Stories on 27th Nov '13

Bharat Ratna = Brand Ratna?
Will the Bharat Ratna kill Sachin Tendulkar's endorsement career? Will the now-retired Master Blaster be free to endorse just about any brand?
http://www.mxmindia.com/2013/11/bharat-ratna-brand-ratna/

Advertising etc is fine, but word-of-mouth most vital for consumer electronics sales in Asia: Text100 study
Text100’s Digital Consumer Electronics index finds that two in every three Asia-Pacific shoppers has already done extensive research and decided which brand of consumer electronics product they will buy before they approach a point-of-sale
http://www.mxmindia.com/2013/11/advertising-etc-is-fine-but-word-of-mouth-most-vital-for-consumer-electronics-sales-in-asia-text100-study/

Arup Ghosh & Co's news syndicate gets set for elections
Led by Arup Ghosh, Network1Media co-founders - Shireen Sethi, Kamal Dixit and Sundeep Misra- are offering live coverage from its bureaus across the metros
http://www.mxmindia.com/2013/11/arup-ghosh-cos-news-syndicate-gets-set-for-elections/

Yes Bank inks multi-yr deal as Assoc Sponsor of Hockey India League
Yes Bank and HIL announce partnership starting with the 2014 season
http://www.mxmindia.com/2013/11/yes-bank-inks-multi-yr-deal-as-assoc-sponsor-of-hockey-india-league/

B-schoolers, professionals to compete in BS Quiz
The western region finals of the Business Standard Quiz will happen on Dec 7
http://www.mxmindia.com/2013/11/b-schoolers-professionals-to-compete-in-bs-quiz/

Bloomberg TV-Autocar Awards on Dec 20
The Bloomberg TV India Autocar India Awards 2013-14 will be given across 19 categories and presented on December 20at the Taj Lands End in Mumbai
http://www.mxmindia.com/2013/11/bloomberg-tv-autocar-awards-on-dec-20/

Stories on 22nd Nov '13

The MxMIndia Annual #2: Hum 2, Humaare 2
Our Second Annual is all the Man, the Woman, the teenage child and a younger one. It is about how these consumers are changing, and how media and marketers should interact with them. And have been interacting with them.
http://www.mxmindia.com/2013/11/the-mxmindia-annual-2-hum-2-humaare-2/

Ranjona Banerji: Time for both Tejpal and Shoma to quit Tehelka
Neither Tarun Tejpal and Shoma Chaudhury can inspire confidence, either as leaders of an organisation or from an editorial perspective, writes Ranjona Banerji. If Tehelka is to maintain its motto of being fearless, frank and so on then it needs new management, she says
http://www.mxmindia.com/2013/11/ranjona-banerji-time-for-both-tejpal-and-shoma-to-quit-tehelka/

Sports management firms bat for young cricket talents like Prithvi Shaw
These firms are signing up a bunch of cricketers as young as 14 years of age to nurture them and up their game, with an eventual eye on an India cap and the commercials that usually follow
http://www.mxmindia.com/2013/11/sports-management-firms-bat-for-young-cricket-talents-like-prithvi-shaw/

Sachin's farewell Test is highest rated in 8 years
Star's Sports network of channels emerge as top destination across genres during the India-Windies Test series
http://www.mxmindia.com/2013/11/sports-management-firms-bat-for-young-cricket-talents-like-prithvi-shaw/

Shailesh Kapoor: Roll our the red carpet for Hindi cricket broadcast
Some unintentionally comic moments notwithstanding, Star Sports’ Hindi commentary this season has been well above the mark, both in terms of the choice of panel and the execution, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-roll-our-the-red-carpet-for-hindi-cricket-broadcast/

Star Plus stays #1, Colors and Zee at #2 and #3.
The GVTs of Week #46 show Star Plus leading in the Hindi General Entertainment category. Colors and Zee were placed second and third as per the GVTs
http://www.mxmindia.com/2013/11/star-plus-stays-1-colors-and-zee-at-2-and-3/

After Ad Asia in Vietnam, AFAA gears up for DigiAsia & AdAsia 2015 in Taiwan
The Asian Federation of Advertising Associations (AFAA) is now getting set for the 2015 edition to be held in Taiwan
http://www.mxmindia.com/2013/11/after-ad-asia-in-vietnam-afaa-gears-up-for-digiasia-adasia-2015-in-taiwan/

Eulogy! India wins PR mandate for Peroni
Italian beer Peroni Nastro Azzurro has appointed Eulogy! India as its PR and communications partner
http://www.mxmindia.com/2013/11/eulogy-india-wins-pr-mandate-for-peroni/

CNN to profile Ted Turner on Sunday, Nov 24
CNN profiles its founder Ted Turner in a documentary to be aired on Sunday, November 24
http://www.mxmindia.com/2013/11/cnn-to-profile-ted-turner-on-sunday-nov-24/

Stories on 18th Nov '13

Sachin's second innings starts in style.
A superb speech, tributes from all over and the Bharat Ratna see a glorious beginning to Sachin Tendulkar's new innings in life
http://www.mxmindia.com/2013/11/sachins-second-innings-starts-in-style/

4 Indian entries win at 2013 Digital Asia Fest
New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6. India and the Philippines shared fifth slot with four metals each
http://www.mxmindia.com/2013/11/4-indian-entries-win-at-2013-digital-asia-fest/

Zee unveils all-new corporate brand film crafted by Scarecrow
The film is based on the Zee group's positioning of 'Vasudhaiva Kutumbakam - The World is My Family'
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Guest Column by Hemant Jain: Opportunity knocks in mobile internet
Without doubt, India is one of the most exciting markets for mobile adverting, and pushing it forward is the buoyant and increasing base of active mobile internet users, writes Hemant Jain
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Amith Prabhu: Public Relations and Bad Publicity
PR is not the same as publicity. PR can lead to publicity but publicity is never PR, writes Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-public-relations-and-bad-publicity/

Reviewing the Reviews: Critics praise quality & performances in Ram-Leela, pan over-the-topness
Most critics praised the visual quality and performances, but also panned the excessive 'over-the-topness' of everything in Goliyon Ki Rasleela Ram-Leela, notes Deepa Gahlot

http://www.mxmindia.com/2013/11/reviewing-the-reviews-critics-praise-quality-performances-in-ram-leela-pan-over-the-topness/

Stories on 15th Nov '13

Utterly Butterly Tondulkarlicious
While we hope he plays the second innings after the 74 in the first today. Presenting here 42 Amul ads that track Sachin's life and times
http://www.mxmindia.com/2013/11/utterly-butterly-tondulkarlicious/

What makes P&G's India head Shantanu Khosla outlive peers
He has been described as the Tendulkar in the Procter & Gamble system: 24 years. At the helm for 11 of them.
http://www.mxmindia.com/2013/11/what-makes-pgs-india-head-shantanu-khosla-outlive-peers/

Shailesh Kapoor | Wanted: Dimaag Wala Filter For Sachin Programming
Shailesh Kapoor rues that there is no particular Sachin programme that one can look forward to. Channels are not even promoting Sachin shows anymore... they are promoting Sachin the idea, the concept, he writes
http://www.mxmindia.com/2013/11/shailesh-kapoor-wanted-dimaag-wala-filter-for-sachin-programming/

Star Plus stays at #1. Colors, Zee follow. Life OK at #4
In the Week 45 ratings for the calendar year 2013, Star Plus was yet again at #1 with Colors and Zee at No 3 and 4 respectively. Life OK was at #4
http://www.mxmindia.com/2013/11/star-plus-stays-at-1-colors-zee-follow-life-ok-at-4/

TRAI seeks views on issue of new DTH licences
The Telecom Regulatory Authority of India has released a supplementary consultation paper on Issues related to New DTH Licences
http://www.mxmindia.com/2013/11/trai-seeks-views-on-issue-of-new-dth-licences/

7 Indian entries in Digital Asia Fest shortlist
Japan leads with the most shortlisted entries (14) followed by Australia (13), New Zealand (10), China (9), Hong Kong (9), India (7), Singapore (7), The Philippines (5), Malaysia (4) and Thailand (2)
http://www.mxmindia.com/2013/11/7-indian-entries-in-digital-asia-fest-shortlist/

Ranjona Banerji: Not much imagination in the Tendulkar coverage
In her review of the news media, Ranjona Banerji scans the coverage on Sachin Tendulkar's farewell match and the Campa Cola building controversyand the Campa Cola building controversy

http://www.mxmindia.com/2013/11/ranjona-banerji-not-much-imagination-in-the-tendulkar-coverage/

Stories on 14th Nov '13

Such an Enduring Endorser!
His former captain, commentator & sr communications pro Hemant Kenkre on why Sachin Tendulkar has been a fav with brands over 2 decades
http://www.mxmindia.com/2013/11/what-makes-sachin-such-an-enduring-endorser/

Neo@Ogilvy enters into JV with Smile Group, Sanjay Ramakrishnan named Country Head
The jv will also set up a Global Media Delivery Hub to service Neo@Ogilvy's Global Media Operations
http://www.mxmindia.com/2013/11/neoogilvy-enters-into-jv-with-smile-group-sanjay-ramakrishnan-named-country-head/

10 on 10: Answers to The Sachin Tendulkar Quiz. Presented by dna + The 5 Prizewinners
Presenting the answers to the 10 questions in '10 on 10', the Sachin Tendulkar Quiz. Set by Sorbojeet Chatterjee,  head of marketing at dna, and Quizmaster at the 'dna Ultimate Sachin Quiz' that happened last evening. Plus the five prizewinners
http://www.mxmindia.com/2013/11/10-on-10-answers-to-the-sachin-tendulkar-quiz-presented-by-dna-the-5-prizewinners/

After Bajaj Electricals, Soho Square wins Prism Cement
Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division
http://www.mxmindia.com/2013/11/after-bajaj-electricals-soho-square-wins-prism-cement/

TBWA\India names R Venkatraman as Creative Director
Venky will be based in Mumbai and will report to Parixit Bhattacharya, the TBWA\India CCO
http://www.mxmindia.com/2013/11/tbwaindia-names-r-venkatraman-as-creative-director/

Stories on 13th Nov '13

What's Next for Brand Tendulkar?
November 18 is when we will see the last of Sachin Tendulkar playing for India. An infographic by MSLGroup capture what possibly lies ahead for the master blaster
http://www.mxmindia.com/2013/11/whats-next-for-brand-tendulkar/

10 on 10: The Sachin Tendulkar Quiz. Presented by dna. Win 5 Prizes.
Presenting '10 on 10', the Sachin Tendulkar Quiz. Set by Sorbojeet Chatterjee, head of marketing at dna, and Quizmaster at the 'dna Ultimate Sachin Quiz' that's happening today (Nov 13) at Hard Rock Café in Parel, Mumbai
http://www.mxmindia.com/2013/11/10-on-10-the-sachin-tendulkar-quiz-presented-by-dna-win-5-prizes/

Mediaah! 'Paid News' needs detailing in PRB Act amendments
The devil's in the details, writes Pradyuman Maheshwari in Mediaah!  The 'Paid News' component needs elaboration, the newspaper needs a broader definition
http://www.mxmindia.com/2013/11/mediaah-paid-news-needs-detailing-in-prb-act-amendments/

Vintage cars, Harley Davidson bikes, pricey jewellery find takers online
Indian consumers are buying premium goods off popular online shopping sites
http://www.mxmindia.com/2013/11/vintage-cars-harley-davidson-bikes-pricey-jewellery-find-takers-online/

Emami appoints Milkha Singh as brand ambassador
Emami has roped in renowned athlete Milkha Singh to endorse its premium health supplement, Zandu Kesari Jivan
http://www.mxmindia.com/2013/11/emami-appoints-milkha-singh-as-brand-ambassador/

Galaxy of stars at India Today group's Salaam Sachin Conclave
The conclave kickstarted with a chat session with Ajit Tendulkar, Sachin's brother

http://www.mxmindia.com/2013/11/galaxy-of-stars-at-india-today-groups-salaam-sachin-conclave/

Stories on 12th Nov '13

Why the media will miss Tendulkar much
Kicking off our series on the Master & the Media, Ranjona Banerji writes on why it's tough to imagine how the media will survive once Tendulkar has retired
http://www.mxmindia.com/2013/11/why-the-media-will-miss-tendulkar-much/

Yash Raj Films signs big licensing deals with Mattel, PepsiCo, etc. for Dhoom 3
Dhoom 3 will mark possibly the most-ambitious licensing merchandise programme yet mounted on an Indian film as YRF is betting big on the licensing market
http://www.mxmindia.com/2013/11/yash-raj-films-signs-big-licensing-deals-with-mattel-pepsico-etc-for-dhoom-3/

Ricky Ow to replace Steve Marcopoto as head of Turner in APAC
The Sony Pictures Television EVP and GM in Asia will cross over to Turner as the APAC boss
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Times Internet gets on Coast
Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Birla Sun Life-Big FM get together to help kids live their real passion in radio
... and get us humming that famous Aamir Khan song from his film Qayamat Se Qayamat Tak - Papa Kehte Hain Bada Naam Karega, Beta Humaara Aisa Kaam karega. Magar yeh toh koi na jaane, kee meri manzil hai kahaan.
http://www.mxmindia.com/2013/11/birla-sun-life-big-fm-get-together-to-help-kids-live-their-real-passion-in-radio/

Stories on 6th Nov '13

Dhanda wasn't really manda this Diwali
Retailers cheer festive season with a bang, Diwali sales grow despite slowdown + Brands like Apple, Samsung, Nestle and Ferrero Rocher make hay
http://www.mxmindia.com/2013/11/dhanda-isnt-really-manda-this-diwali/

Ravi Deshpande sets up Whyness
The former Contract India chairman and CCO has set up Whyness Worldwide with offices in Mumbai, Paris and Boston and two strategic offshore alliance - the Boston-based big data tech firm called Findability Sciences and a branding and design company called Seenk from France
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Star junks ESPN brand, launches Star Sports with 6 channels and website
Star India announces commitment of more than Rs 20,000 crore in the sports business with non-cricketing games given fair importance
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Ranjona Banerji: Star Sports network is welcome, but no unannounced switchovers please
Perhaps now Star Sports and all its channels will only buy rights to tournaments that they can actually show us, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-star-sports-network-is-welcome-but-no-unannounced-switchovers-please/

Star cashes in on Sachin mania, hikes ad rates by 40%
Cashing in on the hype surrounding Sachin Tendulkar's farewell Test matches, broadcaster Star India has raised ad rates by almost 30-40%
http://www.mxmindia.com/2013/11/star-cashes-in-on-sachin-mania-hikes-ad-rates-by-40/

DDB Mudra ropes in Sambit Mohanty as Creative Head, North
The McCann Erickson ECD will take charge of the creative duties at DDB Mudra for North India

http://www.mxmindia.com/2013/11/ddb-mudra-ropes-in-sambit-mohanty-as-creative-head-north/

Stories on 31st Oct '13

Light at the end of the VUCA tunnel
Global industry captains discuss opportunities that exist in adverse business conditions at the ISA conference
http://www.mxmindia.com/2013/10/light-at-the-end-of-the-vuca-tunnel/

Oh dear! Indians find gifting to partners a pain
Titan Watches' 'Giftology' research reveals 55% of Indians find gift-buying for their partner (spouse, boyfriend and girlfriend) the hardest choice of all
http://www.mxmindia.com/2013/10/oh-dear-indians-find-gifting-to-partners-a-pain/

GroupM hires Manu Prasad as Social Media Head for South
GroupM strengthens social media practice, hires Manu Prasad from Myntra as Social Media Head for the South market
http://www.mxmindia.com/2013/10/groupm-hires-manu-prasad-as-social-media-head-for-south/

Kapil Mishra elevated to Creative Head, Mumbai @ Contract
ECD Kapil Mishra has been elevated to the position of Creative Head at Contract's Mumbai office
http://www.mxmindia.com/2013/10/kapil-mishra-elevated-to-creative-head-mumbai/

Star India to break another record with Sachin, net max number of cheers
Star India has asked fans of the master blaster to cheer "Sachin-Sachin" and break the world record of cheers for a hero who has always broken records for India!
http://www.mxmindia.com/2013/10/star-india-to-break-another-record-with-sachin-net-max-number-of-cheers/

Parle-G to get juniors curious in RBNL's kiddie talent hunt
The auditions for the show to be aired on Big Magic, Big Magic Bihar & Jharkhand and Big FM 92.7 will held across 400 schools in UP, Bihar and Jharkhand

http://www.mxmindia.com/2013/10/parle-g-to-get-juniors-curious-in-rbnls-kiddie-talent-hunt/

Stories on 14th Oct '13

10 evils media can do without
Vijayadashmi or Dassera is said to mark the celebration of good over evil. Mediaah! Lists 10 evils must be banished asap
http://www.mxmindia.com/2013/10/10-evils-media-can-do-without/

35 Days to Retirement Day | Sachin: The Original Sau Crore Man
With just 35 days to go before Retirement Day, we look at how the master blaster revved up the endorsement scene
http://www.mxmindia.com/2013/10/35-days-to-retirement-day-sachin-the-original-sau-crore-man/

Sold! Ashok Agarwal & fly's 14% stake in Amar Ujala to founder Rajul Maheshwari for Rs 150cr
Amar Ujala founder Rajul Maheshwari has reportedly bought Ashok Agarwal and family's 14 per cent stake for Rs 150 crore
http://www.mxmindia.com/2013/10/sold-ashok-agarwal-flys-14-stake-in-amar-ujala-to-founder-rajul-maheshwari-for-rs-150cr/

Amith Prabhu: How PR professionals can upgrade their skills
Upgrading skills - by attending training programmes/webinars, reading, attending a global PR conference or personal study trips - entails making the right investments in one’s career, writes Amith Prabhu

http://www.mxmindia.com/2013/10/amith-prabhu-how-pr-professionals-can-upgrade-their-skills/

Stories on 11th Oct '13

Size & Price no longer differentiating factors: Anita Nayyar
Candid conversation with the Havas Media Group CEO for India and South Asia as the agency celebrates seven years in the country
http://www.mxmindia.com/2013/10/size-price-no-longer-differentiating-factors-anita-nayyar/


Sachin retirement huge opp for brands in festive season
With Sachin Tendulkar's retirement, brands look to create buzz to make most out of his farewell
http://www.mxmindia.com/2013/10/sachin-retirement-huge-opp-for-brands-in-festive-season/

And this is how the front pages of the leading dailies displayed the Sachin story
The MxMIndia Front Page Scan of a cross-section of Indian dailies
 http://www.mxmindia.com/2013/10/and-this-is-how-the-front-pages-of-some-leading-dailies-tracked-the-sachin-story/

Shailesh Kapoor: Congratulations! You are too 'evolved' to be measured by TV ratings
For most of these stakeholders, '24' brings in the hope that our television will change for the better, Alas, it was not to be, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-congratulations-you-are-too-evolved-to-be-measured-by-tv-ratings/


Jaldi 5 with Partho Dasgupta & Neville Taraporewalla: No boring panel discussions and screaming on IAA Debates
The co-chairs of the very successful debate series of the IAA India chapter discuss the format and what makes it tick
http://www.mxmindia.com/2013/10/jaldi-5-with-partho-dasgupta-neville-taraporewalla-no-boring-panel-discussions-and-screaming-on-iaa-debates/


Ranjona Banerji: Same old same old on Sachin
Two things that upset Ranjona Banerji this Friday, the 11th: Why didn't The Times of India ask a staffer to write the front-page story on Sachin Tendulkar. And: the job of the ombudsman is to protect the viewer from the channel and not the other way around
http://www.mxmindia.com/2013/10/ranjona-banerji-same-old-same-old-on-sachin/


dna kicks off campaign to promote celeb columns
Superstar Shah Rukh Khan, others to write column in 'After Hrs'
http://www.mxmindia.com/2013/10/dna-kicks-off-campaign-to-promote-celeb-columns/

Stories on 24th Apr'13

My favourite Sachin moment
As the master turns 40, a cross-section of cricket writers reminsce their most memorable moments with No 10
http://www.mxmindia.com/?p=46544

Utterly Butterly Tondulkarlicious - 2 : 40 Amul ads charting the Sachin story
To celebrate the master blaster's 40 years, we bring you 40 Amul ads that tell us the Tendulkar story
http://www.mxmindia.com/?p=46511

Creative Abby superjury junks plagiarism complaints
The Goafest 2013 Awards Governing Council has issued a communiqué saying on the basis of the superjury’s recommendations, all awards given will stand
http://www.mxmindia.com/?p=46510

VivaKi bags media mandate for Lovely Prof Univ
The mandate will include print in the first go, followed by digital media and television
http://www.mxmindia.com/?p=46494

Pepsi, sponsors set to score with IPL 6: Ormax Trac20
The findings of the pre-phase of Ormax Trac20, a syndicated research being conducted by media insights firm Ormax Media, suggest that the sponsors of the sixth edition of IPL are expected to benefit significantly from the tournament
http://www.mxmindia.com/?p=46493

Vishal Gondal, founder of Indiagames, moves on
Sameer Ganapathy who was earlier handling the distribution for the media networks business of Disney UTV will now take on the business function for the digital arm of Disney UTV
http://www.mxmindia.com/?p=46492


CVS 'Venke' Sharma joins Star to oversee digital marketing
He will oversee all digital marketing initiatives of the Star TV network properties in India
http://www.mxmindia.com/?p=46509


Navneet Anhal promoted as CEO of Zee Learn
He joined Zee Learn in 2008 and has worked across various functions in the organisation
http://www.mxmindia.com/?p=46486


Reliance Communications partners with Twitter in India
Reliance Communications is the first telecom operator in the country to partner with Twitter in India on the new 'Twitter Access' program
http://www.mxmindia.com/?p=46490


Cheil bags Walt Disney Co, L'Oreal's Casting Creme Gloss
Cheil says its challenge is to leverage all available brand touchpoints and convert 'brand lovers' into 'brand buyers'
http://www.mxmindia.com/?p=46488


Anil Thakraney: Ambani needs solid PR
Does the government value the life of a businessman more than that of the aam aurat? Had Ambani been given protection before December 16, 2012, there may have been less outrage
http://www.mxmindia.com/?p=46487


 Kidzania associates with Birla Sun Life Insurance
Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance for its Employment Centre to be set up in Mumbai
http://www.mxmindia.com/?p=46489


ANCHOR | One Big Idea by Ritu Midha
Being contextual matters
http://www.mxmindia.com/?p=46485


ANCHOR | One Big Idea by Vidya Heble
Getting it right, making it clear
http://www.mxmindia.com/?p=46484

Stories on 24th Dec '12

Santa TAM is coming to town today!
It's Christmas Eve and festivities are in the air. In tellyland, with more reason: Santa TAM is coming with all the data... okay, most of it
http://www.mxmindia.com/2012/12/santa-tam-is-coming-to-town-today/


MxM Monday: Expectations from Phase III FM radio licensing
Even as advertisers are yet to take this medium seriously, the industry players are waiting for Phase III with anticipation. MxMIndia finds out what their expectations are
http://www.mxmindia.com/2012/12/mxm-monday-expectations-from-phase-iii-fm-radio-licensing/


Chitralekha upbeat on social media
The group recently reached two lakh fans on its Facebook page, and hopes to build a stranger presence online
http://www.mxmindia.com/2012/12/chitralekha-upbeat-on-social-media/


Will Sachin Tendulkar's ODI retirement diminish his brand value?
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value? Or will it set stage for a new phase in the life cyle of one India’s most iconic celeb brand?
http://www.mxmindia.com/2012/12/will-sachin-tendulkars-odi-retirement-diminish-his-brand-value/


Anil Thakraney: Brand Modi versus Brand Rahul
So if the battle of 2014 is going to be fought between these two brands, simple marketing logic tells us who's the favourite one to win
http://www.mxmindia.com/2012/12/anil-thakraney-brand-modi-versus-brand-rahul/


FM Radio: Facing challenges, embracing growth
CII organised the CEOs Roundtable on Radio in New Delhi last week, to discuss and chart the growth of the radio industry with the Phase III auction of the FM spectrum coming up
http://www.mxmindia.com/2012/12/fm-radio-facing-challenges-embracing-growth/


India TV conducts campaign countering Crime against Women
The channels launches a multi-city signature campaign under the aegis of 'Mission Damini'
http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/


AdStrat: Fastrack makes hell cooler
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-fastrack-makes-hell-cooler/


Reviewing the Reviews: Dabangg 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-dabangg-2/


MxM wishes you a very Merry Xmas. No edition on Dec 25
MxMIndia wishes all its readers a very Merry Christmas!
http://www.mxmindia.com/2012/12/mxm-wishes-you-a-very-merry-xmas-no-edition-on-dec-25/


The Anchor: Harish Bijoor on 6 reasons brands need good consultants
Great team, cool concepts... not enough if you don't have a good brand consultant on board, says Harish Bijoor
http://www.mxmindia.com/2012/12/the-anchor-harish-bijoor-on-6-reasons-brands-need-good-consultants/


Gutenberg wins PR mandate for Ad:tech New Delhi again
This is the third time that Gutenberg Communications has won the PR mandate for Ad:Tech
http://www.mxmindia.com/2012/12/gutenberg-wins-pr-mandate-for-adtech-new-delhi-again/

Stories on 2nd April

Is Sachin's brand aura on the wane?
Despite a hundred 100s, Sachin Tendulkar scores a duck with new endorsements
http://www.mxmindia.com/2012/04/is-sachins-brand-aura-on-the-wane/


Jagran announces NaiDunia acquisition
It's now official. Jagran Prakashan Limited has announced its acquisition of NaiDunia, the leading daily of Madhya Pradesh and Chhattisgarh.
http://www.mxmindia.com/2012/04/jagran-announces-naidunia-acquisition/


Gautam Kiyawat to replace Punitha Arumugam as Group CEO @ Madison Media
Madison Media announced the appointment of Mr Gautam Kiyawat as replacement for Ms Punitha Arumugam as Group CEO
http://www.mxmindia.com/2012/04/gautam-kiyawat-to-replace-punitha-arumugam-as-madison-media-as-group-ceo/

Peter Mukerjea's Media Mullings: Murdochgate update
Sitting on the fence and watching these media moguls do a self-destructing act is motivating for those who don’t take life too seriously and recognize that being born with a silver spoon is as much a curse as a blessing.
http://www.mxmindia.com/2012/04/peter-mukerjeas-media-mullings-murdochgate-update/


Divya Marathi launches fifth edition from Solapur
With 5 editions of Divya Marathi, it now covers complete centralMaharashtra. Divya Marathi, Solapur is also the 65th Edition of the Group
http://www.mxmindia.com/2012/04/dainik-bhaskar-launches-fifth-edition-of-divya-marathi-from-solapur/


Hoshie Ghaswalla takes charge as CEO, Cybermedia
For the immediate future, Mr Ghaswalla has plans for the company going Digital
http://www.mxmindia.com/2012/04/hoshie-ghaswalla-takes-charge-as-ceo-cybermedia/


[PR] We're still a bunch of pimps: Vinod Nair, Clea
'The profession is filled with people who are aggressive, over-confident, self-assured and egoistic' - that's how Clea PR's CMD Vinod Nair describes the state of the industry today. This and more, in a free-and-frank with MxMIndia.
http://www.mxmindia.com/2012/04/pr-were-still-a-bunch-of-pimps-vinod-nair-clea/


Every man's new 'Mandate'
The latest offering from Magna is the 'The Ultimate Bible for Men'
http://www.mxmindia.com/2012/04/every-mans-new-mandate/


Ad Strat: The friendship pug
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/04/ad-strat-the-friendship-pug/


Zee Cine Awards beats all other Bollywood award shows in the US
Also sees record advertising revenue with mainstream advertisers
http://www.mxmindia.com/2012/04/zee-cine-awards-beats-all-other-bollywood-award-shows-in-the-us/


High five in DNA T20 season V @ New Delhi
DNA T20 has always positioned itself as a non-professional cricket carnival that brings with it a month-long dose of entertainment
http://www.mxmindia.com/2012/04/high-five-in-dna-t20-season-v-new-delhi/


The Anchor: Nagesh Alai on 6 ways advertising & promotion can prosper in the new fiscal
Ok, so it’s not the brightest of economic scenarios, but there are opportunities that Advertising and Promotions can leverage on, to surge ahead. Nagesh Alai tells it like it is.
http://www.mxmindia.com/2012/04/the-anchor-nagesh-alai-on-6-ways-advertising-promotion-can-prosper-in-the-new-fiscal/


Anil Thakraney: The Big Sachin Bash
A whole lot of huge names from all walks of life... industrialists, politicians, movie stars, sports stars, etc, were in dutiful attendance. I wonder if the allure had to do with the blaster or that the invite went from Mukeshbhai. I suspect it was the latter... no one in his/her right mind would wish to offend India’s richest man.
http://www.mxmindia.com/2012/04/anil-thakraney-the-big-sachin-bash/


[MJR] A man chasing his date of birth
On and on VK Singh whined about when he was born, and on and on went the media about great patriots and martyrs being ill-treated, until the Supreme Court turned down his plea

http://www.mxmindia.com/2012/04/mjr-a-man-chasing-his-date-of-birth/

Stories on 20th March

Counting on digital to be M&E's trailblazer
Discussions on digitization (& how it could impact the sector) dominated the three-day FICCI-Frames 2012 last week
http://www.mxmindia.com/wp-content/themes/mxm/scripts/timthumb.php?src=wp-content/uploads/2012/03/ficci-day2-012.jpg&a=t&w=318&h=151&&zc=0&q=75

@FF12: Day 1: Digital attracts ‘desirable’ status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/2012/03/ficci-frames-2012-digital-attracts-desirable-status-on-opening-day/

@FF12: Day 2: Seamless blending with traditional mediums - a big want!
On Day 2 of FICCI Frames 2012, delegates felt that innovations need to keep pace with technology changes.
http://www.mxmindia.com/2012/03/ff12-seamless-blending-with-traditional-mediums-a-big-want/

@FF12: Day 3: Industry expects thoughts to lead to pertinent actions
The general feedback from delegates was that Frames 2012 had pertinent topics discussed.
http://www.mxmindia.com/2012/03/ff12-industry-expects-thoughts-to-lead-to-pertinent-actions/

@FF12 Takeaways: Digitization rules the roost @FICCI Frames 2012
MxM India caught up with delegates @FICCI Frames 2012 to know their respective takeaways from the three day convention
http://www.mxmindia.com/2012/03/ff12-digitization-rules-the-roost-ficci-frames-2012/

We are a silent partner in DNA: Girish Agarwal (on Video)
Girish Agarwal, Director, Dainik Bhaskar Group spoke to MxM about the readership wars and the perceived threat of Internet
http://www.mxmindia.com/2012/03/ff12-we-are-a-silent-partner-in-dna-girish-agarwal/

Denizen explores social media to create buzz
Denizen, the youth brand from Levi Strauss & Co, has been using social media effectively to connect with its consumers, the most recent example of this being its ‘We are Explorers’ initiative.
http://www.mxmindia.com/2012/03/denizen-explores-social-media-to-create-buzz/

Sriram Kilambi quits Radio Mirchi, GG Jayanta is new national marketing head
Sriram Kilambi has put in his papers as National Marketing Head and is presently serving his notice period at Radio Mirchi. GG Jayanta, business head of Andhra Pradesh and Regional Marketing Head- South, Radio Mirchi will be the new National Marketing Head.
http://www.mxmindia.com/2012/03/sriram-kilambi-quits-radio-mirchi-gg-jayanta-to-replace-him/

Rakesh Gopal joins Mogae Media from India Today group
Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.
http://www.mxmindia.com/2012/03/rakesh-gopal-joins-mogae-media-from-india-today-group/

LinkedIn announces B2B Connect for Ind marketers
LinkedIn has announced a marquee event to define the opportunity for B2B brands in the digital age.
http://www.mxmindia.com/2012/03/linkedin-announces-first-ever-b2b-connect-for-indian-marketers/

Sony Max hits a chauka with IPL mauka
Sony Max has unveiled a new marketing campaign for IPL season 5. The theme 'Aisa Mauka Aur Kahan Milega' uses various relations, making the case that IPL brings people together.
http://www.mxmindia.com/2012/03/sony-max-hits-a-chauka-with-ipl-mauka/

Face the 'Moments of Truth' with Mindshare-Brand Equity Compass 2012
Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit in Mumbai on March 27.
http://www.mxmindia.com/2012/03/face-the-moments-of-truth-with-mindshare-brand-equity-compass-2012/


Ipsos Marketing reorganizes globally, sets up four practices
As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation - the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.
http://www.mxmindia.com/2012/03/ipsos-marketing-reorganizes-globally-sets-up-four-practices/

12 'must-do's when engaging a celeb for your brand
So many things to get right - the face, the space, and the place(ment). Anujita Jain makes a list.
http://www.mxmindia.com/2012/03/the-anchor-12-points-to-remember-when-getting-a-celeb-to-endorse-your-brand/

Debrief: Mid Day: Maximum City. Minimum TVC
I find this commercial pretty worrying. This creative suggests to me that Mid Day doesn’t really understand Mumbai. That they have a superficial view of this great city. And that’s much more disappointing than one sad ad
http://www.mxmindia.com/2012/03/debrief-mid-day-maximum-city-minimum-tvc/

[MJR - Noosemakers] Will typists and babblers leave Sachin alone?
Ranjona Banerji isn't surprised on how those who damned the master blaster not long ago are now singing praises.
http://www.mxmindia.com/2012/03/mjr-noosemakers-will-typists-and-babblers-leave-sachin-alone/

Stories on 19th Mar '12

Brand Sachin still on strong wicket
Sachin Tendulkar is the face of many brands, across categoeis, and one of the top celebrity endorsers. MxM India spoke to sports marketers and people who have worked closely with Sachin, finding out that Brand Sachin’s biggest strength is his ability to change with the times
http://www.mxmindia.com/?p=15209

The Anchor: Utterly Butterly Tondulkarlicious!
As the master blaster reaches his 100th international ton, MxMIndia presents 25 Amul ads that tell the Tendlya story.
http://www.mxmindia.com/?p=15200

Anil Thakraney: Sachin coverage sucks
Each time Sachin reaches a milestone, the media (both, print and electronic) regurgitates the same old childhood pictures and the same old tired clichés about the man. Surely there’s an innovative way to celebrate the hero’s achievements. Surely there are untold incidents from the man’s life that can be dug out if one cares to do the hard work.
http://www.mxmindia.com/?p=15240

[MJR]: Tendulkar upstages budget extravaganza
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=15243

How relevant is newspaper content to the reader?
N Ram and Girish Agarwal discussed newspaper content and the state of the media in India today
http://www.mxmindia.com/?p=15214

Integrated media best way fwd: Vikram Sakhuja
On the sidelines of FICCI Frames 2012,Vikram Sakhuja, CEO, South Asia, Group M  spoke to MxMIndiaabout how the digital can be a game changer for marketers and how to make content engaging for people
http://www.mxmindia.com/?p=15238

Digitisation will allow broadcaster to make money off ground: Tarun Katial
Tarun Katial, the CEO of the Reliance Broadcast Network Ltd, spoke to MxM about how the businesses will have to rework their monetising strategies in the wake of digitisation
http://www.mxmindia.com/?p=15236

No disadvantage of being a woman
Getting there is sometimes the hardest part, as women who have achieved success share at FICCI Frames 2012
http://www.mxmindia.com/?p=15217

CCI is an overall market regulator: Ashok Chawla
The role of the Competition Commission in the industry and the need for this umbrella body
http://www.mxmindia.com/?p=15211

Adapt to the digital tide or be left out
FICCI Frames 2012 took off on an exhilarating note on Day 1, with the burning issue of Digital coming to the fore right away and more or less staying there.
http://www.mxmindia.com/?p=15221

Digital will decide the fate of TV
FICCI panel on evolution of TV’s many personas figures out that the medium’s response to the digital revolution will determine its survival
http://www.mxmindia.com/?p=15225

Turning 3 into 10, a percentage issue for digital
From 3 to 10 per cent: ad industry is hopeful of making digital an integral medium for ad spends
http://www.mxmindia.com/?p=15232

TRAI invites views on ads policy for broadcasters
Broadcast regulator Telecom Regulatory Authority of India (TRAI) has invited comments on proposals to formulate a clear policy for advertisements on pay and Free to Air channels
http://www.mxmindia.com/?p=15244

A brand's success does not guarantee anything: Kevin Lane Keller
Managing a brand's potential is the most challenging aspect of today's marketing environment, with the accelerated pace of change, says the marketing guru
http://www.mxmindia.com/?p=15207

Ad Strat: Screw the couch
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=15203

Stories on 15th September

Hard Knocks: Ban terrorism coverage

Terrorists will get a setback if they don’t get the bhav they currently get from the media

http://www.mxmindia.com/2011/09/hard-knocks-ban-terrorism-coverage/

Introducing: DeBrief: Anil Thakraney's ad reviews

Anil Thakraney’s ad reviews now on MxMIndia.com. Every Tuesday and Thursday.

http://www.mxmindia.com/2011/09/introducing-debrief-anil-thakraney%E2%80%99s-ad-reviews/

Survey finds: Coverage, not tariff, wins over mobile customers

http://www.mxmindia.com/2011/09/survey-finds-coverage-not-tariff-wins-over-mobile-customers/

The anchor: Anita Nayyar on 8 reasons women are better bosses than men

http://www.mxmindia.com/2011/09/the-anchor-anita-nayyar-on-8-reasons-women-are-better-bosses-than-men/

Salman, Sachin star in celeb track

Salman Khan is guaranteed to give results, says a pilot celeb track study by Brandscapes

http://www.mxmindia.com/2011/09/%E2%80%98starry%E2%80%99-marketing-helps-brands-connect-%E2%80%93-and-sell/

Diamonds in the Tanishq classroom

http://www.mxmindia.com/2011/09/diamonds-in-the-tanishq-classroom/

Sony aims for Rs 150 crore business from Diwali season

http://www.mxmindia.com/2011/09/sony-aims-for-rs-150-crore-business-from-diwali-season/

Nivea celebrates a century of caring for skin

http://www.mxmindia.com/2011/09/nivea-celebrates-a-century-of-caring-for-skin/

Reliance takes it to the heartland with career counselling

http://www.mxmindia.com/2011/09/reliance-takes-it-to-the-heartland-with-career-counselling/

AdAsia 2011: The colour and the certainty

http://www.mxmindia.com/2011/09/adasia-2011-the-colour-and-the-certainty/

Fair and Lovely: HUL ropes in ombudsmen

Hindustan Unilever appoints ombudsmen to resolve disputes and effecting out-of-court settlements

http://www.mxmindia.com/2011/09/fair-and-not-lovely-hul-ropes-in-4-retired-judges-as-ombudsmen/