Monday 3 March 2014

Stories on 3rd Mar'14

Mediapersons, marketers win big at IAA Leadership Awards
Twenty-one achievers honoured at second edition of the awards + Interviews with Punit Goenka & Shashi Sinha
http://www.mxmindia.com/2014/03/mediapersons-marketers-win-big-at-iaa-leadership-awards/

Maxus is RECMA's 'Most Dominant Agency' for fourth consecutive year
Maxus India has retained the title of the most "dominant" agency profile for the fourth year in a row as per the RECMA 2013 report
http://www.mxmindia.com/2014/03/maxus-is-recmas-most-dominant-agency-for-fourth-consecutive-year/

MSL wins 6 new clients for strategic & integrated comms
MSLGroup wins strategic and integrated communications mandates from six new clients
http://www.mxmindia.com/2014/03/msl-wins-6-new-clients-for-strategic-integrated-comms/

Amith Prabhu: 10 years as a PR practitioner
The Associate Learning Programme at Genesis is about pioneering thinking and Amith Prabhu writes about how he owes a lot of what he has achieved today to the programme
http://www.mxmindia.com/2014/03/amith-prabhu-10-years-as-a-pr-practitioner/

Reviewing the Reviews: Critics divided on Shaadi Ke Side Effects
The ratings for Shaadi Ke Side Effects went from two to three, but mostly hovered at 2.5, notes Deepa Gahlot
http://www.mxmindia.com/2014/03/reviewing-the-reviews-critics-divided-on-shaadi-ke-side-effects/

Saina Nehwal roped in to endorse Iodex UltraGel
Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel
http://www.mxmindia.com/2014/03/saina-nehwal-roped-in-to-endorse-iodex-ultragel/

Manajit Ghoshal turns entrepreneur with Media Lounge
Media Lounge has been floated with the idea of creating a full service agency
http://www.mxmindia.com/2014/03/manajit-ghoshal-turns-entrepreneur-with-media-lounge/

Neo to distribute sport channels through in-house route
One Alliance, MSMD's distribution arm will cease to distribute the Neo Sports and Neo Prime channels to the cable and HITS operators
http://www.mxmindia.com/2014/03/neo-to-distribute-sport-channels-through-in-house-route/

Inaugural YouTube FanFest strikes a chord with viewers
The fest was created as a platform to bring established and rising YouTube stars from around the world off computer screens closer to their fans
http://www.mxmindia.com/2014/03/inaugural-youtube-fanfest-strikes-a-chord-with-viewers/

GSEAMS talent wing signs Sangram Singh
GSEAMS announces the signing of its first celebrity in sports star and youth icon Sangram Singh
http://www.mxmindia.com/2014/03/gseams-talent-wing-signs-first-celebrity/

MY FM hikes ad rates by 25%
Inventory crunch pitfall pushes radio station to hike ad rates
http://www.mxmindia.com/2014/03/my-fm-hikes-ad-rates-by-25/

Jai Ho! Star Gold acquires rights of 18 top flicks
The channel has strengthened its movie library acquiring various films of superstars Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan