Getting set for the Big Leap: John Goodman
As the Ogilvy Action team releases its report on shopper marketing, APAC Prez John Goodman talk on retail, rural marketing and much else
http://www.mxmindia.com/2013/02/getting-set-for-the-big-leap-john-goodman/
MSM partners Affle's Ripple for advertising on Sony LIV
MSM will employ Affle's Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets and PCs)
http://www.mxmindia.com/2013/02/msm-partners-with-affles-ripple-for-advertising-on-sony-liv/
HUL sells Lifebuoy by stamping rotis at Kumbh Mela
"Lifebuoy se haath dhoye kya?" is being stamped on rotis to promote Hindustan Unilever’s soap brand at the Kumbh Mela
http://www.mxmindia.com/2013/02/hul-sells-lifebuoy-by-stamping-rotis-at-kumbh-mela/
MIB launches 'MyIndia Initiative', digital volunteer programme
The programme aims at real-time engagement with citizens through social media
http://www.mxmindia.com/2013/02/mib-launches-myindia-initiative-digital-volunteer-programme/
Jaldi 5 with Darshana Bhalla: Talent management needs recognition
In the dizzying world of celebrity management, Mates CEO Darshana Bhalla laments the lack of data and research
http://www.mxmindia.com/2013/02/jaldi-5-with-darshana-bhalla-talent-mgmnt-needs-recognition/
Anil Thakraney: CEO Modi
Now only if Narendra Modi adds one more to S (for Sorry) to his 3S mantra, he will definitely be PM in 2014, writes Anil Thakraney
http://www.mxmindia.com/2013/02/anil-thakraney-ceo-modi/
The Caravan completes three years
The magazine, which was earlier in publication from 1940-88, was re-launched in 2010 as a long form narrative journalism magazine dedicated to politics, culture, art and literature
http://www.mxmindia.com/2013/02/the-caravan-completes-three-years/
Publicitas Digital signs exclusive sales partnership with Orbitz Worldwide
Publicitas Digital in India has signed an exclusive sales partnership with leading global online travel company Orbitz Worldwide, wherein they will provide Orbitz digital expertise and access to their sales network
http://www.mxmindia.com/2013/02/publicitas-digital-signs-exclusive-sales-partnership-with-orbitz-worldwide/
TELiBrahma launches Brandclub
Brandclub will enhance media efficiencies by targeting consumers who are within the vicinity of the retail outlets
http://www.mxmindia.com/2013/02/telibrahma-launches-brandclub/
Final Shiva Trilogy book to be launched with music album, video
The Oath of the Vayuputras, the last book in the Shiva trilogy by Amish Tripathi, will involve an innovative marketing campaign by Think WhyNot
http://www.mxmindia.com/2013/02/final-shiva-trilogy-book-to-be-launched-with-music-album-video/
One Big Idea by Abhishek Karnani: Changing roles of Big and Small
http://www.mxmindia.com/2013/02/one-big-idea-by-abhishek-karnani-changing-roles-of-big-and-small/
One Big Idea by Prasad Shejale: Big Data will improve customer insights and preferences
