Monday, 23 February 2015

Stories on 23th Feb '15

Adspend to grow 9.6% in 2015: Madison
After the elections-fuelled 16.4 per cent rise in 2014, growth rate will be 9.6 percent in 2015 as per the Pitch Madison Advertising Outlook forecast
http://www.mxmindia.com/2015/02/adspend-to-grow-9-6-in-2015-madison/

Highlights of Sam Balsara's presentation of the Pitch Madison Media Advertising Outlook 2015
After the elections-fuelled 16.4 per cent rise in 2014, growth rate will be 9.6 percent in 2015 as per the Pitch Madison Advertising Outlook forecast
http://www.mxmindia.com/2015/02/adspend-to-grow-9-6-in-2015-madison/

Marathi daily 'Mi Marathi Live' to launch on Feb 27
Broadcast Initiatives Limited has ambitions plans for the newspaper which will launch with a Mumbai edition and some satellite editions this week
http://www.mxmindia.com/2015/02/marathi-daily-mi-marathi-live-to-launch-on-feb-27/

Dr. Fixit unveil new TVC during World Cup
The TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes
http://www.mxmindia.com/2015/02/dr-fixit-unveil-new-tvc-during-world-cup/

Punit Goenka delivers keynote at WIEF
He spoke about the changed business environment in India with initiatives by the new government
http://www.mxmindia.com/2015/02/punit-goenka-delivers-keynote-at-wief/

Amith Prabhu: Reputation is not everything. It is the only thing
Several organisations hire journalists to handle their communications who deal with the storytelling and media relations bit but there is an entire bit of strategy and campaign planning where they lag, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-reputation-is-not-everything-it-is-the-only-thing/

IAA hosts 'World Goes Digital' webinar with Sanjay Mehta & Hareesh Tibrewala
The webinar was conducted as part of the 'World Goes Digital' series
http://www.mxmindia.com/2015/02/iaa-hosts-world-goes-digital-webinar-with-sanjay-mehta-hareesh-tibrewala/

Big Magic Ganga now available on Videocon d2h
This move enables availability of the regional content of Bihar, Jharkhand & Purvanchal for viewers across the country
http://www.mxmindia.com/2015/02/big-magic-ganga-now-available-on-videocon-d2h/

Visionaries felicitated at Brand Vision India 2020
The objective of this event was to bring together various leaders, entrepreneurs, ventures and corporate bodies from across industries on one level to honor them