Stories on 12th Dec 14

Global brands change partners for more reach in India
A host of luxe brands are revisiting their India businesses by tweaking one of the most important factors - the local partner
http://www.mxmindia.com/2014/12/global-brands-change-partners-for-more-reach-in-india/

Shailesh Kapoor: DDLJ: A Thousand Weeks, A Million Memories
If any Indian filmmaker, however big a stalwart, wants to make the greatest love story of Indian cinema, he would know his benchmark is set incredibly high, writes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/12/shailesh-kapoor-ddlj-a-thousand-weeks-a-million-memories/

YouTube launches buffer-free offline video service
The new offline feature lets people watch videos for short periods of low connectivity or no internet connection. Read more
http://www.mxmindia.com/2014/12/youtube-launches-buffer-free-offline-video-service/

RBNL unveils dedicated divisions for trade & account planning
It will be led by Sunil Kumaran, Network Strategy and Services Head - Reliance Broadcast Network. Read more
http://www.mxmindia.com/2014/12/rbnl-unveils-dedicated-divisions-for-trade-account-planning/

ZEEL appoints Anjana Kshetry as Head - Brand Solutions, Zee Digital
Anjana will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. Read more
http://www.mxmindia.com/?p=69875

Adlabs Imagica unveils third campaign promoting the popular theme park
The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica. Read more
http://www.mxmindia.com/?p=69872

TAM numbers for Hindi & Regional Channels in Week 49
Presenting TAM data for Week 49 (November 30 to Dec 6, 2014) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-49/

Stories on 30th Oct 14

Five ways to break a consumer's trust in a brand
A Dummy's Guide to breaking a consumer's trust in the brand. Or you could treat it as a guide of what not to do...
http://www.mxmindia.com/2014/10/five-ways-to-break-a-consumers-trust-in-a-brand/

Baddies turn scared in Taproot's new film for Mumbai Mirror
Taproot was the creative agency for the film and the brief from BCCL to the agency was clear: "To continue to portray Mumbai Mirror as a fearless voice of the common citizen of Mumbai."
http://www.mxmindia.com/2014/10/baddies-turn-scared-in-taproots-new-film-for-mumbai-mirror/

'Kahaaniyan Banti Hain', says Imagica in new campaign
The campaign conveys the stories of people from all walks of life who visit Imagica
http://www.mxmindia.com/2014/10/kahaaniyan-banti-hain-says-adlabs-imagica-in-new-brand-campaign/

Help the under-resourced with your time. Inviting volunteers for Green Batti Project
The Green Batti Projects invites young advertising and media professionals to volunteer their time to mentor children from under-resourced communities
http://www.mxmindia.com/2014/10/help-the-under-resourced-with-your-time-inviting-volunteers-for-green-batti-project/

BCG report maps journey of innovative companies in India
Across nearly all industries, use of Big Data and Mobile to drive innovation lags their perceived importance
http://www.mxmindia.com/2014/10/bcg-report-maps-journey-of-innovative-companies-in-india/

The Hindu's November Fest scheduled next month
The fest is noted for its eclectic mix of genres and for premiering performances by well-known musicians from across the world
http://www.mxmindia.com/2014/10/the-hindus-november-fest-scheduled-to-be-held-in-november/

Armour Station TV announces additions to lineup
Chennai Egmore, Ahmedabad and Delhi Hazrat Nizamuddin are now part of the Armour Station TV network
http://www.mxmindia.com/2014/10/armour-station-tv-announces-new-additions-to-existing-lineup/

What Ticks for Indian Consumers/ Teens - Kartik Sharma and Venke Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kartik Sharma and Venke Sharma

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-kartik-sharma-and-venke-sharma/

Stories on 6th Aug 14

M&C Saatchi acquires a minority stake in February
M&C Saatchi acquires a minority stake in February, the independent agency founded by Gopal Krishnan and Nirmal Pulickal in 2012. The new agency will be led by the February management team
http://www.mxmindia.com/2014/08/mc-saatchi-acquires-a-minority-stake-in-february/

Spare a thought for the Malin mayhem before that drink tonight or the spend at the supermarket. Donate Generously via MxM
Apart from our donation of Rs 10,000, 10 percent of all revenues that MxMIndia receives next week (from Aug 3 to 9) in the form of advertisements will be donated for Malin Relief
http://www.mxmindia.com/2014/08/spare-a-thought-for-the-malin-mayhem-before-that-drink-tonight-or-the-spend-at-the-supermarket-donate-generously-via-mxm/

ASCI uphelds misleading ads across sectors
The CCC found the claims released in the print media / TVC to be either misleading or false or not adequately / scientifically substantiated
http://www.mxmindia.com/2014/08/asci-uphelds-misleading-ads-across-sectors/

Mahindra takes the 'Taqdeer Badal De' route for its commercial vehicles portfolio
First ever campaign from Mahindra for its Commercial Vehicles (CVs) portfolio
http://www.mxmindia.com/2014/08/mahindra-takes-the-taqdeer-badal-de-route-for-its-commercial-vehicles-portfolio/

Prism Creative tool unveiled by Posterscope for APAC region
The tool will reduce the amount of errors helping clients to visualise their campaign better
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/

SMW 2014 to deliberate on Social Media for Social Change
The third edition of the global event will be held from September 22-26, 2014
http://www.mxmindia.com/2014/08/smw-2014-to-deliberate-on-social-media-for-social-change/

Imagica announces launch of 'MastikiBaarish' campaign
The ad film invites viewers to have a splashing time at Imagica
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/