Stories on 24th Nov '15

It's Mindshare (& PHD) again for HUL!
Unilever renews media relationship with Mindshare in India for non-digital duties, and with PHD for digital
http://www.mxmindia.com/2015/11/its-mindshare-phd-again-for-hul/

Govind Pandey to join TBWA\India as CEO
Pandey was COO of McCann Worldgroup India until recently
http://www.mxmindia.com/2015/11/govind-pandey-to-join-tbwaindia-as-ceo/

Tyroo eyes global expansion
Tyroo is an industry leader in mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web
http://www.mxmindia.com/2015/11/tyroo-eyes-global-expansion/

Indian Express Group announces investments in emerging companies
PayMango India Pvt Ltd. meanwhile, is a mobile marketplace platform for local businesses to manage and market their customer base
http://www.mxmindia.com/2015/11/indian-express-group-announces-investments-in-emerging-companies/

Ranjona Banerji: How dare you tell the media what to do: we solved the Sheena Bora case!
"The rest of the world meanwhile was concentrating on the challenges of terrorism, the Islamic State, the situation in Syria, the search for terrorists in Belgium, the connections between past policies and present problems and so on. Nowhere close to as important as whom Arvind Kejriwal hugs," writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-how-dare-you-tell-the-media-what-to-do-we-solved-the-sheena-bora-case/

Ramesh Narayan to helm Abby Awards Governing Council for Goafest 2016
Ramesh Narayan declared the chairman of AGC for Goafest 2016
http://www.mxmindia.com/2015/11/the-ad-club-and-aaai-announce-the-awards-governing-council-for-goafest-2016/

Rahul Nangia made NCD at L&K Saatchi & Saatchi
Rahul has been credited with the creation of the iconic 'Hum Mein Hain Hero' for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda
http://www.mxmindia.com/2015/11/rahul-nangia-made-ncd-at-lk-saatchi-saatchi/

Maxus makes key senior appointments
Vidur Patney appointed as National Director Experiential Marketing & Pooja Verma as Head of Maxus ESP
http://www.mxmindia.com/2015/11/maxus-makes-key-senior-appointments/

Milk Mantra aims to bring about a 'Paribartan' in Odisha
Aims to make consumers directly impact farmers of Ethical Milk Sourcing programme by choosing healthy and nutritious Milky Moo
http://www.mxmindia.com/2015/11/milk-mantra-aims-to-bring-about-a-paribartan-in-odisha/

'Upgrade' takes a new meaning in OLX's latest ad
The campaign through a new TVC urges consumers to upgrade their mindset and not give up on their dreams as there is always a good bargain on OLX

http://www.mxmindia.com/2015/11/upgrade-takes-a-new-meaning-in-olxs-latest-ad/

Stories on 19th Aug '15

It's Hindustan like never before for HUL
How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers
http://www.mxmindia.com/2015/08/its-hindustan-like-never-before-for-hul/

Now, award for 'real advertising' from IAA
The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever
http://www.mxmindia.com/2015/08/now-award-for-real-advertising-from-iaa/

Brand consultant Santosh Desai picks up one-third stake in DY Works
The well-known brand consultancy's President - Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc
http://www.mxmindia.com/2015/08/brand-consultant-santosh-desai-picks-up-one-third-stake-in-dy-works/

Lowe Lintas names Shayondeep Pal its Creative head in Delhi
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years
http://www.mxmindia.com/2015/08/lowe-lintas-names-shayondeep-pal-its-creative-head-in-delhi/

Sanjeev Kotnala: In a country full of rituals, we underplay impact of rituals in brand-building
For some unsaid reasons, Indian brands have stayed away from attempting to create rituals, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-in-a-country-full-of-rituals-we-underplay-impact-of-rituals-in-brand-building/

Zoom undertakes high-decibel promotional activity to promote channel
In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities
http://www.mxmindia.com/2015/08/zoom-undertakes-high-decibel-promotional-activity-to-promote-channel/

IAA Silver Jubilee Summit in Kochi announces speaker line-up
The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events

http://www.mxmindia.com/2015/08/iaa-silver-jubilee-summit-in-kochi-announces-speaker-line-up/

Stories on 19th May '15

Don't compare Goafest & Melt..
... and get worked up, says CVL Srinivas, CEO,GroupM South Asia, who has been actively with both events
http://www.mxmindia.com/2015/05/dont-compare-goafest-melt/

Assoc of Indian Magazines win 2015 FIPP Insight Award for Engagement Index
Global media owners including Conde Nast, Immediate Media and Axel Springer were awarded in addition to the national magazine media associations of Germany, Spain, other than India's AIM and Belgian media agency, Space
http://www.mxmindia.com/2015/05/assoc-of-indian-magazines-win-2015-fipp-insight-award-for-engagement-index/

Indians cut spending on discretionary goods. Consumption at 10-yr low. Sale of consumer goods down to 7.5% in FY15
Most company bosses expect things to get better soon, but a bad monsoon looms as a threat over rural consumption
http://www.mxmindia.com/2015/05/indians-cut-spending-on-discretionary-goods-consumption-at-10-yr-low-sale-of-consumer-goods-down-to-7-5-in-fy15/

Kyoorius announces partner events at Melt 2015
GroupM is a knowledge partner at Zee Melt 2015
http://www.mxmindia.com/2015/05/kyoorius-announces-partner-events-at-melt-2015/

Vishakha Singh's window-whopping platform Red Polka launched, gets first round of funding
Portal curates designs basis interest graphs of audience
http://www.mxmindia.com/2015/05/window-shopping-platform-red-polka-launched/

Big Bazaar celebrates 'Crazy Weekends' with new campaign by DDB Mudra West
Staying true to the tradition, DDB Mudra West has crafted a campaign 'Shuru Kisne Kiya' to announce the Big Bazaar Crazy Weekends offer
http://www.mxmindia.com/2015/05/big-bazaar-celebrates-crazy-weekends-with-new-campaign-by-ddb-mudra-west/

Sony Six acquires telecast rights of Copa America
This year's event will be the tourney's 44th year in competition and will feature twelve teams

http://www.mxmindia.com/2015/05/sony-six-acquires-telecast-rights-of-copa-america/

Stories on 7th May '15

Will Brand Salman lose sheen post conviction?
With a lot riding on the megastar - some 10 national brands and some films, the May 8 decision will be the decider
http://www.mxmindia.com/2015/05/will-brand-salman-lose-sheen-post-conviction/

NewsStand: How the newspapers frontpaged Salman's conviction
Here are we again with NewsStand. We scanned the internet for the epapers of select newspapers on how they frontpaged the news on Salman Khan!
http://www.mxmindia.com/2015/05/newsstand-how-the-newspapers-frontpaged-salmans-conviction/

BTL Baatein: Sumeet Narang, Bajaj Auto. Powered by VISCOMM
Every poster put up at a dealer showroom constitutes infrastructure for motorcycle major Bajaj Auto, says Sumeet Narang Senior VP (Marketing - Motorcycles), Bajaj Auto
http://www.mxmindia.com/2015/05/btl-baatein-sumeet-narang-bajaj-auto/

Faaso's hands over media biz mandate to ZenithOptimedia
The account will be handled out of ZO's Mumbai office
http://www.mxmindia.com/2015/05/faasos-hands-over-media-biz-mandate-to-zenithoptimedia/

Isobar wins digital mandate of JK Tyres
The agency won the account of the automobile brand following a multi-agency pitch
http://www.mxmindia.com/2015/05/isobar-wins-digital-mandate-of-jk-tyres/

PReamble by Siddhartha Mukherjee: The Shift from "BUY ME" to "WHY ME"
In Week 2 of PReamble, Siddhartha Mukherjee talks of how PR and Earned Media can help you win
http://www.mxmindia.com/2015/05/siddhartha-mukherjee-the-shift-from-buy-me-to-why-me/

DTDC rebrands to DTDC Express Limited; unveils new logo
Star cricketers from 'Sunrisers Hyderabad' unveiled the logo
http://www.mxmindia.com/2015/05/dtdc-rebrands-to-dtdc-express-limited-unveils-new-logo/

Network18 appoints Sanjeev Agrawal as CEO - Homeshop18
Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector
http://www.mxmindia.com/2015/05/network18-appoints-sanjeev-agrawal-as-ceo-homeshop18/

Anirban Sen joins Bang In The Middle as ECD
He will along with Manoj Deb, the other ECD, and will look after the creative output of the Gurgaon-based agency
http://www.mxmindia.com/2015/05/anirban-sen-joins-bang-in-the-middle-as-ecd/

'Kolaveri di...' gets a Turkish makeover in new Coca Cola ad
The Turkish cover of "Why this Kolaveri Di" for Coca Cola ad goes viral with over 326,000 views in two days
http://www.mxmindia.com/2015/05/kolaveri-di-gets-a-turkish-makeover-in-new-coca-cola-ad/

Amit Akali launches full-service digital agency. So, What's Your Problem!
Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'

http://www.mxmindia.com/2015/05/amit-akali-launches-full-service-digital-agency-so-whats-your-problem/

Stories on 11th Jun 14

Top 10 Newsroom Trends for 2014
The realities, reach, infinite possibilities and, in particular, the risks of the digital age have become ever more apparent as evident from the trends reported by the World Editors Forum
http://www.mxmindia.com/2014/06/top-10-newsroom-trends-for-2014/

Don't show bias on basis of skin colour: ASCI to fairness cream brands like HUL, Emami
New guidelines from the Advertising Standards Council of India could change the face of advertising in the approximately Rs 3,000-crore fairness category
http://www.mxmindia.com/2014/06/dont-show-bias-on-basis-of-skin-colour-asci-to-fairness-cream-brands-like-hul-emami/

Metros, airports & entertainment centres fast becoming marketing hubs
With media convergence happening across platforms, consumers are moving from the first circle of connectivity of traditional media options to the second circle of ambient OOH
http://www.mxmindia.com/2014/06/metros-airports-entertainment-centres-fast-becoming-marketing-hubs/

What's-ON conducts study to plot behaviour changes post digitization
T-SeND is the first such study on STB usage in digital homes!
http://www.mxmindia.com/2014/06/whats-on-conducts-study-to-plot-behaviour-changes-post-digitization/

Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer
Sethi will be responsible for business development and marketing communications of the Group's print media business

http://www.mxmindia.com/2014/06/kaacon-sethi-joins-dainik-bhaskar-as-chief-corporate-marketing-officer/

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Stories on 10th Mar'14

Leveraging films by top guns on MTV
It's a win-win for all: six top directors try their hands at films inspired by HUL products on MTV, a project engineered by Mindshare
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/

'For HUL, the films are beyond passive integration... more of active integration'
Q&A with Aditya Swamy, EVP and Business Head, MTV and Ravi Rao, Leader, Mindshare South Asia
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/

BJP ads to go on air soon, with Prasoon Joshi songs
The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in the coming weeks
http://www.mxmindia.com/2014/03/bjp-ads-to-go-on-air-soon-with-prasoon-joshi-songs/

Brands and retailers team up to offer 0% EMI schemes
With customers staying away, retailers are entering into business arrangements with brands to draw them back to showrooms, bypassing the banks
http://www.mxmindia.com/2014/03/brands-and-retailers-team-up-to-offer-0-emi-schemes/

McCann wins 11 awards at Adfest 2014
Dentsu Inc wins Agency of the Year, Agency Network of the Year and Interactive Agency of the Year
http://www.mxmindia.com/2014/03/mccann-wins-11-awards-at-adfest-2014/

Yahoo launches new homepage in India
The new homepage attempts to power one's daily habits offering the most accessed features upfront
http://www.mxmindia.com/2014/03/yahoo-launches-new-homepage-in-india/

Amith Prabhu: The media gift conundrum
It has become a best practice for some brands but does anyone care to understand if a gift is an ethical thing to do, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-media-gift-conundrum/

Reviewing the Reviews: Barely two stars for Gulaab Gang
The week's other release Queen opened to universal acclaim but Gulaab Gang could barely manage two star ratings

http://www.mxmindia.com/2014/03/reviewing-the-reviews-barely-two-stars-for-gulaab-gang/

Stories on 7th Mar'14

Oh Womaniya: From Salma Sultan to Rakhi Sawant
It's Women's Day tomorrow and Shailesh Kapoor presents his list of 5 women who have created a strong impact on Indian television
http://www.mxmindia.com/2014/03/oh-womaniya-from-salma-sultan-to-rakhi-sawant/

Billion dollar baby Flipkart crosses miletone faster than Amazon
Flipkart hits $1 billion in sales, a year ahead of schedule
http://www.mxmindia.com/2014/03/billion-dollar-baby-flipkart-crosses-miletone-faster-than-amazon/

9 Indian entries shortlisted for FOM Awards
A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world
http://www.mxmindia.com/2014/03/9-indian-entries-shortlisted-for-fom-awards/

Ranjona Banerji: Journalists under attack
The attack on former Hindu editor-in-chief Siddharth Varadarajan's caretaker is disturbing and must be condemned, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-journalists-under-attack/

Week #9: Zee makes big leap to #2, Life OK back at #4
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters
http://www.mxmindia.com/2014/03/week-9-zee-makes-big-leap-to-2-life-ok-back-at-4/

ThoughtBuzz study depicts what women love the most
The survey highlights shopping, relationships, wellness and parenting as the four categories that women discuss on social media and how most of them find happiness discussing these
http://www.mxmindia.com/2014/03/thoughtbuzz-study-depicts-what-women-love-the-most/

Big B goes green, to present IAA's Olive Crown Awards
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability
http://www.mxmindia.com/2014/03/big-b-goes-green-to-present-iaas-olive-crown-awards/

Simplymarry.com engages RAPP
RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign
http://www.mxmindia.com/2014/03/simplymarry-com-engages-rapp/

Internet accessed most on mobile, says IAMAI report
With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness
http://www.mxmindia.com/2014/03/internet-accessed-most-on-mobile-says-iamai-report/

Farhad Wadia exits media, joins real estate
...but he will continue to do Independence Rock even as he joins the Capricorn Group which is essentially into real estate and hotels
http://www.mxmindia.com/2014/03/farhad-wadia-exits-media-joins-real-estate/

92.7 Big FM chosen official radio partner for ICC World Twenty20
The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

http://www.mxmindia.com/2014/03/92-7-big-fm-chosen-official-radio-partner-for-icc-world-twenty20/

Stories on 22nd Jan '14

Maa, Meri Maa!
How and why advertisers have kicked off a celebration of women not as consumers but as mothers + 5 ads that’ll make you laugh, cry
http://www.mxmindia.com/2014/01/maa-meri-maa/

Higher smartphone use rings in FMCG mobile ad growth
Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.
http://www.mxmindia.com/2014/01/higher-smartphone-use-rings-in-fmcg-mobile-ad-growth/

MSLGroup elevates 4 from India to Asia regional practice leadership
Of the eight new regional practice leaders in Asia, four are from the India office
http://www.mxmindia.com/2014/01/mslgroup-elevates-4-from-india-to-asia-regional-practice-leadership/

Star India bags hockey fed rights for 8 years
Star India will be FIH's media partner in eight-year broadcast and rights deal
http://www.mxmindia.com/2014/01/star-india-bags-hockey-fed-rights-for-8-years/

Jockey opens new page with Law & Kenneth
The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency
http://www.mxmindia.com/2014/01/jockey-opens-new-page-with-law-kenneth/

Big Magic Bihar & Jharkhand and Big FM partner Celebrity Cricket League 2014
While the FM network will air live updates through the tournament, the Bihar & Jharkhand channel has live telecast rights for four matches of Team Bhojpuri Dabangs along with semi-final and final matches
http://www.mxmindia.com/2014/01/big-magic-bihar-jharkhand-and-big-fm-partner-celebrity-cricket-league-2014/

Stories on 20th Jan '14

Lowe Lintas, HUL win big at Effie 2013
Lowe Lintas doesn't allow Ogilvy fifth consecutive 'Agency of the Year' title by 35 points as Hindustan Lever gets past Cadbury by 50 points + Quick chats with Hemant Bakshi of HUL and R Balki of Lowe Lintas
http://www.mxmindia.com/2014/01/lowe-lintas-hul-win-big-at-effie-2013/

Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables
From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit - in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury
http://www.mxmindia.com/2014/01/cadbury-misses-a-hat-trick-as-ogilvy-misses-fifth-consecutive-crown-effies-2013-tally-tables/

As time ticks on measurement guidelines, will TAM take MIB to court?
The industry grapevine suggests that TAM will take the Ministry of Information and Broadcasting to court on the deadline of the measurement guidelines
http://www.mxmindia.com/2014/01/as-time-ticks-on-measurement-guidelines-will-tam-take-mib-to-court/

Starcom wins media duties for Jindal Panther TMT Rebars
The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
http://www.mxmindia.com/2014/01/starcom-wins-media-duties-for-jindal-panther-tmt-rebars/

Amith Prabhu: Time to protect our profession from quacks
The profession that helps build and protect reputations has nothing to protect its reputation. Is there a way out of this situation before it is too late, asks Amith Prabhu

http://www.mxmindia.com/2014/01/amith-prabhu-time-to-protect-our-profession-from-quacks/

Stories on 13th Jan '14

We can't be without a measurement system: Hemant Bakshi
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/

Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/

Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/

Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/

Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/

SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/

AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/

92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week

http://www.mxmindia.com/2014/01/92-7-big-fm-awarded-best-radio-station-by-lions-club-in-mumbai/

Stories on 13th Dec '13

Down with Meenakshi Lekhi!
The BJP rep's accusation that Arnab Goswami has taken money from lobbies in a discussion on Sec 377 is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/down-with-meenakshi-lekhi/

Can Gopal Vittal be the CEO Bharti has been looking for?
Gopal Vittal 45, formerly of HUL, appointed by Sunil Mittal in March 2013, may be the CEO Bharti has been looking for - a leader who trims a bloated management structure but is also able to take big and successful bets on telecom's future
http://www.mxmindia.com/2013/12/can-gopal-vittal-be-the-ceo-bharti-has-been-looking-for/

India TV gets sent for polls, refreshes new top deck for newsroom
After a gab of over four years, Editor-in-chief Rajat Sharma will now be on primetime with 'Aaj Ki Baat - Rajat Sharma Ke Saath'
http://www.mxmindia.com/2013/12/india-tv-gets-sent-for-polls-refreshes-new-top-deck-for-newsroom/

Vital Stats: Status of Permitted Private Satellite TV Channels in India as on Dec 2
Status of Permitted Private Satellite TV Channels in India as on December 2, 2013 as per the Ministry of Information and Broadcasting, Government of India
http://www.mxmindia.com/2013/12/vital-stats-status-of-permitted-private-satellite-tv-channels-in-india-as-on-dec-2/

TRAI express concern over 'tardy' digitization in Chennai
The TRAI has asked broadcasters, MSOs and LCOs to to take immediate action or face consequences

http://www.mxmindia.com/2013/12/trai-express-concern-over-tardy-digitization-in-chennai/

Stories on 21st Nov '13

Is a 6-month recusal enough for Tarun Tejpal's act of sexual assault?
The editor-author has written a letter atoning his act, but the victim and journalists from across the country aren't satisfied with the apology
http://www.mxmindia.com/2013/11/is-a-6-month-recusal-enough-for-tarun-tejpal-act-of-sexual-assault/

Comment by Geeta Seshu on Tarun Tejpal case: Supreme Court guidelines must be followed
Geeta Seshu, senior journalist and commentator on women's issues and freedom of expression, on the Tarun Tejpal sexual harrassment/assault case and the procedures that need to be followed by media organisations to deal with such complaints
http://www.mxmindia.com/2013/11/comment-by-geeta-seshu-on-tarun-tejpal-case-supreme-court-guidelines-must-be-followed/

Return of the global desis
The GDP may be falling but top executives from HUL, P&G, Pepsi and others return to India on growth hopes
http://www.mxmindia.com/2013/11/return-of-the-global-desis/

Subhash Chandra receives doctorate at Univ of East London
The Zee and Essel group Chairman was awarded an Honorary Doctorate by the University of East London
http://www.mxmindia.com/2013/11/subhash-chandra-receives-doctorate-at-univ-of-east-london/

NDTV Good Times refreshes, adopts #LiveYoung positioning
New logo, icons, idents and colour palette reflecting a "hip-cool on-air" are seen in the channel which refreshed on Monday (Nov 18)
http://www.mxmindia.com/2013/11/ndtv-good-times-refreshes-adopts-liveyoung-positioning/

Stories on 3th Oct '13

Big spenders advertisers prefer start-ups for digital
Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital ads
http://www.mxmindia.com/?p=54607

Brands eye Durga Puja bhog to advertise products
In an attempt to get maximum bang for their bucks, brands have homed in on the bhog or prasad to be offered to the Goddess Durga
http://www.mxmindia.com/?p=54609

Apple, Google topple Coca-Cola out of top slots in Interbrand's Best Global Brands report
Apple takes the #1 spotand Google jumps to #2 - the first brands to unseat Coca-Cola in the history of Best Global Brands
http://www.mxmindia.com/?p=54602

Vijay Mukhi: Why can't we use tech to increasing voting percentages?
We trust technology with our lives - robotic surgery, to drive our cars, our money, everything important that we do, then why do we not use technology to help us cast our vote, asks Vijay Mukhi
http://www.mxmindia.com/?p=54613

Turner consolidates creative services, partners Reliance MediaWorks
Turner International in India has consolidated creative services and partnered with Reliance MediaWorks for post-production services
http://www.mxmindia.com/?p=54603

ASCI upheld complaints against 177 ads in July
The Consumer Complaints Council of the Advertising Standards Council of India (ASCI) upheld complaints against 177 ads of the 201 received
http://www.mxmindia.com/?p=54598

Avian Media launches financial communications practice
The agency appoints Mehul Mehta as Group Business Director to spearhead vertical
http://www.mxmindia.com/?p=54596

Frontline goes beyond Bollywood in issue on 100 years of cinema
The Hindu group's Frontline magazine also covers the movie industries of the South and the North East in its special volume on 100 years of Indian cinema

http://www.mxmindia.com/?p=54597

Stories on 6th Mar'13

Mindshare India flag flies high at FOMA
Mindshare India wins 13 awards at the Fest of Media Asia in Singapore as the media major is Network of the Year
http://www.mxmindia.com/2013/03/mindshare-india-flag-flies-high-at-foma/

Ogilvy to skip Creative Abby @ Goafest 2013
Leading creative agency Ogilvy & Mather has decided not to participate in this year's Creative Abby at Goafest 2013
http://www.mxmindia.com/2013/03/ogilvy-to-skip-creative-abby-goafest-2013/

DNA's KU Rao joins HT as consultant
Mr Rao was recently assigned a corporate role after Dr Bhaskar Das took charge of news cluster at Zee
http://www.mxmindia.com/2013/03/dnas-ku-rao-joins-ht-as-consultant/

JWT to drive fourth edition of Portfolio Night in India
To be held on May 22 in Mumbai, the task of organizing the fourth edition of Portfolio Night 11 in India has been rested with JWT India. The event is a platform to nurture young talent in the industry
http://www.mxmindia.com/2013/03/jwt-to-drive-fourth-edition-of-portfolio-night-in-india/

NDTV plans to appeal on jurisdiction
NDTV is not satisfied with the New York lower court's decision to have the Nielsen-Kantar case heard in India, and says it will appeal for India as the more appropriate forum
http://www.mxmindia.com/2013/03/ndtv-plans-to-appeal-on-jurisdiction/

Anil Thakraney: Wanted: Justice Katju Unplugged!
Why doesn’t a smart TV news channel offer Justice Katju his very own daily show? For half an hour every evening, our all-round expert vents on national television, gifting us with his gems for the day in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-wanted-justice-katju-unplugged/

Creativeland drools for Frooti
For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children
http://www.mxmindia.com/2013/03/creativeland-drools-for-frooti/

Draftfcb Ulka creates two TVCs for Tata Docomo
Draftfcb Ulka has created two new TVCs for Tata Docomo, taking the network's story further into the domain of social networking
http://www.mxmindia.com/2013/03/draftfcb-ulka-creates-two-tvcs-for-tata-docomo/


Ormax Media announces India's largest IPL research, 'Ormax Trac20'
Ormax Trac20 will track the advertising recall and effectiveness for IPL 6 advertisers who subscribe to the research, through a series of parameters
http://www.mxmindia.com/2013/03/ormax-media-announces-indias-largest-ipl-research-ormax-trac20/

Storyboard dons new avatar on CNBC TV18
Starting March 16, Storyboard will be hosted by Naomi Datta and edited by Anant Rangaswami
http://www.mxmindia.com/2013/03/storyboard-dons-new-avatar-on-cnbc-tv18/

Get ready for 92.7 Big FM Marathi and Telugu awards
The second edition of the Big Marathi Entertainment Awards have been announced by 92.7 Big FM. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories
http://www.mxmindia.com/2013/03/get-ready-for-92-7-big-fm-marathi-and-telugu-awards/

Oil's well at the Times Group
BCCL is to buy 12% in Dalmia Continental, promoters of the Leonardo and Hudson brands of edible oil
http://www.mxmindia.com/2013/03/oils-well-at-the-times-group/

IPG Mediabrands acquires Interactive Avenues
Leading digital marketing company will grow the Mediabrands Audience Platform in India
http://www.mxmindia.com/?p=43033

ANCHOR | ONE BIG IDEA: One Big Idea by S Yesudas: Need a common yardstick for measuring impact of advertising
http://www.mxmindia.com/2013/03/one-big-idea-by-s-yesudas-need-a-common-yardstick-for-measuring-impact-of-advertising/

ANCHOR | ONE BIG IDEA: One Big Idea by Kunal Mukherjee: Increation - The new age of communication
http://www.mxmindia.com/2013/03/one-big-idea-by-kunal-mukherjee-increation-the-new-age-of-communication/

Stories on 8th Feb '13

Getting set for the Big Leap: John Goodman
As the Ogilvy Action team releases its report on shopper marketing, APAC Prez John Goodman talk on retail, rural marketing and much else
http://www.mxmindia.com/2013/02/getting-set-for-the-big-leap-john-goodman/

MSM partners Affle's Ripple for advertising on Sony LIV
MSM will employ Affle's Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets and PCs)
http://www.mxmindia.com/2013/02/msm-partners-with-affles-ripple-for-advertising-on-sony-liv/

HUL sells Lifebuoy by stamping rotis at Kumbh Mela
"Lifebuoy se haath dhoye kya?" is being stamped on rotis to promote Hindustan Unilever’s soap brand at the Kumbh Mela
http://www.mxmindia.com/2013/02/hul-sells-lifebuoy-by-stamping-rotis-at-kumbh-mela/

MIB launches 'MyIndia Initiative', digital volunteer programme
The programme aims at real-time engagement with citizens through social media
http://www.mxmindia.com/2013/02/mib-launches-myindia-initiative-digital-volunteer-programme/

Jaldi 5 with Darshana Bhalla: Talent management needs recognition
In the dizzying world of celebrity management, Mates CEO Darshana Bhalla laments the lack of data and research
http://www.mxmindia.com/2013/02/jaldi-5-with-darshana-bhalla-talent-mgmnt-needs-recognition/

Anil Thakraney: CEO Modi
Now only if Narendra Modi adds one more to S (for Sorry) to his 3S mantra, he will definitely be PM in 2014, writes Anil Thakraney
http://www.mxmindia.com/2013/02/anil-thakraney-ceo-modi/

The Caravan completes three years
The magazine, which was earlier in publication from 1940-88, was re-launched in 2010 as a long form narrative journalism magazine dedicated to politics, culture, art and literature
http://www.mxmindia.com/2013/02/the-caravan-completes-three-years/

Publicitas Digital signs exclusive sales partnership with Orbitz Worldwide
Publicitas Digital in India has signed an exclusive sales partnership with leading global online travel company Orbitz Worldwide, wherein they will provide Orbitz digital expertise and access to their sales network
http://www.mxmindia.com/2013/02/publicitas-digital-signs-exclusive-sales-partnership-with-orbitz-worldwide/

TELiBrahma launches Brandclub
Brandclub will enhance media efficiencies by targeting consumers who are within the vicinity of the retail outlets
http://www.mxmindia.com/2013/02/telibrahma-launches-brandclub/

Final Shiva Trilogy book to be launched with music album, video
The Oath of the Vayuputras, the last book in the Shiva trilogy by Amish Tripathi, will involve an innovative marketing campaign by Think WhyNot
http://www.mxmindia.com/2013/02/final-shiva-trilogy-book-to-be-launched-with-music-album-video/

One Big Idea by Abhishek Karnani: Changing roles of Big and Small
http://www.mxmindia.com/2013/02/one-big-idea-by-abhishek-karnani-changing-roles-of-big-and-small/

One Big Idea by Prasad Shejale: Big Data will improve customer insights and preferences

http://www.mxmindia.com/2013/02/one-big-idea-by-prasad-shejale-big-data-will-improve-customer-insights-and-preferences/

Stories on 22nd Nov '12

Must-read book on advertising
Presenting three reviews of Anant Rangaswami's 'The Elephants in the Room'... by Kurien Mathews, Paritosh Joshi and Pradyuman Maheshwari
http://www.mxmindia.com/2012/11/must-read-book-on-advertising/

Pepsi bags IPL title sponsorship for 5 yrs @ Rs 396.8 crore
PepsiCo bags IPL's title sponsorship for the next 5 years at Rs 396.8 crore
http://www.mxmindia.com/2012/11/pepsi-bags-ipl-title-sponsorship-for-5-yrs-rs-396-8-crore/

FMCG biggies betting big on chemists to push sales
FMCG cos Cadbury, HUL, L'Oreal and others are betting on chemists to push sales of products
http://www.mxmindia.com/2012/11/fmcg-biggies-betting-big-on-chemists-to-push-sales/

Shailesh Kapoor: Researching The Research Department
The research function in the television industry has grown significantly in its importance over the last decade, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-researching-the-research-department/

Jaldi 5 with Naresh Gupta: 'Growth from new geographies beyond Indian borders'
Naresh Gupta, CSO, Managing Partner at Bang in the Middle, talks to MxM India about expanding to a new market, Kolkata
http://www.mxmindia.com/2012/11/jaldi-5-with-naresh-gupta-growth-from-new-geographies-beyond-indian-borders/

Reliance Broadcast launches new multiple-media campaign
Reliance Broadcast Network Limited (RBNL) has announced the launch of a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings
http://www.mxmindia.com/2012/11/reliance-broadcast-launches-new-multiple-media-campaign/

MTunesHD takes music 'On The Streets'
MTunesHD, India's first Bollywood music channel in HD, takes its 'Feel the music!' proposition another step closer to its viewers with their latest innovation titled On The Streets (OTS)
http://www.mxmindia.com/2012/11/mtuneshd-takes-music-on-the-streets/

FoxyMoron asks Femina readers to slow down
Femina roped in the digital agency Foxymoron to celebrate its anniversary issue, which is about creating and reliving memories
http://www.mxmindia.com/2012/11/foxymoron-asks-femina-readers-to-slow-down/

Berger Paints ties up with 'Being Human'
The paint company plans to co-brand its Green brand 'Breathe Easy' with the charitable trust
http://www.mxmindia.com/2012/11/berger-paints-ties-up-with-being-human/

The Anchor: 5 non-conventional ways of financing and marketing television properties
Marketing of television properties has acquired an added dimension with changes such as the advent of social media. Akash Sharma explains how savvy marketers can make the most of the new scenario
http://www.mxmindia.com/2012/11/the-anchor-5-non-conventional-ways-of-financing-and-marketing-television-properties/

Debrief: Godrej Aer: 'No Bakwaas' route works
There are no tall promises, there can't be for a silly little freshener, so why waste time? They have also smashed the usual ad cliches, and full marks for not throwing in a hot babe
http://www.mxmindia.com/2012/11/debrief-godrej-aer-no-bakwaas-route-works/

Signposts... November 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-22/

Stories on 3rd Aug

It's incorrect to blame us on BARC delay, say ISA & AAAI
The apex bodies of advertisers and agencies assert they are not delaying the setting up of BARC
http://www.mxmindia.com/2012/08/incorrect-to-blame-us-on-barc-say-isa-aaai/

Week 3 Announcement: Starting Aug 8: New channel on Content  & Column by Shailesh Kapoor
In Week 3 of our Friday announcements: an all-new channel on television content. A new weekly column by Shailesh Kapoor, founder and CEO of Ormax Media. Also, the second of our MxM Mondays will be on what ails media education (and not on TAM)
http://www.mxmindia.com/2012/08/week-3-announcement-starting-aug-8-new-channel-on-content-column-by-shailesh-kapoor/

HUL asked to erase 'Ice Cream' from Kwality Walls ads
Kwality Walls is frozen dessert, which looks and tastes like ice cream but is made with vegetable fat and not milk fat. Hence, under Indian laws, it does not qualify as ice cream
http://www.mxmindia.com/2012/08/hul-asked-to-erase-ice-cream-word-from-kwality-walls-ads/

EEMA-E&Y report predicts 25% growth for Event & Activations in 2 years
57 per cent of the surveyed respondents feel that the share of the total marketing spends attributed to BTL activities is expected to grow around 10 per cent
http://www.mxmindia.com/2012/08/eema-ey-report-predicts-25-growth-for-event-activations-in-2-years/

IAMAI Internet Economy Watch: E-com continues to surge
The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds
http://www.mxmindia.com/2012/08/iamai-internet-economy-watch-e-commerce-continues-to-surge/

Walt Disney India sets up DisneyUTV Digital
The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India
http://www.mxmindia.com/2012/08/walt-disney-india-sets-up-disneyutv-digital/

MxM Buzzer # 3 | Quiz on Social Media
All questions in MxM Buzzer #3 are on social media... Ritika Misra and Mayank Jain win MxM Buzzer #2
http://www.mxmindia.com/2012/08/buzzer-3-social-media/

MTunes HD launches 'MTunes Trending20'
MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms
http://www.mxmindia.com/2012/08/mtunes-hd-launches-mtunes-trending20/

Times TV appoints Rohit Kishore Chopra as legal head
He will be responsible for all Legal and Regulatory affairs of TTN and Prime Connect, as well as support the team on Box TV
http://www.mxmindia.com/2012/08/times-tv-appoints-rohit-kishore-chopra-as-legal-head/

Top news anchors & producers to conduct anchoring workshop from tomorrow
Leading news anchors and producers will conduct the Studio Talk anchoring workshop for Studio Talk from tomorrow
http://www.mxmindia.com/2012/08/top-news-anchors-producers-to-conduct-anchoring-workshop-from-tomorrow/

Tourism Australia launches Facebook app
The app provides users with a location-specific snapshot of where all of their Facebook friends have previously 'checked in'
http://www.mxmindia.com/2012/08/tourism-australia-launches-facebook-app/

Vogue India awards best in beauty
Cover star of August issue Kajol is awarded 'Timeless Beauty'
http://www.mxmindia.com/2012/08/vogue-india-awards-best-in-beauty/

Red FM launches Crime Ki Keh Ke Lenge
This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime
http://www.mxmindia.com/2012/08/red-fm-launches-crime-ki-keh-ke-lenge/

The Anchor: 5 things to keep in mind while running a production house
"Idea" is the constant factor which keeps production house smiling, says Hemal Thakkar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-keep-in-mind-while-running-a-production-house/

Anil Thakraney: TV research needs BARC. And bite
Clients, agencies, media houses... everyone needs to contribute generously. Carping from the sidelines is going to be of no use
http://www.mxmindia.com/2012/08/anil-thakraney-tv-research-needs-barc-and-bite/

Ranjona Banerji: Anna movement reaches its predictable end
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-anna-movement-reaches-its-predictable-end/

Stories on 25th Jul

Our battle is to out-think TOI: Meenal Baghel
Anil Thakraney gets the Mumbai Mirror editor-in-chief to speak like no Times of India group editor has ever done before. A must-read interview
http://www.mxmindia.com/2012/07/our-battle-is-to-out-think-toi-meenal-baghel/


HUL, Dabur & Colgate Q1 sales up 20%, next few Qs challenging
The consumer goods companies said the next few quarters could be challenging if the monsoon is weak and the rupee continues to fall
http://www.mxmindia.com/2012/07/hul-dabur-colgate-q1-sales-up-20-next-few-qs-challenging/


Crazeal enters cinemas for experiential marketing
Crazeal has rolled out a nationwide experiential marketing campaign to connect with consumers
http://www.mxmindia.com/2012/07/crazeal-enters-cinemas-for-experiential-marketing/

Why CMOs needn't feel guilty about going for Cannes Lions
Clients must attend festivals like the Cannes Lions to spot inspiring ideas, particularly in the digital, social and mobile and media worlds
http://www.mxmindia.com/2012/07/why-attending-cannes-lions-is-no-longer-an-indulgence-for-cmos/


Ignitee appoints Ranjoy Dey as Chief Operating Officer
Mr Dey will be based at Ignitee's Gurgaon office - managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai
http://www.mxmindia.com/2012/07/ignitee-appoints-ranjoy-dey-as-chief-operating-officer/


Ogaan Cancer Foundation creates a breast cancer awareness campaign
In a bid to support the cause of breast cancer awareness, Ogaan Cancer Foundation has created a new campaign with filmmaker, Zoya Akthar
http://www.mxmindia.com/2012/07/ogaan-cancer-foundation-creates-a-breast-cancer-awareness-campaign/


Nitin Singh joins Indigo Consulting as biz head
He will be responsible for managing the recently acquired Indigo Consulting's relationships and scaling up the digital business in the Delhi region
http://www.mxmindia.com/2012/07/nitin-singh-joins-indigo-consulting-as-biz-head/


WATBlog announces CMO conference
It is a platform to connect with the Marketing Heads of India's Top Brands
http://www.mxmindia.com/2012/07/watblog-announces-cmo-conference/


Suvarna launches 3 fiction shows
All three shows will go on air from July 30
http://www.mxmindia.com/2012/07/suvarna-launches-3-fiction-shows/


The Anchor: 6 ways to create pathbreaking & sustainable communication for a brand
One significant conclusion with regard to communication has dawned - successful organizations always have top-driven communication, says N Chandramouli
http://www.mxmindia.com/2012/07/the-anchor-6-ways-to-create-pathbreaking-sustainable-communication-for-a-brand/


Anil Thakraney: Murder in the factory
I sometimes wonder if CEOs put in special efforts to appoint the correct HR personnel for their factories. And ensure they are heavy trained for the job
http://www.mxmindia.com/2012/07/anil-thakraney-murder-in-the-factory/

Stories on 22nd May

The not-so-chhota success of Chhota Bheem
The much-loved character has leapfrogged from being a mega-hit on Pogo to merchandising and the big screen
http://www.mxmindia.com/2012/05/the-not-so-chhota-success-of-chhota-bheem/

FMCGs like HUL, Dabur, Godrej, Marico on consumption-driven growth
A study of the aggregate financial performance of the leading 10 FMCG companies over the past eight quarters shows that the industry has grown at an average 16-21 per cent in the past two years
http://www.mxmindia.com/2012/05/fmcg-companies-like-hul-dabur-godrej-marico-continue-to-achieve-consumption-driven-growth/

GroupM selects Buddy Media as preferred social ad partner globally
WPP media investment management arm will roll out Buddy Media’s BuyBuddy social ad software to all agencies
http://www.mxmindia.com/2012/05/groupm-selects-buddy-media-as-preferred-social-ad-partner-globally/

Arijit Ray joins Dentsu Communications as CEO
Continuing with the series of senior-level appointments, the Dentsu India Group announced the appointment of Arijit Ray as Chief Executive Officer, Dentsu Communications
http://www.mxmindia.com/2012/05/arijit-ray-joins-dentsu-communications-as-ceo/

Happy gets Siddhartha Roy as COO
Mr Roy or Sid, as he is fondly known, will be responsible for Happy’s operations across branches
http://www.mxmindia.com/2012/05/happy-gets-siddhartha-roy-as-coo/

Disney wows kids with contest, launches new shows for summer
Record response for Disney Channel's Jet Set Go campaign where 30 kids and families will fly to the Hong Kong Disneyland
http://www.mxmindia.com/2012/05/disney-wows-kids-in-summer-with-jet-set-go/

HP, others to parner junior NBA/WNBA school-based programme in India
Will reach approximately 10,000 students and 800 coaches across five cities
http://www.mxmindia.com/2012/05/hp-others-to-parner-junior-nbawnba-school-based-programme-in-india/

BIG Magic to be available on Reliance Digital TV
Reliance Digital TV is the first DTH operator to offer BIG Magic to the viewers
http://www.mxmindia.com/2012/05/big-magic-to-be-available-on-reliance-digital-tv/

NDTV celebrated May 20 as 'India's Recycling Day'
Over Rs8.89 crore funds were raised as part of the Green Campaign
http://www.mxmindia.com/2012/05/ndtv-celebrated-may-20-as-indias-recycling-day/

Suryan FM & Red FM sponsor radio forum
During the CEO Roundtable Session B Surendar - Senior V P & National Sales head, Red FM, will be sharing his views on the coming years of radio industry in India
http://www.mxmindia.com/2012/05/suryan-fm-red-fm-sponsor-radio-forum/

The Anchor: 6 things that ail the PR industry
PR is not a quick fix and helps achieve goodwill - which cannot be earned overnight and has to be nurtured and sustained through long-term PR activity for the company or brand says Toral Sanghavi
http://www.mxmindia.com/2012/05/the-anchor-6-things-that-ail-the-pr-industry/

Debrief: Ashok Leyland: Terrible casting!
If the Ashok Leyland guys had to use Dhoni, the least they should have done was to make the man play a credible role in the script
http://www.mxmindia.com/2012/05/debrief-ashok-leyland-terrible-casting/

Mediaah! Is media really a 'sunrise' sector?
Aditya Birla group chairman Kumar Mangalam Birla says the media is a sunrise sector from an investment point of view? Is it really?
http://www.mxmindia.com/2012/05/mediaah-is-media-really-a-sunrise-sector/