Stories on 13th Sep '16

'ASCI decisions are not taken by the Board'

A quick chat with Advertising Standards Council of India chairman Srinivasan K Swamy, done minutes after he was unanimously elected (+Video). Read more

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Indrani Sen: Geo-targeted TV Advertising

Amagi is expecting 20 per cent of advertising by SMEs to be routed through Amagi Mix within the next three years, notes Indrani Sen. Read more

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Mint moves from Berliner to broadsheet, launches new campaign

The change of format of course means a slight increased in editorial content as also a friendlier size for advertisers. Read more

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Kantar unveils new corporate identity & management structure

Millward Brown, IMRB, and TNS will now become Kantar Millward Brown, Kantar IMRB, and Kantar TNS respectively. Read more

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Publicis Ambience unveils brand campaign for UrbanClap

Fortifies its image among consumers, highlights its highly credible customer service in the TVC. Read more

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LinEngage & Birla White team up to pay respect to Lord Ganesha

Together, the two have created 'BW Ganapati' - an Android app that works using augmented reality. Read more

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Concept PR bags multiple new biz wins

The consultancy has signed new clients like Bangalore-based Happay, abusiness expense management solution company, and Book My Time among others. Read more

Stories on 1st Jul '15

Who's Afraid of ASCI?
Not brand managers, writes Sanjeev Kotnala, as the maximum penalty for a misleading ad is just withdrawl
http://www.mxmindia.com/2015/07/whos-afraid-of-asci/

Times Network launches MN+, an HD-only English movie channel
The channel is a complete rebranding of Movies Now Plus, which will cease to exist post this launch
http://www.mxmindia.com/2015/07/times-network-launches-mn-an-hd-only-english-movie-channel/

Discussion on emergence of Twitter in storytelling
Held in Mumbai on Tuesday (June 30), the event saw a cross-section of mediapersons and well-known personalities talking on the rise of the platform
http://www.mxmindia.com/2015/07/discussion-on-emergence-of-twitter-in-storytelling/

MTV's Splitsvilla will uncover what women want
Season 8 of the reality show will be back with hosts Sunny Leone and Rannvijay
http://www.mxmindia.com/2015/07/mtvs-splitsvilla-will-uncover-what-women-want/

HolidayIQ.com launches mobile-only holidays marketplace
Over 1000+ curated activity-based travel packages listed, across all regions of India

http://www.mxmindia.com/2015/07/holidayiq-com-launches-mobile-only-holidays-marketplace/

Stories on 15th Apr '15

Four Shades of Goafest 2015
Sanjeev Kotnala on the Excellent, the Good, the Not-so-Good and the Ugly at the three-day fest last weekend
http://www.mxmindia.com/2015/04/four-shades-of-goafest-2015/

Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP report
Value of ground sponsorship for cricket fell to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013 while team sponsorship fell from Rs 389.2 crore in 2013 to Rs 347.8 crore, even as the sports industry grew 10 per cent.
http://www.mxmindia.com/2015/04/cricket-losing-its-charm-sponsors-bat-big-time-for-hockey-football-says-groupm-esp-report/

Zee Cinema unveils new brand identity
The new identity will aim to target new audiences while appealing to the changing palate of the movie viewing audiences
http://www.mxmindia.com/2015/04/zee-cinema-unveils-new-brand-identity/

Saurabh Srivastava appointed CMO at MobiKwik
In his position as CMO, he will be a part of MobiKwik's core leadership team
http://www.mxmindia.com/2015/04/saurabh-srivastava-appointed-cmo-at-mobikwik/

ASCI launches e-learning training on responsible advertising
The Advertising Standard Council of India (ASCI) has launched an online training programme for advertisers and communication professionals
http://www.mxmindia.com/2015/04/asci-launches-e-learning-training-on-responsible-advertising/

Indian consumers expected to fulfill big dreams
Security in Employment and positive economic growth stimulates big ticket purchases
http://www.mxmindia.com/2015/04/indian-consumers-expected-to-fulfill-big-dreams/

ZeeQ changes avatar; introduces new programming line-up
ZeeQ is taking a step further by revamping the look, feel and positioning of the channel
http://www.mxmindia.com/2015/04/zeeq-changes-avatar-introduces-new-programming-line-up/

Entry deadline extended for Kyoorius Advertising and Digital awards
In its second year, Kyoorius Advertising and Digital awards introduced a series of new categories
http://www.mxmindia.com/2015/04/entry-deadline-extended-for-kyoorius-advertising-and-digital-awards/

12th edition of PromaxBDA to be held in Mumbai
PromaxBDA India 2015 will take place on 12th and 13th May, 2015 at the Indian School of Design & Innovation and The Westin, Mumbai

http://www.mxmindia.com/2015/04/12th-edition-of-promaxbda-to-be-held-in-mumbai/

Stories on 29th Dec 14

Outlook for 2015
Industry captains Pratap Bose, Rohit Ohri, Shashi Sinha and CVL Srinivas on the year ahead
http://www.mxmindia.com/2014/12/outlook-for-2015/

Ranjona Banerji: Life Before Narendra Modi and Life After
Whether it's Narendra Modi whom I don't like or Roger Federer whom I adore, media fandom is deeply embarrassing, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-life-before-narendra-modi-and-life-after/

Personal care drives FMCG business on rural push
According to Nielsen data, the category with the maximum reach or penetration is shampoos at 79 per cent, followed closely by biscuits at 78 per cent
http://www.mxmindia.com/2014/12/personal-care-drives-fmcg-business-on-rural-push/

Linen Lintas powers new campaign for CarDekho.com
The new campaign has given birth to a character called 'Mr. I Know' and takes forward the earlier story of 'sunona hi dekho'
http://www.mxmindia.com/2014/12/linen-lintas-powers-new-campaign-for-cardekho-com/

RAM ratings for Week 50 (+Top Shows of the Week 50)
Presenting RAM numbers for Week 50 - that's December 7 to 13, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-%e2%80%8b50-top-shows-of-the-week-%e2%80%8b50/

ASCI unveils 'Swachh Ads Abhiyan' on National Consumers Day
The campaign was initiated across various social platforms like Facebook, Twitter, LinkedIn and YouTube
http://www.mxmindia.com/2014/12/asci-unveils-swachh-ads-abhiyan-on-national-consumers-day/

Snapdeal enters into strategic tie-up with Hungama
Nine weeks of Premium Hungama PRO app will be free with purchases on Snapdeal's mobile app
http://www.mxmindia.com/2014/12/snapdeal-enters-into-strategic-tie-up-with-hungama/

Amith Prabhu: Fourteen must reads in 2014
A list of fourteen articles published in the last twelve months in various portals relevant to the profession, compiled by Amith Prabhu

http://www.mxmindia.com/2014/12/amith-prabhu-fourteen-must-reads-in-2014/

Stories on 14th Nov 14

Is Children's Day losing media significance
Despite 50 top brands in the country that target children actively, the day increasingly finds little resonance, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/is-childrens-day-losing-media-significance/

Jaideep Shergill moves on as MSLGroup elevates Chetan Mahajan & Amit Misra to co-MDs
Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+
http://www.mxmindia.com/2014/11/jaideep-shergill-moves-on-as-mslgroup-elevates-chetan-mahajan-amit-misra-to-co-mds/

Ranjona Banerji: Anyone not seen journos at press confs not scrambling for gifts?
Organisers of press conferences do feel that they will be discriminated against if they do not offer freebies, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-anyone-not-seen-journos-at-press-confs-not-scrambling-for-gifts/

DoCA partners with ASCI to halt violators of misleading ads
The partnership will go a long way in ensuring that all ads released in the country are honest, decent, safe and fair to competition
http://www.mxmindia.com/2014/11/doca-partners-with-asci-to-halt-violators-of-misleading-ads/

TAM Week 45: No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM’s ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/tam-week-45-no-change-in-pecking-order-of-hindi-gecs/

VIP Industries unveils mega campaigns for 'Caprese' and 'Carlton'
The campaigns have been conceptualized to reinforce its position as the leader in the luggage sector
http://www.mxmindia.com/2014/11/vip-industries-unveils-mega-campaigns-for-caprese-and-carlton/

VAT 69 gaming portal unveils 'Be One in a 100' campaign
The campaign is a witty take on those unsung heroes who shaped the world as we know it
http://www.mxmindia.com/2014/11/vat-69-gaming-portal-unveils-be-one-in-a-100-campaign/

Champions Tennis League ready to engage viewers with novel format
The 'each set is a match' structure is already being talked about amongst national and international tennis fraternities alike
http://www.mxmindia.com/2014/11/champions-tennis-league-ready-to-engage-viewers-with-novel-format/

Ganga Gaurav to air on BIG MAGIC Ganga
The series kicks off on November 15th and will air each Saturday at 8:30pm

http://www.mxmindia.com/2014/11/ganga-gaurav-to-air-on-big-magic-ganga/

Stories on 6th Aug 14

M&C Saatchi acquires a minority stake in February
M&C Saatchi acquires a minority stake in February, the independent agency founded by Gopal Krishnan and Nirmal Pulickal in 2012. The new agency will be led by the February management team
http://www.mxmindia.com/2014/08/mc-saatchi-acquires-a-minority-stake-in-february/

Spare a thought for the Malin mayhem before that drink tonight or the spend at the supermarket. Donate Generously via MxM
Apart from our donation of Rs 10,000, 10 percent of all revenues that MxMIndia receives next week (from Aug 3 to 9) in the form of advertisements will be donated for Malin Relief
http://www.mxmindia.com/2014/08/spare-a-thought-for-the-malin-mayhem-before-that-drink-tonight-or-the-spend-at-the-supermarket-donate-generously-via-mxm/

ASCI uphelds misleading ads across sectors
The CCC found the claims released in the print media / TVC to be either misleading or false or not adequately / scientifically substantiated
http://www.mxmindia.com/2014/08/asci-uphelds-misleading-ads-across-sectors/

Mahindra takes the 'Taqdeer Badal De' route for its commercial vehicles portfolio
First ever campaign from Mahindra for its Commercial Vehicles (CVs) portfolio
http://www.mxmindia.com/2014/08/mahindra-takes-the-taqdeer-badal-de-route-for-its-commercial-vehicles-portfolio/

Prism Creative tool unveiled by Posterscope for APAC region
The tool will reduce the amount of errors helping clients to visualise their campaign better
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/

SMW 2014 to deliberate on Social Media for Social Change
The third edition of the global event will be held from September 22-26, 2014
http://www.mxmindia.com/2014/08/smw-2014-to-deliberate-on-social-media-for-social-change/

Imagica announces launch of 'MastikiBaarish' campaign
The ad film invites viewers to have a splashing time at Imagica
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/

Stories on 31st Jul 14

Hic, Hic, Hurray!
In the absence of any clear rules, liquor companies are happily using social media to promote their brands
http://www.mxmindia.com/2014/07/hic-hic-hurray/

Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India
http://www.mxmindia.com/2014/07/facebook-signs-first-agency-deal-in-india-with-groupm/

AXN India and CBS Studios announce television content deal
The new deal gives AXN access to all content distributed by CBS
http://www.mxmindia.com/2014/07/axn-india-and-cbs-studios-announce-television-content-deal/

Speakers for Kyoorius Designyatra, 2014 announced
The list includes a diverse pool of creative minds from India and the globe
http://www.mxmindia.com/2014/07/speakers-for-kyoorius-designyatra-2014-announced/

Spikes Asia announces Jury list for several categories
The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries
http://www.mxmindia.com/2014/07/spikes-asia-announces-jury-list-for-several-categories/

Jockey takes 'The best or nothing' route with new TVC
The campaign has been conceptualised based on the insight that the young don't believe in half-measures; they will either go for broke or give it all up
http://www.mxmindia.com/2014/07/jockey-takes-the-best-or-nothing-route-with-new-tvc/

YuppTV announces worldwide launch of ARY channels
YuppTV announced the launch of Pakistan's leading ARY television channels to subscribers
http://www.mxmindia.com/2014/07/yupptv-announces-worldwide-launch-of-ary-channels/

DDB Mudra West launches new campaign for Femina
The objective was to engage with the millennial woman of today while driving connect with brand Femina
http://www.mxmindia.com/2014/07/ddb-mudra-west-launches-new-campaign-for-femina/

Stories on 11th Jun 14

Top 10 Newsroom Trends for 2014
The realities, reach, infinite possibilities and, in particular, the risks of the digital age have become ever more apparent as evident from the trends reported by the World Editors Forum
http://www.mxmindia.com/2014/06/top-10-newsroom-trends-for-2014/

Don't show bias on basis of skin colour: ASCI to fairness cream brands like HUL, Emami
New guidelines from the Advertising Standards Council of India could change the face of advertising in the approximately Rs 3,000-crore fairness category
http://www.mxmindia.com/2014/06/dont-show-bias-on-basis-of-skin-colour-asci-to-fairness-cream-brands-like-hul-emami/

Metros, airports & entertainment centres fast becoming marketing hubs
With media convergence happening across platforms, consumers are moving from the first circle of connectivity of traditional media options to the second circle of ambient OOH
http://www.mxmindia.com/2014/06/metros-airports-entertainment-centres-fast-becoming-marketing-hubs/

What's-ON conducts study to plot behaviour changes post digitization
T-SeND is the first such study on STB usage in digital homes!
http://www.mxmindia.com/2014/06/whats-on-conducts-study-to-plot-behaviour-changes-post-digitization/

Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer
Sethi will be responsible for business development and marketing communications of the Group's print media business

http://www.mxmindia.com/2014/06/kaacon-sethi-joins-dainik-bhaskar-as-chief-corporate-marketing-officer/

Stories on 28th May 14

Tasks for the new I&B Minister
10 things that the new information and broadcasting minister must achieve... in Mediaah!
http://www.mxmindia.com/2014/05/tasks-for-the-new-ib-minister/

Why hasn't IPL blossomed into a marquee opportunity for creative agencies?
What IPL advertising badly needs is another shot of ZooZoo-like creative by many more brands
http://www.mxmindia.com/2014/05/why-hasnt-ipl-blossomed-into-a-marquee-opportunity-for-creative-agencies/

ASCI reshuffles top cadre
Alan Collaco to retire as ASCI's Secretary General; Shweta Purandare named as successor
http://www.mxmindia.com/2014/05/asci-reshuffles-top-cadre/

Jitesh Rajdeo joins Amagi Media as Director
Amagi is the leader in geo-targeted advertising enabling advertisers to optimize their ad spends effectively
http://www.mxmindia.com/2014/05/jitesh-rajdeo-joins-amagi-media-as-director/

Samsung's 'Maestros Academy' receives much acclaim
The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time
http://www.mxmindia.com/2014/05/samsungs-maestros-academy-receives-much-acclaim/

Sakal group's career fair this weekend
The three-day event is is being organized jointly with the University of Mumbai and Directorate of Technical Education, Maharashtra
http://www.mxmindia.com/2014/05/sakal-groups-career-fair-this-weekend/

WeChat uses humour to attract user attention
The idea was to communicate and position WeChat as the starting point of all conversations and interactions

http://www.mxmindia.com/2014/05/wechat-uses-humour-to-attract-user-attention/

Stories on 5th Dec '13

How India can see more gender sensitive ads
Recommendations from a UNFPA-Population report analyzing ASCI's decisions on indecent representationof women in advertising
http://www.mxmindia.com/2013/12/how-india-can-see-more-gender-sensitive-ads/

Re-run Hindi GEC genre could see some action as Colors tests signals for Rishtey & Pratik Seal moves to Star Utsav
The re-run Hindi GEC genre could come alive with Rishtey from Viacom 18's Colors bouquet being tested and Pratik Seal moving to Star Utsav as business head
http://www.mxmindia.com/2013/12/re-run-hindi-gec-genre-could-see-some-action-as-colors-tests-signals-for-rishtey-pratik-seal-moves-to-star-utsav/

Bloomberg TV India asks viewers to upgrade in new brand campaign
A Triton-created brand campaign by Bloomberg TV India asks viewers to upgrade to the channel
http://www.mxmindia.com/2013/12/re-run-hindi-gec-genre-could-see-some-action-as-colors-tests-signals-for-rishtey-pratik-seal-moves-to-star-utsav/

Former Hindu CEO Arun Anant moves to Hindustan Times
In less than two months of the controversial coup that saw editor Siddharth Varadarajan and his exit, CEO Arun Anant’s next port of call has been announced
http://www.mxmindia.com/2013/12/former-hindu-ceo-arun-anant-moves-to-hindustan-times/

Mumbai to get new Urdu daily 'Avadhnama' from Jan 9
Senior media professional Yunus Siddiqui, formerly with the Mid-Day group which included the Urdu daily Inquilab, is Director (Editorial & Printer-Publisher) of the newspaper
http://www.mxmindia.com/2013/12/mumbai-to-get-new-urdu-daily-avadhnama-from-jan-9/

South African Tourism appoints MudraMax to get people flying
DDB MudraMax bags the next OOH Campaign from South African Tourism
http://www.mxmindia.com/2013/12/mumbai-to-get-new-urdu-daily-avadhnama-from-jan-9/

Stories on 17th Sep '13

Real India, Real Music
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54095

ASCI asks Bharti Softbank to axe Taproot's digital ads for Hike Messenger
The Advertising Standards Council of India asks for withdrawl of Hike Messenger's online commercials
http://www.mxmindia.com/?p=54100

Jaldi 5 with Rajesh iyer, Marketing Head, Colors: Bigg Boss has become a cult show on Indian television.
Rajesh Iyer, Head of Marketing, Colors on the format of this year's Bigg Boss and the reality show's role as a buzz creator for his channel
http://www.mxmindia.com/?p=54092

Ranjona Banerji: Time for the media to jump left, right or centre
The media, it seems, needs a few lessons in school civics, writes Ranjona Banerji
http://www.mxmindia.com/?p=54118

FoxyMoron bags digital marketing duties of Celkon Mobiles
Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron’s Delhi NCR branch
http://www.mxmindia.com/?p=54094

HUL's Hemant Bakshi elected ISA Chairman
Hemant Bakshi, Executive Director, Home and Personal Care, Hindustan Unilever Limited, was elected Chairman of the Indian Society of Advertisers (ISA). He takes over from Kurush N Grant
http://www.mxmindia.com/?p=54103

MEC appoints Tanushree Radhakrishnan as Digital Head - North
MEC India has appointed Tanushree Radhakrishnan as Digital Head - North
http://www.mxmindia.com/?p=54107

Stories on 13th Sep '13

The TOI Story & inside the mind of Samir Jain
Exclusive extract from the first ever book on the 175-year-old Times of India by author Sangita P Menon Malhan
http://www.mxmindia.com/?p=53974

Tracking the rise & rise of the Times: Q&A with author
Sangita P Menon Malhan on 'The TOI Story' and how it couldn't have happened without an 'all-clear' from 'above'
http://www.mxmindia.com/?p=53979

Partha Rakshit is new Chairman of ASCI
Narendra Ambwani, Director, Agro Tech Foods, was elected Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India and Lodestar UM was appointed  Honorary Treasurer
http://www.mxmindia.com/?p=54007

Starbucks goes plush for India, gives stores a local flavour
The world's largest coffee chain is positioning itself as an aspirational brand in this tea-drinking nation, and is going over the top with its stores, some of the plushest it's opened anywhere in the world
http://www.mxmindia.com/?p=54012

Ogilvy gets PennyWise. Acquires majority in digital co
Ogilvy & Mather acquire a majority stake in Hyderabad-based PennyWise Solutions
http://www.mxmindia.com/?p=53982

India Football Forum to discuss growth in sport
One-day conference on September 17 to discuss opportunities in football in India
http://www.mxmindia.com/?p=53983

Ranjona Banerji: The Economy turns around, and so do the Experts
Ranjona Banerji is confused how the experts on economy turned their view on the India story after Raghuram Rajan became RBI governor
http://www.mxmindia.com/?p=53993

Dial Havas for music for your brands
Havas Sports & Entertainment and music licensing agency Music Dealers join forces to help brands better leverage music
http://www.mxmindia.com/?p=53986

Weekend Exxxtra: One in 3 parents in India don't understand what their child does for a living: LinkedIn study
Radio producer and Sub-editor amongst 10 most misunderstood jobs as LinkedIn introduces 'Bring in your Parents Day' on Nov 7

http://www.mxmindia.com/?p=53995

Stories on 6th Sep '13

It's Emvies 2013 tonight!
It's the big night for media agencies as Advertising Club's Emvies 2013 will be held in Mumbai
http://www.mxmindia.com/?p=53767

When dhanda is manda, bring in the entrepreneurs!
How entrepreneurs are donning the mantle of CEOs to challenge slowdowns
http://www.mxmindia.com/?p=53781

India rules Warc marketing strategy awards shortlist
17 Indian entries were shortlisted for Warc's 2013 Asian Strategy Prize
http://www.mxmindia.com/?p=53776

ASCI launches new website and online complaints & monitoring system
New services will enable Advertising Standards Council of India facilitate speedy complaint lodging and tracking of complaint status
http://www.mxmindia.com/?p=53763

YouTube launches Comedy Week in India
400 hours of comedy content and 35 new exclusive shows featuring leading stars Cyrus Broacha, Vir Das, Kapil Sharma, Bharti, Krushna, VIP, Saurabh Pant and Sugandha
http://www.mxmindia.com/?p=53761

Genesis BM elevates Deepshika Dharmaraj, hires Kavita Rao
Ms Dharmaraj will take charge as Chief Marketing and Growth Initiatives Officer and Ms Rao will be Chief Talent Engagement Officer
http://www.mxmindia.com/?p=53754

Shailesh Kapoor: The Big GEC Quarter: What's In Store?
Going by the first eight months, 2013 has not been the most exciting year for Hindi GEC content. But the festive season could change that as Shailesh Kapoor highlights what each Hindi GEC is set for
http://www.mxmindia.com/?p=53765

Ranjona Banerji: Spotlight on staff welfare in media
It's heartening to hear that the organization where the intern photojournalist and her colleague worked has been with them throughout and has offered help of various sorts that is required, writes Ranjona Banerji
http://www.mxmindia.com/?p=53774

Stories on 13th May '13

MxM Mondays: Reality goes Regional... and how!
With KBC travelling to several Indian states and Bigg Boss following suit, regional adapts of popular Hindi shows seems to be a trend
http://www.mxmindia.com/2013/05/mxm-mondays-reality-goes-regional-and-how/

Exclusive! Jaldi 5 with Rob Norman, Chief Digital Officer Global, GroupM: There's no doubt mobile internet will be massive in India
As the Group M Chief Digital Officer begins his India visit, he address questions from MxMIndia
http://www.mxmindia.com/2013/05/jaldi-5-with-rob-norman-chief-digital-officer-of-groupm-global-theres-no-doubt-that-mobile-internet-will-be-massive-in-india/

Kyoorius launches awards with D&AD and IAA as partners, to be held at Design Yatra in Goa
The Kyoorius Awards have been launched in partnership with D&AD and the International Advertising Association - India Chapter
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

Group M & Optimystix join hands for MashUp
Group M and Optimystix Entertainment launch MashUp, a specialized digital video-led brand solutions company
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

We thrive on gossip and scandal: Ferzad Palia
Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious
http://www.mxmindia.com/2013/05/we-thrive-on-gossip-and-scandal-ferzad-palia/

AdStrat: Bajaj: Cooling with comfort
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-bajaj-cooling-with-comfort/

Anil Thakraney: Are crime shows helping criminals?
The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it's becoming difficult for the police to nab these guys
http://www.mxmindia.com/2013/05/anil-thakraney-are-crime-shows-helping-criminals/

Links of the Day (May 13)
MxMIndia editors scan the web to bring you the top stories of the day (other than those on MxMIndia)
http://www.mxmindia.com/2013/05/links-of-the-day-may-13/

ASCI'S NAMS inititative bags Silver at EASA 2013
The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)
 http://www.mxmindia.com/2013/05/ascis-nams-inititative-bags-silver-at-easa-2013/

Stories on 4th Apr'13

IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/?p=44952

Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/?p=44966

Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/?p=44964

ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/?p=44948

Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/?p=44947

Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/?p=44998

Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/?p=45001

Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/?p=44950

Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/?p=44949

Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/?p=44951

Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/?p=44946\

R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/?p=44945

ANCHOR | One Big Idea by Suranjana Ghosh
Digitization opens doors to a whole new world of TV

http://www.mxmindia.com/?p=44944

Stories on 14th Nov '12

TV for Children: Growing, and how!
It's Children's Day, and a cross-section of stakeholders help us in this genre check of kiddie TV
http://www.mxmindia.com/2012/11/tv-for-children-growing-and-how/

Diwali 2012 sales skyrocket for Shoppers Stop, Future Group etc
Big retailers like Shoppers Stop, Future Group join bash as Diwali 2012 sales match pre-slowdown days
http://www.mxmindia.com/2012/11/diwali-2012-sales-skyrocket-for-shoppers-stop-future-group-etc/

Star CJ Alive appoints Kenny Shin as CEO for India
Star CJ Alive, the 24x7 home shopping channel from the Star Group, has announced the appointment of Kenny Shin as the new CEO for India
http://www.mxmindia.com/2012/11/star-cj-alive-appoints-kenny-shin-as-ceo-for-india/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Pro-active monitoring sees more complaints being registered with ASCI
August saw a significant increase in complaints against ads because of the pickup by the National Advertising Monitoring Service (NAMS)
http://www.mxmindia.com/2012/11/pro-active-monitoring-sees-more-complaints-being-registered-with-asci/

BIG FM's Total Quartz Safety Month concludes
The month-long safety campaign 'Total Quartz Safety Month' - a joint initiative from 92.7 Big FM and Total Oil India, comes to a close with the very successful Total Quartz Safety Run across 21 citiesStory
http://www.mxmindia.com/2012/11/big-fms-total-quartz-safety-month-concludes/

Neo Prime to air Windies tour of Bangladesh
Neo Prime has sealed the broadcast rights for the West Indies tour of Bangladesh which began on November 13
http://www.mxmindia.com/2012/11/neo-prime-to-air-windies-tour-of-bangladesh/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Publicitas Digital signs exclusive representation with Qunar.com
Publicitas Digital in India has signed an exclusive representation with Qunar.com, a leading mainland China online travel information website where it will exclusively sell the digital advertising space of Qunar.com on a domestic and international level
http://www.mxmindia.com/2012/11/publicitas-digital-signs-exclusive-representation-with-qunar-com/

The Anchor: 5 reasons why brands need to reinvent
Vinay Khandpur on five reasons why brands need to reinvent
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-brands-need-to-reinvent/

Anil Thakraney: Death of the film critic
The time is up for professional cinema critics. The only thing that can possibly save this dying species is if they quickly re-invent their craft and find innovative ways to keep the readers engaged
http://www.mxmindia.com/2012/11/anil-thakraney-death-of-the-film-critic/

Ranjona Banerji: The Big, Bad World of the BBC
Ranjona Banerji on how despite its experience and reputation, the gaps in the Beeb's editorial accountability and responsibility were exposed in the Savile cover-up
http://www.mxmindia.com/2012/11/ranjona-banerji-the-big-bad-world-of-the-bbc/

Signposts... November 14
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-14/

Stories on 14th Sep '12

Because print is magic...
Exclusive pre-release extracts from the book 'The Magic of Print' published by HT Media. The book is to be launched this evening in Mumbai
http://www.mxmindia.com/2012/09/because-print-is-magic/

TVs in 4 metros to go blank for 2 mins to stress need for viewers to go digital
Broadcasters to observe half-a-minute switch-offs to get viewers to switch to digital transmission with set-top devices
http://www.mxmindia.com/2012/09/tvs-in-4-metros-to-go-blank-for-2-mins-to-get-viewers-to-go-digital/

Apollo prefers to 'Go The Distance'
Apollo tyres has repositioned its brand with a new commercial and identity
http://www.mxmindia.com/2012/09/apollo-prefers-to-go-the-distance/

Arvind Sharma appointed ASCI Chairman
The Advertising Standards Council of India (ASCI) has appointed Arvind Sharma, Chairman of India Sub Continent, Leo Burnett, as Chairman of the Board
http://www.mxmindia.com/2012/09/arvind-sharma-appointed-asci-chairman/

Anurradha Prasad re-elected AROI president for 2nd term
The AROI (Associations of Radio Operators for India) has re-elected Ms Anurradha Prasad as its President for the second consecutive term. Ms Prasad was re-elected unopposed at the Governing Body Meeting of the AROI held earlier this week
http://www.mxmindia.com/2012/09/anurradha-prasad-re-elected-aroi-president-for-second-term/

MxM Buzzer # 9 | Quiz on Media Innovation
Presenting the ninth edition of MxM Buzzer where the focus is on Media Innovation
http://www.mxmindia.com/2012/09/mxm-buzzer-9-quiz-on-media-innovation/

Speaking of Which: Confounding Confusions
Infer or imply? Discreet or discrete? Evoke or evince? Common misunderstandings can lead to confusing writing... Vidya Heble in 'Speaking of Which'
http://www.mxmindia.com/2012/09/confounding-confusions/

My First Sale... with Indranil Roy, President, Outlook Group
Our Thursday series of Relative Values, My First... etc now shifts to Fridays, beefing up our weekend package that kicks off next week. Last month we had Bhaskar Das, and this time we spoke with Indranil Roy, President, Outlook Group
http://www.mxmindia.com/2012/09/my-first-sale-with-indranil-roy-president-outlook-group/

Signposts...  Friday, September 14
Tweet of the day, Must-read of the day, Joke of the day, etc etc in our new daily 'department'
http://www.mxmindia.com/2012/09/signposts-friday-september-14/

PIX goes all out for Tintin premiere
Tintin - Sony Pix has planned a 360-degree - marketing and advertising - campaign around The Secret of the Unicorn on the 16th of this month
http://www.mxmindia.com/2012/09/pix-goes-all-out-for-tintin-premiere/

The Anchor: 5 things clients should keep in mind when engaging a digital agency
The days of treating digital as a postscript are far behind. Here's how to play it in the new age, writes Kushal Sanghvi
http://www.mxmindia.com/2012/09/the-anchor-5-things-clients-should-keep-in-mind-when-engaging-a-digital-agency/

Anil Thakraney: Flat buyer ki VAT lag gayi!
To begin with, it is the developers who went to court, it is they who should be paying the penalties on late VAT payment. Why are the developers being allowed to pass this burden on to flat owners?
http://www.mxmindia.com/2012/09/anil-thakraney-flat-buyer-ki-vat-lag-gayi/

Ranjona Banerji: News on TV is not necessarily news in the papers
And on this Friday, the 14th, Ranjona Banerji wonders why are guests better behaved with Karan Thapar and how no one calls Arnab Rajdeep these days
http://www.mxmindia.com/2012/09/ranjona-banerji-news-on-tv-is-not-necessarily-news-in-the-papers/

Stories on 18th April

ASCI is not a toothless tiger: Bharat Patel
The former chairman of Procter & Gamble and self-regulator ASCI on the decision to set up the National Advertising Monitoring Service with TAM
http://www.mxmindia.com/2012/04/asci-is-not-a-toothless-tiger-bharat-patel/

Group M shines as MEC, Maxus, Gemini TV win laurels @ Festival of Media
MEC India, Maxus Bangalore and Gemini TV win top honours at the prestigious Festival of Media 2012 awards held in Montreux, Switzerland on Tuesday
http://www.mxmindia.com/2012/04/group-m-shines-as-mec-maxus-gemini-tv-win-laurels-festival-of-media/

For LinkedIn, it's abt being relevant & contextual
B2B Connect 2012 was the first such attempt by the network as they bought together marketing enthusiasts
http://www.mxmindia.com/2012/04/for-linkedin-it-is-about-being-relevant-and-contextual/

Starcom bags Linc Pens media mandate
Starcom would be accountable for handling its entire media portfolio, to be managed out of the Mumbai office
http://www.mxmindia.com/2012/04/starcom-worldwide-bags-linc-pens-media-mandate/

Sheran Mehra quits Dhanlaxmi, joins Mahindra Hol
Sheran Mehra has called it a day at Dhanlaxmi Bank. Will now be taking charge as Head-Marketing, Mahindra Holidays
http://www.mxmindia.com/2012/04/sheran-mehra-quits-dhanlaxmi-moves-to-mahindra-holidays/

Sriram Kilambi joins BloombergUTV as President
Mr. Kilambi has over 13 years of Marketing and Operations experience in Media and FMCGs.
http://www.mxmindia.com/2012/04/bloombergutv-appoints-sriram-kilambi-as-president/

Hansa, Ipsos to jointly bid for IRS in '13, sign MoU
This joint bid will combine Hansa's extensive experience of readership measurement in the Indian context with Ipsos' global expertise of conducting readership surveys in 60 countries
http://www.mxmindia.com/2012/04/hansa-research-and-ipsos-to-jointly-bid-for-irs-in-2013-signs-mou/

Aidem Ventures to handle sales for Lakshyya Entertainment's Odia GEC
Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now, feels Alok Rakshit
http://www.mxmindia.com/2012/04/aidem-ventures-to-handle-sales-for-lakshyya-entertainments-odia-gec/

Free Press releases annual B-school rankings
The key objective of the survey was to factor in all the relevant components so that results reflect all the ideal key considerations of today's MBA aspirant
http://www.mxmindia.com/2012/04/free-press-releases-annual-b-school-rankings/

Cinepolis in talks to pick stake in Big Cinemas
Recent media reports had suggested an equity infusion by Cinepolis, the world's fifth largest multiplex operator with more than 2,500 screens, into Big Cinemas
http://www.mxmindia.com/2012/04/cinepolis-in-talks-to-pick-stake-in-big-cinemas/

ESPN STAR Sports launches 'Event Management Group'
The on-ground division will also manage Pepsi T20 Football's on-ground events in India
http://www.mxmindia.com/2012/04/espn-star-sports-launches-%e2%80%98event-management-group%e2%80%99/

Dainik Bhaskar Group launches Bhaskar School of Media Education
The Dainik Bhaskar School has tied up with Dale Carnegie Training Consultants, a renowned US-based Training company conducting training programs worldwide for over 100 years, to adapt and create the training programs in identified areas
http://www.mxmindia.com/2012/04/dainik-bhaskar-group-launches-bhaskar-school-of-media-education/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-reasons-why-a-life-of-creative-is-different-from-others/

Anil Thakraney: Will ABP News eschew sensationalism?
With the baggage of 'STAR News' off their back, they can re-engineer the channel, and ABP News can become that one Hindi channel that takes news very seriously
http://www.mxmindia.com/2012/04/anil-thakraney-will-abp-news-eschew-sensationalism/

MJR] Making sense of RBI cuts
Every Wednesday or Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-business-news-channels-no-connection-with-biz-news/

Stories on 6th March

IRS Q4 2011: Dailies flourish Year-on-Year
Eight of the Top 10 publications have grown in their AIR (Average Issue Readership) Year-on-Year (YoY). Daily Thanthi, Lokmat and Dainik Bhaskar have registered the highest growths in AIR
http://www.mxmindia.com/2012/03/irs-q4-2011-dailies-flourish-year-on-year/

IRS Q4 2011: Not much change in rankings but dailies witness significant growth
Most of the dailies, be it Hindi, English or other regional languages, have shown an upward trend in their readership, as indicated by the Average Issue Readership figures
http://www.mxmindia.com/2012/03/irs-2011q4-not-much-change-in-rankings-but-dailies-witness-significant-growth/

IRS Q4 2011: Same old magazine story
English magazines may bring some respite to the sector after the results of the 2011 Q4 IRS show an overall lack of growth.
http://www.mxmindia.com/2012/03/irs-2011q4-same-old-magazine-story/

IRS Q4 2011: Media consumption grows but Radio and Cinema continue to decline
After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent
http://www.mxmindia.com/2012/03/irs-2011-q4-media-consumption-grows-but-radio-and-cinema-continue-to-decline/

Havas Media wins Air France global account
As the global agency of record, MPG and Havas Digital will continue to handle both the online and offline media responsibilities for the airline in all 54 Air France markets
http://www.mxmindia.com/2012/03/havas-media-wins-air-france-global-account/

Neo nets Micromax to sponsor Asia Cup 2012
Bags title sponsorship for biggest cricket championship inAsiafor the second consecutive year
http://www.mxmindia.com/2012/03/neo-nets-micromax-to-sponsor-asia-cup-2012/

Sahara One hikes ad tariff post healthy ratings
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.
http://www.mxmindia.com/2012/03/sahara-one-hikes-ad-tariff-post-healthy-ratings/

RAMcheck: More surprises for FM players
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/03/ramcheck-more-surprises-for-fm-players/

Chaitanya Prabhu joins Jump Games as Business Head
Mr Prabhu has an experience of over 13 years, out of which seven have been in pure digital arena
http://www.mxmindia.com/2012/03/chaitanya-prabhu-joins-jump-games-as-business-head/

ASCI upholds complaints against 17 of 31 ads
The Consumer Complaints Council (CCC) of ASCI upheld complaints made against 17 advertisements, from various sectors like agro products, deos, and Home Shopping Networks
http://www.mxmindia.com/2012/03/asci-upholds-complaints-against-17-of-31-ads/

7 reasons all creative agencies must be at GoaFest
Not going to GoaFest? Fix that, in seven shakes of an aircraft’s tail! Dhunji Wadia tells you why
http://www.mxmindia.com/2012/03/7-reasons-all-creative-agencies-must-be-at-goafest/

Debrief: Where's the Fevi magic?
This ad is from the house of Fevicol, and these guys have set a very high benchmark for themselves. When you view the new ad in that context, it’s a let-down
http://www.mxmindia.com/2012/03/debrief-wheres-the-fevi-magic/

Freaking News: SP goes UP, Times Now went down
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-sp-goes-up-times-now-went-down/

Stories on 10th January

How to get ideas (& climb the corp ladder)
It's possibly one of the world’s most difficult questions, but veteran adman and trainer R Sridhar has tackled it with a collection of, well, ideas.
http://www.mxmindia.com/2012/01/how-do-you-get-an-idea/

Ghari ousts Wheel to be Detergent No 1 (in Oct & Nov 2011)
Wheel comes a full circle as Ghari tops the laundry charts.
http://www.mxmindia.com/2012/01/ghari-ousts-wheel-to-be-detergent-no-1-in-oct-nov-2011/

Everest to handle Kotak Mahindra Mutual Fund
This is already turning out to be an exciting year for Everest with two wins in the first month.
http://www.mxmindia.com/2012/01/everest-to-handle-kotak-mahindra-mutual-fund/

Bobby Sista, Alyque Padamsee & Gerson da Cunha on Bal Mundkur
Bal Mundkur was fiercely professional, as well as kind, tireless and generous to a fault. Contemporaries remember the ad legend.
http://www.mxmindia.com/2012/01/tributes-to-bal-mundkur-a-man-of-immense-energy/

ASCI upholds complaints against 10 ads in Sept-Oct 2011
Of the total 18 ads brought up, many are claims by home shopping networks which are under the scanner.
http://www.mxmindia.com/2012/01/asci-upholds-complaints-against-10-ads-during-sept-oct-2011/

Mobile TV breaks viewership records in 2011
Colors, MTV and Big Boss are the most watched on Zenga TV, pioneer in mobile TV.
http://www.mxmindia.com/2012/01/mobile-tv-breaks-viewership-records-in-2011/

Newswatch: Oswald Pereira on crime reporters and their tryst with the underworld
There was nothing romantic or glamorous about the crime beat, and Oswald Pereira still firmly believes that the best way to survive as a crime reporter is to draw a 'Laxman Rekha'.
http://www.mxmindia.com/2012/01/newswatch-dancing-with-dons/

The Anchor: 6 lessons radio can learn from abroad
Listener first - plus smart programming and marketing. Vehrnon Ibrahim's tips for hitting the right note.
http://www.mxmindia.com/2012/01/the-anchor-vehrnon-ibrahim-on-6-lessons-radio-can-learn-from-abroad/

Debrief: Snapdeal: Deadly idea
This sort of an over-the-top idea is required for a new website that simply deals in great sales offers. Safe advertising would have killed the brand even before the god of death arrived.
http://www.mxmindia.com/2012/01/debrief-snapdeal-deadly-idea/

Can we pay attention to what's put out?
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/can-we-pay-attention-to-whats-put-out/