Stories on 28th Feb '13

The soap that saves lives, and other marketing stories
Unilever's soap brand Lifebuoy spreads hygiene message with healthy handwashing habits
http://www.mxmindia.com/?p=42487


Network18 sells yellow pages and AskMe biz to Getit
Network18 divests stake in Infomedia Yellow Pages and AskMe biz to Getit
http://www.mxmindia.com/?p=42508


Nielsen to help consumer goods companies target kiranas
Nielsen survey to help consumer goods companies target kirana stores
http://www.mxmindia.com/?p=42483


IBF appoints Shailesh Shah as secretary general
With over 28 years of experience in a variety of industries, Mr Shah will augment the foundation's efforts in building a robust and profitable broadcasting industry in India
http://www.mxmindia.com/?p=42484



The 18-month horizon looks visibly good: Krishnan
Winning cricket rights may just propel Neo Sports into stellar orbit. But COO Prasana Krishnan is far from complacent, and has his eye open for more opportunities, as he tells MxMIndia
http://www.mxmindia.com/?p=42486


Debrief: Havells Fans: Stupid pun
I am all for crazy stuff. But the crazy must fit into the brand promise smoothly, else it's a waste of time. People, break the clutter by all means, but break it with an intelligent method
http://www.mxmindia.com/?p=42482



PTC Film Awards to see much fan fare, many sponsors
Coca-Cola is presenting sponsor and Samsung co-presenter of the third PTC Punjabi Film Awards to be held in Mohali on March 1
http://www.mxmindia.com/?p=42490


A spell(ing) well laid
The fifth edition of HDFC Life Spell Bee - India Spells 2013 ended on a high note recently with Vaswati Das of Gurukul Grammar Sr Second School, Guwahati being proclaimed the winner
http://www.mxmindia.com/?p=42485



ANCHOR | One Big Idea by Rahat Beri
Digital media is gamechanger
http://www.mxmindia.com/?p=42481


ANCHOR | One Big Idea by Vivek Bhargava
Need to shift CXOs to digital
http://www.mxmindia.com/?p=42479

Stories on 8th Feb '13

Getting set for the Big Leap: John Goodman
As the Ogilvy Action team releases its report on shopper marketing, APAC Prez John Goodman talk on retail, rural marketing and much else
http://www.mxmindia.com/2013/02/getting-set-for-the-big-leap-john-goodman/

MSM partners Affle's Ripple for advertising on Sony LIV
MSM will employ Affle's Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets and PCs)
http://www.mxmindia.com/2013/02/msm-partners-with-affles-ripple-for-advertising-on-sony-liv/

HUL sells Lifebuoy by stamping rotis at Kumbh Mela
"Lifebuoy se haath dhoye kya?" is being stamped on rotis to promote Hindustan Unilever’s soap brand at the Kumbh Mela
http://www.mxmindia.com/2013/02/hul-sells-lifebuoy-by-stamping-rotis-at-kumbh-mela/

MIB launches 'MyIndia Initiative', digital volunteer programme
The programme aims at real-time engagement with citizens through social media
http://www.mxmindia.com/2013/02/mib-launches-myindia-initiative-digital-volunteer-programme/

Jaldi 5 with Darshana Bhalla: Talent management needs recognition
In the dizzying world of celebrity management, Mates CEO Darshana Bhalla laments the lack of data and research
http://www.mxmindia.com/2013/02/jaldi-5-with-darshana-bhalla-talent-mgmnt-needs-recognition/

Anil Thakraney: CEO Modi
Now only if Narendra Modi adds one more to S (for Sorry) to his 3S mantra, he will definitely be PM in 2014, writes Anil Thakraney
http://www.mxmindia.com/2013/02/anil-thakraney-ceo-modi/

The Caravan completes three years
The magazine, which was earlier in publication from 1940-88, was re-launched in 2010 as a long form narrative journalism magazine dedicated to politics, culture, art and literature
http://www.mxmindia.com/2013/02/the-caravan-completes-three-years/

Publicitas Digital signs exclusive sales partnership with Orbitz Worldwide
Publicitas Digital in India has signed an exclusive sales partnership with leading global online travel company Orbitz Worldwide, wherein they will provide Orbitz digital expertise and access to their sales network
http://www.mxmindia.com/2013/02/publicitas-digital-signs-exclusive-sales-partnership-with-orbitz-worldwide/

TELiBrahma launches Brandclub
Brandclub will enhance media efficiencies by targeting consumers who are within the vicinity of the retail outlets
http://www.mxmindia.com/2013/02/telibrahma-launches-brandclub/

Final Shiva Trilogy book to be launched with music album, video
The Oath of the Vayuputras, the last book in the Shiva trilogy by Amish Tripathi, will involve an innovative marketing campaign by Think WhyNot
http://www.mxmindia.com/2013/02/final-shiva-trilogy-book-to-be-launched-with-music-album-video/

One Big Idea by Abhishek Karnani: Changing roles of Big and Small
http://www.mxmindia.com/2013/02/one-big-idea-by-abhishek-karnani-changing-roles-of-big-and-small/

One Big Idea by Prasad Shejale: Big Data will improve customer insights and preferences

http://www.mxmindia.com/2013/02/one-big-idea-by-prasad-shejale-big-data-will-improve-customer-insights-and-preferences/