Friday, 15 February 2013

Stories on 15th Feb '13

IMC 2013: Need to keep pace with digital: Nitin Paranjpe
Assimilating changes was the theme running through Day 1 of the 7th Indian Magazine Congress
http://www.mxmindia.com/?p=41621

It's an era of brand experience,  not of product branding: D Shivakumar
At AIMA's 3rd World Marketing Congress, Apollo Tyres bags AIMA's R K Swamy High Performance Brand of the year Award
http://www.mxmindia.com/?p=41619

IMC 2013 Day 01: Print is in a vortex: Peter Kreisky
The Kreisky Media Consultancy chief highlighted some hard facts surrounding the magazine industry
http://www.mxmindia.com/?p=41620

Shailesh Kapoor: TV Wala Romance... Err... Love!
Entertainment television seem to have given a pass to Valentine's Day this year, notes Shailesh Kapoor
http://www.mxmindia.com/?p=41622

First India TV Yuva Awards on Feb 18
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital on Feb 18
http://www.mxmindia.com/?p=41617

Anil Thakraney: Marketers must conjure up more V Days
The idea is to create two such Big Days each month. Especially in those months when there is no important festival. And then, in tandem with the media, market that day to the hilt
http://www.mxmindia.com/?p=41616

Ranjona Banerji: So who really broke the Agusta Westland story?
Ranjona Banerji has a feeling that disclosure of this latest scam needs to be credited to The Indian Express
http://www.mxmindia.com/?p=41653

Gaana.com ties up with Simca, acquires music from 79 more regional labels
Gaana.com has tied up with the South Indian Music Companies Association, giving it access to over 55,000 songs covering the best of music in Tamil, Kannada, Telugu and Malayalam
http://www.mxmindia.com/?p=41618

Times Internet launches Speaking Tree app for iPad
The application will enable easy access to spiritual conversations and articles from the website The Speaking Tree
http://www.mxmindia.com/?p=41562

ANCHOR | One Big Idea by Vishal Gondal
Free is the new Premium
http://www.mxmindia.com/?p=41615

ANCHOR | One Big Idea by Anita Nayyar
Ecosystem needs multiple and complementary elements
http://www.mxmindia.com/?p=41614