Friday, 8 November 2013

Stories on 8th Nov '13

Happy 175th, The Times of India
The Times of India celebrated its 175th birthday on November 3. A special editorial package from MxMIndia on the occasion
http://www.mxmindia.com/2013/11/happy-175th-the-times-of-india/

CVL Srinivas | What makes TOI a formidable media brand
For advertisers and agencies, The Times of India isn't just a strong medium to connect with a powerful, youthful target audience, it is a media brand that adds colour, fizz and hype to a media campaign, writes CVL Srinivas, CEO, Group M South Asia
http://www.mxmindia.com/2013/11/cvl-srinivas-what-makes-toi-a-formidable-media-brand/

Sangita P Menon Malhan | Re-discovering ... The Times of India
Sangita P. Menon Malhan, author of the recently published 'The TOI Story' finds The Times of India (and the company publishing it) an innovation machine, forever balancing extremes.
http://www.mxmindia.com/2013/11/sangita-p-menon-malhan-re-discovering-the-times-of-india/

Sidharth Bhatia | Times have changed, so has the Times
The Times is not what it was, but that is because India is not what it was, writes Sidharth Bhatia
http://www.mxmindia.com/2013/11/sidharth-bhatia-times-have-changed-so-has-the-times/

Ranjona Banerji | Times@175: The Good, The Bad & The Ugly
While The Times of India has done a lot of damage to the media in general with its subsequent treatment of journalists, putting marketing above newsgathering and by introducing money-gathering practices like Medianet, it also took media in India into the contemporary world and set the standard for all other newspapers, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-times175-the-good-the-bad-the-ugly/

Shailesh Kapoor | BCCL 2.0: The Integrated Media Organization
Ten years ago, BCCL was primarily a print organization. Today, it has spread its wings, notes Shailesh Kapoor, as he talks about two aspects of the 175-year-old multimedia organization that interest him most
http://www.mxmindia.com/2013/11/shailesh-kapoor-bccl-2-0-the-integrated-media-organization/

Sanjeev Kapoor on Tarla Dalal: She was my inspiration to write cookbooks...
In this tribute written exclusively for MxMIndia, Sanjeev Kapoor, well-known chef, cookery book writer, television show host and co-promoter of Food Food channel, talks of how Tarla Dalal was his inspiration to write cookbooks.