Stories on 22nd Jan '14

Maa, Meri Maa!
How and why advertisers have kicked off a celebration of women not as consumers but as mothers + 5 ads that’ll make you laugh, cry
http://www.mxmindia.com/2014/01/maa-meri-maa/

Higher smartphone use rings in FMCG mobile ad growth
Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.
http://www.mxmindia.com/2014/01/higher-smartphone-use-rings-in-fmcg-mobile-ad-growth/

MSLGroup elevates 4 from India to Asia regional practice leadership
Of the eight new regional practice leaders in Asia, four are from the India office
http://www.mxmindia.com/2014/01/mslgroup-elevates-4-from-india-to-asia-regional-practice-leadership/

Star India bags hockey fed rights for 8 years
Star India will be FIH's media partner in eight-year broadcast and rights deal
http://www.mxmindia.com/2014/01/star-india-bags-hockey-fed-rights-for-8-years/

Jockey opens new page with Law & Kenneth
The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency
http://www.mxmindia.com/2014/01/jockey-opens-new-page-with-law-kenneth/

Big Magic Bihar & Jharkhand and Big FM partner Celebrity Cricket League 2014
While the FM network will air live updates through the tournament, the Bihar & Jharkhand channel has live telecast rights for four matches of Team Bhojpuri Dabangs along with semi-final and final matches
http://www.mxmindia.com/2014/01/big-magic-bihar-jharkhand-and-big-fm-partner-celebrity-cricket-league-2014/

Stories on 27th Nov '13

Bharat Ratna = Brand Ratna?
Will the Bharat Ratna kill Sachin Tendulkar's endorsement career? Will the now-retired Master Blaster be free to endorse just about any brand?
http://www.mxmindia.com/2013/11/bharat-ratna-brand-ratna/

Advertising etc is fine, but word-of-mouth most vital for consumer electronics sales in Asia: Text100 study
Text100’s Digital Consumer Electronics index finds that two in every three Asia-Pacific shoppers has already done extensive research and decided which brand of consumer electronics product they will buy before they approach a point-of-sale
http://www.mxmindia.com/2013/11/advertising-etc-is-fine-but-word-of-mouth-most-vital-for-consumer-electronics-sales-in-asia-text100-study/

Arup Ghosh & Co's news syndicate gets set for elections
Led by Arup Ghosh, Network1Media co-founders - Shireen Sethi, Kamal Dixit and Sundeep Misra- are offering live coverage from its bureaus across the metros
http://www.mxmindia.com/2013/11/arup-ghosh-cos-news-syndicate-gets-set-for-elections/

Yes Bank inks multi-yr deal as Assoc Sponsor of Hockey India League
Yes Bank and HIL announce partnership starting with the 2014 season
http://www.mxmindia.com/2013/11/yes-bank-inks-multi-yr-deal-as-assoc-sponsor-of-hockey-india-league/

B-schoolers, professionals to compete in BS Quiz
The western region finals of the Business Standard Quiz will happen on Dec 7
http://www.mxmindia.com/2013/11/b-schoolers-professionals-to-compete-in-bs-quiz/

Bloomberg TV-Autocar Awards on Dec 20
The Bloomberg TV India Autocar India Awards 2013-14 will be given across 19 categories and presented on December 20at the Taj Lands End in Mumbai
http://www.mxmindia.com/2013/11/bloomberg-tv-autocar-awards-on-dec-20/

Stories on 21st Jan '13

Can Hockey India League match IPL?
Will the hockey extravaganza be a worthy alternative to the cricket carnival? MxM Mondays finds out
http://www.mxmindia.com/2013/01/can-hockey-india-league-match-ipl/

Publish or perish: Indian Magazine Congress 2013 to discuss future of mags in digital era
The 7th Indian Magazine Congress, to be held on Feb 14-15 in Mumbai, is based on the theme of 'New Directions. New Opportunities'
http://www.mxmindia.com/2013/01/publish-or-perish-indian-magazine-congress-2013-to-discuss-future-of-mags-in-digital-era/

MIB seeks TRAI recommendations on local channels
The I&B Ministry has sought the recommendations of the TRAI regarding transmission of local channels or ground based channels operated by LCOs and MSOs
http://www.mxmindia.com/2013/01/mib-seeks-trai-recommendations-on-local-channels/

Guest Comment by Joydip Kapadia: BARC takes its first step
The success of BARC lies in building consensus among all the stakeholders, comments Joydip Kapadia, Business Head, TV Street Maps
http://www.mxmindia.com/2013/01/guest-comment-by-joydip-kapadia-barc-takes-its-first-step/

Ranjona Banerji: An Open Letter to ESPN-Star Sports
Ranjona Banerji urges ESPN Star to stop buying rights to tennis tournaments if it isn't interested in showing them properly
http://www.mxmindia.com/2013/01/ranjona-banerji-an-open-letter-to-espn-star-sports/

Anil Thakraney: We need an Oprah in India
Oprah brings in a healthy combination of curiosity and compassion to the interview. The last thing a troubled soul wants is to be judged by the interviewer. And there's a lesson in this for our aggressive, judgmental, in-your-face TV anchors and interviewers. Sadly, we don't have a single TV person out here in Oprah's league
http://www.mxmindia.com/2013/01/anil-thakraney-we-need-an-oprah-in-india/

AdStrat: Rupa Frontline - Sabse Aage
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/01/adstrat-rupa-frontline-sabse-aage/

Reviewing the Reviews: Inkaar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/01/reviewing-the-reviews-inkaar/

Havas pushes integration, digital strategy into media
The newly created 'Havas Media Group' will include all of Havas's media agencies. This move brings the media side of the business in line with the structure of Havas' creative division, Havas Creative Group
http://www.mxmindia.com/2013/01/havas-pushes-integration-digital-strategy-into-media/

SVG Media launches Velocity
SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity
http://www.mxmindia.com/2013/01/svg-media-launches-velocity/

TV18 Broadcast announces Q3 results
Showing a strong growth trajectory this quarter, the company turned in a profit of Rs. 21.3 crore after tax
http://www.mxmindia.com/2013/01/tv18-broadcast-announces-q3-results/

NDTV Good Times tackles life changes
'A Whole New World', which began Jan 18 on NDTV Good Times, guides viewers on tackling changes in their lives and and making their homes more suited to their needs
http://www.mxmindia.com/2013/01/ndtv-good-times-tackles-life-changes/

ANCHOR | ONE BIG IDEA: Ambi MG Parameswaran: Build a broad-based talent cadre, build the country's GDP
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-ambi-mg-parameswaran-build-a-broad-based-talent-cadre-build-the-countrys-gdp/

ANCHOR | ONE BIG IDEA: Rahul Johri: Digitization to re-ignite Indian television industry
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-rahul-johri-digitization-to-re-ignite-indian-television-industry/

Stories on 7th Dec '12

Did the switch to weekends impact KBC buzz?
Did the switch to a weekend airing schedule impact the buzz factor for KBC 6 or has the Big B's aura begun to fade? MxMIndia finds out
http://www.mxmindia.com/2012/12/did-the-switch-to-weekends-impact-kbc-buzz/

Hockey India wins for Meridian, OgilvyOne
Meridian Communication Mumbai has added the Hockey India League to its existing client portfolio, following a multi-agency pitch in Delhi a couple of months ago
http://www.mxmindia.com/2012/12/hockey-india-wins-for-meridian-ogilvyone/

Satyamev Jayate nets Rs 22.33 cr as donations
Season 1 of Satyamev Jayate, the Star Plus mega-show presented by actor Aamir Khan, generated around Rs 22.33 crore as donations
http://www.mxmindia.com/2012/12/satyamev-jayate-nets-rs-22-33-cr-as-donations/

Jaldi 5 with Manish Agarwal: Gamification is the next big thing
Manish Agarwal, CEO of Reliance Entertainment Digital, and speaks on gamification and a variety of issues around digital entertainment and gaming in particular
http://www.mxmindia.com/2012/12/jaldi-5-with-manish-agarwal-gamification-is-the-next-big-thing/

Shailesh Kapoor: Four things TV ratings don't tell us
As TV ratings are scheduled to make a comeback on December 19, Shailesh Kapoor writes lists four critical things that ratings don't tell us
http://www.mxmindia.com/2012/12/shailesh-kapoor-four-things-tv-ratings-dont-tell-us/

Paritosh Joshi: Statistical Doppelganger
One of the biggest problems that confounds market researchers is respondent fatigue associated with questionnaire duration. And intervier fatigue too, notes Paritosh Joshi
http://www.mxmindia.com/2012/12/paritosh-joshi-statistical-doppelganger/

HBO,  Eros tie up for 2 ad-free movie channels
HBO Asia and Eros International have made a joint announcement to launch two new premium advertising-free movie channels, HBO Defined and HBO Hits, in India
http://www.mxmindia.com/2012/12/hbo-eros-tie-up-for-2-ad-free-movie-channels/

Theatre-owners irked by Kamal's plan to release 'Vishwaroopam' on DTH
Some Chennai theatre owners are upset by actor Kamal Hassan's decision to launch his upcoming movie 'Vishwaroopam' on the DTH platform eight hours before it is released in theatres worldwide
http://www.mxmindia.com/2012/12/theatre-owners-irked-by-kamals-plan-to-release-vishwaroopam-on-dth/

Anil Thakraney: Are corporates pushing Sachin?
For the greater good, all those advertisers who have signed up Sachin should release him from the contracts immediately. There are enough young guns in Indian sports, they can fish elsewhere
http://www.mxmindia.com/2012/12/anil-thakraney-are-corporates-pushing-sachin/

Ranjona Banerji: When News TV brought an issue to life
Television may be annoyingly intrusive and terribly unprofessional at times, but the cold distance of print cannot bring an issue like treatment of women to life as television can, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-when-news-tv-brought-an-issue-to-life/

BBC TopGear Magazine India Awards 2012
The year's first car and bike awards night is here
http://www.mxmindia.com/2012/12/bbc-topgear-magazine-india-awards-2012/

WATSummit '13 to discuss new era of digi mktng
WATMedia's annual event will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space
http://www.mxmindia.com/2012/12/watsummit-13-to-discuss-new-era-of-digi-mktng/

The Anchor: 5 reasons localization is important
It's a myriad mix of cultures. In good old diverse India, localization is the only way to make it work, says Rahul Kumar
http://www.mxmindia.com/2012/12/the-anchor-5-reasons-localization-is-important/