Stories on 27th Nov '13

Bharat Ratna = Brand Ratna?
Will the Bharat Ratna kill Sachin Tendulkar's endorsement career? Will the now-retired Master Blaster be free to endorse just about any brand?
http://www.mxmindia.com/2013/11/bharat-ratna-brand-ratna/

Advertising etc is fine, but word-of-mouth most vital for consumer electronics sales in Asia: Text100 study
Text100’s Digital Consumer Electronics index finds that two in every three Asia-Pacific shoppers has already done extensive research and decided which brand of consumer electronics product they will buy before they approach a point-of-sale
http://www.mxmindia.com/2013/11/advertising-etc-is-fine-but-word-of-mouth-most-vital-for-consumer-electronics-sales-in-asia-text100-study/

Arup Ghosh & Co's news syndicate gets set for elections
Led by Arup Ghosh, Network1Media co-founders - Shireen Sethi, Kamal Dixit and Sundeep Misra- are offering live coverage from its bureaus across the metros
http://www.mxmindia.com/2013/11/arup-ghosh-cos-news-syndicate-gets-set-for-elections/

Yes Bank inks multi-yr deal as Assoc Sponsor of Hockey India League
Yes Bank and HIL announce partnership starting with the 2014 season
http://www.mxmindia.com/2013/11/yes-bank-inks-multi-yr-deal-as-assoc-sponsor-of-hockey-india-league/

B-schoolers, professionals to compete in BS Quiz
The western region finals of the Business Standard Quiz will happen on Dec 7
http://www.mxmindia.com/2013/11/b-schoolers-professionals-to-compete-in-bs-quiz/

Bloomberg TV-Autocar Awards on Dec 20
The Bloomberg TV India Autocar India Awards 2013-14 will be given across 19 categories and presented on December 20at the Taj Lands End in Mumbai
http://www.mxmindia.com/2013/11/bloomberg-tv-autocar-awards-on-dec-20/