Stories on 16th Jan '15

Why India is a key office for JWT
For J Walter Thompson CEO Gustavo Martinez, the 2020 agenda is about growth, work, new kind of talent and a new way of working
http://www.mxmindia.com/2015/01/why-india-is-a-key-office-for-jwt/

Shailesh Kapoor: And the Awards are Here... Are you Bored already?
Even the entertainment factor is now commoditised across award shows with performances looking interchangeable like their sets, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-and-the-awards-are-here-are-you-bored-already/

Millward Brown unveils Media & Digital predictions report for 2015
Annual Digital & Media Predictions highlight how to optimizenative advertising, paid micro-video and location-based marketing
http://www.mxmindia.com/2015/01/millward-brown-unveils-media-digital-predictions-report-for-2015/

PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties
The agency won the account following a multi-agency pitch that went on for around three months
http://www.mxmindia.com/2015/01/payumoney-appoints-leo-burnett-as-creative-agency-mindshare-to-handle-media-duties/

Discovery to go big on sports, hires top deck
Jean-Thierry Augustin appointed President, Sports Strategy & Development at Discovery Networks International; Peter Hutton to join Eurosport as Chief Executive Officer
http://www.mxmindia.com/2015/01/discovery-to-go-big-on-sports-hires-top-deck/

Viacom18 returns with 3rd edition of Future Leadership Program
Viacom18 team to visit 13 campuses across Indore, Kolkata, Mangalore, Pune, Mumbai, New Delhi, Bangalore
http://www.mxmindia.com/2015/01/viacom18-returns-with-3rd-edition-of-future-leadership-program/

Citi announces rollout of Journalistic Excellence Awards
Open to journalists in India for the first time to recognize their work in financial, economic and business topics; Winner to represent India in an international study seminar administered by the Columbia University Graduate School of Journalism, New York
http://www.mxmindia.com/2015/01/citi-announces-rollout-of-journalistic-excellence-awards/

O&M unveils new campaign for KFC's new offering Flaming Crunch
The film showcases a kid who won't stop at anything while he chases his dream
http://www.mxmindia.com/2015/01/om-unveils-new-campaign-for-kfcs-new-offering-flaming-crunch/

DDB MudraMax-OOH unveils Mr. M for Shine.com's latest campaign
Shine.com has introduced a new friend for all seasons - a young working professional who happens to be a mouse
http://www.mxmindia.com/2015/01/ddb-mudramax-ooh-unveils-mr-m-for-shine-coms-latest-campaign/

Burson-Marsteller appoints Terri-Helen as President & CEO - APAC
Both Gaynor and Ford will report to Burson-Marsteller Worldwide Chair and Chief Executive Officer Donald A. Baer
http://www.mxmindia.com/2015/01/burson-marsteller-appoints-terri-helen-as-president-ceo-apac/

Snapdeal strengthens appoints Bhuvan Gupta as VP-Engineering
This is in continuation with the company’s vision of helping a million merchants to go online in three years
http://www.mxmindia.com/2015/01/snapdeal-strengthens-appoints-bhuvan-gupta-as-vp-engineering/

Grasshoppers bags creative biz of Big Wong
With an emphasis on lip-smacking food rather than on a lavish ambience, the brand is focusing on the take away and home delivery models

http://www.mxmindia.com/2015/01/grasshoppers-bags-creative-biz-of-big-wong/

Stories on 12th Mar'14

It's here. Kyoorius Ad Awards on June 12
Call for entries open on March 20 with the judging to happen in mid-May
http://www.mxmindia.com/2014/03/its-here-kyoorius-ad-awards-on-june-12/

Watch out, TVwallahs. P&G, Coke eyeing mobile video streaming for effective & cheaper advertising
Procter & Gamble and Coca-Cola are considering launching video channels over mobile phones to deliver branded content and advertisements directly to consumers in India
http://www.mxmindia.com/2014/03/watch-out-tvwallahs-pg-coke-eyeing-mobile-video-streaming-for-effective-cheaper-advertising/

Vir Sanghvi stars in NewsX's new line-up and channel packaging
NewsX has unveiled a new look with youthful colors (blue and red) and new fonts adorning the channel as it gets set for the general elections
http://www.mxmindia.com/2014/03/vir-sanghvi-stars-in-newsxs-new-line-up-and-channel-packaging/

JWT - celebrations unlimited @ 150
JWT has announced a yearlong program of innovative events and activations to highlight its pioneering spirit and rich history around the world
http://www.mxmindia.com/2014/03/jwt-celebrations-unlimited-150/

Bata goes 'waist down' with its new TVC
The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms
http://www.mxmindia.com/2014/03/bata-goes-waist-down-with-its-new-tvc/

Ad Strat: Making 'back the new front'
The entire Skybags film is about people wearing backpacks walking or doing things backwards
http://www.mxmindia.com/2014/03/ad-strat-making-back-the-new-front/

Conde Nast unveils travel-friendly digital offering
The portal is positioned as a one-stop destination and resource for the digital-savvy Indian traveller, whether they are looking for travel within India or abroad
http://www.mxmindia.com/2014/03/conde-nast-unveils-travel-friendly-digital-offering/

Trendspotters.tv appointed online channel partner for 'Kaanchi'
This will be the firm's first ever film association as an online digital channel partner

http://www.mxmindia.com/2014/03/trendspotters-tv-appointed-online-channel-partner-for-kaanchi/

Stories on 16th Nov '12

Diamonds are wherever...
If the appointment of PR honcho and CMG + Weber Shandwick's Harris Diamond as Chairman & CEO of McCann Worldgroup is a success, we could well see a new leadership order in adland
http://www.mxmindia.com/2012/11/diamonds-are-wherever/

Scarecrow Delhi wins Kohinoor Speciality Foods
Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication
http://www.mxmindia.com/2012/11/scarecrow-delhi-wins-kohinoor-speciality-foods/

Jaldi 5 with M R Srinivasan: Chennai could need 3-6 months for digitization switch-over
M R Srinivasan, General Secretary, Chennai Metro Cable Operators Association (CMCOA) speaks to MxM India about how digitization is progressing, or not progressing in Chennai
http://www.mxmindia.com/2012/11/jaldi-5-with-m-r-srinivasan-chennai-could-need-3-6-months-for-digitization-switch-over/

Paritosh Joshi: Channel brand or Programme brand?
Why do we still persist in thinking that channel brands can be all things to all people?
http://www.mxmindia.com/2012/11/paritosh-joshi-channel-brand-or-programme-brand/

WATConsult wins Godrej Nature's Basket's digital and social mandate
WATConsult has won the social and digital duties of Godrej Nature's Basket, the gourmet retail venture of the Godrej Group
http://www.mxmindia.com/2012/11/watconsult-wins-godrej-natures-baskets-digital-and-social-mandate/

@India, living in China: Burson-Marsteller finds out
Burson-Marsteller study finds huge missed opportunity for country promotion on Twitter
http://www.mxmindia.com/2012/11/india-living-in-china-burson-marsteller-finds-out/

The Anchor: 5 reasons PR is better than advertising
It's not a tussle that is likely to be resolved soon - but Dipankar Zalpuri rolls up his sleeves in the PR corner
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-pr-is-better-than-advertising/

Anil Thakraney: Your demotivated, ill-trained staff
To all those heavily paid corporate leaders reading this: There's no point in splurging all those millions on slick advertising campaigns, there's no point in making tall claims in the ads, if you have failed to adequately train and motivate your task force
http://www.mxmindia.com/2012/11/anil-thakraney-your-demotivated-ill-trained-staff/

Ranjona Banerji: When Times Now got it wrong
Bad news judgment is fine, but Times Now not only called the day wrong it also showed incompetence in the way it handled its news of the day, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-when-times-now-got-it-wrong/

Signposts... November 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-16/