Leveraging films by top guns on MTV
It's a win-win for all: six top directors try their hands at films inspired by HUL products on MTV, a project engineered by Mindshare
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/
'For HUL, the films are beyond passive integration... more of active integration'
Q&A with Aditya Swamy, EVP and Business Head, MTV and Ravi Rao, Leader, Mindshare South Asia
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/
BJP ads to go on air soon, with Prasoon Joshi songs
The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in the coming weeks
http://www.mxmindia.com/2014/03/bjp-ads-to-go-on-air-soon-with-prasoon-joshi-songs/
Brands and retailers team up to offer 0% EMI schemes
With customers staying away, retailers are entering into business arrangements with brands to draw them back to showrooms, bypassing the banks
http://www.mxmindia.com/2014/03/brands-and-retailers-team-up-to-offer-0-emi-schemes/
McCann wins 11 awards at Adfest 2014
Dentsu Inc wins Agency of the Year, Agency Network of the Year and Interactive Agency of the Year
http://www.mxmindia.com/2014/03/mccann-wins-11-awards-at-adfest-2014/
Yahoo launches new homepage in India
The new homepage attempts to power one's daily habits offering the most accessed features upfront
http://www.mxmindia.com/2014/03/yahoo-launches-new-homepage-in-india/
Amith Prabhu: The media gift conundrum
It has become a best practice for some brands but does anyone care to understand if a gift is an ethical thing to do, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-media-gift-conundrum/
Reviewing the Reviews: Barely two stars for Gulaab Gang
The week's other release Queen opened to universal acclaim but Gulaab Gang could barely manage two star ratings
It's a win-win for all: six top directors try their hands at films inspired by HUL products on MTV, a project engineered by Mindshare
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/
'For HUL, the films are beyond passive integration... more of active integration'
Q&A with Aditya Swamy, EVP and Business Head, MTV and Ravi Rao, Leader, Mindshare South Asia
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/
BJP ads to go on air soon, with Prasoon Joshi songs
The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in the coming weeks
http://www.mxmindia.com/2014/03/bjp-ads-to-go-on-air-soon-with-prasoon-joshi-songs/
Brands and retailers team up to offer 0% EMI schemes
With customers staying away, retailers are entering into business arrangements with brands to draw them back to showrooms, bypassing the banks
http://www.mxmindia.com/2014/03/brands-and-retailers-team-up-to-offer-0-emi-schemes/
McCann wins 11 awards at Adfest 2014
Dentsu Inc wins Agency of the Year, Agency Network of the Year and Interactive Agency of the Year
http://www.mxmindia.com/2014/03/mccann-wins-11-awards-at-adfest-2014/
Yahoo launches new homepage in India
The new homepage attempts to power one's daily habits offering the most accessed features upfront
http://www.mxmindia.com/2014/03/yahoo-launches-new-homepage-in-india/
Amith Prabhu: The media gift conundrum
It has become a best practice for some brands but does anyone care to understand if a gift is an ethical thing to do, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-media-gift-conundrum/
Reviewing the Reviews: Barely two stars for Gulaab Gang
The week's other release Queen opened to universal acclaim but Gulaab Gang could barely manage two star ratings
