Stories on 10th Feb '14

What form of Regulation in India?
Can we effectively regulate media in India? Indeed, should the media be regulated? And by whom? Chintamani Rao discusses the issue
http://www.mxmindia.com/2014/02/what-form-of-regulation-in-india/

It's mid-Feb and no Goafest/Abby dates yet!
The decision on the date has been delayed by fear of a clash with dates of the general elections
http://www.mxmindia.com/2014/02/its-mid-feb-and-no-goafestabby-dates-yet/

Creativeland Asia hires Kay Khoo as Chief Innovations Officer
The co-founder of Kyoorius and the co-creator of Kyoorius Designyatra will be responsible for design and technology-led initiatives at Creativeland. He will continue his association with Kyoorius
http://www.mxmindia.com/2014/02/creativeland-asia-hires-kay-khoo-as-chief-innovations-officer/

Jaldi 5 with Ashwin Padmanabhan: 92.7 Big FM's rise to No 2 in Mumbai is about content, not just music
A quick chat with Ashwin Padmanabhan, National Business Head, 92.7 Big FM on his Mumbai’s station ascent to No 2
http://www.mxmindia.com/2014/02/jaldi-5-with-ashwin-padmanabhan-92-7-big-fm%e2%80%99s-rise-to-no-2-in-mumbai-is-about-content-not-just-music/

NDTV Profit to convert to NDTV Prime post trading and on weekends
Billed as a first-in-India channel concept, NDTV Prime will be launched on March 17.2014
http://www.mxmindia.com/2014/02/ndtv-profit-to-convert-to-ndtv-prime-post-trading-and-on-weekends/

Amith Prabhu: The need for an individual membership-driven PR association
All skilled service professions have bodies which one can benefit from by being a member, but in Indian PR, there is no such, rues Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-need-for-an-individual-membership-driven-pr-association/

Reviewing the Reviews: Mostly 2.5-3 stars for 'Hasee Toh Phasee'
There were unreserved raves for lead actress Parineeti Chopra and just a little less appreciation for Sidharth Malhotra and Manoj Joshi

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-3-stars-for-hasee-toh-phasee/

Stories on 12th Jun '13

Rapid climb from Direct to Big Data Marketing
Does direct marketing have a healthy future in India?
http://www.mxmindia.com/2013/06/rapid-climb-from-direct-to-big-data-marketing/

Guest Column by Chintamani Rao: No safety in numbers with Crowdsourcing
That the advertising agency has designated, informed people and institutional memory is only one of its advantages over a crowd. The other is that if you make bad decisions you can always blame the agency and fire it. You can't fire a crowd, says guest columnist Chintamani Rao
http://www.mxmindia.com/2013/06/guest-column-by-chintamani-rao-no-safety-in-numbers-with-crowdsourcing/

Satish Menon joins Valuable Group's Caravan Talkies as CEO
The former Sports 18 CEO will take charge of Caravan Talkies, a new rural entertainment division of Valuable Group that is currently being tested
http://www.mxmindia.com/2013/06/satish-menon-joins-valuable-group%e2%80%99s-caravan-talkies-as-ceo/

Law firm files suit against NDTV, demands $1.7mn as "unpaid" fees. NDTV terms plaint "frivolous" and "without merits"
Law firm Sabharwal & Finkel has sought ‘quantum meruit’ damages from NDTV in a law suit filed in US the District Court Southern District of New York
http://www.mxmindia.com/2013/06/law-firm-files-suit-against-ndtv-demands-1-7mn-as-unpaid-fees-ndtv-terms-plaint-frivolous-and-without-merits/

Taproot India launches design unit, SquareRoot Design
Sameer Asth, who recently joined Taproot India as Head of Business and Strategy, will be involved in SquareRoot Design, which will be fronted by Santosh Padhi and Agnello Dias
http://www.mxmindia.com/2013/06/taproot-india-launches-design-unit-squareroot-design/

Tangerine streamlines process to manage digital identity for brands
The company's newly launched service ensures lesser turnaround time for customer response along with enhanced analytical abilities for advanced content management
http://www.mxmindia.com/2013/06/tangerine-streamlines-process-to-manage-digital-identity-for-brands/

Ceat launches new TVC for monsoon
The TVC showcases Ceat's new all season tyres, focusing on the actual wet road conditions that Indian motorists and bikers have to face
http://www.mxmindia.com/2013/06/ceat-launches-new-tvc-for-monsoon/

Anil Thakraney: Shoot the Old Dog
Senior leaders in the party ought to have asked Advani to retire a long time ago. The 86-year-old man is no longer a vote catcher, and his thinking is redundant. They didn't, and now find themselves in a sorry situation
http://www.mxmindia.com/2013/06/anil-thakraney-shoot-the-old-dog/

Brandlogist spots 'ambassador next door' for Peperone
Building on Peperone's positioning of "A brand for real girls", Brandlogist used social media with a clever integration of offline and online media to get people involved

http://www.mxmindia.com/2013/06/brandlogist-spots-ambassador-next-door-for-peperone/

Stories on 28th March

The Mindshare Mantra for the Digital Age
Marco Rimini, Leader, Business Planning, on his agency’s plans for India and emerging markets
http://www.mxmindia.com/2012/03/ready-to-tackle-the-new-digital-age/

Omnicom & Interpublic Group join hands for Chevrolet
Prasoon Joshi to be on Board of the historic jv between Ominicom and Interpub for Chevrolet (Chevy)
http://www.mxmindia.com/2012/03/omnicom-interpublic-group-join-hands-for-chevrolet/

[95 Days to D-Day] No negotiation on deadline: MIB
Addressing a seminar on 'India going Digital: An Industry Interaction with Stakeholders' Additional Secretary of I&B Ministry Rajiv Takru said that the sunset date is sacrosanct and absolutely non-negotiable. Moreover, digitization is in the larger public interest, and if it hurts a few, then so be it.
http://www.mxmindia.com/2012/03/95-days-to-d-day-no-negotiation-on-deadline-mib/

Digital is the way forward for Zee
It has a radical call-in concept for Dance India Dance, interactive features on its WAP side, and an unshakeable determination to milk social media for all it’s worth. MxMIndia speaks to Marketing Head Akash Chawla about the Zee Group’s galactic trajectory.
http://www.mxmindia.com/2012/03/digital-is-the-way-forward-for-zee/

Sandeep Sharma joins RK Swamy Media Group
Sandeep Sharma to take over from Chintamani Rao as head of RK Swamy Media Group. Mr Rao to take on an advisory role in the group.
http://www.mxmindia.com/2012/03/sandeep-sharma-joins-rk-swamy-media-group/

E-shopping hits busy young mums too
Investor Karisma Kapoor is also throwing her weight behind online babycare shop Babyoye.com, promoting the shopping portal on TV.
http://www.mxmindia.com/2012/03/e-shopping-hits-busy-young-mums-too/

The Anchor: 5 commandments for ad stardom
Once you've got your core competency (ability to conjure up fantastic ideas) and remarkable talent in place, follow the 5 commandments to become the Rajnikanth of advertising, Amod Dani style.
http://www.mxmindia.com/2012/03/the-anchor-5-commandments-for-ad-stardom/

Anil Thakraney: Ready for long copy?
A copywriter has taken the trouble to try and revive the art of writing long copy, and he has come up with a cool idea. Bodhisatwa Dasgupta of Ogilvy & Mather has announced a contest called: ‘Longhand’. Which invites contestants to write long copy ads. And win instant recognition.
http://www.mxmindia.com/2012/03/anil-thakraney-ready-for-long-copy/

[MJR] The missing case of espelling & grammaria
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/mjr-the-missing-case-of-espelling-grammaria/