Rapid climb from Direct to Big Data Marketing
Does direct marketing have a healthy future in India?
http://www.mxmindia.com/2013/06/rapid-climb-from-direct-to-big-data-marketing/
Guest Column by Chintamani Rao: No safety in numbers with Crowdsourcing
That the advertising agency has designated, informed people and institutional memory is only one of its advantages over a crowd. The other is that if you make bad decisions you can always blame the agency and fire it. You can't fire a crowd, says guest columnist Chintamani Rao
http://www.mxmindia.com/2013/06/guest-column-by-chintamani-rao-no-safety-in-numbers-with-crowdsourcing/
Satish Menon joins Valuable Group's Caravan Talkies as CEO
The former Sports 18 CEO will take charge of Caravan Talkies, a new rural entertainment division of Valuable Group that is currently being tested
http://www.mxmindia.com/2013/06/satish-menon-joins-valuable-group%e2%80%99s-caravan-talkies-as-ceo/
Law firm files suit against NDTV, demands $1.7mn as "unpaid" fees. NDTV terms plaint "frivolous" and "without merits"
Law firm Sabharwal & Finkel has sought ‘quantum meruit’ damages from NDTV in a law suit filed in US the District Court Southern District of New York
http://www.mxmindia.com/2013/06/law-firm-files-suit-against-ndtv-demands-1-7mn-as-unpaid-fees-ndtv-terms-plaint-frivolous-and-without-merits/
Taproot India launches design unit, SquareRoot Design
Sameer Asth, who recently joined Taproot India as Head of Business and Strategy, will be involved in SquareRoot Design, which will be fronted by Santosh Padhi and Agnello Dias
http://www.mxmindia.com/2013/06/taproot-india-launches-design-unit-squareroot-design/
Tangerine streamlines process to manage digital identity for brands
The company's newly launched service ensures lesser turnaround time for customer response along with enhanced analytical abilities for advanced content management
http://www.mxmindia.com/2013/06/tangerine-streamlines-process-to-manage-digital-identity-for-brands/
Ceat launches new TVC for monsoon
The TVC showcases Ceat's new all season tyres, focusing on the actual wet road conditions that Indian motorists and bikers have to face
http://www.mxmindia.com/2013/06/ceat-launches-new-tvc-for-monsoon/
Anil Thakraney: Shoot the Old Dog
Senior leaders in the party ought to have asked Advani to retire a long time ago. The 86-year-old man is no longer a vote catcher, and his thinking is redundant. They didn't, and now find themselves in a sorry situation
http://www.mxmindia.com/2013/06/anil-thakraney-shoot-the-old-dog/
Brandlogist spots 'ambassador next door' for Peperone
Building on Peperone's positioning of "A brand for real girls", Brandlogist used social media with a clever integration of offline and online media to get people involved
Does direct marketing have a healthy future in India?
http://www.mxmindia.com/2013/06/rapid-climb-from-direct-to-big-data-marketing/
Guest Column by Chintamani Rao: No safety in numbers with Crowdsourcing
That the advertising agency has designated, informed people and institutional memory is only one of its advantages over a crowd. The other is that if you make bad decisions you can always blame the agency and fire it. You can't fire a crowd, says guest columnist Chintamani Rao
http://www.mxmindia.com/2013/06/guest-column-by-chintamani-rao-no-safety-in-numbers-with-crowdsourcing/
Satish Menon joins Valuable Group's Caravan Talkies as CEO
The former Sports 18 CEO will take charge of Caravan Talkies, a new rural entertainment division of Valuable Group that is currently being tested
http://www.mxmindia.com/2013/06/satish-menon-joins-valuable-group%e2%80%99s-caravan-talkies-as-ceo/
Law firm files suit against NDTV, demands $1.7mn as "unpaid" fees. NDTV terms plaint "frivolous" and "without merits"
Law firm Sabharwal & Finkel has sought ‘quantum meruit’ damages from NDTV in a law suit filed in US the District Court Southern District of New York
http://www.mxmindia.com/2013/06/law-firm-files-suit-against-ndtv-demands-1-7mn-as-unpaid-fees-ndtv-terms-plaint-frivolous-and-without-merits/
Taproot India launches design unit, SquareRoot Design
Sameer Asth, who recently joined Taproot India as Head of Business and Strategy, will be involved in SquareRoot Design, which will be fronted by Santosh Padhi and Agnello Dias
http://www.mxmindia.com/2013/06/taproot-india-launches-design-unit-squareroot-design/
Tangerine streamlines process to manage digital identity for brands
The company's newly launched service ensures lesser turnaround time for customer response along with enhanced analytical abilities for advanced content management
http://www.mxmindia.com/2013/06/tangerine-streamlines-process-to-manage-digital-identity-for-brands/
Ceat launches new TVC for monsoon
The TVC showcases Ceat's new all season tyres, focusing on the actual wet road conditions that Indian motorists and bikers have to face
http://www.mxmindia.com/2013/06/ceat-launches-new-tvc-for-monsoon/
Anil Thakraney: Shoot the Old Dog
Senior leaders in the party ought to have asked Advani to retire a long time ago. The 86-year-old man is no longer a vote catcher, and his thinking is redundant. They didn't, and now find themselves in a sorry situation
http://www.mxmindia.com/2013/06/anil-thakraney-shoot-the-old-dog/
Brandlogist spots 'ambassador next door' for Peperone
Building on Peperone's positioning of "A brand for real girls", Brandlogist used social media with a clever integration of offline and online media to get people involved
