The MxMINDIA.COM BLOG: Hindustan Unilever

Showing posts with label Hindustan Unilever. Show all posts

Monday, 21 December 2015

Stories on 21st Dec '15

Trust before eyeballs
Not splashy ad campaigns, but building trust is what matters, says Ajay Kakar, Chief Marketing Officer- Financial Services, Aditya Birla Group
http://www.mxmindia.com/2015/12/trust-before-eyeballs/

Indrani Sen: English vs. Vernacular: The Language Anomaly
What kind of hybrid citizens we are producing in India who get educated in English medium, but depend on vernacular media for news, infotainment and entertainment, asks Indrani Sen
http://www.mxmindia.com/2015/12/indrani-sen-english-vs-vernacular-the-language-anomaly/

Everything is better when it's Outdoor, says new campaign for IOAA
IOAA also provides a common platform for the industry to take up issues at various government and non-government forums
http://www.mxmindia.com/2015/12/everything-is-better-when-its-outdoor-says-new-campaign-for-ioaa/

Indulekha: Common man's premium product
Managing Director Fayas MP could find a foothold for his premium brand in Kerala on the proposition that hair fall and hair loss cuts across demographic lines and hence the price should not matter
http://www.mxmindia.com/2015/12/indulekha-common-mans-premium-product/

RAM Ratings for Week 49 - Nov 29-Dec 5, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 29-December 5, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-49-nov-29-dec-5-2015/

SBI Life's new TVC urges people to fulfil their wishes
The campaign aims to amplify the idea of not having to compromise one's desires in order to save for the future
http://www.mxmindia.com/2015/12/sbi-lifes-new-tvc-urges-people-to-fulfil-their-wishes/

Amith Prabhu: 15 young professionals who show promise
Fifteen professionals whom I have either had the pleasure to work with or have heard of and are doing some amazing work within the organisation, writes Amith Prabhu
http://www.mxmindia.com/2015/12/amith-prabhu-15-young-professionals-who-show-promise/

Fountainhead Mumbai comes together under one roof
The company recently conducted a formal inaugural ceremony in which Annie Rickard, Global Chairman of MKTG, lit the lamp
http://www.mxmindia.com/2015/12/fountainhead-mumbai-comes-together-under-one-roof/

Tuesday, 12 August 2014

Stories on 12th Aug 14

Vital Stats: Kareena, HUL & Idea top Celebrity Endorsement & Buzz in Jan-June 2014
Presenting Celebrity Endorsement Data which comes from TAM AdEx and Celebrity Buzz Data that is from Eikona
http://www.mxmindia.com/2014/08/vital-stats-kareena-hul-idea-top-celebrity-endorsement-buzz-in-jan-june-2014/

REALTY CHECK: Day 5 | Sumit Jain: High demand for Ready-to-Move-in Properties
The debate on ready-to-occupy versus under construction properties is a never-ending one and will seldom find a concrete conclusion, notes Sumit Jain, Co-founder and CEO, CommonFloor.com
http://www.mxmindia.com/2014/08/realty-check-day-5-sumit-jain-high-demand-for-ready-to-move-in-properties/

What Ticks for Indian Consumers: Ashish Bhasin and Rana Barua
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rana Barua and Ashish Bhasin.
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-ashish-bhasin-and-rana-barua/

KKT undertakes initiative to fight corruption
Kan Khajura Tesan pe missed call lagao aur muft manoranjan ke saath ghar baithe world record banao
http://www.mxmindia.com/2014/08/kkt-undertakes-initiative-to-fight-corruption/

Berger Paints takes Berger Silk proposition further with new TVC
Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched
http://www.mxmindia.com/2014/08/berger-paints-takes-berger-silk-proposition-further-with-new-tvc/

Rasika Bamba joins Quasar as head of Digital Media
She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region
http://www.mxmindia.com/2014/08/rasika-bamba-joins-quasar-as-head-of-digital-media/

Ranjona Banerji: Long way to go for ToI's Doon edition
The first rule for a local edition is local coverage and The Times of India's all-new Dehradun edition doesn't fair too well at that, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-long-way-to-go-for-tois-doon-edition/

On eve of anniversary, Loginworks unveils new brand identity
The company sports a new corporate logo, corporate website and brand portfolio

http://www.mxmindia.com/2014/08/on-eve-of-anniversary-loginworks-unveils-new-brand-identity/

Wednesday, 18 June 2014

Stories on 18th Jun 14

Oh, Mitwa! 'Kan Khajura Tesan' 3 Gold Jeetwa!
Hindustan Unilever's Kan Khajura Tesan wins 2 Golds for PHD and one for Lowe Lintas
http://www.mxmindia.com/2014/06/oh-mitwa-kan-khajura-tesan-3-gold-jeetwa/

Sanjeev Kotnala: 20 things Goafest must do to be in the reckoning
Having attended all editions of Goafest held thus far, Sanjeev Kotnala, founder and Head Catalyst, P1P2Solutions (and until recently head of branding and marketing of the Dainik Bhaskar group) offers suggestions on how Goafest can be resurrected and achieve what it was intended when it was set up a decade back
http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/

Biz channel ET Now turns 5
ET Now's '5 Year celebration' reloads with the Theme of 'Five years of excellence
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Bajaj Finserv banks on 'Go for great' for first ever TVC
Translates its core philosophy of ‘go for great’ to the external world
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Wednesday, 19 March 2014

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Friday, 7 March 2014

Stories on 7th Mar'14

Oh Womaniya: From Salma Sultan to Rakhi Sawant
It's Women's Day tomorrow and Shailesh Kapoor presents his list of 5 women who have created a strong impact on Indian television
http://www.mxmindia.com/2014/03/oh-womaniya-from-salma-sultan-to-rakhi-sawant/

Billion dollar baby Flipkart crosses miletone faster than Amazon
Flipkart hits $1 billion in sales, a year ahead of schedule
http://www.mxmindia.com/2014/03/billion-dollar-baby-flipkart-crosses-miletone-faster-than-amazon/

9 Indian entries shortlisted for FOM Awards
A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world
http://www.mxmindia.com/2014/03/9-indian-entries-shortlisted-for-fom-awards/

Ranjona Banerji: Journalists under attack
The attack on former Hindu editor-in-chief Siddharth Varadarajan's caretaker is disturbing and must be condemned, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-journalists-under-attack/

Week #9: Zee makes big leap to #2, Life OK back at #4
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters
http://www.mxmindia.com/2014/03/week-9-zee-makes-big-leap-to-2-life-ok-back-at-4/

ThoughtBuzz study depicts what women love the most
The survey highlights shopping, relationships, wellness and parenting as the four categories that women discuss on social media and how most of them find happiness discussing these
http://www.mxmindia.com/2014/03/thoughtbuzz-study-depicts-what-women-love-the-most/

Big B goes green, to present IAA's Olive Crown Awards
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability
http://www.mxmindia.com/2014/03/big-b-goes-green-to-present-iaas-olive-crown-awards/

Simplymarry.com engages RAPP
RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign
http://www.mxmindia.com/2014/03/simplymarry-com-engages-rapp/

Internet accessed most on mobile, says IAMAI report
With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness
http://www.mxmindia.com/2014/03/internet-accessed-most-on-mobile-says-iamai-report/

Farhad Wadia exits media, joins real estate
...but he will continue to do Independence Rock even as he joins the Capricorn Group which is essentially into real estate and hotels
http://www.mxmindia.com/2014/03/farhad-wadia-exits-media-joins-real-estate/

92.7 Big FM chosen official radio partner for ICC World Twenty20
The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

http://www.mxmindia.com/2014/03/92-7-big-fm-chosen-official-radio-partner-for-icc-world-twenty20/

Thursday, 20 February 2014

Stories on 20th Feb '14

Say Cheers! Madison predicts 16.8% adspend growth in 2014
If the 11.1% bucked the estimates of last year, Sam Balsara's forecast for 2014 sure has everyone raising a toast
http://www.mxmindia.com/2014/02/say-cheers-madison-predicts-16-8-adspend-growth-in-2014/

Jaldi 5 with Sam Balsara: Industry's cautious approach could be replaced by buoyant
Elections will be the single biggest thing to take place in 2014, says the Madison World CMD, with Rs 5000 crore being the estimate of revenues that the polls will generate
http://www.mxmindia.com/2014/02/jaldi-5-with-sam-balsara-industrys-cautious-approach-could-be-replaced-by-buoyant/

Rahul Welde is Jury Prez at Asian Marketing Effectiveness and Strategy Awards
The Effectiveness and Media Strategy juries of the The Asian Marketing Effectiveness & Strategy Awards were announced
http://www.mxmindia.com/2014/02/rahul-welde-is-jury-prez-at-asian-marketing-effectiveness-and-strategy-awards/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated [updated]
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

InMobi report finds 15% increase in m-commerce
Two out of three users have already purchased something via a mobile
http://www.mxmindia.com/2014/02/inmobi-report-finds-15-increase-in-m-commerce/

Online user visit for mobile phones witnessed 162% growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 5.26 million in December 2012 to 13.79 million in December 2013
http://www.mxmindia.com/2014/02/online-user-visit-for-mobile-phones-witnessed-162-growth-iamai/

Game4u evangelises gaming with parties
The first PlayPad Night took place on February 15
http://www.mxmindia.com/2014/02/game4u-evangelises-gaming-with-parties/

94.3 My FM introduces 'Jiyo Dil Se Heroes'
Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations
http://www.mxmindia.com/2014/02/94-3-my-fm-introduces-jiyo-dil-se-heroes/

Friday, 15 November 2013

Stories on 15th Nov '13

Utterly Butterly Tondulkarlicious
While we hope he plays the second innings after the 74 in the first today. Presenting here 42 Amul ads that track Sachin's life and times
http://www.mxmindia.com/2013/11/utterly-butterly-tondulkarlicious/

What makes P&G's India head Shantanu Khosla outlive peers
He has been described as the Tendulkar in the Procter & Gamble system: 24 years. At the helm for 11 of them.
http://www.mxmindia.com/2013/11/what-makes-pgs-india-head-shantanu-khosla-outlive-peers/

Shailesh Kapoor | Wanted: Dimaag Wala Filter For Sachin Programming
Shailesh Kapoor rues that there is no particular Sachin programme that one can look forward to. Channels are not even promoting Sachin shows anymore... they are promoting Sachin the idea, the concept, he writes
http://www.mxmindia.com/2013/11/shailesh-kapoor-wanted-dimaag-wala-filter-for-sachin-programming/

Star Plus stays at #1. Colors, Zee follow. Life OK at #4
In the Week 45 ratings for the calendar year 2013, Star Plus was yet again at #1 with Colors and Zee at No 3 and 4 respectively. Life OK was at #4
http://www.mxmindia.com/2013/11/star-plus-stays-at-1-colors-zee-follow-life-ok-at-4/

TRAI seeks views on issue of new DTH licences
The Telecom Regulatory Authority of India has released a supplementary consultation paper on Issues related to New DTH Licences
http://www.mxmindia.com/2013/11/trai-seeks-views-on-issue-of-new-dth-licences/

7 Indian entries in Digital Asia Fest shortlist
Japan leads with the most shortlisted entries (14) followed by Australia (13), New Zealand (10), China (9), Hong Kong (9), India (7), Singapore (7), The Philippines (5), Malaysia (4) and Thailand (2)
http://www.mxmindia.com/2013/11/7-indian-entries-in-digital-asia-fest-shortlist/

Ranjona Banerji: Not much imagination in the Tendulkar coverage
In her review of the news media, Ranjona Banerji scans the coverage on Sachin Tendulkar's farewell match and the Campa Cola building controversyand the Campa Cola building controversy

http://www.mxmindia.com/2013/11/ranjona-banerji-not-much-imagination-in-the-tendulkar-coverage/

Friday, 1 November 2013

Stories on 1st Nov '13

Why Unilever CEO Paul Polman doesn't like to worry...
...except of growing so big that there is a fear of being internally focused and losing passion about the consumer
http://www.mxmindia.com/2013/11/why-unilever-ceo-paul-polman-doesnt-like-to-worry/

Recording-breaking ratings for Chennai Express helps Zee create Diwali 'dhamaka' in GEC-land
The Shah Rukh Khan-starrer's premiere on Zee TV garners a record breaking 19541 TVTs and the channel soars to No.1 position this Diwali!
http://www.mxmindia.com/2013/11/recording-breaking-ratings-for-chennai-express-helps-zee-create-diwali-dhamaka-in-gec-land/

Watch out! The shopper next to you could be fake
This Diwali, brands hiring hordes of mystery shoppers for surreptitious research
http://www.mxmindia.com/2013/11/watch-out-the-shopper-next-to-you-could-be-fake/

OMI is now Laqshya Solutions
The Laqshya group's Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions
http://www.mxmindia.com/2013/11/omi-is-now-laqshya-solutions/

Ranjona Banerji: Be damned if you write about the Right!
Ranjona Banerji on the perils of writing negatives on the BJP and the RSS, RTI, media ethics and HT Mumbai's series on Mumbai's roads
http://www.mxmindia.com/2013/11/ranjona-banerji-be-damned-if-you-write-about-the-right/

Shailesh Kapoor: The much-abused media word: Passion!
Passion is instinctive. You can't prepare for it. And you don't have to work hard to communicate it. If you are truly passionate, it reflects in your identity, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-the-much-abused-media-word-passion/

Tuesday, 10 September 2013

Stories on 10th Sep '13

Mindshare emerges victorious in a closely-fought Emvies 2013
... as Hindustan Unilever is Media Client of the Year followed by Cadbury India and Tata Docomo
http://www.mxmindia.com/?p=53823

MxMIndia: Too good to be Two!
We completed two years of our existence yesterday. For us, it's time to look beyond, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=53839

MoCoupons will be boon for FMCG companies: Sandeep Goyal
Adman and former chairman of Dentsu India Sandeep Goyal's Mogae Media is working on ways to monetize the mobile phone has come up with mobile couponing for brands to reach customers
http://www.mxmindia.com/?p=53809

HT goes for new-look, introduces tearaway add-on as ‘Page One Plus’
Hindustan Times refreshes Delhi and Mumbai editions with the launch of tearaway info-sheet and a new brand campaign
http://www.mxmindia.com/?p=53807

Vijay Karnataka's Sanjeev Kulkarni joins VRL Media
Sanjeev Kulkarni has quit Vijay Karnataka to join Vijayavani as Vice President - Sales and Marketing
http://www.mxmindia.com/?p=53812

Ranjona Banerji: Of corporate and their Twitter handles
Ranjona Banerji has had some fun with the Twitter handle of Vodafone only to be disturbed in her Sunday afternoon snooze
http://www.mxmindia.com/?p=53815

Amith Prabhu: Why our politicians must undertake media training
Public Relations should be built on the bedrock of media training, writes Amith Prabhu
http://www.mxmindia.com/?p=53814

Reviewing the Reviews: Critics give Apoorva Lakhia's Zanjeer a mauling
Actor Ram Charan was thrashed too for even trying to do a role immortalised by Amitabh Bachchan.vThis film got 0 stars and some 2 or 2.5s, notes Deepa Gahlot
http://www.mxmindia.com/?p=53817

Wednesday, 21 August 2013

Stories on 21st Aug '13

Why the BJP is wrong in wanting to be aggressive on the Social Web
Vijay Mukhi reasons why screaming and shouting may work on News TV, but not on the social web
http://www.mxmindia.com/2013/08/why-the-bjp-is-wrong-in-wanting-to-be-aggressive-on-the-social-web/

FMCG majors feel the pinch as consumers cut spending
Sales growth of more than a dozen key consumer goods categories in the June quarter was lower than both the previous quarter and the year-earlier period
http://www.mxmindia.com/2013/08/fmcg-majors-feel-the-pinch-as-consumers-cut-spending/

HUL to run region-specific ads on Nickelodeon as Viacom18 ties up with Amagi for micro-targeting
Viacom 18 ties up with Amagi for micro-targeting TVCs via DART, HUL to run different TV ads on Nickelodeon for various regions
http://www.mxmindia.com/2013/08/hul-to-run-region-specific-ads-on-nickelodeon-as-viacom18-ties-up-with-amagi-for-micro-targeting/

Mobile VAS Market To Reach Rs 29,300 cr by end-2013
The Mobile Value Added Service (MVAS) market is expected to reach Rs 29,300 crore by the end of 2013 registering a Y-o-Y growth of 15 percent, according to the latest IAMAI-IMRB report
http://www.mxmindia.com/2013/08/mobile-vas-market-to-reach-rs-29300-cr-by-end-2013/

Samsung replaces Nokia as #1 cellphone in India
Micromax, Karbonn, Apple occupy next 3 slots as handset revenue grows 14.7 percent to touch Rs 35,946 Cr in FY13
http://www.mxmindia.com/2013/08/samsung-replaces-nokia-as-1-cellphone-in-india/

NBA welcomes Manish Tewari statement on 12-min ad cap
The News Broadcasters Association has welcomed the recent statement of I&B minister Manish Tewari that news channels must get an extension on the 12-minute ad cap till the final phase of digitization is complete
http://www.mxmindia.com/2013/08/nba-welcomes-manish-tewari-statement-on-12-min-ad-cap/

Ketchum Sampark launches Knowledge Studio
The Studio will offer content and thought leadership solutions
http://www.mxmindia.com/2013/08/ketchum-sampark-launches-knowledge-studio/

Laqshya integrates Neeru's Emporio glamour to Hyderabad airport
Laqshya's Hyderabad team executes campaign to project Neeru's as Hyderabad's premier traditional clothing brand
http://www.mxmindia.com/2013/08/laqshya-integrates-neerus-emporio-glamour-to-hyderabad-airport/

Monday, 5 August 2013

Stories on 5th Aug '13

RIP, playback singing stars?
With technology helping change the way a person sounds, film music and specifically playback singing has been significantly impacted
http://www.mxmindia.com/2013/08/rip-playback-singing-stars/

Adult brands patronize kiddie channels
Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids' channels
http://www.mxmindia.com/2013/08/adult-brands-patronize-kiddie-channels/

P V Narayanamoorthy joins OOH analytics firm Proof of Performance Data Services
He will advise on outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization
http://www.mxmindia.com/2013/08/p-v-narayanamoorthy-joins-ooh-analytics-firm-proof-of-performance-data-services/

Colors gets act together for Bigg Boss Season 7 with Salman Khan as host
Saath 7 is the new tagline of the show as promos on for Salman Khan-hosted reality show
http://www.mxmindia.com/2013/08/colors-gets-act-together-for-bigg-boss-season-7-with-salman-khan-as-host/

Anil Thakraney: An open letter to Katrina Kaif
The actress dashes off an open letter to the media for carrying her bikini-clad pictures and Anil Thakraney responds to her as only he can
http://www.mxmindia.com/2013/08/anil-thakraney-an-open-letter-to-katrina-kaif/

Guest column: Building brands through regimens
Ashita Sarin on the phenomenon of regimen. There has been an influx of products in the market, which seemed to be packaged as a combination deal, which will then provide optimum results
http://www.mxmindia.com/2013/08/guest-column-building-brands-through-regimens/

Amith Prabhu: The next phase in the evolution of Public Relations
Five trends that will change the way we look at Public Relations as a discipline, writes Amith Prabhu
http://www.mxmindia.com/2013/08/amith-prabhu-the-next-phase-in-the-evolution-of-public-relations/

Marathi telefilms on Star Pravah Premiere
Star Pravah launches monthly airing on TV versions of new and original short stories
http://www.mxmindia.com/2013/08/marathi-telefilms-on-star-pravah-premiere/

Friday, 26 July 2013

Stories on 26th July '13

Back to Square One?!
A settlement may have been reached, but not much has changed save a new terminology being introduced
http://www.mxmindia.com/2013/07/back-to-square-one/

What Corporate India can learn from MS Dhoni's leadership style
The now-resting India captain's ability to stay cool when the heat is on allows him to make uncanny calls
http://www.mxmindia.com/2013/07/what-corporate-india-can-learn-from-ms-dhonis-leadership-style/

Hindustan Unilever sets up lab to train managers on digital media marketing
Unilever has set up its first media lab in the country in Mumbai which will train its managers on digital media marketing and certify all digital initiatives of its Indian unit before they go public
http://www.mxmindia.com/2013/07/hindustan-unilever-sets-up-lab-to-train-managers-on-digital-media-marketing/

Shailesh Kapoor: Death Of The 'Television Star'
As the 2000-2005 generation stars grow older, we may have a genuine dearth of "personalities" and "stars" on our television, writes Shailesh Kapoor
http://www.mxmindia.com/2013/07/shailesh-kapoor-death-of-the-television-star/

BigFlix allies with Shemaroo for all-time hits
The tie-up will ensure patrons can access blockbusters of every decade across Tamil, Marathi and Hindi
http://www.mxmindia.com/2013/07/bigflix-allies-with-shemaroo-for-all-time-hits/

Horse & Country TV gallops ahead with Amagi
New 'Cloudport' service from Bengaluru-based tech & broadcast frim chosen to support channel's beaming in India
http://www.mxmindia.com/2013/07/horse-country-tv-gallops-ahead-with-amagi/

IAA seminar on how builders can exploit digital media
First IAA knowledge seminar on an industry-specific subject on August 2 in Mumbai
http://www.mxmindia.com/2013/07/iaa-seminar-on-how-builders-can-exploit-digital-media/

Anil Thakraney: Palghar FB case: Cops need to be punished
What happened to the girls was outrageous. It not only assassinated their right to free speech, the action taken by the cops was completely unjust, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-palghar-fb-case-cops-need-to-be-punished/

Value 360 to handle Grohe's PR
Value 360 Communications will lead Grohe India's communication strategy
http://www.mxmindia.com/2013/07/value-360-to-handle-grohes-pr/

Wednesday, 12 June 2013

Stories on 12th Jun '13

Rapid climb from Direct to Big Data Marketing
Does direct marketing have a healthy future in India?
http://www.mxmindia.com/2013/06/rapid-climb-from-direct-to-big-data-marketing/

Guest Column by Chintamani Rao: No safety in numbers with Crowdsourcing
That the advertising agency has designated, informed people and institutional memory is only one of its advantages over a crowd. The other is that if you make bad decisions you can always blame the agency and fire it. You can't fire a crowd, says guest columnist Chintamani Rao
http://www.mxmindia.com/2013/06/guest-column-by-chintamani-rao-no-safety-in-numbers-with-crowdsourcing/

Satish Menon joins Valuable Group's Caravan Talkies as CEO
The former Sports 18 CEO will take charge of Caravan Talkies, a new rural entertainment division of Valuable Group that is currently being tested
http://www.mxmindia.com/2013/06/satish-menon-joins-valuable-group%e2%80%99s-caravan-talkies-as-ceo/

Law firm files suit against NDTV, demands $1.7mn as "unpaid" fees. NDTV terms plaint "frivolous" and "without merits"
Law firm Sabharwal & Finkel has sought ‘quantum meruit’ damages from NDTV in a law suit filed in US the District Court Southern District of New York
http://www.mxmindia.com/2013/06/law-firm-files-suit-against-ndtv-demands-1-7mn-as-unpaid-fees-ndtv-terms-plaint-frivolous-and-without-merits/

Taproot India launches design unit, SquareRoot Design
Sameer Asth, who recently joined Taproot India as Head of Business and Strategy, will be involved in SquareRoot Design, which will be fronted by Santosh Padhi and Agnello Dias
http://www.mxmindia.com/2013/06/taproot-india-launches-design-unit-squareroot-design/

Tangerine streamlines process to manage digital identity for brands
The company's newly launched service ensures lesser turnaround time for customer response along with enhanced analytical abilities for advanced content management
http://www.mxmindia.com/2013/06/tangerine-streamlines-process-to-manage-digital-identity-for-brands/

Ceat launches new TVC for monsoon
The TVC showcases Ceat's new all season tyres, focusing on the actual wet road conditions that Indian motorists and bikers have to face
http://www.mxmindia.com/2013/06/ceat-launches-new-tvc-for-monsoon/

Anil Thakraney: Shoot the Old Dog
Senior leaders in the party ought to have asked Advani to retire a long time ago. The 86-year-old man is no longer a vote catcher, and his thinking is redundant. They didn't, and now find themselves in a sorry situation
http://www.mxmindia.com/2013/06/anil-thakraney-shoot-the-old-dog/

Brandlogist spots 'ambassador next door' for Peperone
Building on Peperone's positioning of "A brand for real girls", Brandlogist used social media with a clever integration of offline and online media to get people involved

http://www.mxmindia.com/2013/06/brandlogist-spots-ambassador-next-door-for-peperone/

Tuesday, 8 May 2012

Stories on 8th May

Hindi Hinterland: Happenin' & How!
The states of UP, MP, Bihar & Jharkhand are the new growth centres, notes a special volume presented by Big Magic and produced by MxMIndia
http://www.mxmindia.com/2012/05/hindi-hinterland-happenin-how/

Hindustan Unilever to study how we shop
The centre at Hindustan Unilever's headquarter at Andheri will be used by several group companies in developing and emerging markets to understand how people shop
http://www.mxmindia.com/2012/05/hindustan-unilever-to-study-how-we-shop/

Satyamev Jayate reports gr8 Chrome numbers
Aamir Khan's Satyamev Jayate has reported "unprecedented" launch episode numbers, reports Chrome Data Analytics and Media
http://www.mxmindia.com/2012/05/satyamev-jayate-reports-gr8-chrome-numbers/

54 Days to D-Day | Industry voices concerns on sunset date (Video)
MxMIndia caught up with various stakeholders of broadcast and cable industry to get their responses on the recently issued TRAI tariff order and to understand their respective concerns in the run up to digitization of cable television
http://www.mxmindia.com/2012/05/54-days-to-d-day-industry-worries-on-sunset-date-video/

RAMcheck: Besides Mumbai, no change in #1s
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/05/ramcheck-besides-mumbai-no-change-in-1-rankings/

Today's ad industry is all about business: Sanyal
Published by Fingerprint, Life In A Rectangle is a candid memoir where adman Sujit Sanyal narrates some revealing, some intriguing and other whacky stories about the advertising world from his Clarion days
http://www.mxmindia.com/2012/05/todays-ad-industry-is-all-about-business-sanyal/

Moneycontrol unveils online investor event
The day-long event will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2012/05/moneycontrol-unveils-online-investor-event/

The Anchor: Naresh Gupta lists 10 reasons why one should go independent
The buck truly stops at you. There are no approvals to be sought; there are no conflicting egos to be settled, says Naresh Gupta
http://www.mxmindia.com/2012/05/the-anchor-naresh-gupta-lists-10-reasons-why-one-should-go-independent/

Debrief: Limca: Freshness badhao, not pyaas!
I think makers of Limca have blundered big-time on this one. For one, Bebo is over-used in advertising. Waste of money. Cricket has been flogged to death, so that's a waste of time
http://www.mxmindia.com/2012/05/debrief-limca-freshness-badhao-not-pyaas/

[MJR] The Modi merry-go-round continues
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-the-modi-merry-go-round-continues/

India will be key growth engine market: Clive Armitage
Clive Armitage, Co-founder & CEO of Bite Communications highlights a few markets that would help bring growth to the agency and maps out new avenues that would put the agency on a higher pedestal in the months to come
http://www.mxmindia.com/2012/05/india-will-be-key-growth-engine-market-clive-armitage/

Tuesday, 24 January 2012

Stories on 24th January

Why the PR industry needs some PR
MSLGroup's white paper on the Indian PR industry underlines potentially growth-limiting challenges the trade faces
http://www.mxmindia.com/2012/01/why-the-pr-industry-needs-some-pr/

3 Executive Directors quit in 1.5 years... all well at Hindustan Unilever?
What ails HUL? Strategic changes by CEO Paul Polman 'upset' Indian executives
http://www.mxmindia.com/2012/01/3-exec-directors-quit-in-1-5-years-all-well-at-hindustan-unilever/

Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)
Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics
http://www.mxmindia.com/2012/01/komli-media-launches-komli-labs-srinivasan-h-sengamedu-to-lead-the-team/

Full-service mobile offering for Mindshare India
Mindshare cashes in on early strengths, firms up Mobile Marketing agenda for India.
http://www.mxmindia.com/2012/01/full-service-mobile-offering-for-mindshare-india/

Walt Disney India MD Mahesh Samat resigns
Walt Disney India managing director Mahesh Samat resigns as his company is in the process of buying out UTV
http://www.mxmindia.com/2012/01/walt-disney-india-md-mahesh-samat-resigns/

Venkat Mallik to head Tribal DDB & RAPP in India
With his background in advertising, brand marketing, Data & Digital communication, Venkat Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath
http://www.mxmindia.com/2012/01/venkat-mallik-to-head-tribal-ddb-rapp-in-india/

Suresh Mohankumar is National Planning Head @ Dentsu
Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level, says Rohit Ohri, Executive Chairman, DentsuIndia
http://www.mxmindia.com/2012/01/suresh-mohankumar-is-national-planning-head-dentsu/

Vivek Malhotra joins TV Today as VP - Marketing
Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN
http://www.mxmindia.com/2012/01/vivek-malhotra-moves-to-tv-today-as-head-of-marketing-research/

Swati Mohan is VP - Prog & Ops for Fox, NGC India
Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.
http://www.mxmindia.com/2012/01/swati-mohan-is-vp-programming-ops-for-fox-ngc-india/

Social Wavelength wins 2 Biggies at WAT Awards, 2012
Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'
http://www.mxmindia.com/2012/01/social-wavelength-wins-2-biggies-at-wat-awards-2012/

What's-On-India launchesTV streetmaps
The maps will be used to monitor TV channel distribution and connectivity
http://www.mxmindia.com/2012/01/whats-on-india-launchestv-streetmaps/

Singham voted as the Best Film of 2011: Ormax Media
The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year
http://www.mxmindia.com/2012/01/singham-voted-as-the-best-film-of-2011-ormax-media/

92.7 BIG FM presents BIG Music Parade this Republic Day
The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi
http://www.mxmindia.com/2012/01/92-7-big-fm-presents-big-music-parade-this-republic-day/

Future Media takes its partnership with banks to regional level for 'Sabse Saste 5 Din'
UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka
http://www.mxmindia.com/2012/01/future-media-takes-its-partnership-with-banks-to-regional-level-for-sabse-saste-5-din/

6 reasons why wall graffiti advertising attracts brands
The simplest medium is often the most effective – and right under our noses, writes Mihir Mody.
http://www.mxmindia.com/2012/01/the-anchor-6-reasons-why-wall-graffiti-advertising-attracts-brands/

Debrief: Titan Raga: Great attitude
Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. Simple idea, zippy execution.
http://www.mxmindia.com/2012/01/debrief-titan-raga-great-attitude/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/some-clarity-on-rushdie-please/