Friday, 20 February 2015

Stories on 20th Feb '15

15% annual marketing spends on social media: EY study
Brands surveyed were looking to introduce Social CRM and social commerce as priority items, notes the second edition of EY study on social media
http://www.mxmindia.com/2015/02/social-media-marketing-study-by-ey-throws-up-new-findings/

Sam Balsara revives talks to sell Madison World's 75% stake in Madison Media and Outdoor: ET report
According to industry sources, Madison Media's current revenue is close to Rs 100 crore and therefore the valuation of the deal should be in the region of Rs 250-300 crore. But Mr Balsara's asking price is over Rs 500 crore, they said
http://www.mxmindia.com/2015/02/sam-balsara-revives-talks-to-sell-madison-worlds-75-stake-in-madison-media-and-outdoor-et-report/

MEC India appoints Mukti Kumaran as West Head
The former BPN Mumbai branch head joins MEC and will report to T Gangadhar, MD, MEC India
http://www.mxmindia.com/2015/02/mec-india-appoints-mukti-kumaran-as-west-head/

'Magazines: 2X' to be the theme for 9th IMC in Chennai
This is the first time the congress is being held at Chennai, to ensure more participation from South-based publishers
http://www.mxmindia.com/2015/02/magazines-2x-to-be-the-theme-for-9th-imc-in-chennai/

Dhoni exhorts India to spend an hour for fitness
The new fitness drive is aimed towards aspiring people to dedicate one hour from their busy schedules
http://www.mxmindia.com/2015/02/dhoni-exhorts-india-to-spend-an-hour-for-fitness/

Lloyd partners Business Today Pro-Am of Champions for golf
It is an exclusive invitational event for CEOs and corporate heads across India
http://www.mxmindia.com/2015/02/lloyd-partners-business-today-pro-am-of-champions-for-golf/

The Coalition announces speaker line-up
The Coalition reveals speakers, workshops and other activities for its event, TC/2, to be held on 27th February- 1st March 2015
http://www.mxmindia.com/2015/02/the-coalition-announces-speaker-line-up/

Media Moments launches interactive experiential marketing division
Though PR still remains a major division of the firm, an integrated strategy has been the need of the hour for all brands
http://www.mxmindia.com/2015/02/media-moments-launches-interactive-experiential-marketing-division/

Magicbricks seeks to make house-hunting a pleasant experience
The task was to project the portal as an expert and friendly guide in the home search process