Sep '13

Tweet, tweet hota hai!
Twitter is hogging mentions in timelines with its new-found aggression. A view from Mindshare's Original Thinker series by Ollie Killick, Elizabeth Barry and Jed Hallam
http://www.mxmindia.com/?p=54194

AAAI lifetime achievement award for Anil Kapoor, Emeritus Chairman, Draftfcb+ Ulka Group
The Advertising Agencies Association of India will present Mr Kapoor the AAAI Lifetime Achievement Award on Friday, September 27
http://www.mxmindia.com/?p=54174

Last date for Designomics Awards 2013 is Sept 30
The Designomics Awards will be presented on October 23, 2013 in Mumbai
http://www.mxmindia.com/?p=54170

VivaConnect takes Narendra Modi live on phones
'LiveTalk' platform allows live access of events over a call made from a mobile or landline phone
http://www.mxmindia.com/?p=54168

Tata Sky gets Mohanlal for Onam
Posters of the superstar dotted Kerala to promote the DTH service offering 19 Malayalam channels along with a special offer for the festive season

http://www.mxmindia.com/?p=54169

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/

Stories on 23rd July '13

The YouTube way to fame in filmland
Aspiring directors showcase talent with short films for YouTube made for less that Rs 5k, marketed on social media for around Rs 50k
http://www.mxmindia.com/2013/07/the-youtube-way-to-fame-in-filmland/

Education sector ads lead in 'misleading' ads picked by ASCI
ASCI upholds complaints against 123 of 144 ads in May 2013 with th highest numbers of misleading ads are from the Education Sector
http://www.mxmindia.com/2013/07/education-sector-ads-lead-in-misleading-ads-picked-by-asci/

Starbucks appoints Manmeet Vohra as Director-Marketing and Category
Tata Starbucks appoints Manmeet Vohra as Director - Marketing and Category as  Sushant Dash takes charge as Global Brand Director of Tata Global Beverages
http://www.mxmindia.com/2013/07/starbucks-appoints-manmeet-vohra-as-director-marketing-and-category/

'Indian Consultancy of the Year 2013' Perfect Relations claims winning entire Star network account when it hasn't
The agency claims it bagged the Star Network account last year when it in fact has only part of the account of the television network
http://www.mxmindia.com/2013/07/indian-consultancy-of-the-year-2013-perfect-relations-claims-winning-entire-star-network-account-when-it-hasnt/

Amith Prabhu: The 6 Cs that are the currency of being successful PR professionals
What are the most important attributes that a PR professional must have to succeed? Amith Prabhu lists these
http://www.mxmindia.com/2013/07/amith-prabhu-the-6-cs-that-are-the-currency-of-being-successful-pr-professionals/

Parle Products ropes in Ruskin Bond for digital campaign
Parle G goes digital with author Ruskin Bond as a guest blogger for microsite 'TheFutureGenius.com'
http://www.mxmindia.com/2013/07/parle-products-ropes-in-ruskin-bond-for-digital-campaign/

Bloomberg TV gets set for third season of The Pitch
The winner of The Pitch stands to win upto Rs 5 crore as seed money to set up her/his business
http://www.mxmindia.com/2013/07/bloomberg-tv-gets-set-for-third-season-of-the-pitch/

It's raining clients for MSLGroup!
JW Marriott Bengaluru, Big Bazaar, Whirlpool, Investors' Clinic and The Institute of Neurosciences - Kolkata have chosen MSLGroup for its PR and social media duties in June and July
http://www.mxmindia.com/2013/07/its-raining-clients-for-mslgroup/

Arvind Sharma re-elected President of AAAI
Arvind Sharma, Chairman & CEO of India Subcontinent, Leo Burnett, was re-elected President of Advertising Agencies Association of India (AAAI) for the year 2013-2014 at its Annual General Body Meeting held last Friday.
http://www.mxmindia.com/2013/07/arvind-sharma-re-elected-president-of-aaai/

Debrief: Tanishq Mia: Very real, very well-executed
Male clients in India don't get their attention swayed by the jewellery a woman wears, that happens with a precariously plunging neckline, writes Anil Thakraney in this review of the new Tanishq TVC
http://www.mxmindia.com/2013/07/debrief-tanishq-mia-very-real-very-well-executed/

Stories on 16th July '13

Will the ad switch-off get broadcasters to revert to weekly ratings?
The clock is ticking for the 72 working day hours after the first of the ad withdrawal notices were sent on Friday
http://www.mxmindia.com/2013/07/will-the-ad-switch-off-get-broadcasters-to-revert-to-weekly-ratings/

MIB seeks TRAI & Press Council views on FDI cap in TV & print
The Information & Broadcasting Ministry has sought the recommendations of TRAI for issues concern FDI cap related to the broadcasting sector and has sought comments of the Press Council of India for FDI in the print media
http://www.mxmindia.com/2013/07/mib-seeks-trai-press-council-views-on-fdi-cap-in-tv-print/

Zee is presenting partner of Kyoorius Designyatra conference
Zee Entertainment will be presenting corporate partner of the ninth edition of the Kyoorius Designyatra to be held in Goa from August 29-31
http://www.mxmindia.com/2013/07/zee-is-presenting-partner-of-kyoorius-designyatra-conference/

Hiren Pandit joins TransStadia as COO
Former Group M entertainment and sports specialist joins SE TransStardia Pvt Ltd as COO
http://www.mxmindia.com/2013/07/hiren-pandit-joins-transstadia-as-coo/

Orra showcases timelessness by sending telegrams
Branded jeweller major sends telegrams to commemorate its timelessness
http://www.mxmindia.com/2013/07/orra-showcases-timelessness-by-sending-telegrams/

ABN Andhrajyothy mandates Aidem for ad sales
Aidem Ventures will take charge of all-India sales of the Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy
http://www.mxmindia.com/2013/07/abn-andhrajyothy-mandates-aidem-for-ad-sales/

Divya Marathi launches 6th edition from Akola
DB Corp announces launch of Akola edition of Dainik Divya Marathi
http://www.mxmindia.com/2013/07/divya-marathi-launches-6th-edition-from-akola/

Debrief: Wild Stone: Nailing yummy mummies
In this ad, Wild Stone has pushed the envelope further as our chap wins over young moms, notes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-wild-stone-nailing-yummy-mummies/

Pradeep Kashyap re-elected President of RMAI
Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have been re-elected Vice President, Secretary and Treasurer respectively
http://www.mxmindia.com/2013/07/pradeep-kashyap-re-elected-president-of-rmai/

Sanjay Bhambri is CCO at OnMobile Global
Leading VAS player OnMobile has elevated Sanjay Bhambri as Chief Commercial Officer
http://www.mxmindia.com/2013/07/sanjay-bhambri-is-cco-at-onmobile-global/

Stories on 13th Jun '13

Can the NaMo magic work for the BJP?
With Narendra Modi heading the BJP's 2014 elections campaign, we ask a few industry leaders on whether Brand BJP (with Brand NaMo) can work the magic
http://www.mxmindia.com/2013/06/can-the-namo-magic-work-for-the-bjp/

No impact of AAAI, ISA statement. SAB pulls out of TAM subscription
SAB, which runs Mastiii, Dabangg and Dhamaal channels has joined others in the show of no-confidence in the prevailing television viewership measurement system in the country
http://www.mxmindia.com/2013/06/no-impact-of-aaai-isa-statement-sab-pulls-out-of-tam-subscription/

Digital is new normal for newsrooms: Oriella study
A new global study has heralded the 'New Normal for News' as digital media hits the mainstream in newsrooms and editorial offices
http://www.mxmindia.com/2013/06/digital-is-new-normal-for-newsrooms-oriella-study/

Industry veteran Arrow Sinha Roy passes away
Ad industry veteran, wildlife conservationist and a broadcast industry consultant Arrow Sinha Roy passed away on June 11
http://www.mxmindia.com/2013/06/industry-veteran-arrow-sinha-roy-passes-away/

DDB Mudra appoints Subhasis Chatterjee as AVP, Mumbai
DDB Mudra has appointed Subhasis Chatterjee as AVP, Mumbai. He will report in to Shally Mukherjee, Senior VP, DDB Mudra, Mumbai
http://www.mxmindia.com/2013/06/ddb-mudra-appoints-subhasis-chatterjee-as-avp-mumbai/

Ritu Midha: If no TAM TAMming, then what?
In Loud & Clear, Ritu Midha visualizes life without TAM, and sees a murky picture
http://www.mxmindia.com/2013/06/ritu-midha-if-no-tam-tamming-then-what/

Debrief: Gaur City: Chintu, tusi Noida shift ho gayeji?
Many advertisers use celebrities quite mindlessly. Still, shouldn't there be at least some thought given to credibility of the communication? Or, does this builder think the nation is teeming with morons?
http://www.mxmindia.com/2013/06/debrief-gaur-city-chintu-tusi-noida-shift-ho-gayeji/

Zapak engages with Twitter Influencers to premier Summerland
The #Summerland tweet-up brought together Twitter influencers at a pre-determined venue and screened the first episode of the series to them

http://www.mxmindia.com/2013/06/zapak-engages-with-twitter-influencers-to-premier-summerland/

Stories on 3rd May '13

Intel, doing something wonderful
In the process of brand evolution, marketing plays an important role, Intel South Asia's Sandeep Aurora tells MxMIndia
http://www.mxmindia.com/?p=47022

Ads back on telly as IBF, AAAI resolve difference on Net billing
Advertisements are back on Indian television as IBF and AAAI resolved their differences on Net billing
http://www.mxmindia.com/?p=47139

Aiming to be the most complete communications firm in the world: Yusuf Hatia, FleishmanHillard
Yusuf Hatia of FleishmanHillard tells MxMIndia about the communications shop's rebranding, and how it is part of the firm's game-changing plans
http://www.mxmindia.com/?p=47090

Shailesh Kapoor: Riteish Deshmukh over Hrithik Roshan: It happens only on TV!
He may have none of Hrithik’s qualities, yet Riteish Deshmukh is clearly the more enjoyable, more likeable dance reality show judge between the two, notes Shailesh Kapoor
http://www.mxmindia.com/?p=47093

Anil Thakraney: Kohli's abuse = Good news for IPL
I like his angst, his hard edged temperament. It is this hot attitude which will make him a superb leader in the coming years, even if it gets him into trouble now and then. So he must keep the fires burning
http://www.mxmindia.com/?p=47088

Ranjona Banerji: What News TV producers want India to think
It is the media's first responsibility to be responsible and objective in the way it presents its stories. By all means use Sarabjit as an example but to make him a martyr and to push governments into giving him state honours is stretching too many limits, writes Ranjona Banerji
http://www.mxmindia.com/?p=47095

Go Air awards creative duties to Lowe
After Britannia, Lowe Lintas also bags the creative mandate of Go Air
http://www.mxmindia.com/?p=47094

Directors discuss Bombay Talkies and 100 years of cinema
Three of the directors who collaborated on Bombay Talkies discuss the movie and shared their experiences with Komal Nahta, on Etc channel today at 8.30pm
http://www.mxmindia.com/?p=47091

RK Swamy Media Group appoints Vinish Joshi as Vice President, North & East
Mr Joshi is based in New Delhi and will be responsible for the integrated media offering of the company in the North and East
http://www.mxmindia.com/?p=47089

ANCHOR | ONE BIG IDEA
One Big Idea: Final word by Pradyuman Maheshwari

http://www.mxmindia.com/?p=47092

Stories on 19th Dec '12

Is our TV measurement future-ready?
Is the Peoplemeter the right way to study viewership in a technologically advancing country? Extracts from the book 'The Advertising Mess' by Bipin Mundhwa and Amit Nevrekar
http://www.mxmindia.com/2012/12/is-our-tv-measurement-future-ready/

Hot Wheels takes 'Don't Drink & Drive' message to pub door
O&M Mumbai creates CSR initiative for Mattel Toys India along with a pub and a driver service
http://www.mxmindia.com/2012/12/hot-wheels-takes-dont-drink-drive-message-to-pub-door/

MIB bows to news TV pressure, pushes TAM to delay ratings data release
The government forces TAM to withhold release of news channels data by two or three days
http://www.mxmindia.com/2012/12/mib-bows-to-news-tv-pressure-pushes-tam-to-delay-ratings-data-release/

Kolkata digitization: Tug-of-war between State and Centre
While the Centre wants the analogue signals switched off from Dec 27, the State wants to act according to the ground realities
http://www.mxmindia.com/2012/12/kolkata-digitization-tug-of-war-between-state-and-centre/

Bigg Boss, Wanted top Whats-On-India rankings in Week 50
Bigg Boss continued to be on top in the Whats-On-India rankings for Hindi GECS in Week 50. Wanted topped the Hindi Film genre
http://www.mxmindia.com/2012/12/bigg-boss-wanted-top-whats-on-india-rankings-in-week-50/

Ranjona Banerji: Tedious TV discussions
The formula of "one BJP, one Congress, two lawyers" for every single subject of discussion is getting tedious, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tedious-tv-discussions/

Anil Thakraney: Feeding frenzy over rape
This is what usually happens after crimes of rape. Another juicy story will grab the imagination, the trial of the accused will go on for years, and the nation will move on. The debates will re-start when the next attack happens. In short, a whole lot of sound, but of little value
http://www.mxmindia.com/2012/12/anil-thakraney-feeding-frenzy-over-rape/

The Anchor: 5 ways a mobile app can change the Chennai Open
Five reasons why the newly introduced mobile application for Aircel Chennai Open could be a game-changer for the tournament, from Ashu Jindal
http://www.mxmindia.com/2012/12/the-anchor-5-ways-a-mobile-app-can-change-the-chennai-open/

94.3 My FM wins three awards
The station won 'Radio Station of the Year' at the Asian Leadership Awards, Global Awards for Brand Excellence - Brand Excellence in Media & Entertainment, and Mobbys Awards for Best Mobile Application
http://www.mxmindia.com/2012/12/94-3-my-fm-wins-three-awards/


Karisma Kapoor debuts as RJ on 92.7 Big FM's show
On December 24, 2012 Ms Kapoor will debut as an RJ with FM radio network 92.7 Big FM for a women-centric radio show called Big Memsaab, through a specially conceptualized segment, 'Big on Style'
http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-show/

Designers showcased on TLC's Project Runway
Lifestyle channel TLC is showing new episodes of Project Runway All Stars at 8pm on Sundays, with designers Isaac Mizrahi and Georgina Chapman as judges and model Angela Lindvall as series host

http://www.mxmindia.com/2012/12/designers-showcased-on-tlcs-project-runway/

Stories on 18th Dec '12

Let the (ratings) games re-begin!
The industry awaits the first post-digitization numbers from TAM Media. An MxMIndia report
http://www.mxmindia.com/2012/12/let-the-ratings-games-re-begin/

Dentsu wins creative & media mandate respectively for Orangina
Dentsu Communications and Dentsu Media have bagged the creative and media mandates respectively for Suntory Narang's beverage Orangina
http://www.mxmindia.com/2012/12/dentsu-wins-creative-media-mandate-respectively-for-orangina/

Jaldi 5 with Srinivasan K Swamy: IAA awards will recognize successful marketers, agency and media professionals
IAA India chapter President Srinivasan K Swamy on the IAA Leadership Awards will be different from the Impact Person of the Year and the attempts to keep the selection process transparent
http://www.mxmindia.com/2012/12/jaldi-5-with-srinivasan-k-swamy-iaa-awards-will-recognize-successful-marketers-agency-and-media-professionals/

Uday Shankar is new Chairman of FICCI's M&E Committee
Star India CEO Uday Shankar is new Chairman of FICCI's Media and Entertainment Committee
http://www.mxmindia.com/2012/12/uday-shankar-is-new-chairman-of-ficcis-me-committee/

Debrief: Tata Docomo: Incomplete stories. Complete ads
I like Tata Docomo's 'incomplete stories' idea. It has the potential to be a long-term campaign, with possibilities of riveting creative work
http://www.mxmindia.com/2012/12/debrief-tata-docomo-incomplete-stories-complete-ads/

Ranjona Banerji: TV journos must get info first, blame later
Whether it's a rape or a robbery, the first instinct in India is to jump to whodunit before even figuring out what was done, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tv-journos-must-get-info-first-blame-later/

The Anchor: 5 errors brands made on social media in 2012
Assumption being, well, assumed to be the mother of all screwups, that's where the stumbling often begins
http://www.mxmindia.com/2012/12/the-anchor-5-mistakes-brands-made-on-social-media-in-2012/

Times of India launches 'Alive'
The Augmented Reality application was soft launched on December 16 and recorded 250,000 downloads of the app on the first day
http://www.mxmindia.com/2012/12/times-of-india-launches-alive/

Sabyasachi Ghosh joins Delhi Press as Ad Sales Director
His appointment follows the induction of V Natarajan as Vice President- Brand Marketing and Strategy
http://www.mxmindia.com/2012/12/sabyasachi-ghosh-joins-delhi-press-as-ad-sales-director/

Star Gold launches on Virgin Media in UK
Star UK has announced the launch of Star Gold on Virgin Media as part of their 'Asian Mela' offering
http://www.mxmindia.com/2012/12/star-gold-launches-on-virgin-media-in-uk/

Aaj Tak awarded CII Design Excellence Award
The Aaj Tak font has been announced the winner of the "Visual Communication award" at the CII Design Excellence Award in New Delhi
http://www.mxmindia.com/2012/12/aaj-tak-awarded-cii-design-excellence-award/

Stop Not launches new campaign
"Ekdum Bajedar" has been conceived by Meridian Communication

http://www.mxmindia.com/2012/12/stop-not-launches-new-campaign/