Stories on 6th Aug 14

M&C Saatchi acquires a minority stake in February
M&C Saatchi acquires a minority stake in February, the independent agency founded by Gopal Krishnan and Nirmal Pulickal in 2012. The new agency will be led by the February management team
http://www.mxmindia.com/2014/08/mc-saatchi-acquires-a-minority-stake-in-february/

Spare a thought for the Malin mayhem before that drink tonight or the spend at the supermarket. Donate Generously via MxM
Apart from our donation of Rs 10,000, 10 percent of all revenues that MxMIndia receives next week (from Aug 3 to 9) in the form of advertisements will be donated for Malin Relief
http://www.mxmindia.com/2014/08/spare-a-thought-for-the-malin-mayhem-before-that-drink-tonight-or-the-spend-at-the-supermarket-donate-generously-via-mxm/

ASCI uphelds misleading ads across sectors
The CCC found the claims released in the print media / TVC to be either misleading or false or not adequately / scientifically substantiated
http://www.mxmindia.com/2014/08/asci-uphelds-misleading-ads-across-sectors/

Mahindra takes the 'Taqdeer Badal De' route for its commercial vehicles portfolio
First ever campaign from Mahindra for its Commercial Vehicles (CVs) portfolio
http://www.mxmindia.com/2014/08/mahindra-takes-the-taqdeer-badal-de-route-for-its-commercial-vehicles-portfolio/

Prism Creative tool unveiled by Posterscope for APAC region
The tool will reduce the amount of errors helping clients to visualise their campaign better
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/

SMW 2014 to deliberate on Social Media for Social Change
The third edition of the global event will be held from September 22-26, 2014
http://www.mxmindia.com/2014/08/smw-2014-to-deliberate-on-social-media-for-social-change/

Imagica announces launch of 'MastikiBaarish' campaign
The ad film invites viewers to have a splashing time at Imagica
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/

Stories on 18th April

ASCI is not a toothless tiger: Bharat Patel
The former chairman of Procter & Gamble and self-regulator ASCI on the decision to set up the National Advertising Monitoring Service with TAM
http://www.mxmindia.com/2012/04/asci-is-not-a-toothless-tiger-bharat-patel/

Group M shines as MEC, Maxus, Gemini TV win laurels @ Festival of Media
MEC India, Maxus Bangalore and Gemini TV win top honours at the prestigious Festival of Media 2012 awards held in Montreux, Switzerland on Tuesday
http://www.mxmindia.com/2012/04/group-m-shines-as-mec-maxus-gemini-tv-win-laurels-festival-of-media/

For LinkedIn, it's abt being relevant & contextual
B2B Connect 2012 was the first such attempt by the network as they bought together marketing enthusiasts
http://www.mxmindia.com/2012/04/for-linkedin-it-is-about-being-relevant-and-contextual/

Starcom bags Linc Pens media mandate
Starcom would be accountable for handling its entire media portfolio, to be managed out of the Mumbai office
http://www.mxmindia.com/2012/04/starcom-worldwide-bags-linc-pens-media-mandate/

Sheran Mehra quits Dhanlaxmi, joins Mahindra Hol
Sheran Mehra has called it a day at Dhanlaxmi Bank. Will now be taking charge as Head-Marketing, Mahindra Holidays
http://www.mxmindia.com/2012/04/sheran-mehra-quits-dhanlaxmi-moves-to-mahindra-holidays/

Sriram Kilambi joins BloombergUTV as President
Mr. Kilambi has over 13 years of Marketing and Operations experience in Media and FMCGs.
http://www.mxmindia.com/2012/04/bloombergutv-appoints-sriram-kilambi-as-president/

Hansa, Ipsos to jointly bid for IRS in '13, sign MoU
This joint bid will combine Hansa's extensive experience of readership measurement in the Indian context with Ipsos' global expertise of conducting readership surveys in 60 countries
http://www.mxmindia.com/2012/04/hansa-research-and-ipsos-to-jointly-bid-for-irs-in-2013-signs-mou/

Aidem Ventures to handle sales for Lakshyya Entertainment's Odia GEC
Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now, feels Alok Rakshit
http://www.mxmindia.com/2012/04/aidem-ventures-to-handle-sales-for-lakshyya-entertainments-odia-gec/

Free Press releases annual B-school rankings
The key objective of the survey was to factor in all the relevant components so that results reflect all the ideal key considerations of today's MBA aspirant
http://www.mxmindia.com/2012/04/free-press-releases-annual-b-school-rankings/

Cinepolis in talks to pick stake in Big Cinemas
Recent media reports had suggested an equity infusion by Cinepolis, the world's fifth largest multiplex operator with more than 2,500 screens, into Big Cinemas
http://www.mxmindia.com/2012/04/cinepolis-in-talks-to-pick-stake-in-big-cinemas/

ESPN STAR Sports launches 'Event Management Group'
The on-ground division will also manage Pepsi T20 Football's on-ground events in India
http://www.mxmindia.com/2012/04/espn-star-sports-launches-%e2%80%98event-management-group%e2%80%99/

Dainik Bhaskar Group launches Bhaskar School of Media Education
The Dainik Bhaskar School has tied up with Dale Carnegie Training Consultants, a renowned US-based Training company conducting training programs worldwide for over 100 years, to adapt and create the training programs in identified areas
http://www.mxmindia.com/2012/04/dainik-bhaskar-group-launches-bhaskar-school-of-media-education/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-reasons-why-a-life-of-creative-is-different-from-others/

Anil Thakraney: Will ABP News eschew sensationalism?
With the baggage of 'STAR News' off their back, they can re-engineer the channel, and ABP News can become that one Hindi channel that takes news very seriously
http://www.mxmindia.com/2012/04/anil-thakraney-will-abp-news-eschew-sensationalism/

MJR] Making sense of RBI cuts
Every Wednesday or Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-business-news-channels-no-connection-with-biz-news/