Stories on 1st Dec 14

Storytelling in the age of Digital
Straight talk on technology with Gaston Legorburu, ED and Worldwide CCO at Sapient Nitro
http://www.mxmindia.com/2014/12/storytelling-in-the-age-of-digital/

mid-day bids goodbye to Pune edition
Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day of the Pune edition
http://www.mxmindia.com/2014/12/mid-day-bids-goodbye-to-pune-edition/

With 18k vacancies, DD officials blame gaffes on 'adhocism'
Doordarshan has over 18,000 vacancies, which has led to the disintegration of the programming section, say officials at Prasar Bharti
http://www.mxmindia.com/2014/12/with-18000-vacancies-dd-officials-blame-gaffes-on-adhocism/

RAM ratings for Week 46
Presenting RAM numbers for Week 46- that's November 9 to 15, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b6/

TAM numbers for Hindi & Regional Channels in Week 47
Presenting TAM data for Week 47 for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-47/

iTV network appoints MSL for its PR
News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team
http://www.mxmindia.com/2014/12/itv-network-appoints-msl-for-its-pr/

Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller
Yu Yu Din, currently Head of Digital, is relocating to her home country
http://www.mxmindia.com/2014/12/vijay-sankaran-appointed-director-digital-strategy-at-genesis-burson-marsteller/

Amith Prabhu: My PR Person of the Year
The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu
http://www.mxmindia.com/2014/12/amith-prabhu-my-pr-person-of-the-year/

Taproot to get Dentsu identity. Exec Chairman Rohit Ohri eyes PR, Activation & regional creative shops for acquisition
"We're working on the nomenclature. Taproot has a very unique culture and we didn't want to destroy that," said Rohit Ohri, Executive Chairman, Dentsu India

http://www.mxmindia.com/2014/12/taproot-to-get-dentsu-identity-exec-chairman-rohit-ohri-eyes-pr-activation-regional-creative-shops-for-acquisition/

Stories on 30th July '13

Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/

Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/

Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/

Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/

Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/

AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/

Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/

Stories on 3rd July '13

Mediaah! Report Card on Uday Kumar Varma's tenure as I&B Secretary: 7/10
The former MIB secretary Varma presided over the effecting of the first two phases of digitization
http://www.mxmindia.com/2013/07/mediaah-report-card-on-uday-varmas-tenure-as-ib-secretary-710/

Umesh Shrikhande joins Taproot as CEO
Former Contract India captain joins Taproot India as CEO today
http://www.mxmindia.com/2013/07/umesh-shrikhande-joins-taproot-as-ceo/

Tata group forms panel to ascertain facts behind sr journalist and PR pro Charudatta Deshpande's suicide
The committee will convey its findings to the Tata Steel Board within two months
http://www.mxmindia.com/2013/07/tata-group-forms-panel-to-ascertain-facts-behind-sr-journalist-and-pr-pro-charudatta-deshpandes-suicide/

MTS connects entire brand mandate to Creativeland
Creativeland Asia continues its expansion in New Delhi with second brand-partnership win
http://www.mxmindia.com/2013/07/mts-connects-entire-brand-mandate-to-creativeland/

Aidem to handle Dangal TV adsales
Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures
http://www.mxmindia.com/2013/07/aidem-to-handle-dangal-tv-adsales/

Anil Thakraney: Are reporters adequately trained?
Media companies must never forget one hard truth: If your staffer behaves shoddily, it directly damages your brand's name, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-are-reporters-adequately-trained/

Time Out's Top 100 apps that makes life simpler
Time Out India's annual tech cover story comes with a curated list of 100 apps that make one's life simpler

http://www.mxmindia.com/2013/07/time-outs-top-100-apps-that-makes-life-simpler/

Stories on 19th Jun '13

Taproot leads India with twin golds
Golds finally happen on Day 3 for India@Cannes2013. Plus 3 bronzes in Outdoor. And 19 Design shortlists
http://www.mxmindia.com/2013/06/taproot-leads-india-with-twin-golds/

The Cannes Lions 2013 India Tally (updated Wed, June 19, 9am)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-wed-june-19-9am/

New look for Discovery Science
The science channel also gets a new logo, Morphy, as part of its younger on-air packaging
http://www.mxmindia.com/2013/06/new-look-for-discovery-science/

Kyoorius Awards jury announced
Jury members will gather for an on-ground and open-conversation jury session where they will discuss and decide the winners via private voting
http://www.mxmindia.com/2013/06/kyoorius-awards-jury-announced/

Radio City bags gold at NY festival
FM network Radio City 91.1 FM has won a 'Gold' in the 'Best Sound' category for 'Radio City A Capella Jingle', at the recently held New York Festival
http://www.mxmindia.com/2013/06/radio-city-bags-gold-at-ny-festival/

Firstpost launches promo for YouSpeak
The interactive video-views platform is also available on Android phones
http://www.mxmindia.com/2013/06/firstpost-launches-promo-for-youspeak/

Big launch for 'Under The Dome' by RBNL
The 13-episode series, based on author Stephen King's best-selling novel of the same name, will launch simultaneously in several countries within the week, and premieres in India on June 28
http://www.mxmindia.com/2013/06/big-launch-for-under-the-dome-by-rbnl/

Anil Thakraney: Tehelka's award for courage is a good idea
Such an award will help shift the focus back to real journalism. The reason why many of us opted for this profession in the first place. But got disillusioned along the way when we discovered that a healthy financial bottom-line seems to matter more than a healthy nation in the corporatized Indian media
http://www.mxmindia.com/2013/06/anil-thakraney-tehelkas-award-for-courage-is-a-good-idea/

Narendra Modi is most mentioned political leader on social media: Blogworks study
A Blogworks study of the top 20 political leaders by online mentions shows Narendra Modi leading with more than three times the overall mentions of runner-up Rahul Gandhi
http://www.mxmindia.com/2013/06/narendra-modi-is-most-mentioned-political-leader-on-social-media-blogworks-study/

Stories on 12th Jun '13

Rapid climb from Direct to Big Data Marketing
Does direct marketing have a healthy future in India?
http://www.mxmindia.com/2013/06/rapid-climb-from-direct-to-big-data-marketing/

Guest Column by Chintamani Rao: No safety in numbers with Crowdsourcing
That the advertising agency has designated, informed people and institutional memory is only one of its advantages over a crowd. The other is that if you make bad decisions you can always blame the agency and fire it. You can't fire a crowd, says guest columnist Chintamani Rao
http://www.mxmindia.com/2013/06/guest-column-by-chintamani-rao-no-safety-in-numbers-with-crowdsourcing/

Satish Menon joins Valuable Group's Caravan Talkies as CEO
The former Sports 18 CEO will take charge of Caravan Talkies, a new rural entertainment division of Valuable Group that is currently being tested
http://www.mxmindia.com/2013/06/satish-menon-joins-valuable-group%e2%80%99s-caravan-talkies-as-ceo/

Law firm files suit against NDTV, demands $1.7mn as "unpaid" fees. NDTV terms plaint "frivolous" and "without merits"
Law firm Sabharwal & Finkel has sought ‘quantum meruit’ damages from NDTV in a law suit filed in US the District Court Southern District of New York
http://www.mxmindia.com/2013/06/law-firm-files-suit-against-ndtv-demands-1-7mn-as-unpaid-fees-ndtv-terms-plaint-frivolous-and-without-merits/

Taproot India launches design unit, SquareRoot Design
Sameer Asth, who recently joined Taproot India as Head of Business and Strategy, will be involved in SquareRoot Design, which will be fronted by Santosh Padhi and Agnello Dias
http://www.mxmindia.com/2013/06/taproot-india-launches-design-unit-squareroot-design/

Tangerine streamlines process to manage digital identity for brands
The company's newly launched service ensures lesser turnaround time for customer response along with enhanced analytical abilities for advanced content management
http://www.mxmindia.com/2013/06/tangerine-streamlines-process-to-manage-digital-identity-for-brands/

Ceat launches new TVC for monsoon
The TVC showcases Ceat's new all season tyres, focusing on the actual wet road conditions that Indian motorists and bikers have to face
http://www.mxmindia.com/2013/06/ceat-launches-new-tvc-for-monsoon/

Anil Thakraney: Shoot the Old Dog
Senior leaders in the party ought to have asked Advani to retire a long time ago. The 86-year-old man is no longer a vote catcher, and his thinking is redundant. They didn't, and now find themselves in a sorry situation
http://www.mxmindia.com/2013/06/anil-thakraney-shoot-the-old-dog/

Brandlogist spots 'ambassador next door' for Peperone
Building on Peperone's positioning of "A brand for real girls", Brandlogist used social media with a clever integration of offline and online media to get people involved

http://www.mxmindia.com/2013/06/brandlogist-spots-ambassador-next-door-for-peperone/

Stories on 21st Feb '13

Ogilvy's Sabnavis: 'The basics don't change'
It's a familiar litany - talent is still the biggest challenge. But much else is different for Ogilvy and Madhukar Sabnavis, as MxMIndia finds out
http://www.mxmindia.com/?p=42023

Pepsi plans Rs 150-cr IPL splash to take on Coca-Cola
It's a revival of cola wars as PepsiCo plans Rs 150-crore IPL splash to take on Coca-Cola
http://www.mxmindia.com/?p=42050

Paritosh Joshi: When is a TV no longer a TV?
With his 'Smart TV' turning smart thanks to internet connectivity, Paritosh Joshi discovers a whole new world of television
http://www.mxmindia.com/?p=42034

Media biggies in Odisha tomorrow for M&E conclave
The one-day conference, to be attended by the stalwarts of media industry, will be organised by Odiya daily Sambad
http://www.mxmindia.com/?p=42021

Leo Burnett creates TVC for Samsung Galaxy Grand
The TVC will be aired across Hindi and English entertainment and movie channels
http://www.mxmindia.com/?p=42018

DeBrief: Quikr.com: Madness pays
Much-needed outrageous advertising will quickly get Quikr.com into the consumer mindspace, writes Anil Thakraney
http://www.mxmindia.com/?p=42033

Elephant refreshes Lacto Calamine
Elephant Strategy + Design refreshed Piramal Healthcare’s Lacto Calamine which has a 25-year history and equity as a trusted skincare solution
http://www.mxmindia.com/?p=42079

Vh1 India and Hungama launch app for Facebook
Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable fans to listen to Vh1's picks of international music
http://www.mxmindia.com/?p=42022

One97 expands board; appoints CFO
Raj Ahuja from Star India joins as the CFO, and Vivek Gour, CEO Air Works, joins the board
http://www.mxmindia.com/?p=42020

ANCHOR | One Big Idea by Agnello Dias
Uniform fee structure is the need of the hour
http://www.mxmindia.com/?p=42019

ANCHOR | One Big Idea by Zafar Rais
Choosing the right platform  for optimum outreach
http://www.mxmindia.com/?p=42017

Stories on 30th Aug

IRS will see a technology leap: Prashant Singh, MD-Media, Nielsen India
Happy to have bagged the contract, Nielsen India is getting set to work on the readership study
http://www.mxmindia.com/?p=29740

We will not mess with what's working wonderfully: Rohit Ohri
Hours after the news of the 51 per cent stake acquisition, Dentsu India executive chairman spoke to MxMIndia on what the deal means for Dentsu, and how the agency is galloping ahead in the country
http://www.mxmindia.com/?p=29769

Rahul Kansal: No shortcuts and stereotypes with TAPROOT!
BCCL Executive President Rahul Kansal on what makes the team of Agnello Dias and Santosh Padhi outstanding and why the Dentsu association will be a win-win for both
http://www.mxmindia.com/?p=29817

Pops on the Rise & Rise of Aggie & Paddy
Adland veteran KV 'Pops' Sridhar looks back at the career path of Agnello Dias and Santosh Padhi, the stars who are blazing even brighter in the limelight
http://www.mxmindia.com/?p=29738

Anil Thakraney:Talent & values rewarded
It's a win-win marriage. Dentsu, which is not a name one usually associates with sparkling creative work, has bought itself a nice creative powerhouse. Taproot gets the scale, the logistics and the bucks they need
http://www.mxmindia.com/?p=29734

What would make an entrepreneur sell?
With Taproot selling 51 percent stake to a transnational advertising agency less than four years after it was set up, we spoke to a cross-section of people in the know, on when is the time right for an entrepreneur to sell out
http://www.mxmindia.com/?p=29739

The Complete Story: Win-win for Dentsu,Taproot; big loss for WPP
From yesterday: All the answers to why did Agnello Dias and Santosh Padhi choose Dentsu over WPP? How much money did they make? And what will the equations be with Rohit Ohri?
http://www.mxmindia.com/2012/08/win-win-for-dentsu-aggie-paddy-big-loss-for-wpp/

The Anchor: 10 TAPROOT! TVCs that you want to watch over and over again
It’s not just TVCs that the Boys are known for, but this list by A N Chorrea looks at the work that got them to be the most courted creative hotshop in the country.
http://www.mxmindia.com/?p=29733

WPP moves New York Supreme Court for dismissal of NDTV lawsuit
WPP has moved the Supreme Court of the State of New York for dismissal of a complaint filed by NDTV. The motion will be taken up for hearing on September 13
http://www.mxmindia.com/?p=29737

Carat retains BMW India media AOR
Carat retains BMW India account which also saw ZO, Maxus and BPN in the pitch process
http://www.mxmindia.com/?p=29764

Paritosh Joshi | Digitization's best kept secret
Remember the days when Doordarshan would provide signals without an intermediary? As many 30 million homes still watch TV that way, note Paritosh Joshi
http://www.mxmindia.com/?p=29735

Shailesh Kapoor | The all-important C-Word
In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the 'TV Trail'
http://www.mxmindia.com/?p=29736

Ranjona Banerji: Was TV news reckless in covering 26/11?
Ranjona Banerji on the Supreme Court indictment of the coverage by news channels
http://www.mxmindia.com/?p=29801

Stories on 7th Jun

Ready, Steady, Go? Or Delay?
As I&B Minister Ambika Soni meets stakeholders tomorrow to decide on the June 30 deadline, MxMIndia presents a status report from the 4 metros
http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/


Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders Agnello Dias and Santosh Padhi are testing the market and checking out valuations, said an insider. But this may not tantamount to an immediate sale
http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/


Rupert Murdoch's News Corp to buy ESPN's 50% stake in ESPN STAR Sports
The transaction, which is subject to customary regulatory approvals, will allow News Corporation unit to own and operate all ESS businesses, including STAR Sports, ESPN and STAR Cricket
http://www.mxmindia.com/2012/06/rupert-murdochs-news-corp-to-buy-espns-50-stake-in-espn-star-sports/


Mixed response to Newscorp' total control of ESS
There has been a mixed response to the announcement that Newscorp will buy ESPN’s equity stake in ESPN Star Sports
http://www.mxmindia.com/2012/06/mixed-response-to-newscorps-buy-of-espn-stake-in-ess/


How 'Fake Jhunjhunwala' writer Aditya Magal impressed the 'real' Jhunjhunwala
For four-and-a-half years, unknown to everyone, Magal has been the anonymous writer behind 'The Secret Journal of Rakesh Jhunjhunwala', a popular parody blog that tore into people in the news with biting sarcasm
http://www.mxmindia.com/2012/06/how-fake-jhunjhunwala-writer-aditya-magal-impressed-the-real-jhunjhunwala/


Aaj Tak Care Awards are good news for society: Aroon Purie
Hindi News Channel, Aaj Tak hosted the Aaj Tak Care Awards in the capital on June 6 to honour the corporate entities who are changing the face of the society by their CSR initiatives
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-are-good-news-for-society-aroon-purie/


'I Love Style' powered by Karmik on BIG CBS Love
Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show
http://www.mxmindia.com/2012/06/i-love-style-powered-by-karmik-on-big-cbs-love/


The Anchor: Upen Rai on 5 reasons why online videos are important for marketers
Video automatically increases engagement by keeping the user busy, while advertising and other messaging can be shown non-intrusive to the user experience, writes Upen Rai
http://www.mxmindia.com/2012/06/the-anchor-upen-rai-on-5-reasons-why-online-videos-are-important-for-marketers/


Debrief | Fox Movies: Brilliant!
Anil Thakraney reviews the Fox Movies ad which he says will not work in India where the average Indian male’s eyes are fixated ‘out there’ in any case
http://www.mxmindia.com/2012/06/debrief-fox-movies-brilliant/


Newspapers must make sense of TV news
Ranjona Banerji believes that the papers must devote half a page so that hapless viewers can make sense of all that the news channels air
http://www.mxmindia.com/2012/06/newspapers-should-emulate-tv-channels/

Stories on 30th April

Disappointed at not winning the Grand Prix: Agnello Dias
The Taproot co-founder speaks to Anil Thakraney on his agency's story so far, awards & stake sale rumours
http://www.mxmindia.com/2012/04/disappointed-at-not-winning-the-grand-prix-agnello-dias/

Reliance Broadcast & RTL  name JV channel 'Thrill'
Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13
http://www.mxmindia.com/2012/04/reliance-broadcast-rtl-group-name-jv-channel-thrill/

Authenticity and engagement is what brands must give consumers: MTV youth summit
Young people are willing to be advocates of brands on social networking sites as long as they trust it was the key learning at MTV Power of One - Youth Marketing Forum 2012
http://www.mxmindia.com/2012/04/authenticity-and-engagement-is-what-brands-must-give-consumers/

Paranjoy Guha Thakurta upgrades book on ethics
A second expanded edition of Paranjoy Guha Thakurta's book on 'Media Ethics: Truth, Fairness and Objectivity' was launched in the capital on April 27
http://www.mxmindia.com/2012/04/paranjoy-guha-thakurta-launches-revised-book-on-media-ethics/

Yudhvir Singh joins Mogae from Videocon
Yudhvir Singh has joined Mogae Digital as General Manager & Head of Mobile Activation from Videocon’s Corporate VAS team
http://www.mxmindia.com/2012/04/yudhvir-singh-joins-mogae-from-videocon/

Mediaah! The business of Akshaya Tritiya & the plot to shift Mother's Day to make money!
In Mediaah!, Pradyuman Maheshwari recounts a story on how some marketers had once wanted to shift the Mother’s Day date and comments on Siddharth Varadarajan’s outburst in The Hindu, Hoshie Ghaswalla’s advice to his editors and how Taproot ought to have won the Grand Prix at Goafest for Airtel
http://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/

Lonely Planet Magazine India announces Travel Awards 2012
Lonely Planet is recognised as the traveller's best friend the world over, and as the flag-bearers of this brand in India
http://www.mxmindia.com/2012/04/lonely-planet-magazine-india-announces-travel-awards-2012/

The Hindu launches luxury supplement - Watches, Luxury & beyond
The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion
http://www.mxmindia.com/2012/04/the-hindu-launches-luxury-supplement-watches-luxury-beyond/

AdStrat: Limca 'Pyaas Badhao'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

The Anchor: 5 low-cost HD cameras that come in handy for journos
Shruti Pushkarna gives you a few options of low cost HD cameras that can come in handy for journalists on the move, especially if you carry the tag of a 'multimedia journalist'
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

Anil Thakraney: Aamir wants to play God
I guess he wants to re-create 'appointment viewing' which Ramayana and Mahabharata used to enjoy in the late eighties/early nineties
http://www.mxmindia.com/2012/04/anil-thakraney-aamir-wants-to-play-god/

[MJR] The Bofors scandal will never die
The problem is that much worse has happened since the Bofors scandal and the grand sum of Rs64 crore - the bribe amount - seems quite teeny-weeny compared to the giant figures we've become used to
http://www.mxmindia.com/2012/04/mjr-the-bofors-scandal-will-never-die/

Stories on 9th December

The Anchor: Karthi Marshan's 5 rules for engaging financial services consumers on social media
Social media engagement for brands have many uses, and just like dating, socializing and evangelizing, there are things we must keep in mind.
http://www.mxmindia.com/2011/12/the-anchor-karthi-marshans-5-rules-for-engaging-financial-services-consumers-on-social-media/

Mediaah!:  Aggie - well-deserved Impact Person of the Year
Agnello Dias represents the new face of adland and has done some terrific work, writes Pradyuman Maheshwari
http://www.mxmindia.com/2011/12/mediaah-aggie-well-deserved-impact-person-of-the-year/

[PR CHANNEL] Public Relations needs measurement for its Advertising & PR!
The PR industry has been thriving on Jugaad. This silent army of PR professionals, certainly for the last two decades, has been quietly helping organizations and brands get marketing "exposure" in the news space
http://www.mxmindia.com/2011/12/public-relations-needs-measurement-for-its-advertising-pr/

TAM data Top 10 programmes on HGEC - Wk 49'11
http://www.mxmindia.com/2011/12/tam-data-top-10-programmes-on-hgec-wk-4911/

GRP  Channel shares of HGECs- Wk 49 2011
http://www.mxmindia.com/2011/12/7319/

Corporate crisis? Call the PR firm
In an age of instant information, fire-fighting is a skilled specialization and PR agencies are not willing to leave it to chance or the last minute.
http://www.mxmindia.com/2011/12/corporate-crisis-call-the-pr-firm/

Introducing the MxMIndia PR Channel
The MxMIndia PR Channel is here to celebrate the business. And give practitioners a forum - and a neurtral one -- which they can call their own.
http://www.mxmindia.com/2011/12/introducing-the-mxmindia-pr-channel/

NDTVProfit.com in brand new avatar
The new features are designed to bring the users a clutter-free, non-intimidating experience
http://www.mxmindia.com/2011/12/ndtvprofit-com-in-brand-new-avatar/

[PR CHANNEL] We are happy being No 1 as MSL group: Jaideep Shergill
From an increased focus on digital, to acquiring a host of new clients and getting the talent platform right, Hanmer MSL India is on track to be amongst the best in 2012, says Jaideep Shergill, CEO.
http://www.mxmindia.com/2011/12/we-are-happy-being-no-1-as-msl-group/

Anil Thakraney: Sibal in Blunderland
In his fantasy, the mantri overlooked one critical ground reality: Leave alone the fact that it's impossible to pre-screen millions of posts, the Indian Constitution guarantees every citizen the right to free speech.
http://www.mxmindia.com/2011/12/sibal-in-blunderland/

Disney Channel's Doraemon Movie delivers the best ratings
Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India
http://www.mxmindia.com/2011/12/disney-channels-doraemon-movie-delivers-the-best-ratings/

S Shriram is Indiaplaza's SBU Head-Life Style
Online shopping pioneer Indiaplaza.com has appointed S Shriram as its SBU Head - Lifestyle.
http://www.mxmindia.com/2011/12/s-shriram-is-indiaplazas-sbu-head-life-style/

History soars to No 1 in genre
History Channel has worked its way up to the No 1 position in the factual entertainment genre in the six metros.
http://www.mxmindia.com/2011/12/history-soars-to-no-1-in-genre/

Keep those 3D glasses handy. TVCs set to add that extra dimension
Pixion, Prime Focus and others working to cash in on 3D tech's popularity
http://www.mxmindia.com/2011/12/keep-those-3d-glasses-handy-tvcs-set-to-add-that-extra-dimension/

ESPN acquires Cricket Australia rights
ESPN Star Sports has announced a five-year contract for the exclusive rights to broadcast Cricket Australia's (CA) domestic and home international matches across various platforms including television, internet, mobile and radio, covering the entire Asian region.
http://www.mxmindia.com/2011/12/espn-acquires-cricket-australia-rights/

Yahoo! mail available in 8 Indian languages
The recently launched new Yahoo! Mail promises to deliver a faster, safer and easier online communications experience for users from across India
http://www.mxmindia.com/2011/12/yahoo-mail-available-in-8-indian-languages/

Ricoh joins as official sponsor for Aircel Chennai Open 2012
The sponsorship is significant for India as Ricoh is also an Official Partner of the Barclays ATP World Tour Finals and also sponsors a host of other ATP Tour events.
http://www.mxmindia.com/2011/12/ricoh-joins-as-official-sponsor-for-aircel-chennai-open-2012/

Lenovo launches online network for idea sharing
The online platform will help like-minded PC users to share and discuss ideas, and form project teams to develop these ideas into workable plans.
http://www.mxmindia.com/2011/12/lenovo-launches-online-network-for-idea-sharing/

Stories on 29th November

We've bn inconsistent in r work: Sonal Dabral
Anil Thakraney buttons the Bates boss or a free-n-frank talk about agencies, people & the work they do
http://www.mxmindia.com/2011/11/sonal-dabral-we-have-been-inconsistent-in-our-work/

Stark stats: 40 mn traders may gain, 122 mn consumers could lose if retail FDI is trashed
A comparison of potential gainers and losers in the government’s move to open up retail for FDI reveals that 122 million consumers set to gain while only 40 million traders could get affected
http://www.mxmindia.com/2011/11/stark-stats-40-mn-traders-may-gain-122-mn-consumers-could-lose-if-retail-fdi-is-trashed/

MediaVest Worldwide bags SuperMax business
MediaVest Worldwide has bagged the SuperMax business
http://www.mxmindia.com/2011/11/mediavest-worldwide-bags-supermax-business/

DLF brings Scarecrow Delhi to its roster
Real estate giant DLF adds Scarecrow Delhi to its panel of creative agencies
http://www.mxmindia.com/2011/11/dlf-brings-scarecrow-delhi-to-its-roster/

Debrief: High on Mia empathy
The contrast is endearing - that of a desire to look beautiful. And a real life that's full of stress. Good show!
http://www.mxmindia.com/2011/11/debrief-high-on-mia-empathy/

VIP journeys into e-commerce
VIP becomes the first luggage brand in the country to offer e-commerce facility to its consumers across India through its website www.vipbags.com.
http://www.mxmindia.com/2011/11/vip-journeys-into-e-commerce/

AIM slams penalty against Times Now
AIM president Tarun Rai says that the quantum of penalty levied on Times Now is not only unreasonable but can set a precedent that would threaten the independent functioning of news media in the country.
http://www.mxmindia.com/2011/11/aim-slams-penalty-against-times-now/

Vizeum wins media duties for Educomp Schools
Educomp Schools, as part of its growth strategy, has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/11/vizeum-wins-media-duties-for-educomp-schools/

Anugrah Madison offers Rural Academy for management students
Anugrah Madison Rural Academy will teach the basics of rural marketing to management students, as more and more marketers turn their focus to rural India.
http://www.mxmindia.com/2011/11/anugrah-madison-offers-rural-academy-for-management-students/

5 indicators of when it's time you should start looking for a new job
Jaisurya Das highlights the signs when it’s time to move on and get your career in order
http://www.mxmindia.com/2011/11/5-indicators-of-when-its-time-you-should-start-looking-for-a-new-job/

J Dey murder case gets murkier
Ranjona Banerji rues about how and why journos are no longer united on the J Dey murder case
http://www.mxmindia.com/2011/11/j-dey-murder-case-gets-murkier/

CNBC TV18 Prime HD goes experiential
CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store.
http://www.mxmindia.com/2011/11/cnbc-tv18-prime-hd-goes-experiential/