Adspends to increase 12.6% in 2015: GroupM
The adspending was Rs 43,490 crore for the calendar year 2014, an increase by 12.5% over 2013, according to GroupM
http://www.mxmindia.com/2015/02/adspends-to-increase-12-6-in-2015-groupm/
Structure, Talent and Innovation are action points for PK at Mindshare, says GMan. Exclusive to MxM
Gowthaman Ragothaman (better known as GMan), COO of Mindshare Asia Pacific, speaks on the priorities ahead of Mindshare South Asia’s CEO-designate Prasanth Kumar
http://www.mxmindia.com/2015/02/structure-talent-and-innovation-are-action-points-for-pk-at-mindshare-says-gman-exclusive-to-mxm/
DHFL tasks Madison Media to handle media mandate
Dewan Housing Finance Corporation Limited is India's second largest housing finance company in the private sector
http://www.mxmindia.com/2015/02/dhfl-tasks-madison-media-to-handle-media-mandate/
ZenithOptimedia wins media duties of Jungleegames.com
The mandate covers all aspects of the brand's media planning, advisory and buying across print, TV, Digital and Outdoor
http://www.mxmindia.com/2015/02/zenithoptimedia-wins-media-duties-of-jungleegames-com/
Leo Burnett unveils long format ad for HDFC Life
The film brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"
http://www.mxmindia.com/2015/02/leo-burnett-unveils-long-format-ad-for-hdfc-life/
Ranjona Banerji: Do TV reporters need to develop a sense of humour?
Should the morality of an individual reporter be magnified and portrayed as the morality of an entire society, asks Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-do-tv-reporters-need-to-develop-a-sense-of-humour/
Entry deadline for Olive Crown Awards extended to Feb 15th
The Call for Entries has been good but many agencies have requested an extension of the deadline
http://www.mxmindia.com/2015/02/entry-deadline-for-olive-crown-awards-extended-to-feb-15th/
RAM ratings for Week 3
Presenting RAM numbers for Week - that's January 11-17, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b3/
iProspect Communicate 2 bags AEGON Religare's social media account
For the record, the agency already handles the SEM and SEO domains for the life insurance company
http://www.mxmindia.com/2015/02/iprospect-communicate-2-bags-aegon-religares-social-media-account/
Tata Sky adds MAX 2 to its bouquet
The channel is also available on leading cable operators like DEN, Siti Cable, Hathway and InCable to name a few
http://www.mxmindia.com/2015/02/tata-sky-adds-max-2-to-its-bouquet/
Zee rolls out HD League for the affluential
Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers
The adspending was Rs 43,490 crore for the calendar year 2014, an increase by 12.5% over 2013, according to GroupM
http://www.mxmindia.com/2015/02/adspends-to-increase-12-6-in-2015-groupm/
Structure, Talent and Innovation are action points for PK at Mindshare, says GMan. Exclusive to MxM
Gowthaman Ragothaman (better known as GMan), COO of Mindshare Asia Pacific, speaks on the priorities ahead of Mindshare South Asia’s CEO-designate Prasanth Kumar
http://www.mxmindia.com/2015/02/structure-talent-and-innovation-are-action-points-for-pk-at-mindshare-says-gman-exclusive-to-mxm/
DHFL tasks Madison Media to handle media mandate
Dewan Housing Finance Corporation Limited is India's second largest housing finance company in the private sector
http://www.mxmindia.com/2015/02/dhfl-tasks-madison-media-to-handle-media-mandate/
ZenithOptimedia wins media duties of Jungleegames.com
The mandate covers all aspects of the brand's media planning, advisory and buying across print, TV, Digital and Outdoor
http://www.mxmindia.com/2015/02/zenithoptimedia-wins-media-duties-of-jungleegames-com/
Leo Burnett unveils long format ad for HDFC Life
The film brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"
http://www.mxmindia.com/2015/02/leo-burnett-unveils-long-format-ad-for-hdfc-life/
Ranjona Banerji: Do TV reporters need to develop a sense of humour?
Should the morality of an individual reporter be magnified and portrayed as the morality of an entire society, asks Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-do-tv-reporters-need-to-develop-a-sense-of-humour/
Entry deadline for Olive Crown Awards extended to Feb 15th
The Call for Entries has been good but many agencies have requested an extension of the deadline
http://www.mxmindia.com/2015/02/entry-deadline-for-olive-crown-awards-extended-to-feb-15th/
RAM ratings for Week 3
Presenting RAM numbers for Week - that's January 11-17, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b3/
iProspect Communicate 2 bags AEGON Religare's social media account
For the record, the agency already handles the SEM and SEO domains for the life insurance company
http://www.mxmindia.com/2015/02/iprospect-communicate-2-bags-aegon-religares-social-media-account/
Tata Sky adds MAX 2 to its bouquet
The channel is also available on leading cable operators like DEN, Siti Cable, Hathway and InCable to name a few
http://www.mxmindia.com/2015/02/tata-sky-adds-max-2-to-its-bouquet/
Zee rolls out HD League for the affluential
Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers
