Friday 28 March 2014

Stories on 28th Mar'14

JWT acquires majority stake in Social Wavelength
Social Wavelength is a Mumbai-headquartered full-service social media agency specialising in social media offerings
http://www.mxmindia.com/2014/03/jwt-acquires-majority-stake-in-social-wavelength/

Mediaah!: Why Goafest hasn't lost the plot and deserves one more chance
If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done
http://www.mxmindia.com/2014/03/mediaah-why-goafest-hasnt-lost-the-plot-and-deserves-one-more-chance/

Freeze! Media agencies put on hold IPL-7 buys given uncertainty over tourney
Uncertainty about IPL's future freezes ad sales
 http://www.mxmindia.com/2014/03/freeze-media-agencies-put-on-hold-ipl-7-buys-given-uncertainty-over-tourney/

Google 'Pledge to Vote' film with India's first voter
The film - part of the #Pledgetovote series - hopes to inspire both - seasoned, as well as first-time voters
 http://www.mxmindia.com/2014/03/google-pledge-to-vote-film-with-indias-first-voter/

Shailesh Kapoor: Cricket under threat from the Digital Generation?
The sport needs to find its coolness back, writes Shailesh Kapoor. An overhaul may be required sooner than later
 http://www.mxmindia.com/2014/03/shailesh-kapoor-cricket-under-threat-from-the-digital-generation/

Ranjona Banerji: When journalism pretends to not be tabloidy
M S Dhoni is being accused of corruption of the highest order though the actual suspicion is not of the highest order. This is how reputations are destroyed based on whispers and journalists need to understand this better, writes Ranjona Banerji
 http://www.mxmindia.com/2014/03/ranjona-banerji-when-journalism-pretends-to-not-be-tabloidy/

Cheil appoints Vivek Ballabh as AVP - Digital Media
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients
 http://www.mxmindia.com/2014/03/cheil-appoints-vivek-ballabh-as-avp-digital-media/

Dentsu Communications bags creative duties of TVS Housing
Dentsu Communications was awarded the business after a multi-agency pitch
 http://www.mxmindia.com/2014/03/dentsu-communications-bags-creative-duties-of-tvs-housing/

A million retailers sell online, notes IAMAI
The retailers represent a wide range of categories including electronics, books, apparel, accessories, footwear, jewellery
 http://www.mxmindia.com/2014/03/a-million-retailers-sell-online-notes-iamai/

Juries for Cyber, Design and Direct Lions announced by Cannes
Cannes announces jury list for Cyber, Design and Direct Lions categories
http://www.mxmindia.com/2014/03/juries-for-cyber-design-and-direct-lions-announced-by-cannes/