Wednesday 12 March 2014

Stories on 12th Mar'14

It's here. Kyoorius Ad Awards on June 12
Call for entries open on March 20 with the judging to happen in mid-May
http://www.mxmindia.com/2014/03/its-here-kyoorius-ad-awards-on-june-12/

Watch out, TVwallahs. P&G, Coke eyeing mobile video streaming for effective & cheaper advertising
Procter & Gamble and Coca-Cola are considering launching video channels over mobile phones to deliver branded content and advertisements directly to consumers in India
http://www.mxmindia.com/2014/03/watch-out-tvwallahs-pg-coke-eyeing-mobile-video-streaming-for-effective-cheaper-advertising/

Vir Sanghvi stars in NewsX's new line-up and channel packaging
NewsX has unveiled a new look with youthful colors (blue and red) and new fonts adorning the channel as it gets set for the general elections
http://www.mxmindia.com/2014/03/vir-sanghvi-stars-in-newsxs-new-line-up-and-channel-packaging/

JWT - celebrations unlimited @ 150
JWT has announced a yearlong program of innovative events and activations to highlight its pioneering spirit and rich history around the world
http://www.mxmindia.com/2014/03/jwt-celebrations-unlimited-150/

Bata goes 'waist down' with its new TVC
The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms
http://www.mxmindia.com/2014/03/bata-goes-waist-down-with-its-new-tvc/

Ad Strat: Making 'back the new front'
The entire Skybags film is about people wearing backpacks walking or doing things backwards
http://www.mxmindia.com/2014/03/ad-strat-making-back-the-new-front/

Conde Nast unveils travel-friendly digital offering
The portal is positioned as a one-stop destination and resource for the digital-savvy Indian traveller, whether they are looking for travel within India or abroad
http://www.mxmindia.com/2014/03/conde-nast-unveils-travel-friendly-digital-offering/

Trendspotters.tv appointed online channel partner for 'Kaanchi'
This will be the firm's first ever film association as an online digital channel partner