Marketing in the Rural
Exclusive excerpts from 'Marketing Sarpanch', a book on the exciting world of marketing to rural India by keading experiential marketing firm RC&M
http://www.mxmindia.com/2013/02/marketing-in-the-rural/
Bang, Bang! FMCG majors slug it out via ads
Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement war
http://www.mxmindia.com/2013/02/bang-bang-fmcg-majors-slug-it-out-via-ads/
Kohli ousts Sehwag in Top 3 sports endorsers in 2012
Cricket accounts for 45% of the entire sports endorsement market followed by football at 17%, according to a study by sports training and consulting firm, Tenvic
http://www.mxmindia.com/2013/02/kohli-ousts-sehwag-in-top-3-sports-endorsers-in-2012/
Kartikeya Sharma acquires majority in Barun Das' Cent Percent
Kartikeya Sharma, MD of ITV network, recently inked a deal with Cent Percent to buy a majority stake in the company set up by former Zee News honchos Barun Das and Amit Tripathi
http://www.mxmindia.com/2013/02/kartikeya-sharma-acquires-majority-in-barun-das-cent-percent/
Madison Media wins Magicbricks account
Madison Media will handle the media planning and buying for MagicBricks.com from their Delhi offices
http://www.mxmindia.com/2013/02/madison-media-wins-magicbricks-account/
Draftfcb Ulka creates new temptation for Jabong
With the new campaign "Fashion Nikla Mann Fisla", Jabong.com hopes to capture the attention of the fashion-conscious shopper
http://www.mxmindia.com/2013/02/draftfcb-ulka-creates-new-temptation-for-jabong/
Ranjona Banerji: Rowdy in the headline and 'fearer' underarms
Having done a wonderful job after the Delhi gangrape, the media might consider reporting on other women who are brutalised everyday, writes Ranjona Banerji
http://www.mxmindia.com/2013/02/ranjona-banerji-rowdy-in-the-headline-and-fearer-underarms/
Debrief: Greenply: The magic is back!
This ad will appeal to a wide spectrum of audiences, from a memsaab looking to renovate her fancy house to a village carpenter. Indeed, that seems to be objective... they want to make Greenply a mass brand
http://www.mxmindia.com/2013/02/debrief-greenply-the-magic-is-back/
Grasshoppers tees off with Supertech project
Delhi-based Grasshoppers India has been appointed as the creative agency for Supertech's Golf Country Project
http://www.mxmindia.com/2013/02/grasshoppers-tees-off-with-supertechs-golf-country-project/
Travel, good for people and business
As travel companies initiate aggressive marketing campaigns for the summer holidays, advertising benefits too
http://www.mxmindia.com/2013/02/travel-good-for-people-and-business/
Kansai Nerolac extends its 'Paint the Change' initiative to Delhi University
After receiving an overwhelming response, it has collected 870 litres of paint for this activity
http://www.mxmindia.com/2013/02/kansai-nerolac-extends-its-paint-the-change-initiative-to-delhi-university/
ANCHOR | ONE BIG IDEA: One Big Idea by Atul Phadnis: TV search poised to be the big game changer!
http://www.mxmindia.com/2013/02/one-big-idea-by-atul-phadnis-tv-search-poised-to-be-the-big-game-changer/
ANCHOR | ONE BIG IDEA: One Big Idea by Mandeep Malhotra: Digitization and technology will help innovate
http://www.mxmindia.com/2013/02/one-big-idea-by-mandeep-malhotra-digitization-and-technology-will-help-innovate/
