Stories on 1st Dec 14

Storytelling in the age of Digital
Straight talk on technology with Gaston Legorburu, ED and Worldwide CCO at Sapient Nitro
http://www.mxmindia.com/2014/12/storytelling-in-the-age-of-digital/

mid-day bids goodbye to Pune edition
Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day of the Pune edition
http://www.mxmindia.com/2014/12/mid-day-bids-goodbye-to-pune-edition/

With 18k vacancies, DD officials blame gaffes on 'adhocism'
Doordarshan has over 18,000 vacancies, which has led to the disintegration of the programming section, say officials at Prasar Bharti
http://www.mxmindia.com/2014/12/with-18000-vacancies-dd-officials-blame-gaffes-on-adhocism/

RAM ratings for Week 46
Presenting RAM numbers for Week 46- that's November 9 to 15, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b6/

TAM numbers for Hindi & Regional Channels in Week 47
Presenting TAM data for Week 47 for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-47/

iTV network appoints MSL for its PR
News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team
http://www.mxmindia.com/2014/12/itv-network-appoints-msl-for-its-pr/

Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller
Yu Yu Din, currently Head of Digital, is relocating to her home country
http://www.mxmindia.com/2014/12/vijay-sankaran-appointed-director-digital-strategy-at-genesis-burson-marsteller/

Amith Prabhu: My PR Person of the Year
The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu
http://www.mxmindia.com/2014/12/amith-prabhu-my-pr-person-of-the-year/

Taproot to get Dentsu identity. Exec Chairman Rohit Ohri eyes PR, Activation & regional creative shops for acquisition
"We're working on the nomenclature. Taproot has a very unique culture and we didn't want to destroy that," said Rohit Ohri, Executive Chairman, Dentsu India

http://www.mxmindia.com/2014/12/taproot-to-get-dentsu-identity-exec-chairman-rohit-ohri-eyes-pr-activation-regional-creative-shops-for-acquisition/

Stories on 30th Oct 14

Five ways to break a consumer's trust in a brand
A Dummy's Guide to breaking a consumer's trust in the brand. Or you could treat it as a guide of what not to do...
http://www.mxmindia.com/2014/10/five-ways-to-break-a-consumers-trust-in-a-brand/

Baddies turn scared in Taproot's new film for Mumbai Mirror
Taproot was the creative agency for the film and the brief from BCCL to the agency was clear: "To continue to portray Mumbai Mirror as a fearless voice of the common citizen of Mumbai."
http://www.mxmindia.com/2014/10/baddies-turn-scared-in-taproots-new-film-for-mumbai-mirror/

'Kahaaniyan Banti Hain', says Imagica in new campaign
The campaign conveys the stories of people from all walks of life who visit Imagica
http://www.mxmindia.com/2014/10/kahaaniyan-banti-hain-says-adlabs-imagica-in-new-brand-campaign/

Help the under-resourced with your time. Inviting volunteers for Green Batti Project
The Green Batti Projects invites young advertising and media professionals to volunteer their time to mentor children from under-resourced communities
http://www.mxmindia.com/2014/10/help-the-under-resourced-with-your-time-inviting-volunteers-for-green-batti-project/

BCG report maps journey of innovative companies in India
Across nearly all industries, use of Big Data and Mobile to drive innovation lags their perceived importance
http://www.mxmindia.com/2014/10/bcg-report-maps-journey-of-innovative-companies-in-india/

The Hindu's November Fest scheduled next month
The fest is noted for its eclectic mix of genres and for premiering performances by well-known musicians from across the world
http://www.mxmindia.com/2014/10/the-hindus-november-fest-scheduled-to-be-held-in-november/

Armour Station TV announces additions to lineup
Chennai Egmore, Ahmedabad and Delhi Hazrat Nizamuddin are now part of the Armour Station TV network
http://www.mxmindia.com/2014/10/armour-station-tv-announces-new-additions-to-existing-lineup/

What Ticks for Indian Consumers/ Teens - Kartik Sharma and Venke Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kartik Sharma and Venke Sharma

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-kartik-sharma-and-venke-sharma/

Stories on 28th Jul 14

Q&A with Ramesh Narayan, the Do-gooder Adman
Doing good is what the recipient of the AAAI lifetime achievement award wants the industry to do
http://www.mxmindia.com/2014/07/qa-with-ramesh-narayan-the-do-gooder-adman/

Dentsu OOH firm Milestone Brandcom
Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom
http://www.mxmindia.com/2014/07/dentsu-ooh-firm-milestone-brandcom/

DDB Mudra Group announces Group Executive, Creative and Strategic Planning Council
The DDB Mudra Group, with its 10 agencies and operating units is in a unique position to meet these demands
http://www.mxmindia.com/2014/07/ddb-mudra-group-announces-group-executive-creative-and-strategic-planning-council/

M G Parameswaran is new AAAI president
Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday
http://www.mxmindia.com/2014/07/m-g-parameswaran-is-new-aaai-president/

Jaldi 5 with Gurbir Singh, newly elected Chairman of the Press Club Mumbai: We will engage with those who have expressed grievances
A quick Q&A with Gurbir Singh, the newly elected Chairman of the Mumbai Press Club whose panel (except for two members) were elected to the Club managing committee and as office bearers for the year 2014-15
http://www.mxmindia.com/2014/07/jaldi-5-with-gurbir-singh-newly-elected-chairman-of-the-press-club-mumbai-we-will-engage-with-those-who-have-expressed-grievances/

Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?
Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor
http://www.mxmindia.com/2014/07/shailesh-kapoor-pro-kabaddi-a-giant-leap-for-a-dying-sport/

Ogilvy & Mather to do branding campaign for Diu & Daman tourism
The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore
http://www.mxmindia.com/2014/07/ogilvy-mather-to-do-branding-campaign-for-diu-daman-tourism/

Airtel unveils 'The Smartphone Network' ad campaign
Introduces new design unit as part of its brand identity
http://www.mxmindia.com/2014/07/airtel-unveils-the-smartphone-network-ad-campaign/

Amith Prabhu: Positioning, Participating and Packaging and a night to remember
The day we collectively stop saying PR agency we will be better off in just bringing back the self-esteem that some clients, ad agencies and media have helped to erode, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-positioning-participating-and-packaging-and-a-night-to-remember/

Reviewing the Reviews: Critics mustered up 2-2.5 stars for 'unjheleble' Kick
Critics just had to lower their standards and acknowledge that Salman Khan is beyond analysis, notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-critics-mustered-up-2-2-5-stars-for-unjheleble-kick/

94.3 MY FM rolls out the 'The Shekhar Suman Show'
The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday

http://www.mxmindia.com/2014/07/94-3-my-fm-rolls-out-the-the-shekhar-suman-show/

Stories on 31st Mar'14

More khushi when there's gham
On the happy occasion of Gudi Padwa, Ugadi, Cheti Chand, Navreh, Shajibu Cheiraoba & Chaitra Sukhladi, we look at what works for happiness as a theme in ads
http://www.mxmindia.com/2014/03/more-khushi-when-theres-gham/

India Shining @ D&AD global awards
Indian entries enjoy unprecedented success at D&AD Awards 2014
http://www.mxmindia.com/2014/03/india-shining-dad-global-awards/

I&B ministry asks DTH operators to pay Rs 2,000 crore
The information and broadcasting ministry has asked six DTH operators, including market leaders Tata Sky and Dish TV, to pay over Rs 2,000 crore
http://www.mxmindia.com/2014/03/ib-ministry-asks-dth-operators-to-pay-rs-2000-crore/

Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370
The mess around the missing Malaysian Airlines plane began as an operational disaster and soon tuned into a public relations nightmare, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-public-relations-in-the-aftermath-of-the-tragedy-of-mh370/

Vespa India to ride on BBH creativity
Vespa India has appointed BBH India as its creative partner

http://www.mxmindia.com/2014/03/vespa-india-to-ride-on-bbh-creativity/

Stories on 31st Jan '14

Independent or align with a global network?
Given L&K's stake sale to Publicis, Sajan Raj Kurup (Creativeland) and Santosh Padhi (Taproot) talk on independent creative agencies aligning with big networks
 http://www.mxmindia.com/2014/01/independent-or-align-with-a-global-network/

For Amitabh Bachchan, endorsing Pepsi is not the right choice!
The megastar told IIM-A students that he had stopped endorsing Pepsi after Jaipur girl called it 'poison'
 http://www.mxmindia.com/2014/01/for-amitabh-bachchan-endorsing-pepsi-is-not-the-right-choice/

#1 daily Dainik Jagran damns IRS on its Page 1
Dainik Jagran went a step further and said the AC Nielsen's claim of scientific method of surveying is 'khokhla'
 http://www.mxmindia.com/2014/01/1-daily-dainik-jagran-damns-irs-on-its-page-1/

Shailesh Kapoor: Rahul Gandhi and We, the Interview-Starved Nation
When you have nothing specific to say, Arnab Goswami is the last person you want around you, writes Shailesh Kapoor on the Rahul Gandhi interview on Times Now which "dominated the news landscape this week"
 http://www.mxmindia.com/2014/01/shailesh-kapoor-rahul-gandhi-and-we-the-interview-starved-nation/

Ranjona Banerji: Disappointing and limited political coverage by Eng media
The collusion between political parties and Delhi's journalists is nothing new and we see it in our newspapers and on our TV screens everyday, writes Ranjona Banerji
 http://www.mxmindia.com/2014/01/ranjona-banerji-disappointing-and-limited-political-coverage-by-eng-media/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
 http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Videcon claims 10mn d2h connections
Late entrant Videocon’s DTH service celebrates 10 million connections in four years
http://www.mxmindia.com/2014/01/videcon-claims-10mn-d2h-connections/

Stories on 17th Sep '13

Real India, Real Music
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54095

ASCI asks Bharti Softbank to axe Taproot's digital ads for Hike Messenger
The Advertising Standards Council of India asks for withdrawl of Hike Messenger's online commercials
http://www.mxmindia.com/?p=54100

Jaldi 5 with Rajesh iyer, Marketing Head, Colors: Bigg Boss has become a cult show on Indian television.
Rajesh Iyer, Head of Marketing, Colors on the format of this year's Bigg Boss and the reality show's role as a buzz creator for his channel
http://www.mxmindia.com/?p=54092

Ranjona Banerji: Time for the media to jump left, right or centre
The media, it seems, needs a few lessons in school civics, writes Ranjona Banerji
http://www.mxmindia.com/?p=54118

FoxyMoron bags digital marketing duties of Celkon Mobiles
Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron’s Delhi NCR branch
http://www.mxmindia.com/?p=54094

HUL's Hemant Bakshi elected ISA Chairman
Hemant Bakshi, Executive Director, Home and Personal Care, Hindustan Unilever Limited, was elected Chairman of the Indian Society of Advertisers (ISA). He takes over from Kurush N Grant
http://www.mxmindia.com/?p=54103

MEC appoints Tanushree Radhakrishnan as Digital Head - North
MEC India has appointed Tanushree Radhakrishnan as Digital Head - North
http://www.mxmindia.com/?p=54107

Stories on 12th Jun '13

Rapid climb from Direct to Big Data Marketing
Does direct marketing have a healthy future in India?
http://www.mxmindia.com/2013/06/rapid-climb-from-direct-to-big-data-marketing/

Guest Column by Chintamani Rao: No safety in numbers with Crowdsourcing
That the advertising agency has designated, informed people and institutional memory is only one of its advantages over a crowd. The other is that if you make bad decisions you can always blame the agency and fire it. You can't fire a crowd, says guest columnist Chintamani Rao
http://www.mxmindia.com/2013/06/guest-column-by-chintamani-rao-no-safety-in-numbers-with-crowdsourcing/

Satish Menon joins Valuable Group's Caravan Talkies as CEO
The former Sports 18 CEO will take charge of Caravan Talkies, a new rural entertainment division of Valuable Group that is currently being tested
http://www.mxmindia.com/2013/06/satish-menon-joins-valuable-group%e2%80%99s-caravan-talkies-as-ceo/

Law firm files suit against NDTV, demands $1.7mn as "unpaid" fees. NDTV terms plaint "frivolous" and "without merits"
Law firm Sabharwal & Finkel has sought ‘quantum meruit’ damages from NDTV in a law suit filed in US the District Court Southern District of New York
http://www.mxmindia.com/2013/06/law-firm-files-suit-against-ndtv-demands-1-7mn-as-unpaid-fees-ndtv-terms-plaint-frivolous-and-without-merits/

Taproot India launches design unit, SquareRoot Design
Sameer Asth, who recently joined Taproot India as Head of Business and Strategy, will be involved in SquareRoot Design, which will be fronted by Santosh Padhi and Agnello Dias
http://www.mxmindia.com/2013/06/taproot-india-launches-design-unit-squareroot-design/

Tangerine streamlines process to manage digital identity for brands
The company's newly launched service ensures lesser turnaround time for customer response along with enhanced analytical abilities for advanced content management
http://www.mxmindia.com/2013/06/tangerine-streamlines-process-to-manage-digital-identity-for-brands/

Ceat launches new TVC for monsoon
The TVC showcases Ceat's new all season tyres, focusing on the actual wet road conditions that Indian motorists and bikers have to face
http://www.mxmindia.com/2013/06/ceat-launches-new-tvc-for-monsoon/

Anil Thakraney: Shoot the Old Dog
Senior leaders in the party ought to have asked Advani to retire a long time ago. The 86-year-old man is no longer a vote catcher, and his thinking is redundant. They didn't, and now find themselves in a sorry situation
http://www.mxmindia.com/2013/06/anil-thakraney-shoot-the-old-dog/

Brandlogist spots 'ambassador next door' for Peperone
Building on Peperone's positioning of "A brand for real girls", Brandlogist used social media with a clever integration of offline and online media to get people involved

http://www.mxmindia.com/2013/06/brandlogist-spots-ambassador-next-door-for-peperone/

Stories on 27th May '13

Is negative publicity a positive for brands?
Given the clouds over the Indian Premier League, MxMIndia spoke to industry professionals to find out what brands can do in such a scenario
http://www.mxmindia.com/?p=48456

N Ram, Kuldip Nayyar & 20 others presented Press Club Mumbai RedInk Awards
20 journalists across 9 categories awarded, Satyamev Jayate presented special award
 http://www.mxmindia.com/?p=48458

Former SC judge R V Raveendran appointed NBSA chair
Former Supreme Court judge R V Raveendran has been appointed Chairman of the News Broadcasting Standards Authority (NBSA)
http://www.mxmindia.com/?p=48470

Taproot's new TVC for Karbonn Mobile
Taproot attempts a clutter-breaking TVC so that Karbonn's Ta-Fone stays top-of-mind
 http://www.mxmindia.com/?p=48457

AdStrat: Fastrack: Moving on
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48454

Anil Thakraney: No effect on Brand IPL
What's the IPL minus all the high drama? After all, it is just a glorified, modern day nautanki
http://www.mxmindia.com/?p=48455

Reviewing the Reviews: Kinder critics give Ishkq In Paris 2 stars
Preity Zinta needs a spine of steel to survive reactions to this train-wreck of a movie, notes Deepa Gaholot
http://www.mxmindia.com/?p=48472

Dual feed ace nets Neo 7 sponsors for French Open
Neo's dual feed for French Open helps it get two co-presenting and five associate sponsors
http://www.mxmindia.com/?p=48467

Stories on 20th Mar'13

Aim to grow 30-35% globally: Nick Seckold
If you do things right, you can steal the march on your competitors, says Mindshare's Head of Digital, Asia Pacific in a freewheeling interview on technology, the business and how India is doing
http://www.mxmindia.com/2013/03/aim-to-grow-30-35-globally-nick-seckold-mindshare/

Taproot is 'Agency of the Year' at Adfest 2013
Taproot India was declared as the Agency of the Year. Leo Burnett was named as Network of the Year
http://www.mxmindia.com/2013/03/taproot-is-agency-of-the-year-at-adfest-2013/

Meera Sharath Chandra turns "Tigress Tigress"
Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress
http://www.mxmindia.com/2013/03/meera-sharath-chandra-turns-tigress-tigress/

Havas Media to handle the Media Duties of Wonder Cement
The account size is valued at Rs 25 to 30 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-the-media-duties-of-wonder-cement/

O&M creates campaign for Vodafone Unlimited Data
Ogilvy & Mather Mumbai has created a new campaign for Vodafone's Unlimited Data plan, which encourages viral videos and social networking on mobile
http://www.mxmindia.com/2013/03/om-creates-campaign-for-vodafone-unlimited-data/

Vikram Malhotra quits Viacom18 Motion Pictures
Vikram Malhotra, Chief Operating Officer at Viacom18 Motion Pictures, is leaving to pursue his entrepreneurial aspirations, after a little over two years at the company
http://www.mxmindia.com/2013/03/vikram-malhotra-quits-viacom18-motion-pictures/

Anil Thakraney: Katju Sir, how do you teach curiosity?
I have a bad feeling Justice Katju thinks of Indian journalists exactly what he thinks of the rest of India; perhaps he believes that 90 percent of us are fools, and that might be the reason for the latest diktat
http://www.mxmindia.com/2013/03/anil-thakraney-katju-sir-how-do-you-teach-curiosity/

Guardian ed Alan Rusbridger's 10 mantras of Open Journalism
Guardian editor Alan Rusbridger evangelized open journalism at the Press Club Mumbai on the subject 'The Future of Journalism in a Digital Age'
http://www.mxmindia.com/2013/03/guardian-ed-alan-rusbridgers-10-mantras-of-open-journalism/

Radio Mirchi felicitates the best of Marathi music
Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi
http://www.mxmindia.com/2013/03/radio-mirchi-felicitates-the-best-of-marathi-music/

ANCHOR | ONE BIG IDEA: By Aditya Swamy: Evolution from the idiot box to the smartphone

http://www.mxmindia.com/2013/03/one-big-idea-by-aditya-swamy-evolution-from-the-idiot-box-to-the-smartphone/

Stories on 10th Jan '13

Insensitive or just mirroring reality?
With the focus now on portrayal of women in popular culture to prevent excesses, the debate is now on how ads ought to be gender sensitive
http://www.mxmindia.com/2013/01/insensitive-or-just-mirroring-reality/

Paddy joins Adfest 2013 as jury president, Design Lotus & Print Craft Lotus
Santosh Padhi, chief creative officer and co-founder of Taproot India, is joining Adfest as Jury President of the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards, which run from March 17 to 19 in Pattaya, Thailand
http://www.mxmindia.com/2013/01/paddy-joins-adfest-2013-as-jury-president-design-lotus-print-craft-lotus/

Kamal Haasan puts off Vishwaroopam launch, will not pull out from DTH release
Kamal Haasan postpones the Vishwaroopam launch but says he will not his DTH partners
http://www.mxmindia.com/2013/01/kamal-haasan-puts-off-vishwaroopam-launch-will-not-pull-out-from-dth-release/

Paritosh Joshi: In praise of Agora Redux
For a world grown fearful of the digital domain as a hotbed of intellectual piracy, Twitter was a telling contrast
http://www.mxmindia.com/2013/01/paritosh-joshi-in-praise-of-agora-redux/

R K Swamy Media Group wins Fortis Hospitals
R K Swamy Media Group has won the media duties for Fortis Hospitals (South) in a multi-agency pitch
http://www.mxmindia.com/2013/01/r-k-swamy-media-group-wins-fortis-hospitals/

Big FM 92.7's Trivandrum station gets best reporting award at Kerala film fest
Big FM 92.7's Trivandrum station has bagged top honours at the recently concluded 17th International Film Festival of Kerala (IFFK). Adjudged as the best reporters at IFFK by media experts, the station was presented the 'Best Reporting Award'
http://www.mxmindia.com/2013/01/big-fm-92-7s-trivandrum-station-gets-best-reporting-award-at-kerala-film-fest/

Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year
Salman Khan and Katrina Kaif ranked Most Popular Bollywood Stars of the Year in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-salman-khan-katrina-kaif-ranked-most-popular-bollywood-stars-of-the-year/

Debrief: Hero Glamour:  The chick magnet
The approach of attracting girls has been used by bike manufacturers a zillion times, but this one stands out for going unabashedly all-out. The jingle is quite peppy too, and this adds to the ad’s appeal
http://www.mxmindia.com/2013/01/debrief-hero-glamour-the-chick-magnet/

Big Fame Star set for take-off
The stage is set for the launch of Big Fame Star, a reality show that will showcase talent from India's hinterland
http://www.mxmindia.com/2013/01/big-fame-star-set-for-take-off/

Anchor | One Big Idea by Jaideep Shergill: Using content for marketing
As the nature of marketing communication shifts decisively from hardsell to engagement, content marketing is becoming a powerful tool for brands to build relationships with customers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-jaideep-shergill-using-content-for-marketing/

Anchor | One Big Idea by Vikram Sakhuja: Pressure on GECs as digitization enables greater consumer choice

My big idea for Hindi GEC TV media to leapfrog is to go FTA (free to air).

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-vikram-sakhuja-pressure-on-gecs-as-digitization-enables-greater-consumer-choice/

Stories on 13th Dec '12

How M&E CEOs are embracing digital growth
Excerpts from an Ernst & Young report based on a survey of 34 global M&E titled 'How CEOs are Embracing Digital Growth'
http://www.mxmindia.com/2012/12/how-me-ceos-are-embracing-digital-growth-ey/

Shahnaz Husain may raise Rs 200 cr PE to expand biz, launch coffee/book shops
Herbal cosmetics queen Shahnaz Husain may raise Rs 200 cr PE to expand business, launch coffee and book shops
http://www.mxmindia.com/2012/12/shahnaz-husain-may-raise-rs-200-cr-pe-to-expand-biz-launch-coffeebook-shops/

Shailesh Kapoor: Bollywood dreams for TV stars... The Ayushmann Effect
Besides a few examples, the TV-to-films transition has been limited to 'character actors' such as Alok Nath. Until this year, writes Shailesh Kapoor
http://www.mxmindia.com/2012/12/shailesh-kapoor-bollywood-dreams-for-tv-stars-the-ayushmann-effect/

Mahesh Israni, the 'Go'-to guy at Parag Milk Foods
Parag Milk Foods Pvt Ltd, manufacturer of leading brands Go and Gowardhan, has appointed Mahesh Israni, a 25-year marketing veteran, as Chief Marketing Officer
http://www.mxmindia.com/2012/12/mahesh-israni-the-go-to-guy-at-parag-milk-foods/

Debrief: Hajmola: Devgn hazam nahin hua!
This is more like regular candy advertising, and if children overdose on Hajmola, is that such a good thing from the point of view of health?
http://www.mxmindia.com/2012/12/debrief-hajmola-devgn-hazam-nahin-hua/

The Anchor: 5 things brands must keep in mind while opting for a logo/design change
What message will the redesign convey?
http://www.mxmindia.com/2012/12/the-anchor-5-things-brands-must-keep-in-mind-while-opting-for-a-logodesign-change/

Havas appointed global media AOR of Shangri-La Hotels
Havas Media Asia Pacific has announced its appointment as the global media AOR of luxury hotel group Shangri-La Hotels and Resorts
http://www.mxmindia.com/2012/12/havas-appointed-global-media-aor-of-shangri-la-hotels/

Ten Sports is official broadcaster of Aircel Chennai Open 2013
Ten Sports has extended its support to the 18th edition of Aircel Chennai Open as the exclusive official broadcast partner
http://www.mxmindia.com/2012/12/ten-sports-is-official-broadcaster-of-aircel-chennai-open-2013/

ESPN Star Sports ends 2012 with a record haul of creative awards
ESPN Star Sports (ESS) capped a successful calendar year with a total of 14 awards for its in-house on-air campaigns when it clinched two Gold and two Silver awards at the recent Promax Asia Awards
http://www.mxmindia.com/2012/12/espn-star-sports-ends-2012-with-a-record-haul-of-creative-awards/

Taproot India cleans up with 2 Golds at Campaign Asia-Pacific Awards 2012
Taproot India has bagged two golds - Creative Agency of the Year Award and Agency of the Year for India and the Subcontinent - at the Campaign Asia-Pacific Awards in Singapore
http://www.mxmindia.com/2012/12/taproot-india-cleans-up-with-2-golds-at-campaign-asia-pacific-awards-2012/

Stories on 16th Oct '12

Now, learn the Big Bang Theory on ZeeQ
Worried that the kids are hooked to Sheldon & Co on the GECs? Enter: ZeeQ, billed as India's first edutainment channel, from the Zee group
http://www.mxmindia.com/?p=33709

Coke, Pepsi, Reckitt, Heinz among MNCs bringing back Indian expats to head domestic ops
Leading multinationals parachute experienced pros to lead their India operations
http://www.mxmindia.com/?p=33710

Jaldi 5 with Raj Datta: TOI has a strong youth connect but ABP is undisputed leader
Raj Datta, Senior GM, MPG-Kolkata on his first impressions on the new TOI group daily Ei Samay and whether it will be able to dent the market
http://www.mxmindia.com/?p=33707

Taproot India creates its first campaign for Karbonn Mobile
Taproot has created series of TVCs for Karbonn Smart Mobile which is the official sponsor of the Champions League Twenty20 currently being played in South Africa
http://www.mxmindia.com/?p=33708

COFI has reservations about digitization
The absence of a-la-carte choice for DTH subscribers was put forth by the Cable Operators Federation of India
http://www.mxmindia.com/?p=33705

Gully cricket courtesy Discovery Kids in Howzzattt
Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids
http://www.mxmindia.com/?p=33703

Maya, Vimanika bring mythological characters to TV
Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna
http://www.mxmindia.com/?p=33704

The Anchor: 6 ways a digital agency can maximize profits
Digital is a dynamic world; here’s how an agency can milk it best, writes Saurabh Parmar
http://www.mxmindia.com/?p=33702

Ranjona Banerji: Freaking News
Ranjona Banerji reviews the fare on news television, the morning papers, the Web and wherever it comes from!
http://www.mxmindia.com/?p=33769

Signposts... October 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33765

Stories on 28th Sep '12

Is Delhi upstaging Mumbai in A&M?
The Advertising Club Bombay's decision to expand its activities to Delhi by dropping Bombay from its name is thanks to the NCR becoming a force to reckon with in Advertising and Marketing
http://www.mxmindia.com/2012/09/is-delhi-upstaging-mumbai-in-am/



Bhaskar Das retires from BCCL
Bhaskar Das retires from BCCL on September 28, after having been with the company for the last 32 years.
http://www.mxmindia.com/2012/09/bhaskar-das-retires-from-bccl/



Jaldi 5 with Harit Nagpal: Ensure those not following digitization rules are disadvantaged
'Digitization is now a law and anyone not abiding by it is working against the law.'
http://www.mxmindia.com/2012/09/jaldi-5-with-harit-nagpal-ensure-those-not-following-digitization-rules-are-disadvantaged/

Zee News, Amar Ujala win EC awards for voter awareness
The Election Commission of India has selected Zee News for the National Media Award on Voter Education for its outstanding campaign towards creating voters' awareness, and Amar Ujala for a Special Award
http://www.mxmindia.com/2012/09/zee-news-amar-ujala-win-ec-awards-for-voter-awareness/

Rabe Iyer joins Motivator as Managing Partner
Big FM's Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency
http://www.mxmindia.com/2012/09/rabe-iyer-joins-motivator-as-managing-partner/

Speaking of Which: Why words matter. Why everything matters
There are those who argue that accurate grammar and spelling doesn't matter as long as the message gets through. Vidya Heble begs to differ
http://www.mxmindia.com/2012/09/speaking-of-which-why-words-matter-why-everything-matters/

Personally Speaking | How I Unwind: Viral Pandya
In our 'Getting Personal' series, senior mediapersons tell us how they unwind. This month it's Viral Pandya, Chief Creative Officer at Out of the Box
http://www.mxmindia.com/2012/09/how-i-unwind-viral-pandya/

Taproot India hires Pallavi Chakravarti as associate CD
The first senior hire in creative since Taproot India started, Pallavi Chakravarti joins as associate creative director from Grey Worldwide
http://www.mxmindia.com/2012/09/taproot-india-hires-pallavi-chakravarti-as-associate-cd/

Corporate leaders vie for top honours at Forbes India Leadership Awards 2012
Forbes India has announced the Forbes India Leadership Awards 2012 to be held in Mumbai on September 28
http://www.mxmindia.com/2012/09/corporate-leaders-vie-for-top-honours-at-forbes-india-leadership-awards-2012/

Indiatimes Shopping launches online shopping store for home appliances; to launch Jewellery brand soon
Godrej Appliances has launched an online shopping portal powered by Indiatimes Shopping which is a part of Times Internet Limited (TIL)
http://www.mxmindia.com/2012/09/indiatimes-shopping-launches-online-shopping-store-for-home-appliances-to-launch-jewellery-brand-soon/

5 IPA Effectiveness Awards for O&M Asia Pacific
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. The colour of the metal will be revealed at the awards ceremony on October 29
http://www.mxmindia.com/2012/09/5-ipa-effectiveness-awards-for-om-asia-pacific/

IAMAI Internet Economy Watch: Online visits for designer labels & restaurant grows significantly
According to IAMAI's (Internet & Mobile Association of India) Internet Economy Watch Report for the month of August 2012, the e-tailing category namely designer labels and spa/restaurant segment received a growth of 18 per cent y-o-y respectively when compared with the numbers of the corresponding month last year
http://www.mxmindia.com/2012/09/iamai-internet-economy-watch-online-visits-for-designer-labels-restaurant-grows-significantly/

The Anchor: 5 reasons mobile games will take over from PC games
From keyboard to keypad, it's a quiet little revolution
http://www.mxmindia.com/2012/09/the-anchor-5-reasons-mobile-games-will-take-over-from-pc-games/

Anil Thakraney: Delhi ad guys less cynical than Mumbai frat
The Advertising Club Bombay's move to expand to Delhi is a good idea, writes Anil Thakraney, adding that the Delhi ad worldwallahs are  likely to attend the Club's events with gusto
http://www.mxmindia.com/2012/09/anil-thakraney-delhi-ad-guys-less-cynical-than-mumbai-frat/

Even though, even though...
Twists and thrills dominated television news channels, though not created by the TVwallahs
http://www.mxmindia.com/2012/09/even-though-even-though/

Signposts… September 28
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-28/

Stories on 30th Aug

IRS will see a technology leap: Prashant Singh, MD-Media, Nielsen India
Happy to have bagged the contract, Nielsen India is getting set to work on the readership study
http://www.mxmindia.com/?p=29740

We will not mess with what's working wonderfully: Rohit Ohri
Hours after the news of the 51 per cent stake acquisition, Dentsu India executive chairman spoke to MxMIndia on what the deal means for Dentsu, and how the agency is galloping ahead in the country
http://www.mxmindia.com/?p=29769

Rahul Kansal: No shortcuts and stereotypes with TAPROOT!
BCCL Executive President Rahul Kansal on what makes the team of Agnello Dias and Santosh Padhi outstanding and why the Dentsu association will be a win-win for both
http://www.mxmindia.com/?p=29817

Pops on the Rise & Rise of Aggie & Paddy
Adland veteran KV 'Pops' Sridhar looks back at the career path of Agnello Dias and Santosh Padhi, the stars who are blazing even brighter in the limelight
http://www.mxmindia.com/?p=29738

Anil Thakraney:Talent & values rewarded
It's a win-win marriage. Dentsu, which is not a name one usually associates with sparkling creative work, has bought itself a nice creative powerhouse. Taproot gets the scale, the logistics and the bucks they need
http://www.mxmindia.com/?p=29734

What would make an entrepreneur sell?
With Taproot selling 51 percent stake to a transnational advertising agency less than four years after it was set up, we spoke to a cross-section of people in the know, on when is the time right for an entrepreneur to sell out
http://www.mxmindia.com/?p=29739

The Complete Story: Win-win for Dentsu,Taproot; big loss for WPP
From yesterday: All the answers to why did Agnello Dias and Santosh Padhi choose Dentsu over WPP? How much money did they make? And what will the equations be with Rohit Ohri?
http://www.mxmindia.com/2012/08/win-win-for-dentsu-aggie-paddy-big-loss-for-wpp/

The Anchor: 10 TAPROOT! TVCs that you want to watch over and over again
It’s not just TVCs that the Boys are known for, but this list by A N Chorrea looks at the work that got them to be the most courted creative hotshop in the country.
http://www.mxmindia.com/?p=29733

WPP moves New York Supreme Court for dismissal of NDTV lawsuit
WPP has moved the Supreme Court of the State of New York for dismissal of a complaint filed by NDTV. The motion will be taken up for hearing on September 13
http://www.mxmindia.com/?p=29737

Carat retains BMW India media AOR
Carat retains BMW India account which also saw ZO, Maxus and BPN in the pitch process
http://www.mxmindia.com/?p=29764

Paritosh Joshi | Digitization's best kept secret
Remember the days when Doordarshan would provide signals without an intermediary? As many 30 million homes still watch TV that way, note Paritosh Joshi
http://www.mxmindia.com/?p=29735

Shailesh Kapoor | The all-important C-Word
In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the 'TV Trail'
http://www.mxmindia.com/?p=29736

Ranjona Banerji: Was TV news reckless in covering 26/11?
Ranjona Banerji on the Supreme Court indictment of the coverage by news channels
http://www.mxmindia.com/?p=29801

Stories on 7th Jun

Ready, Steady, Go? Or Delay?
As I&B Minister Ambika Soni meets stakeholders tomorrow to decide on the June 30 deadline, MxMIndia presents a status report from the 4 metros
http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/


Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders Agnello Dias and Santosh Padhi are testing the market and checking out valuations, said an insider. But this may not tantamount to an immediate sale
http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/


Rupert Murdoch's News Corp to buy ESPN's 50% stake in ESPN STAR Sports
The transaction, which is subject to customary regulatory approvals, will allow News Corporation unit to own and operate all ESS businesses, including STAR Sports, ESPN and STAR Cricket
http://www.mxmindia.com/2012/06/rupert-murdochs-news-corp-to-buy-espns-50-stake-in-espn-star-sports/


Mixed response to Newscorp' total control of ESS
There has been a mixed response to the announcement that Newscorp will buy ESPN’s equity stake in ESPN Star Sports
http://www.mxmindia.com/2012/06/mixed-response-to-newscorps-buy-of-espn-stake-in-ess/


How 'Fake Jhunjhunwala' writer Aditya Magal impressed the 'real' Jhunjhunwala
For four-and-a-half years, unknown to everyone, Magal has been the anonymous writer behind 'The Secret Journal of Rakesh Jhunjhunwala', a popular parody blog that tore into people in the news with biting sarcasm
http://www.mxmindia.com/2012/06/how-fake-jhunjhunwala-writer-aditya-magal-impressed-the-real-jhunjhunwala/


Aaj Tak Care Awards are good news for society: Aroon Purie
Hindi News Channel, Aaj Tak hosted the Aaj Tak Care Awards in the capital on June 6 to honour the corporate entities who are changing the face of the society by their CSR initiatives
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-are-good-news-for-society-aroon-purie/


'I Love Style' powered by Karmik on BIG CBS Love
Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show
http://www.mxmindia.com/2012/06/i-love-style-powered-by-karmik-on-big-cbs-love/


The Anchor: Upen Rai on 5 reasons why online videos are important for marketers
Video automatically increases engagement by keeping the user busy, while advertising and other messaging can be shown non-intrusive to the user experience, writes Upen Rai
http://www.mxmindia.com/2012/06/the-anchor-upen-rai-on-5-reasons-why-online-videos-are-important-for-marketers/


Debrief | Fox Movies: Brilliant!
Anil Thakraney reviews the Fox Movies ad which he says will not work in India where the average Indian male’s eyes are fixated ‘out there’ in any case
http://www.mxmindia.com/2012/06/debrief-fox-movies-brilliant/


Newspapers must make sense of TV news
Ranjona Banerji believes that the papers must devote half a page so that hapless viewers can make sense of all that the news channels air
http://www.mxmindia.com/2012/06/newspapers-should-emulate-tv-channels/

Stories on 1st Jun

Will marketers now woo KKR?
Is it a win more for KKR or SRK? Will the IPL5 victory see endorsement deals coming in for the Kolkata Knight Riders stars?
http://www.mxmindia.com/2012/06/will-marketers-now-woo-kkr/

First on MxM! Deepak Lamba joins BCCL as President
Former Bloomberg UTV business head Deepak Lamba joins The Times of India group as President
http://www.mxmindia.com/2012/06/first-on-mxm-deepak-lamba-joins-bccl-as-president/

The 6.5% GDP growth and the economic mess: What does this mean for the media?
Will the 5.3 percent GDP growth rate for the fourth quarter of 2011-12 and the full fiscal year growth of of 6.5% see media spends go down further? An MxMIndia report
http://www.mxmindia.com/2012/06/the-6-5-gdp-growth-and-the-economic-mess-what-does-this-mean-for-the-media/

By Invitation| Jehangir Pocha on Media's new Moguls
It is highly unlikely that any media conglomerate would allow such practices precisely because of the fear of public scrutiny that publicly-listed and/or publicly known corporations naturally have
http://www.mxmindia.com/2012/06/by-invitation-jehangir-pocha-on-medias-new-moguls/

Govt announces New Telecom Policy: 2mbps broadband and 100% teledensity by 2020
The Government of India’s New Telecom Policy 2012 says the the mobile phone will be repositioned as an instrument of empowerment
http://www.mxmindia.com/2012/06/govt-announces-new-telecom-policy-2mbps-broadband-and-100-teledensity-by-2020/

IPL 5 online traffic rises by 55%
In comparison with 72 million page views in 2011, 113 million page views were generated during this year
http://www.mxmindia.com/2012/06/ipl-5-online-traffic-rises-by-55/

Paritosh Joshi: Cable on steroids
This week, in Media Matrix, Paritosh Joshi discovers in Singapore what a great cable system like StarHub can bring to the party!
http://www.mxmindia.com/2012/06/paritosh-joshi-cable-on-steroids/

Taproot's 'sexy' humour for Fox Movies
Taproot yet again proves how creativity can yank something regular and create a non-clichéd campaign
http://www.mxmindia.com/2012/06/taproots-sexy-humour-for-fox-movies/

Vehrnon Ibrahim moves on from Oye!
Virag Mishra, the National Content Head at Oye! FM has taken over the mantle for now
http://www.mxmindia.com/2012/06/vehrnon-ibrahim-moves-on-from-oye/

Rajmohan Nair joins IndiaTV as Prez-Network Devpt
He will be responsible for Network Development for India TV and upcoming group channels in domestic and international markets
http://www.mxmindia.com/2012/06/rajmohan-nair-joins-indiatv-as-prez-network-devpt/

Pepsi and IndiGo's unique football surprise for air travellers
Over 1,500 passengers who travelled by IndiGo during a certain time on a day received an extra football bag along with their checked-in baggage
http://www.mxmindia.com/2012/06/pepsi-and-indigos-unique-football-surprise-for-air-travellers/

9X Music Network now on iPad
The9 X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move
http://www.mxmindia.com/2012/06/9x-music-network-now-on-ipad/

The Anchor: Dinyar Contractor on 10 reasons why the digitization deadline is a mighty challenge
June 30 is the sunset date for digitization in the four metros and there are question marks on the readiness. Dinyar Contractor lists the reasons why he thinks delivering before the deadline for the four metros is such a challenge
http://www.mxmindia.com/2012/06/the-anchor-dinyar-contractor-on-10-reasons-why-the-digitization-deadline-is-a-mighty-challenge/

Anil Thakraney: Er, any chance of endorsement deals for Anand?
Anand would make for an ideal brand ambassador for certain types of products... brands that promise mental strength and stamina, and brands that target sophisticated audiences
http://www.mxmindia.com/2012/06/anil-thakraney-er-any-chance-of-endorsement-deals-for-anand/

Bandh a 'partial success', no effect on petrol prices
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/bandh-a-partial-success-no-effect-on-petrol-prices/

Stories on 10th May

Of Haldi, Chandan & all that makes Santoor
Success in consistently communicating the ageless skin story over 25 years has ensured Santoor is India's third largest soap brand
http://www.mxmindia.com/2012/05/haldi-chandan-and-santoor/

MxM Exclusive: Satyamev Jayate impacts govt. Women & Child Dev Minister Krishna Tirath promises action, commends Aamir
A mother of three daughters, Women & Child Dev Minister Krishna Tirath commends Aamir Khan's Satyamev Jayate and promises action
http://www.mxmindia.com/2012/05/mxm-exclusive-satyamev-jayate-impacts-govt-women-child-dev-minister-krishna-tirath-promises-action-commends-aamir/

HUL to launch Mission Bushfire in 8 cities
Mission Bush Fire' is an employee-led market execution and customer interaction exercise to get the home & personal care giant to connect with the market place
http://www.mxmindia.com/2012/05/hul-to-launch-mission-bushfire-2012-across-8-cities/

Taproot delivers a fragrant tale for 'Z talc'
The talc is from the stable of Argus Cosmetics, the manufacturers of a range of personal care products
http://www.mxmindia.com/2012/05/taproot-delivers-a-fragrant-tale-for-z-talc/

Halfway through, IPL 5 ratings stabilize
At 3.40 TVR (CS 4+, all India), IPL 5 is faring poorly when compared to 2011 where it recorded a TVR of 3.54, 4.53 in 2010, 4.05 in 2009 and 4.72 in 2008
http://www.mxmindia.com/2012/05/halfway-through-ipl-5-ratings-heading-towards-stabilization/

Content not big celebs get in numbers
The second season of DID L'il Masters premiered on April 28 with an opening of 5.8 TVR, as per the TAM figures
http://www.mxmindia.com/2012/05/content-not-big-celebs-get-in-numbers/

Cable cos expect major hike in subscriber revs
Large cable distributors have said that one factor alone - a huge six-eight times hike in subscription revenues alone- would buttress their already profitable balance sheets
http://www.mxmindia.com/2012/05/cable-cos-expect-major-hike-in-subscriber-revs/

Media Matrix by Paritosh Joshi: Valuing audiences
Media Matrix is a weekly column by Paritosh Joshi, that started last Thursday. Given his varied experience in the media and industry bodies, Mr Joshi, until recently CEO, Star CJ, will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-by-paritosh-joshi-valuing-audiences/

Hungama earns Facebook's 'Most Preferred Marketing Developer' badge
PMD badge in recognition to Hungama's commitment in the digital marketing space
http://www.mxmindia.com/2012/05/hungama-earns-facebooks-most-preferred-marketing-developer-badge/

The Anchor: Mansi Sapre on 5 reasons why dubbed Hollywood movies work in India
Hollywoodmovies, when dubbed in Hindi or other Indian languages, reach higher number of audiences than in their original version, making them more mass, writes Mansi Sapre
http://www.mxmindia.com/2012/05/the-anchor-mansi-sapre-on-5-reasons-why-dubbed-hollywood-movies-work-in-india/

Debrief: TOI Kerala: Much too cliche ridden
To start with, the ad is way too noisy. This is God's own country we are talking about, so perhaps there's a mystical, tranquil, classy way to handle things, notes Anil Thakraney
http://www.mxmindia.com/2012/05/debrief-toi-kerala-much-too-cliche-ridden/

[MJR] The missing 'outrage' gene
Every Thursday, Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-the-missing-outrage-gene/

Stories on 30th April

Disappointed at not winning the Grand Prix: Agnello Dias
The Taproot co-founder speaks to Anil Thakraney on his agency's story so far, awards & stake sale rumours
http://www.mxmindia.com/2012/04/disappointed-at-not-winning-the-grand-prix-agnello-dias/

Reliance Broadcast & RTL  name JV channel 'Thrill'
Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13
http://www.mxmindia.com/2012/04/reliance-broadcast-rtl-group-name-jv-channel-thrill/

Authenticity and engagement is what brands must give consumers: MTV youth summit
Young people are willing to be advocates of brands on social networking sites as long as they trust it was the key learning at MTV Power of One - Youth Marketing Forum 2012
http://www.mxmindia.com/2012/04/authenticity-and-engagement-is-what-brands-must-give-consumers/

Paranjoy Guha Thakurta upgrades book on ethics
A second expanded edition of Paranjoy Guha Thakurta's book on 'Media Ethics: Truth, Fairness and Objectivity' was launched in the capital on April 27
http://www.mxmindia.com/2012/04/paranjoy-guha-thakurta-launches-revised-book-on-media-ethics/

Yudhvir Singh joins Mogae from Videocon
Yudhvir Singh has joined Mogae Digital as General Manager & Head of Mobile Activation from Videocon’s Corporate VAS team
http://www.mxmindia.com/2012/04/yudhvir-singh-joins-mogae-from-videocon/

Mediaah! The business of Akshaya Tritiya & the plot to shift Mother's Day to make money!
In Mediaah!, Pradyuman Maheshwari recounts a story on how some marketers had once wanted to shift the Mother’s Day date and comments on Siddharth Varadarajan’s outburst in The Hindu, Hoshie Ghaswalla’s advice to his editors and how Taproot ought to have won the Grand Prix at Goafest for Airtel
http://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/

Lonely Planet Magazine India announces Travel Awards 2012
Lonely Planet is recognised as the traveller's best friend the world over, and as the flag-bearers of this brand in India
http://www.mxmindia.com/2012/04/lonely-planet-magazine-india-announces-travel-awards-2012/

The Hindu launches luxury supplement - Watches, Luxury & beyond
The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion
http://www.mxmindia.com/2012/04/the-hindu-launches-luxury-supplement-watches-luxury-beyond/

AdStrat: Limca 'Pyaas Badhao'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

The Anchor: 5 low-cost HD cameras that come in handy for journos
Shruti Pushkarna gives you a few options of low cost HD cameras that can come in handy for journalists on the move, especially if you carry the tag of a 'multimedia journalist'
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

Anil Thakraney: Aamir wants to play God
I guess he wants to re-create 'appointment viewing' which Ramayana and Mahabharata used to enjoy in the late eighties/early nineties
http://www.mxmindia.com/2012/04/anil-thakraney-aamir-wants-to-play-god/

[MJR] The Bofors scandal will never die
The problem is that much worse has happened since the Bofors scandal and the grand sum of Rs64 crore - the bribe amount - seems quite teeny-weeny compared to the giant figures we've become used to
http://www.mxmindia.com/2012/04/mjr-the-bofors-scandal-will-never-die/

Stories on 23rd Apr '12

@Goafest, Taproot emerges tall. And how!
Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small...
http://www.mxmindia.com/?p=18299

Need for industry leaders to deliberate on advertising biz: Sam Balsara
The original idea of a business conclave is for a few industry leaders to sit together in a roundtable and discuss the issues of business of advertising says Sam Balsara
http://www.mxmindia.com/?p=18291

Special to MxM: Shashi Sinha on Day 2
So while the focus till now was to get the event going, the plan going forward would be to plan three years' ahead and see what can be planned for the future, says Shashi Sinha
http://www.mxmindia.com/?p=18290

Don't ignore TV & print: Joy Chakraborthy
They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborthy, CEO, TV Today
http://www.mxmindia.com/?p=18295

Ads must be rational: Prof John Philip Jones
Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world
http://www.mxmindia.com/?p=18298

'Need for old & wise to guide youth'
The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand
http://www.mxmindia.com/?p=18293

Net better RoI with online video ads: Lucas Watson
Start a video advertising campaign online, and you will be surprised to find how people are passionate about participating with the brand they love, says Lucas Watson, Global Vice President, YouTube
http://www.mxmindia.com/?p=18294

Innovation is the magic of ideas: Tim Love
Mr Love talked about how language is a technology and how we have underestimated the effect language has on human misunderstanding
http://www.mxmindia.com/?p=18301


Creativity plus content, the Coca-Cola way
Mr Mildenhall also explained how a brand must encourage its consumers to express their stories because there is a need to move to dynamic storytelling
http://www.mxmindia.com/?p=18296


Despite 59 cuts, Sony asked to push Dirty Picture airing to after 11pm
Sony is asked by the I&B Ministry to push Dirty Picture airing to after 11.30pm
http://www.mxmindia.com/?p=18288

Anil Thakraney: What to do with scam ads?
Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat
http://www.mxmindia.com/?p=18297

Ad Strat: Jumpin - Bade Kaam Ki Masti
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/?p=18393

The Anchor: 20 Amul ads that tell the IPL story
Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads
http://www.mxmindia.com/?p=18289

Reviewing the Reviews: Vicky Donor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/?p=18292

[MJR] Who will guard the Republic?
The biggest problem for the President of India, as far as I can see, is whether they can stand for hours, saluting, during the Republic Day parade
http://www.mxmindia.com/?p=18336

National Public Relations Day celebrated
National and Public Relations Day is observed to highlight the growing role of public relations practice in the society
http://www.mxmindia.com/?p=18300

Stories on 22nd December

IRS 2011Q3: Dainik Jagran rules yet again
Dainik Jagran is Daily Newspaper #1 and Vanitha is the top-read magazine, as per the Indian Readership Survey for the third quarter of 2011.
http://www.mxmindia.com/2011/12/irs-2011q3-dainik-jagran-rules-yet-again/

Prasoon Joshi is Jury Prez of Press Lotus @ Adfest 2012
He was the jury president for Film some years ago at ADFEST and now he will oversee the Press Lotus jury panel.
http://www.mxmindia.com/2011/12/prasoon-joshi-adfest%E2%80%99s-jury-president-of-press-lotus/

Taproot India gives voice to the Mumbaikars
The agency has come out with a compelling campaign for Mumbai Mirror which showcases the newspaper on a crusade giving voice to the unheard stories.
http://www.mxmindia.com/2011/12/taproot-india-gives-voice-to-the-mumbaikars/

Performance incentives? Try a trip down under for the cricket-crazy
Companies like Logitech offer incentive tours to the cricket-crazy.
http://www.mxmindia.com/2011/12/performance-incentives-try-a-trip-down-under-for-the-cricket-crazy/

Nokia leads at 30% of cellphone sales, Samsung at #2
Smartphones shipments touch 7.9 million units in first nine months, growing from 2.3 million in 1Q 2011 to over 3 million in 3Q 2011.
http://www.mxmindia.com/2011/12/mobile-sales-in-india-touch-nearly-135-million-units/

ATN launches Aapka Colors in Canada
The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal.
http://www.mxmindia.com/2011/12/atn-launches-aapka-colors-in-canada/

GroupM HR Team frontrunners for 6th Regional Employer Branding Awards
In the Regional Round of Employer Branding Awards for West, GroupM won five of the 10 awards in the Organisational Category.
http://www.mxmindia.com/2011/12/groupm-hr-team-frontrunners-for-the-6th-regional-employer-branding-awards/

Polaris India appoints LinOpinion as PR partner
LinOpinion will partner with Polaris to develop the best communications route to assist the brand's foray into the Indian market.
http://www.mxmindia.com/2011/12/polaris-india-appoints-linopinion-as-pr-partner/

UTV Action showcases mighty action heroes in 'Christmas Brave Hearts'
This Christmas get ready to witness an action packed line up of films from 25th December to 1st January at 8.45pm everyday.
http://www.mxmindia.com/2011/12/utv-action-showcases-mighty-action-heroes-in-%E2%80%98christmas-brave-hearts%E2%80%99/

The Anchor: 5 things that tell you this is the Hour of HR
More people looking for more jobs, more positions demanding more skilled hands. Never before, perhaps, has Human Resources been of such significance.
http://www.mxmindia.com/2011/12/the-anchor-5-things-that-tell-you-this-is-the-hour-of-hr/

Debrief: The one-upmanship trick
The challenge 'Aapke paas nahin hai kya?' makes the owner of the phone feel superior, and this trick should appeal to kids who are forever looking to outwit their seniors, to go one-up on them.
http://www.mxmindia.com/2011/12/debrief-the-one-upmanship-trick/

Dharker & Aiyar face the heat for speaking their mind
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/dharker-aiyar-face-the-heat-for-speaking-their-mind/