Wednesday, 6 August 2014

Stories on 6th Aug 14

M&C Saatchi acquires a minority stake in February
M&C Saatchi acquires a minority stake in February, the independent agency founded by Gopal Krishnan and Nirmal Pulickal in 2012. The new agency will be led by the February management team
http://www.mxmindia.com/2014/08/mc-saatchi-acquires-a-minority-stake-in-february/

Spare a thought for the Malin mayhem before that drink tonight or the spend at the supermarket. Donate Generously via MxM
Apart from our donation of Rs 10,000, 10 percent of all revenues that MxMIndia receives next week (from Aug 3 to 9) in the form of advertisements will be donated for Malin Relief
http://www.mxmindia.com/2014/08/spare-a-thought-for-the-malin-mayhem-before-that-drink-tonight-or-the-spend-at-the-supermarket-donate-generously-via-mxm/

ASCI uphelds misleading ads across sectors
The CCC found the claims released in the print media / TVC to be either misleading or false or not adequately / scientifically substantiated
http://www.mxmindia.com/2014/08/asci-uphelds-misleading-ads-across-sectors/

Mahindra takes the 'Taqdeer Badal De' route for its commercial vehicles portfolio
First ever campaign from Mahindra for its Commercial Vehicles (CVs) portfolio
http://www.mxmindia.com/2014/08/mahindra-takes-the-taqdeer-badal-de-route-for-its-commercial-vehicles-portfolio/

Prism Creative tool unveiled by Posterscope for APAC region
The tool will reduce the amount of errors helping clients to visualise their campaign better
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/

SMW 2014 to deliberate on Social Media for Social Change
The third edition of the global event will be held from September 22-26, 2014
http://www.mxmindia.com/2014/08/smw-2014-to-deliberate-on-social-media-for-social-change/

Imagica announces launch of 'MastikiBaarish' campaign
The ad film invites viewers to have a splashing time at Imagica
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/